Colorado Convention Center exterior

Exhibitor guide · Denver, CO · Updated

Colorado Convention Center Exhibitor Guide

Also known as CCC and Denver Convention Center

A 40-foot blue bear peers through the glass at one exhibit floor of about 584,000 sq ft, split into as many as six halls under 30 ft of clearance. The labor rule here is measured in minutes, not square feet: your own full-time staff may build a booth that takes under 60 minutes without power tools.

  • 3,000+ exhibitors served
  • 10,000+ booths built
  • 2 days to a design brief

Photo: “The Colorado Convention Center, Denver” by Robert Cutts, CC BY-SA 2.0. Source

  • 584,000sq ft of exhibit space on one level
  • 60 minself-install limit for your full-time staff
  • 30 ftclearance to low steel in Halls A–F
  • 350 lbper sq ft floor load
  • 80,000sq ft Bluebird Ballroom on the roof, opened 2023
  • 772spaces in the center's own garage

Quick answers

What exhibitors ask about the Colorado Convention Center

Colorado's labor rule is unusual among the states in this guide: full-time employees of an exhibiting company can install and dismantle their own display if the work takes less than sixty minutes and needs no mechanized tools, a time-based threshold rather than the square-footage rules seen elsewhere. That flexibility sits beside the Colorado Labor Peace Act, a middle ground between right-to-work and union-shop states.

Is the Colorado Convention Center union?Yes, IATSE Local 7.

The center's labor rules give IATSE Local No. 7 decorating, display, drayage, rigging, audiovisual and all show material handling. Your full-time staff keep the 60-minute self-install right.

Can my own staff set up our booth?If it takes under 60 minutes.

Full-time employees of the exhibiting firm may install and dismantle their own display if the work takes less than sixty minutes and uses no mechanized tools. Product placement is always yours.

Can I bring in my own boxes?By hand, yes.

Exhibitors may hand-carry their own materials in and out. Anything that needs a dolly or forklift is handled by IATSE Local 7 through the general service contractor. Do not ship parcels to the building.

What is the ceiling height?30 ft to low steel.

The exhibit halls have 30 ft of clearance to the lowest steel and a 350 lb per sq ft floor. The ballrooms are 30 ft, the rooftop Bluebird Ballroom up to 35 ft.

Labor & union rules

Colorado Convention Center union rules and the Colorado Labor Peace Act

Colorado is neither a right-to-work state nor a plain union-shop state. Under the Colorado Labor Peace Act, a union-security agreement needs a second employee vote, reported as a 75% threshold, before it takes effect. Bills to drop that second vote passed the legislature in 2025 and 2026, and Governor Polis vetoed both, most recently in May 2026; supporters plan to try again in 2027. On the show floor, IATSE Local No. 7 has jurisdiction.

✓Your own team

  • Install and dismantle your display in under 60 minutes, without mechanized tools
  • Only full-time employees of the exhibiting firm
  • Place your own products and literature, always
  • Hand-carry your own materials in and out
  • Hire an exhibitor-appointed contractor signed to the IATSE Local 7 agreement

●IATSE Local 7 and exclusives

  • All decorating, display, drayage and rigging
  • Production, audiovisual and commercial presentations
  • All material handling for conventions, trade shows and consumer shows
  • Smart City Networks: exclusive internet and networks
  • Sodexo Live!: exclusive food, beverage and booth catering
  • Electrical, data and telecom: ordered through the center's Exhibitor Services

!Not allowed

  • Power tools under the 60-minute rule
  • Using dollies, hand trucks or forklifts yourself
  • Contract or temporary staff counting as "full-time employees"
  • Shipping packages straight to the building
  • Trailers or oversized vehicles in the center garage

Background photo: "2010:07:11 11:52:51" by tracie7779, CC BY-SA 2.0 Source

Floor plan & exhibit halls

Colorado Convention Center floor plan: the exhibit halls A to F

All of the exhibit space is on one level and splits into as many as six halls, A to F, of 90,000 to 106,000 sq ft each, that can run as separate shows. The venue's space page gives 584,000 sq ft; its exhibit-hall page gives 576,700 contiguous sq ft. Columns stand on 90 ft centers and utility pockets on 30 ft centers. Ballrooms, the Bellco Theatre and 63 meeting rooms sit elsewhere in the building.

