Independent market estimate · not a Purple Exhibits price

Booth cost estimates at Kentucky Exposition Center

Kentucky Exposition Center in Louisville, KY: installation labor runs $64–$150 an hour and drayage $66–$180 per 100 lb at published rates. Exhibiting with a 10×20 custom or hybrid booth typically costs $39.9k – $87.4k all-in. These are market estimates, not Purple Exhibits prices.

  • CityLouisville, KY
  • Labor$64–$150/hr
  • Drayage$66–$180 per 100 lb
Kentucky Exposition Center
Typical market cost to exhibit · 10×20 custom or hybrid$39.9k – $87.4kIncludes floor space, travel and show fees. Not a Purple Exhibits price.

Photo: "Kentucky Exposition Center" by Gage Skidmore, CC BY-SA 2.0, share-alike, via Flickr

Budget by size

What exhibiting at Kentucky Exposition Center costs

Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.

Typical all-in cost to exhibit$39.9k – $87.4kMarket estimate, not a Purple Exhibits price
Kentucky Exposition Center: typical all-in cost to exhibit, by booth size and exhibit type (market estimates)
Booth sizeRental exhibitCustom or hybridOpen in calculator
10×10 inline$15.7k – $40.2k$26k – $55kAdjust
10×20 inline$27k – $64.3k$39.9k – $87.4kAdjust
20×20 island$42.8k – $102k$64.7k – $144kAdjust
20×30 island$62.5k – $148k$93.4k – $209kAdjust
What these numbers are

These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They cover everything it takes to exhibit, and much of the total is paid to the show organizer, its contractors, airlines and hotels: floor space, drayage, union labor, electrical and travel. In a 10×20 custom or hybrid budget, the exhibit itself is about $21.6k – $43.2k. For Purple Exhibits' own price on your booth, ask for a quote.

Line by line

Where the money goes

Each line links to the document the number comes from. Official means published by the venue or show.

10×20 custom or hybrid

Exhibit10×20 custom / hybrid: structure, graphics, flooring, lighting, AV, design$21.6k – $43.2kIndustry guide
Drayage (material handling)1,800 lb at $66–$180 per 100 lb$1.2k – $3.2kOfficial
Installation & dismantle16–28 crew hours at $64–$150/hr$1k – $4.2kOfficial
Electrical2–3 500-watt outlets at $99–$160 each$198 – $480Industry guide
Freight shippingRound trip, cross-country$2.7k – $5.7kEstimate
Lead retrievalBadge-scanning app license or device$299 – $705Official
Floor space200 sq ft at $24–$65/sq ft$4.8k – $13kIndustry guide
Travel & staffing3 people$4.5k – $9kIndustry guide
Contingency (10%)Change orders, rush fees, surprises$3.6k – $7.9kIndustry guide
Total$39.9k – $87.4k

20×20 custom or hybrid island

Exhibit20×20 custom / hybrid: structure, graphics, flooring, lighting, AV, design$36k – $72kIndustry guide
Drayage (material handling)3,600 lb at $66–$180 per 100 lb$2.4k – $6.5kOfficial
Installation & dismantle32–56 crew hours at $64–$150/hr$2k – $8.4kOfficial
Electrical2–4 20-amp drops at $190 each (venue price list)$380 – $760Official
Freight shippingRound trip, cross-country$3.6k – $7.8kEstimate
Lead retrievalBadge-scanning app license or device$299 – $705Official
Floor space400 sq ft at $24–$65/sq ft$9.6k – $26kIndustry guide
Travel & staffing3 people$4.5k – $9kIndustry guide
Contingency (10%)Change orders, rush fees, surprises$5.9k – $13.1kIndustry guide
Total$64.7k – $144k
Published rates

Rates at Kentucky Exposition Center

Published labor (2025) for KEC in-house Labor & Equipment Service Order Form: $64/hr straight time, $116 overtime. Published drayage (2025) for KEC in-house Material Handling & Freight Service Order Form: $69–$75 per 100 lb.

Installation & dismantle labor
$64–$150 per hour, straight time Official
Drayage (material handling)
$66–$180 per 100 lb, round trip, 200 lb minimum Official
Wired internet
$1,071–$1,360 for a basic connection Official
Sales tax
Kentucky 6% on space rental and some services

How Kentucky Exposition Center compares

Published rates at the 28 US venues that publish their own.

Installation labor$64–$150/hr · 2nd lowest of 28 venues
$64$369
Drayage$66–$180 per 100 lb · 4th lowest of 28 venues
$65$424
Questions

Exhibiting at Kentucky Exposition Center

How much does a booth at Kentucky Exposition Center cost?

Plan on $15.7k – $40.2k for a 10×10 rental booth and $39.9k – $87.4k for a 10×20 custom or hybrid booth. A 20×20 island runs $64.7k – $144k. Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.

How much is drayage at Kentucky Exposition Center?

Drayage at Kentucky Exposition Center runs $66–$180 per 100 lb, round trip, with a 200 lb minimum. A 10×20 custom booth ships about 1,800 lb, so drayage comes to about $1.2k – $3.2k. Your show's exhibitor kit has the exact rate.

What does installation labor cost at Kentucky Exposition Center?

Published installation and dismantle rates run $64–$150 per hour at straight time. Overtime is usually 1.5 times that. A 10×20 custom booth takes about 16–28 crew hours, so labor comes to $1k – $4.2k.

Are these Purple Exhibits prices?

No. These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They include floor space, drayage, union labor, electrical and travel, which are paid to the show and its contractors, not to the booth builder. For Purple Exhibits' own price on your booth, ask for a quote.

Can I set up my own booth at Kentucky Exposition Center?

Check the work rules in your exhibitor kit. Many venues let full-time employees set up a small booth with hand tools, while larger and custom booths need show labor.

More booth cost pages

Numbers updated October 2026 from published exhibitor kits and price lists. Rates are set per show, so your exhibitor kit has the final prices.

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