Mid-America Trucking Show 2027 booth cost estimate
Mid-America Trucking Show 2027 runs Mar 18–20, 2027 at Kentucky Exposition Center, Louisville, KY. Exhibiting there with a 10×20 custom or hybrid booth typically costs $37.7k – $76.3k all-in, and with a 20×20 island $60.3k – $122k, based on Kentucky Exposition Center's published rates. These are market estimates, not Purple Exhibits prices.
- DatesMar 18–20, 2027
- VenueKentucky Exposition Center, Louisville, KY
- Labor$64–$150/hr
- Drayage$66–$180 per 100 lb
Photo: "Kentucky Exposition Center" by Gage Skidmore, CC BY-SA 2.0, share-alike, via Flickr
What exhibiting at Mid-America Trucking Show 2027 costs
Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.
| Booth size | Rental exhibit | Custom or hybrid | Open in calculator |
|---|---|---|---|
| 10×10 inline | $14.6k – $34.7k | $24.9k – $49.5k | Adjust |
| 10×20 inline | $24.8k – $53.2k | $37.7k – $76.3k | Adjust |
| 20×20 island | $38.4k – $80.3k | $60.3k – $122k | Adjust |
| 20×30 island | $55.9k – $114k | $86.8k – $176k | Adjust |
These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They cover everything it takes to exhibit, and much of the total is paid to the show organizer, its contractors, airlines and hotels: floor space, drayage, union labor, electrical and travel. In a 10×20 custom or hybrid budget, the exhibit itself is about $21.6k – $43.2k. For Purple Exhibits' own price on your booth, ask for a quote.
Planning for Mid-America Trucking Show 2027
Mid-America Trucking Show 2027 (trucking) runs 3 days, Mar 18–20, 2027, at Kentucky Exposition Center.
- Last edition
- 53,507 attendees and 830 exhibiting companies (2026)
Source: truckingshow.com
From the Mid-America Trucking Show exhibitor kit
- Service contractor
- Genesis Exposition Services; the Kentucky Exposition Center runs material handling itself Official
- Booth space
- $14.50 per sq ft for 100–1,500 sq ft indoors, less for larger booths; corners +$100; $0.50 off if contracted by Nov 15, 2026 Official
- Advance warehouse
- Kentucky Exposition Center receives Feb 26 – Mar 11, 2027; discount deadline Feb 25, 2027 Official
- Discount deadlines
- Genesis display rentals Feb 18, 2027; graphics and other rentals Feb 25, 2027 Official
- Exhibit hours
- Mar 18, 10 AM–6 PM (VIP until 1 PM); Mar 19, 10 AM–6 PM; Mar 20, 9 AM–4 PM Official
The Mid-America Trucking Show is the largest heavy-duty trucking event in the US, held at the Kentucky Exposition Center. Exhibitors range from truck makers to parts, technology and service companies, and attendees are owner-operators, drivers and fleet managers.
What drives the cost at Mid-America Trucking Show 2027
- Trucks and trailers on display need special move-in procedures and floor space. These add handling and labor costs.
- The Kentucky Exposition Center has published in-house labor and material handling rates, which are lower than at most major venues.
- Parts displays add weight quickly. Consolidate crates to manage drayage.
Dates and travel
- Discount deadlines. The exhibitor-kit dates are listed above. Ordering labor, electrical and freight after the discount deadline usually costs 20–50% more.
- Hotel nights. 3 exhibit days plus a day each for move-in and move-out is about 5 nights per person. The estimate budgets $1,500–$3,000 per traveler.
Where the money goes
Each line links to the document the number comes from. Official means published by the venue or show.