Colorado Convention Center exhibit level, Halls A to F, and ballrooms (schematic, not to scale)Schematic of the Colorado Convention Center. The exhibit level has 576,700 contiguous sq ft on one floor (584,000 on another venue page), divisible into up to six halls, A to F, of 90,000 to 106,000 sq ft each: Hall A 105,000, B 89,200, C 95,000, E 89,600 and F 106,000 sq ft, from an organizer's 2026 hall map; Hall D's size is not labelled there. 30 ft clearance to low steel, floor load 350 lbs per sq ft, utility pockets on 30 ft centers, columns on 90 ft centers. Hall A has a general-session area with dimmable lighting and clear-span seating for 7,000. Ballrooms: Bluebird Ballroom 80,000 sq ft on the roof, opened December 2023, 30 to 35 ft, 19 subdivisions, with a 20,000 sq ft terrace; Mile High Ballroom 50,000 sq ft, 30 ft; Four Seasons Ballroom 35,000 sq ft, 30 ft. Bellco Theatre 5,000 seats. 63 meeting rooms, 100,000 sq ft. Garage: 772 covered spaces, reduced during construction, 8 ft 2 in height limit, entrance from Speer Boulevard, no trailers. Dock space is limited and controlled by the show's general service contractor. Light rail: Theatre District–Convention Center station.SIDE VIEW · CLEAR HEIGHTSCHEMATIC, NOT TO SCALE30 ft to low steelExhibit Halls A–F30–35 ftBluebird Ballroom30 ftMile High Ballroom30 ftFour Seasons15–23 ftMeeting roomsEXHIBIT LEVEL · ONE FLOOR · UP TO SIX HALLS · TILES SHOW SIZE, NOT POSITIONA105,000 sq ftGeneral-session area, dimmable lights30 ft · 350 lb/sq ftB89,200 sq ft30 ft · 350 lb/sq ftC95,000 sq ft30 ft · 350 lb/sq ftD90,000–106,000 rangeSize not labelled30 ft · 350 lb/sq ftE89,600 sq ft30 ft · 350 lb/sq ftF106,000 sq ft30 ft · 350 lb/sq ft576,700 contiguous sq ft (584,000 on the venue's space page) · pockets on 30 ft centers · columns on 90 ft centersBALLROOMS, THEATRE AND MEETING ROOMS · LOCATIONS NOT DRAWNBluebird Ballroom80,000 sq ft on the roof19 subdivisions · 30–35 ft+ 20,000 sq ft terraceMile High Ballroom50,000 sq ftFull room 180′ × 265′30 ft ceilingFour Seasons Ballroom35,000 sq ftFull room 146′ × 236′30 ft ceilingBellco Theatre5,000 seats63 meeting rooms,100,000 sq ft, one levelGETTING FREIGHT AND PEOPLE INDock spaceLimited, controlled bythe show's generalservice contractorMarshaling yardSet per showPast GES shows: lot at5th St and Wazee StCenter garage772 spaces, fewer nowEntrance off Speer Blvd8′2″ max · no trailersRTD light railTheatre District–Convention Centerstation Colorado Convention Center exhibit level, Halls A to F, and ballrooms (schematic, not to scale)Schematic of the Colorado Convention Center. The exhibit level has 576,700 contiguous sq ft on one floor (584,000 on another venue page), divisible into up to six halls, A to F, of 90,000 to 106,000 sq ft each: Hall A 105,000, B 89,200, C 95,000, E 89,600 and F 106,000 sq ft, from an organizer's 2026 hall map; Hall D's size is not labelled there. 30 ft clearance to low steel, floor load 350 lbs per sq ft, utility pockets on 30 ft centers, columns on 90 ft centers. Hall A has a general-session area with dimmable lighting and clear-span seating for 7,000. Ballrooms: Bluebird Ballroom 80,000 sq ft on the roof, opened December 2023, 30 to 35 ft, 19 subdivisions, with a 20,000 sq ft terrace; Mile High Ballroom 50,000 sq ft, 30 ft; Four Seasons Ballroom 35,000 sq ft, 30 ft. Bellco Theatre 5,000 seats. 63 meeting rooms, 100,000 sq ft. Garage: 772 covered spaces, reduced during construction, 8 ft 2 in height limit, entrance from Speer Boulevard, no trailers. Dock space is limited and controlled by the show's general service contractor. Light rail: Theatre District–Convention Center station.EXHIBIT LEVEL · SIZE, NOT POSITIONNOT TO SCALEA105,000sq ft30 ft · 350 lb/sq ftB89,200sq ft30 ft · 350 lb/sq ftC95,000sq ft30 ft · 350 lb/sq ftDnot labelledin 90–106k range30 ft · 350 lb/sq ftE89,600sq ft30 ft · 350 lb/sq ftF106,000sq ft30 ft · 350 lb/sq ft576,700 sq ft on one floor · 30 ft centersBALLROOMS AND ACCESSBluebird Ballroom80,000 sq ft · roof30–35 ft · terraceMile High Ballroom50,000 sq ft30 ft ceilingFour Seasons35,000 sq ft30 ft ceilingBellco Theatre5,000 seats63 meeting roomsDock spaceLimited · set bythe show contractorCenter garage772 spaces · Speer8′2″ max height
  • 30 ft clearance or more
  • Utility pockets, 30 ft centers

Schematic, not to scale: tiles show each hall's size, not where it sits. Hall sizes come from the hall map in an organizer's 2026 exhibitor kit (Hall D is not labelled there); clearance, floor load and spacing from the venue's exhibit-hall page; ballroom figures from its capacities chart. Dock positions are not drawn. Official interactive floor plans are on denverconvention.com.

