NRF Big Show 2027 booth cost estimate
NRF Big Show 2027 runs Jan 10–12, 2027 at Javits Center, New York, NY. Exhibiting there with a 10×20 custom or hybrid booth typically costs $45k – $94.3k all-in, and with a 20×20 island $74.6k – $159k, based on Javits Center's published rates. These are market estimates, not Purple Exhibits prices.
- DatesJan 10–12, 2027
- VenueJavits Center, New York, NY
- Labor$240–$275/hr
- Drayage$160–$335 per 100 lb
Photo: "Javits Center" by ajay_suresh, CC BY 2.0, via Flickr
What exhibiting at NRF Big Show 2027 costs
Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.
| Booth size | Rental exhibit | Custom or hybrid | Open in calculator |
|---|---|---|---|
| 10×10 inline | $18k – $42.9k | $28.5k – $58.5k | Adjust |
| 10×20 inline | $30.7k – $69.1k | $45k – $94.3k | Adjust |
| 20×20 island | $49.9k – $113k | $74.6k – $159k | Adjust |
| 20×30 island | $73.2k – $163k | $108k – $231k | Adjust |
These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They cover everything it takes to exhibit, and much of the total is paid to the show organizer, its contractors, airlines and hotels: floor space, drayage, union labor, electrical and travel. In a 10×20 custom or hybrid budget, the exhibit itself is about $21.6k – $43.2k. For Purple Exhibits' own price on your booth, ask for a quote.
Planning for NRF Big Show 2027
NRF Big Show 2027 (retail) runs 3 days, Jan 10–12, 2027, at Javits Center.
From the NRF Big Show exhibitor kit
- Expo hours
- Jan 10–11, 9 AM–5 PM; Jan 12, 9 AM–4 PM Official
Dates and travel
- Discount deadlines. Most exhibitor kits close the lower prices for labor, electrical and advance-warehouse freight three to four weeks before move-in. For NRF Big Show 2027 that means around December 13, 2026 to December 20, 2026. Your kit has the exact dates.
- Hotel nights. 3 exhibit days plus a day each for move-in and move-out is about 5 nights per person. The estimate budgets $1,500–$3,000 per traveler.
- Also in New York around the same dates: Premiere Vision New York (Jan 19–20, 2027), Texworld New York City (Jan 19–21, 2027), Texworld NYC - Winter (Jan 19–21, 2027), New York Boat Show (Jan 20–24, 2027), The Winter Show (Jan 22–31, 2027). Book hotels early when large events overlap.
Budgeting for a booth at NRF Big Show 2027
NRF's Big Show is the National Retail Federation's annual expo, covering store technology, payments, supply chain, and data and AI tools for retailers. Attendees are retail executives, IT and operations leaders.
- The Javits Center has some of the highest labor and drayage rates in the country, so a lightweight, quick-to-build booth saves the most here.
- Retail tech demos need screens, power and internet. Dedicated internet costs more than the basic shared line.
- The show is in early January, right after the holidays, so freight schedules and move-in times are tight.
Biggest lines in a 10×20 custom or hybrid budget
- Exhibit
- $21.6k – $43.2k Industry guide
- Floor space
- $4.8k – $13k Industry guide
- Travel & staffing
- $4.5k – $9k Industry guide
- Installation & dismantle
- $3.8k – $7.7k Official
Every line with its source, for 10×20 and 20×20 booths: Javits Center booth costs · see the full breakdown in the calculator
Show services at Javits Center
The rates this estimate uses. Electrical, internet, sales tax and the venue's work rules are on the Javits Center cost page.
- Installation & dismantle labor
- $240–$275 per hour, straight time Official
- Drayage (material handling)
- $160–$335 per 100 lb, round trip, 200 lb minimum Official
How Javits Center compares
Published rates at the 28 US venues that publish their own.
NRF Big Show 2027 booth cost questions
How much does a booth at NRF Big Show 2027 cost?
Plan on $18k – $42.9k for a 10×10 rental booth and $45k – $94.3k for a 10×20 custom or hybrid booth. A 20×20 island runs $74.6k – $159k. Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.
How much is drayage at NRF Big Show 2027?
Drayage at Javits Center runs $160–$335 per 100 lb, round trip, with a 200 lb minimum. A 10×20 custom booth ships about 1,800 lb, so drayage comes to about $2.9k – $6k. Your show's exhibitor kit has the exact rate.
When should I order show services for NRF Big Show 2027?
NRF Big Show 2027 opens Jan 10–12. Most exhibitor kits close the lower prices for labor, electrical and advance-warehouse freight three to four weeks before move-in, which for NRF Big Show 2027 is around December 13, 2026 to December 20, 2026. Ordering after the deadline usually costs 20–50% more. The show's exhibitor kit has the exact dates.
Are these Purple Exhibits prices?
No. These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They include floor space, drayage, union labor, electrical and travel, which are paid to the show and its contractors, not to the booth builder. For Purple Exhibits' own price on your NRF Big Show 2027 booth, ask for a quote.
More booth cost pages
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- Drayage and labor rates by venue
- Booth cost calculator: all 2,300 US shows
Numbers updated October 2026 from published exhibitor kits and price lists. Rates are set per show, so your exhibitor kit has the final prices.
Want Purple's price for NRF Big Show 2027?
The numbers on this page are market estimates. Send us your booth size and we'll quote our own price, line by line, within 24 hours.
