Independent market estimate · not a Purple Exhibits price

Booth cost estimates at Colorado Convention Center

Colorado Convention Center in Denver, CO: installation labor runs $142 an hour and drayage $186 per 100 lb at published rates. Exhibiting with a 10×20 custom or hybrid booth typically costs $43.8k – $87.3k all-in. These are market estimates, not Purple Exhibits prices.

  • CityDenver, CO
  • Labor$142/hr
  • Drayage$186 per 100 lb
Colorado Convention Center
Typical market cost to exhibit · 10×20 custom or hybrid$43.8k – $87.3kIncludes floor space, travel and show fees. Not a Purple Exhibits price.

Photo: "The Colorado Convention Center, Denver" by Robert Cutts, CC BY-SA 2.0, share-alike, via Flickr

Budget by size

What exhibiting at Colorado Convention Center costs

Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.

Typical all-in cost to exhibit$43.8k – $87.3kMarket estimate, not a Purple Exhibits price
Colorado Convention Center: typical all-in cost to exhibit, by booth size and exhibit type (market estimates)
Booth sizeRental exhibitCustom or hybridOpen in calculator
10×10 inline$17.3k – $40.2k$27.9k – $55kAdjust
10×20 inline$29.8k – $64.2k$43.8k – $87.3kAdjust
20×20 island$48k – $102k$72.2k – $144kAdjust
20×30 island$70.4k – $148k$105k – $209kAdjust
What these numbers are

These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They cover everything it takes to exhibit, and much of the total is paid to the show organizer, its contractors, airlines and hotels: floor space, drayage, union labor, electrical and travel. In a 10×20 custom or hybrid budget, the exhibit itself is about $21.6k – $43.2k. For Purple Exhibits' own price on your booth, ask for a quote.

Line by line

Where the money goes

Each line links to the document the number comes from. Official means published by the venue or show.

10×20 custom or hybrid

Exhibit10×20 custom / hybrid: structure, graphics, flooring, lighting, AV, design$21.6k – $43.2kIndustry guide
Drayage (material handling)1,800 lb at $186 per 100 lb$3.3kOfficial
Installation & dismantle16–28 crew hours at $142/hr$2.3k – $4kOfficial
Electrical2–3 500-watt outlets at $155 each (venue price list)$310 – $465Official
Freight shippingRound trip, cross-country$2.7k – $5.7kEstimate
Lead retrievalBadge-scanning app license or device$299 – $705Official
Floor space200 sq ft at $24–$65/sq ft$4.8k – $13kIndustry guide
Travel & staffing3 people$4.5k – $9kIndustry guide
Contingency (10%)Change orders, rush fees, surprises$4k – $7.9kIndustry guide
Total$43.8k – $87.3k

20×20 custom or hybrid island

Exhibit20×20 custom / hybrid: structure, graphics, flooring, lighting, AV, design$36k – $72kIndustry guide
Drayage (material handling)3,600 lb at $186 per 100 lb$6.7kOfficial
Installation & dismantle32–56 crew hours at $142/hr$4.5k – $8kOfficial
Electrical2–4 20-amp drops at $195 each (venue price list)$390 – $780Official
Freight shippingRound trip, cross-country$3.6k – $7.8kEstimate
Lead retrievalBadge-scanning app license or device$299 – $705Official
Floor space400 sq ft at $24–$65/sq ft$9.6k – $26kIndustry guide
Travel & staffing3 people$4.5k – $9kIndustry guide
Contingency (10%)Change orders, rush fees, surprises$6.6k – $13.1kIndustry guide
Total$72.2k – $144k
Published rates

Rates at Colorado Convention Center

Published labor (2026) for American Epilepsy Society Annual Meeting, Colorado Convention Center, Dec 5-7 2026: $142/hr straight time, $233 overtime. Published drayage (2026) for AES Annual Meeting 2026: $186 per 100 lb.

Installation & dismantle labor
$142 per hour, straight time Official
Drayage (material handling)
$186 per 100 lb, round trip, 200 lb minimum Official
Electrical
$155 per 500-watt outlet Official
Wired internet
$895–$1,140 for a basic connection Official
Sales tax
8% on labor and rentals (4% state + 4% city)
Setting up your own booth
GES Denver work rules (AES 2026): full-time employees of an exhibiting firm may install/dismantle their own display if the work can be completed in less than 60 minutes and without mechanized tools; must have show badges. Otherwise IATSE Local 7 labor. Official

How Colorado Convention Center compares

Published rates at the 28 US venues that publish their own.

Installation labor$142/hr · 8th lowest of 28 venues
$64$369
Drayage$186 per 100 lb · 13th lowest of 28 venues
$65$424
Questions

Exhibiting at Colorado Convention Center

How much does a booth at Colorado Convention Center cost?

Plan on $17.3k – $40.2k for a 10×10 rental booth and $43.8k – $87.3k for a 10×20 custom or hybrid booth. A 20×20 island runs $72.2k – $144k. Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.

How much is drayage at Colorado Convention Center?

Drayage at Colorado Convention Center runs $186 per 100 lb, round trip, with a 200 lb minimum. A 10×20 custom booth ships about 1,800 lb, so drayage comes to about $3.3k – $3.3k. Your show's exhibitor kit has the exact rate.

What does installation labor cost at Colorado Convention Center?

Published installation and dismantle rates run $142 per hour at straight time. Overtime is usually 1.5 times that. A 10×20 custom booth takes about 16–28 crew hours, so labor comes to $2.3k – $4k.

Are these Purple Exhibits prices?

No. These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They include floor space, drayage, union labor, electrical and travel, which are paid to the show and its contractors, not to the booth builder. For Purple Exhibits' own price on your booth, ask for a quote.

Can I set up my own booth at Colorado Convention Center?

GES Denver work rules (AES 2026): full-time employees of an exhibiting firm may install/dismantle their own display if the work can be completed in less than 60 minutes and without mechanized tools; must have show badges. Otherwise IATSE Local 7 labor.

More booth cost pages

Numbers updated October 2026 from published exhibitor kits and price lists. Rates are set per show, so your exhibitor kit has the final prices.

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