Recent and upcoming show floor plans

Official floor plans from organizers of shows at the Colorado Convention Center. Every show draws its own layout, aisles and booth numbers, so use these to see how a real show fills Halls A to F, then work from your own show's plan.

Links go to the organizers' floor-plan systems and documents and open outside this site. Checked October 16, 2026; plans change as booths sell.

Colorado Convention Center exhibit halls, hall by hall
HallFloor areaClearanceFloor loadNote
A105,000 sq ft30 ft350 lbs/sq ftGeneral-session area with dimmable lights; clear-span seating for 7,000
B89,200 sq ft30 ft350 lbs/sq ft
C95,000 sq ft30 ft350 lbs/sq ft
DNot labelled30 ft350 lbs/sq ftWithin the venue's 90,000–106,000 sq ft range
E89,600 sq ft30 ft350 lbs/sq ft
F106,000 sq ft30 ft350 lbs/sq ft
  • 1 hallabout 100,000 sq ft
  • 2 hallsabout 200,000 sq ft
  • 3 hallsabout 300,000 sq ft
  • 4 to 5 hallsabout 400,000–500,000 sq ft
  • A to F576,700–584,000 sq ft · one level

Sources: hall sizes from the hall map in the 2026 National ESEA Conference exhibitor kit; clearance, floor load, pockets and columns from the venue's exhibit-hall page; section sizes from Visit Denver's exhibit-level page. Columns carry electrical, water, compressed air, telephone, fiber, audio and natural gas.

80,000sq ft Bluebird Ballroom on the roof, column-free, 19 subdivisions, with 35,000 sq ft of pre-function and a 20,000 sq ft terrace
50,000sq ft Mile High Ballroom, 30 ft ceiling
35,000sq ft Four Seasons Ballroom, 30 ft ceiling
5,000seats in the Bellco Theatre, the indoor amphitheater added in the 2004 expansion
63meeting rooms with 100,000 sq ft on one level, ceilings of 15 to 23 ft
The Colorado State Capitol building in Denver, with its gold-leafed dome
The Colorado State Capitol, a few blocks from the convention center. Photo: Carol M. Highsmith, Library of Congress, public domain.
Only at the Colorado Convention Center

Colorado Convention Center labor: who sets up my booth under the 60-minute rule

The center's union labor rules give IATSE Local No. 7 the show floor, with one clear exception: your own full-time staff may build and strike your display if the job takes less than sixty minutes and needs no mechanized tools. Use this table with your show kit, which sets the details for your show.

TaskWho does itWhat to know
Booth install and dismantle, under 60 minutes, no power toolsYour full-time employeesContractors, temps and freelancers do not count
Booth install and dismantle, longer or with toolsIATSE Local 7Through the official general service contractor, or another contractor signed to the Local 7 agreement
Placing products and literatureYour full-time employeesProduct display and placement stay outside the labor rules
Hand-carried materialsYouIn and out of the building, by hand
Anything on a dolly or forkliftIATSE Local 7Ordered through the general service contractor
Rigging, decorating, drayage, audiovisualIATSE Local 7All material handling for conventions, trade shows and consumer shows
Internet and networksSmart City Networks (exclusive)Wired, wireless and private networks
Food and beverage, booth cateringSodexo Live! (exclusive)Including sampling and exhibitor booth service

Source: Colorado Convention Center Union Labor Requirements (2024) and Onsite Services & Vendors page. Electrical, data and telecom orders go through the center's Exhibitor Services.

Loading dock & move-in

Colorado Convention Center loading dock and freight countdown for a CCC show

Get directions to Colorado Convention Center →

  • Dock spaceThe center says dock space is limited and controlled by the show's general service contractor. Book your slot through the contractor, not the building.
  • Marshaling yardTrucks check in at a yard set by the contractor and are sent to a dock as space opens. For past SIA Snow Shows, GES used the arena parking lot at 5th Street and Wazee Street.
  • Hand-carryExhibitors may carry their own materials in and out by hand. Anything on a dolly or forklift is IATSE Local 7 work.
  • No parcels to the buildingThe center asks exhibitors not to ship packages directly to it; follow the shipping instructions in your exhibitor kit.
  • Garage772 covered spaces, fewer while construction continues, entered from Speer Boulevard; 8 ft 2 in maximum height, 19 ft maximum length, no trailers. Card, text or QR payment only.
  • Floor350 lb per sq ft, with utility pockets on 30 ft centers and columns on 90 ft centers: plan heavy displays and island booths around them.
  1. Day −60Design approved. Check whether your booth can go up in under 60 minutes without power tools; order electrical, internet and rigging.
  2. Day −30EAC form and certificate of insurance filed with show management.
  3. Day −14Purple ships to Denver from New York through our carrier network, to the advance warehouse or the show site.
  4. Day −7Advance warehouse deadline. Late freight pays the surcharge.
  5. Day 0Move-in. Hand-carry starts right away; IATSE Local 7 crews handle anything on wheels or forks.
  6. Show +1Move-out. Empties return, the material handling agreement is turned in and freight is routed home.