10×20 custom or hybrid
| Exhibit10×20 custom / hybrid: structure, graphics, flooring, lighting, AV, design | $21.6k – $43.2k | Industry guide |
|---|---|---|
| Drayage (material handling)1,800 lb at $66–$180 per 100 lb | $1.2k – $3.2k | Official |
| Installation & dismantle16–28 crew hours at $64–$150/hr | $1k – $4.2k | Official |
| Electrical2–3 500-watt outlets at $99–$160 each | $198 – $480 | Industry guide |
| Freight shippingRound trip, cross-country | $2.7k – $5.7k | Estimate |
| Lead retrievalBadge-scanning app license or device | $299 – $705 | Official |
| Floor space200 sq ft at $14–$14.5/sq ft | $2.8k – $2.9k | Official |
| Travel & staffing3 people | $4.5k – $9k | Industry guide |
| Contingency (10%)Change orders, rush fees, surprises | $3.4k – $6.9k | Industry guide |
| Total | $37.7k – $76.3k | |
20×20 custom or hybrid island
| Exhibit20×20 custom / hybrid: structure, graphics, flooring, lighting, AV, design | $36k – $72k | Industry guide |
|---|---|---|
| Drayage (material handling)3,600 lb at $66–$180 per 100 lb | $2.4k – $6.5k | Official |
| Installation & dismantle32–56 crew hours at $64–$150/hr | $2k – $8.4k | Official |
| Electrical2–4 20-amp drops at $190 each (venue price list) | $380 – $760 | Official |
| Freight shippingRound trip, cross-country | $3.6k – $7.8k | Estimate |
| Lead retrievalBadge-scanning app license or device | $299 – $705 | Official |
| Floor space400 sq ft at $14–$14.5/sq ft | $5.6k – $5.8k | Official |
| Travel & staffing3 people | $4.5k – $9k | Industry guide |
| Contingency (10%)Change orders, rush fees, surprises | $5.5k – $11.1k | Industry guide |
| Total | $60.3k – $122k | |
Show services at Kentucky Exposition Center
The rates this estimate uses. Electrical, internet, sales tax and the venue's work rules are on the Kentucky Exposition Center cost page.
- Installation & dismantle labor
- $64–$150 per hour, straight time Official
- Drayage (material handling)
- $66–$180 per 100 lb, round trip, 200 lb minimum Official
- Floor space
- Published 2027 booth space price: $14–$14.5 per sq ft. Official
How Kentucky Exposition Center compares
Published rates at the 28 US venues that publish their own.
Mid-America Trucking Show 2027 booth cost questions
How much does a booth at Mid-America Trucking Show 2027 cost?
Plan on $14.6k – $34.7k for a 10×10 rental booth and $37.7k – $76.3k for a 10×20 custom or hybrid booth. A 20×20 island runs $60.3k – $122k. Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.
How much is drayage at Mid-America Trucking Show 2027?
Drayage at Kentucky Exposition Center runs $66–$180 per 100 lb, round trip, with a 200 lb minimum. A 10×20 custom booth ships about 1,800 lb, so drayage comes to about $1.2k – $3.2k. Your show's exhibitor kit has the exact rate.
When should I order show services for Mid-America Trucking Show 2027?
Mid-America Trucking Show 2027 opens Mar 18–20. Most exhibitor kits close the lower prices for labor, electrical and advance-warehouse freight three to four weeks before move-in, which for Mid-America Trucking Show 2027 is around February 18, 2027 to February 25, 2027. Ordering after the deadline usually costs 20–50% more. The show's exhibitor kit has the exact dates.
Are these Purple Exhibits prices?
No. These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They include floor space, drayage, union labor, electrical and travel, which are paid to the show and its contractors, not to the booth builder. For Purple Exhibits' own price on your Mid-America Trucking Show 2027 booth, ask for a quote.
More booth cost pages
- All booth costs at Kentucky Exposition Center
- Kentucky Exposition Center exhibitor guide
- CES 2027 booth cost
- Natural Products Expo West 2027 booth cost
- PACK EXPO Las Vegas 2027 booth cost
- NRF Big Show 2027 booth cost
- Drayage and labor rates by venue
- Booth cost calculator: all 2,300 US shows
Numbers updated October 2026 from published exhibitor kits and price lists. Rates are set per show, so your exhibitor kit has the final prices.
Want Purple's price for Mid-America Trucking Show 2027?
The numbers on this page are market estimates. Send us your booth size and we'll quote our own price, line by line, within 24 hours.