Free tool · plan your Denver budget

Colorado CC drayage estimator: Colorado Convention Center show budget

Pick a booth size and type to get planning numbers for shipping weight, drayage at about $160 per hundredweight, and installation and dismantling (I&D) labor. Every number is a Purple planning estimate for 2026 and 2027, not a quote: the center publishes no drayage or labor rate, and your general service contractor's show kit carries the actual tariff. See all venues on the drayage rates page.

Booth size
Booth type

The fields below fill in from size and type. Change any of them.

Packaging

Purple planning estimate · not a quote

Drayage + I&D labor, Denver

$5,090 – $8,680
Shipping weight planning estimate
1,800 lbs
Drayage planning estimate
$2,880
I&D labor hours planning estimate
16 – 28 hrs
I&D labor planning estimate
$2,210 – $5,800

18 cwt at $160 per 100 lbs. Labor at $138–$207 per hour, straight time.

Get a real Denver quote

How these planning numbers work

  • Shipping weight: about 6 lbs per sq ft for a rental booth, 9 for custom or hybrid, 12 for fully custom, crated, with graphics and furniture.
  • Drayage: $160 per 100 lbs (cwt), Purple's Denver planning rate, with a 200 lb minimum. Loose or pad-wrapped freight adds 30%.
  • I&D labor hours: install plus dismantle, 0.06–0.10 person-hours per sq ft for rental, 0.08–0.14 for custom or hybrid, 0.12–0.20 for fully custom.
  • Labor rate: $138–$207 per person-hour, straight time, a planning range from published 2026 show labor rates elsewhere. No Denver rate is published, and overtime costs more.
  • Own staff: only if this venue's rules and your show kit let your own full-time staff set up (see the labor section above). Then, I&D labor drops to $0 here.
  • Not included: booth space, the exhibit itself, freight to Denver, power and internet orders, rigging, travel and tax.

Colorado Convention Center notes: tick "own staff" only for a booth your full-time employees can put up in under 60 minutes without power tools; anything else is IATSE Local 7 labor. Colorado is not a right-to-work state, but the Labor Peace Act sets its own rules for union security.

Photos: "Welcome to Denver Comic Con" by Aranami, CC BY 2.0 Source · "Denver Convention Center, from the 16th Street Mall, Denver, Colorado" by Ken Lund, CC BY-SA 2.0 Source · "2010:07:12 12:51:54" by tracie7779, CC BY-SA 2.0 Source

Crowds of fans browse a towering wall of comic books on the show floor at Denver Comic Con 2014

On the floor at Denver Comic Con 2014

Comic-book walls and stroller traffic: Denver's fan convention fills a hall with every age group at once.

Photo: "Denver Comic-Con 2014 Photos and Pictures" by AskDaveTaylor, CC BY 2.0 Source

The calendar

Colorado Convention Center events 2026–2027: trade and consumer shows at the CCC

Medical and academic meetings with big exhibit halls fill November and December; January and February bring dental, outdoor and garden shows, plus the trade-show industry's own event. Confirm dates, halls and contractor with each organizer.

Dates from the Colorado Convention Center event calendar, with The Liver Meeting, the SBL Annual Meeting and the Rocky Mountain Dental Convention also confirmed on the organizers' sites. The 2027 ProGreen EXPO for the green industry is listed by the center for January 27, 2027 (other listings say January 26–28). CEDIA Expo ran September 1–4, 2026; the AMPP Annual Conference + Expo is listed for April 11–15, 2027, but sources disagree on the city, so it is not shown. Attendance figures vary by organizer; ask each one for current numbers.

Insider tips

Colorado Convention Center exhibitor tips: what experienced teams do

Labor

Design for the 60-minute rule

A tool-free booth your own full-time staff can put up in under an hour needs no union I&D labor here. Rehearse the build at home and time it.

Freight

Leave the dolly at home

You may hand-carry, but anything on a dolly, hand truck or forklift is IATSE Local 7 work. Pack in boxes one person can carry.

Docks

Book dock time through the contractor

Dock space is limited and the general service contractor controls it. Ask for your slot when you order, and plan for a wait at the marshaling yard.

Parking

Vans under 8 ft 2 in only

The center garage takes vehicles up to 8 ft 2 in high and 19 ft long, no trailers, and pays by card, text or QR only. Box trucks go to the docks.

Halls

Plan islands around the columns

Columns stand on 90 ft centers and utility pockets on 30 ft centers. Ask for your booth's distance to the nearest column and pocket before you finalize a large island.

Crew

Meet at the bear

The Big Blue Bear outside the glass facade is the easiest meeting point for crews and visitors, and staff staying at the Hyatt Regency can cross by sky bridge in bad weather.

Where to stay & getting there

Hotels near Colorado Convention Center: transit and crew logistics

The 1,100-room Hyatt Regency Denver at Colorado Convention Center is linked to the building by a sky bridge, according to hotel booking listings. Several more full-service hotels are within a few blocks, and RTD light rail stops at Theatre District–Convention Center station.

Hotels near the Colorado Convention Center, plotted by straight-line distance and directionMap centred on the Colorado Convention Center (OpenStreetMap building point, 700 14th Street), north up, distance rings at 0.1 and 0.2 miles. 1. Embassy Suites by Hilton Denver Downtown Convention Center: about 0.14 miles northeast. 2. Hyatt Regency Denver at Colorado Convention Center: about 0.17 miles east, linked by skybridge. 3. Le Méridien and AC Hotel Denver Downtown: about 0.18 miles northeast. 4. The Curtis Denver, a DoubleTree by Hilton: about 0.23 miles north. 5. Hotel Teatro: about 0.27 miles northwest. 6. Sheraton Denver Downtown Hotel: about 0.37 miles east. Positions are from OpenStreetMap coordinates; streets and walking routes are not drawn.0.1 mi0.2 miN00.1 mi≈ 530 ftSTRAIGHT-LINENOT A ROUTEConventionCentermap point1Embassy Suites2Hyatt Regency3Le Méridien / AC4The Curtis5Hotel Teatro6Sheraton
Straight-line positions from OpenStreetMap; walking routes and streets are not drawn.
Nearby hotels, closest first
Map numberHotelRoomsLink to centerStraight-lineWalk (est.)
1Embassy Suites by Hilton Denver Downtown Convention Center1420 Stout Street403Not stated0.14 mi770 ft≈ 4 min
3Le Méridien and AC Hotel Denver Downtown1475 California Street—Not stated0.18 mi950 ft≈ 5 min
4The Curtis Denver, a DoubleTree by Hilton1405 Curtis Street—Not stated0.23 mi1,190 ft≈ 6 min
5Hotel Teatro1100 14th Street—Not stated0.27 mi1,420 ft≈ 7 min
6Sheraton Denver Downtown Hotel1550 Court Place1,238Not stated0.37 mi1,960 ft≈ 10 min

Distance: straight line from the center's OpenStreetMap map point, so the door you use may be closer or farther. Walk: an estimate, straight-line, at 20 minutes a mile plus 30% for streets; not a measured route. Sky bridge: per hotel booking listings for the Hyatt Regency; "Not stated" means no connection is stated. Rooms: Hensel Phelps (Hyatt Regency), travel listings (Embassy Suites) and a meetings directory (Sheraton); "—" where we found no source.

Connected · sky bridge

Hyatt Regency Denver at Colorado Convention Center

1,100 rooms in a 38-story tower at 650 15th Street, opened in December 2005 for convention guests.

One block

Embassy Suites Denver Downtown Convention Center

403 suites at 1420 Stout Street.

Walking distance

Downtown Denver hotels

A wide range of price points near the 16th Street Mall, from the Curtis and Hotel Teatro to the 1,238-room Sheraton Denver Downtown.

Light rail

Theatre District–Convention Center station

RTD light rail stops at the center. The free 16th Street Mall shuttle runs through downtown.

30–40 min

Denver International (DEN)

About 30 to 40 minutes from downtown, one of the largest U.S. airports by land area. Hotels near DEN suit fly-in exhibitors on early or late flights.

Crew logistics: Purple coordinates crews and freight for Colorado Convention Center shows and ships and installs from New York.

History

Colorado Convention Center history and the Big Blue Bear

Planned as the Denver County Convention and Expo Center, the building opened in 1990, doubled in 2004, gained its most famous visitor in 2005 and a rooftop ballroom in 2023.

The glass facade of the Colorado Convention Center under its wide roof overhang, with the Big Blue Bear sculpture peering in at left
The glass 14th Street facade, with the Big Blue Bear peering in at left. “Colorado Convention Center” by pelican, CC BY-SA 2.0. Source
The Big Blue Bear sculpture seen in silhouette through the convention center's window grid, with downtown Denver towers behind
Lawrence Argent's bear from inside the lobby, looking out at downtown. “Colorado Convention Center with Lawrence Argent Sculpture” by david_shankbone, CC BY 2.0. Source
Attendees on the lobby stairs and escalators of the Colorado Convention Center under a giant blue drop-shaped balloon during DrupalCon
The lobby stairs during DrupalCon Denver 2012. “Colorado Convention Center” by Pedro Lozano, CC BY 2.0. Source
Black wall sculpture of ranch silhouettes, a figure with a shovel, a bucking horse, silos and houses, on a white wall inside the convention center
Public art on a concourse wall: ranch-and-farm silhouettes. “Art in Colorado Convention Center” by wirawan0, CC BY-SA 2.0. Source
  1. 1990The Colorado Convention Center opens on June 23 in downtown Denver.
  2. 2004A $340 million expansion, finished in December, roughly doubles the center to about 2.2 million sq ft with more meeting rooms, ballrooms and an indoor amphitheater, today's 5,000-seat Bellco Theatre.
  3. 2005Lawrence Argent's "I See What You Mean", a 40-foot, roughly 10,000-pound sculpture everyone calls the Big Blue Bear, goes up in June, peering in through the glass facade. It cost $424,400. The blue was an accident: a mockup came back printed blue by mistake, and Argent liked it enough to keep it.
  4. 2005The 1,100-room Hyatt Regency Denver at Colorado Convention Center opens on December 20.
  5. 2012The theater, called the Wells Fargo Theatre since 2007, becomes the Bellco Theatre.
  6. 2023A $233 million expansion is completed on December 14, adding the 80,000 sq ft Bluebird Ballroom and a 20,000 sq ft terrace on the roof.
  7. 2026Governor Polis vetoes a second bill to change the Colorado Labor Peace Act, so the second union-security vote stays in place for now.

Rules of the floor

Colorado Convention Center rules of the floor

The building rules that most often change a Denver booth plan or budget.

Labor

Colorado Labor Peace Act

Union-security clauses need a second employee vote, a middle ground between right-to-work and union-shop states. The 2026 attempt to change that was vetoed.

Drayage

Regional planning rate

Purple's planning estimate is about $160 per hundredweight with a 200 lb minimum. Your kit carries the actual tariff.

Fire code

Denver Fire Department

Covered and multilevel exhibits need plan review; use flame-certified fabrics for anything covered. The center's interactive map shows fire-marshal maximum setups for meeting rooms and ballrooms.

Exclusives

Center-exclusive services

Internet goes through Smart City Networks and food through Sodexo Live!. Electrical is ordered through the center's Exhibitor Services; the kit has the current list.

Ballrooms

Ballroom exhibits have their own policy

The center publishes a separate Ballroom and Prefunction Exhibit Policy. If your booth is in the Bluebird, Mile High or Four Seasons Ballroom, ask for it early.

Move-out

Empties and the MHA

EMPTY stickers on crates as you unpack; the material handling agreement before you leave. Purple routes the booth back to storage or on to your next show.

FAQ

Colorado Convention Center FAQ for exhibitors

Can I set up my own booth?

Yes, if full-time employees of your company can do it in under 60 minutes without mechanized tools. Anything that needs a dolly, a forklift or a longer setup goes through IATSE Local No. 7 and the official contractor.

Is the Colorado Convention Center union?

Yes. The center's labor rules give IATSE Local No. 7 decorating, display, drayage, rigging, audiovisual and all material handling for shows, with the 60-minute exception for your full-time staff.

How big is the CCC?

About 584,000 square feet of exhibit space on one level (576,700 contiguous sq ft on the venue's exhibit-hall page), in up to six halls of 90,000 to 106,000 sq ft, within about 2.2 million square feet in all, the 12th largest convention center in the U.S.

How much is drayage?

Purple's planning estimate is about $160 per hundredweight in 2026 and 2027, with a 200-pound minimum. The actual tariff is in your general service contractor's show kit.

What is the ceiling height in the exhibit halls?

30 ft of clearance to low steel, with a floor load of 350 lbs per sq ft. The Mile High and Four Seasons Ballrooms are 30 ft and the rooftop Bluebird Ballroom 30 to 35 ft.

Where are the loading docks?

The center says dock space is limited and controlled by the show's general service contractor, which assigns dock times and runs the marshaling yard. Get your dock slot from the contractor.

What is the Big Blue Bear?

"I See What You Mean," a 40-foot, roughly 10,000-pound sculpture by Lawrence Argent installed in 2005, peering through the convention center's glass facade from the street.

Is Colorado a right-to-work state?

Not exactly. The Colorado Labor Peace Act requires a second employee vote, reported as a 75% threshold, before a union security clause takes effect, a middle ground between right-to-work and union-shop states. Bills to remove it were vetoed in 2025 and 2026.

Which airport should I use?

Denver International (DEN) is about 30 to 40 minutes from downtown.

Is there a connected hotel?

Yes. The 1,100-room Hyatt Regency Denver at Colorado Convention Center is linked to the building by a sky bridge, according to hotel booking listings.

Where do I park at the Colorado Convention Center?

The center's own garage, entered from Speer Boulevard, has 772 covered spaces (fewer during construction), an 8 ft 2 in height limit and no room for trailers. Rates run from $13 for up to 8 hours to $26 for 24 hours.

What is the Bluebird Ballroom?

An 80,000 sq ft column-free ballroom on the roof of the center, opened with the $233 million expansion in December 2023. It divides into 19 spaces and has a 20,000 sq ft outdoor terrace.

Exhibiting at the Colorado CC?

Can your booth beat 60 minutes?

Send us your show and booth number. Within two business days you get a labor briefing on what your own staff can build, a drayage estimate at Denver rates and a build timeline for Halls A to F.

Background photo: "Denver Skyline" by smouser831, CC BY 2.0 Source

Compare venues

Colorado Convention Center vs other major U.S. convention centers

How the Colorado Convention Center stacks up against other major U.S. convention centers. Drayage figures are Purple planning rates, not published tariffs.

VenueTypeLargest spaceCeilingLaborDrayage (plan)Airport
Colorado Convention CenterThis guideConvention center584,000 sq ft on one level, Halls A–F30 ft to low steelIATSE 7 · 60-min rule≈ $160/cwtDEN · 30–40 min
America's Center Convention ComplexSt. LouisConvention center574,000 sq ft contiguous, with Dome floor40 ftUnion · 300 sq ft rule≈ $150/cwtSTL · 14 mi
Anaheim Convention CenterAnaheimConvention center221,284 sq ft Hall D25 ft Hall D · 13 ft 8 in Hall EUnion · check kit≈ $172/cwtSNA · 13 mi
Austin Convention CenterAustinConvention center (closed, rebuilding)Closed · 620,000 sq ft rentable from 2029—Right-to-work · venue closed≈ $100/cwtAUS · ~5 mi
Boston Convention & Exhibition CenterBostonConvention center516,000 sq ft contiguous (Halls A–C)35 ft low · up to 100 ftUnion · staff setup OK≈ $324/cwtBOS · 3 mi
Calvin L. Rampton Salt Palace Convention CenterSalt Lake CityConvention center515,000 sq ft contiguous, 10 halls30 ftRight-to-work≈ $120/cwtSLC · ~6 mi
Charlotte Convention CenterCharlotteConvention center280,000 sq ft contiguous, Halls A–C30 ft listed maxRight-to-work≈ $115/cwtCLT · 7 mi
Ernest N. Morial Convention CenterNew OrleansConvention center127,364 sq ft Hall E · 1.1M sq ft in all—Right-to-work≈ $155/cwtMSY · 25–30 min
Fontainebleau Las VegasLas VegasResort ballrooms105,264 sq ft Royal Ballroom28 ft 10 inUnion · check kit≈ $185/cwtLAS · 4.3 mi
Gaylord Pacific Resort & Convention CenterChula VistaResort ballrooms140,049 sq ft California Exhibit Hall34 ft hall · 27–28 ft ballroomsCheck show kit≈ $176/cwtSAN · ~10–12 mi
George R. Brown Convention CenterHoustonConvention center547,730 sq ft contiguous, Halls A–E35 ft (Level 1) · 30 ft (Level 3)Right-to-work · check kit≈ $95/cwtHOU · ~9 mi
Georgia World Congress CenterAtlantaConvention center1M+ sq ft contiguous (Halls B, BC, C)30 ft to gridRight-to-work≈ $150/cwtATL · 15–20 min
Hilton AnatoleDallasHotel ballrooms73,000–75,900 sq ft Trinity Exhibit Hall18 ft hall · 28–29 ft ballroomsRight-to-work · check kit≈ $100/cwtDAL · ~4 mi
Hilton New Orleans RiversideNew OrleansHotel ballrooms26,894 sq ft Grand Ballroom18 ft Grand Ballroom · 12 ft Grand SalonRight-to-work · check kit≈ $155/cwtMSY · ~25 min
Hilton OrlandoOrlandoHotel ballrooms48,167 sq ft Orlando Ballroom26 ft Orlando · 24 ft Orange · 18 ft FloridaRight-to-work≈ $155/cwtMCO · 11 mi
Huntington PlaceDetroitConvention center623,000 sq ft contiguous, Halls A–D30 ft (A–D) · 18 ft 8 in (E)Union · 400 sq ft rule≈ $155/cwtDTW · 20 mi
Hyatt Regency OrlandoOrlandoHotel ballrooms54,638 sq ft Regency Ballroom31 ft Regency (listed) · 21 ft PlazaRight-to-work≈ $155/cwtMCO · 12 mi
Indiana Convention CenterIndianapolisConvention center566,600 sq ft contiguous, Halls A–K35 ftUnion · own staff OK≈ $135/cwtIND · ~15 min
Iowa Events CenterDes MoinesConvention center150,000 sq ft contiguous, EMC Expo Center Halls A–C35 ft (Halls B–C)Right-to-work≈ $100/cwtDSM · ~10 min
Javits CenterNew YorkConvention center~500,000 sq ft contiguous (Level 3)Varies by hall · check planUnion · 250 sq ft rule≈ $195/cwtEWR / LGA / JFK · 45–70 min
Kansas City Convention CenterKansas CityConvention center388,800 sq ft column-free, Bartle Hall A–E33 ft A–C · 42 ft D–EIATSE 31 · check kit≈ $145/cwtMCI · ~19 mi
Kay Bailey Hutchison Convention Center DallasDallasConvention center304,250 sq ft open in Halls A–C (2026)35 ft (A, B) · 31–37 ft (C)Right-to-work · check kit≈ $100/cwtDAL · ~6 mi
Los Angeles Convention CenterLos AngelesConvention center346,890 sq ft South Hall G–K40 ft South · 36 ft WestUnion · check kit≈ $175/cwtLAX · ~20 mi
Manchester Grand Hyatt San DiegoSan DiegoHotel ballrooms34,000 sq ft Grand Hall~14 ft Grand Hall · 18–21 ft ballroomsUnion dock · check kit≈ $176/cwtSAN · 3 mi
Marriott Marquis San Diego MarinaSan DiegoHotel ballrooms35,631 sq ft Marriott Grand and Pacific ballrooms26 ft Grand · 16 ft PacificUnion · check kit≈ $176/cwtSAN · 3 mi
McCormick PlaceChicagoConvention center840,000 sq ft Hall A (South) · 1.2M+ on one levelVaries by hall · check planUnion · staff setup any size≈ $210/cwtMDW · ~20 min
Miami Beach Convention CenterMiami BeachConvention center491,654 sq ft contiguous, Halls A–D—Union · IATSE/IBEW · check kit≈ $170/cwtMIA · ~12 mi
Minneapolis Convention CenterMinneapolisConvention center376,200 sq ft contiguous, Halls B–E30 ft 6 in to truss · 85 ft domesUnion · open dock≈ $150/cwtMSP · ~20 min
Moscone CenterSan FranciscoConvention center502,440 sq ft contiguous, Halls A–F37 ft Halls A–C · 28 ft Hall FUnion · check kit≈ $180/cwtSFO · 25–40 min
Oklahoma City Convention CenterOklahoma CityConvention center200,730 sq ft continuous, up to 4 halls30 ftRight-to-work≈ $105/cwtOKC · ~9–10 mi
Orange County Convention CenterOrlandoConvention center1,103,538 sq ft West Building30–40 ftRight-to-work≈ $155/cwtMCO · 12 mi
Oregon Convention CenterPortlandConvention center255,000 sq ft Halls A–E30 ftUnion · check kit≈ $150/cwtPDX · MAX ~30 min
Phoenix Convention CenterPhoenixConvention center312,500 sq ft contiguous, lower Halls 1–632 ft lower · 35 ft upperRight-to-work · check kit≈ $140/cwtPHX · ~3 mi
Reliant CenterHoustonConvention center706,000+ sq ft on one level, Halls A–E25–60 ft · avg 30 ftRight-to-work · check kit≈ $116/cwtHOU · ~8 mi
Rosen Centre HotelOrlandoHotel ballrooms35,000 sq ft Grand Ballroom25 ft Grand · 22 ft Executive, JuniorRight-to-work≈ $155/cwtMCO · 12 min
San Diego Convention CenterSan DiegoConvention center525,701 sq ft contiguous, Halls A–H27 ft 4 in A–E · up to 64 ft F–HUnion · check kit≈ $176/cwtSAN · 3 mi
San Jose McEnery Convention CenterSan JoseConvention center143,000 sq ft Halls 1–332 ftUnion · 30 min / 10 ft rule≈ $160/cwtSJC · 4 mi
Santa Clara Convention CenterSanta ClaraConvention center90,014 sq ft Halls A–D28 ft 6 inUnion · check kit≈ $160/cwtSJC · 5–6 mi
Seattle Convention CenterSeattleConvention center205,700 sq ft Arch Halls 4A–4F25 ft Arch · 30 ft SummitUnion · check kit≈ $165/cwtSEA · Link ~40 min
Sheraton Grand Chicago RiverwalkChicagoHotel ballrooms40,003 sq ft ballroom · 35,000 sq ft Riverwalk hall22 ft ballroom · 10 ft 6 in hallUnion · pop-ups ≤ 10×10≈ $225/cwtMDW · 13 mi
Signia by Hilton Orlando Bonnet CreekOrlandoResort ballrooms35,925 sq ft Bonnet Creek Ballroom20 ft Bonnet Creek · 18 ft Waterside, FloridianRight-to-work≈ $155/cwtMCO · 19 mi
Walt Disney World Swan and DolphinLake Buena VistaResort ballrooms110,500 sq ft Atlantic + Pacific halls30 ft Atlantic · 25′8″ PacificRight-to-work≈ $155/cwtMCO · ~20 min
Walter E. Washington Convention CenterWashingtonConvention center473,000 sq ft contiguous, Halls A–C30 ft (A–C) · up to 52 ft (D–E)Union · check kit≈ $175/cwtDCA · ~4 mi

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Written by the Purple Exhibits team. Reviewed for the 2026–2027 show season. Figures marked for verification are being confirmed with the venue. Sources: Colorado Convention Center website (exhibit hall, event space, capacities chart, Union Labor Requirements, onsite services, parking, exhibitor pages and event calendar), Visit Denver's convention center pages, the 2026 National ESEA Conference exhibitor kit, Wikipedia (Colorado Convention Center; I See What You Mean), TSNN on the 2023 expansion, KUNC and The Sum and Substance on the Labor Peace Act, GES marshaling notices, Hensel Phelps, OpenStreetMap, organizer sites for show dates, and the Library of Congress Prints & Photographs Division.

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