Summer Fancy Food Show 2027 booth cost estimate
Summer Fancy Food Show 2027 runs Jul 25–27, 2027 at Javits Center, New York, NY. Exhibiting there with a 10×20 custom or hybrid booth typically costs $45k – $94.3k all-in, and with a 20×20 island $74.6k – $159k, based on Javits Center's published rates. These are market estimates, not Purple Exhibits prices.
- DatesJul 25–27, 2027
- VenueJavits Center, New York, NY
- Labor$240–$275/hr
- Drayage$160–$335 per 100 lb
Photo: "Javits Center" by ajay_suresh, CC BY 2.0, via Flickr
What exhibiting at Summer Fancy Food Show 2027 costs
Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.
| Booth size | Rental exhibit | Custom or hybrid | Open in calculator |
|---|---|---|---|
| 10×10 inline | $18k – $42.9k | $28.5k – $58.5k | Adjust |
| 10×20 inline | $30.7k – $69.1k | $45k – $94.3k | Adjust |
| 20×20 island | $49.9k – $113k | $74.6k – $159k | Adjust |
| 20×30 island | $73.2k – $163k | $108k – $231k | Adjust |
These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They cover everything it takes to exhibit, and much of the total is paid to the show organizer, its contractors, airlines and hotels: floor space, drayage, union labor, electrical and travel. In a 10×20 custom or hybrid budget, the exhibit itself is about $21.6k – $43.2k. For Purple Exhibits' own price on your booth, ask for a quote.
Planning for Summer Fancy Food Show 2027
Summer Fancy Food Show 2027 (specialty food) runs 3 days, Jul 25–27, 2027, at Javits Center.
- Last edition
- 2,500+ exhibiting companies from 57 countries and 9,000+ buyer attendees (2026)
- Audience
- Owners, CEOs and presidents (31%), buyers and merchandising managers (20%), VPs, GMs and directors (16%)
- Exhibit space
- 345,542 sq ft of exhibits, 700+ new products and 401 first-time exhibitors in 2026
From the Summer Fancy Food Show exhibitor kit (2026 edition)
- Contractor
- Freeman handles the warehouse, show-site receiving and labor (2026) Official
- Move-in (2026)
- Three move-in days before opening, 8 AM–5 PM Official
- Advance warehouse (2026)
- Freeman's New Jersey warehouse opened about five weeks before the show Official
Dates and travel
- Discount deadlines. Most exhibitor kits close the lower prices for labor, electrical and advance-warehouse freight three to four weeks before move-in. For Summer Fancy Food Show 2027 that means around June 27, 2027 to July 4, 2027. Your kit has the exact dates.
- Hotel nights. 3 exhibit days plus a day each for move-in and move-out is about 5 nights per person. The estimate budgets $1,500–$3,000 per traveler.
- Also in New York around the same dates: Functional Fabric Fair Summer (Jul 20–21, 2027), NY NOW - Summer Show (Aug 8–10, 2027). Book hotels early when large events overlap.
Purple's Summer Fancy Food Show 2027 booth page · Official show website
Budgeting for a booth at Summer Fancy Food Show 2027
The Summer Fancy Food Show is the largest specialty food and beverage show in North America, run by the Specialty Food Association. Exhibitors range from small producers to international pavilions, and attendees are retail and foodservice buyers.
- Sampling booths need refrigeration, power and sometimes water. Order them early to get advance pricing.
- The Javits Center has some of the country's highest labor and drayage rates, so lightweight displays save the most.
- Food handling rules apply. Check the show's sampling requirements before planning.
Biggest lines in a 10×20 custom or hybrid budget
- Exhibit
- $21.6k – $43.2k Industry guide
- Floor space
- $4.8k – $13k Industry guide
- Travel & staffing
- $4.5k – $9k Industry guide
- Installation & dismantle
- $3.8k – $7.7k Official
Every line with its source, for 10×20 and 20×20 booths: Javits Center booth costs · see the full breakdown in the calculator
Show services at Javits Center
The rates this estimate uses. Electrical, internet, sales tax and the venue's work rules are on the Javits Center cost page.
- Installation & dismantle labor
- $240–$275 per hour, straight time Official
- Drayage (material handling)
- $160–$335 per 100 lb, round trip, 200 lb minimum Official
How Javits Center compares
Published rates at the 28 US venues that publish their own.
Summer Fancy Food Show 2027 booth cost questions
How much does a booth at Summer Fancy Food Show 2027 cost?
Plan on $18k – $42.9k for a 10×10 rental booth and $45k – $94.3k for a 10×20 custom or hybrid booth. A 20×20 island runs $74.6k – $159k. Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.
How much is drayage at Summer Fancy Food Show 2027?
Drayage at Javits Center runs $160–$335 per 100 lb, round trip, with a 200 lb minimum. A 10×20 custom booth ships about 1,800 lb, so drayage comes to about $2.9k – $6k. Your show's exhibitor kit has the exact rate.
When should I order show services for Summer Fancy Food Show 2027?
Summer Fancy Food Show 2027 opens Jul 25–27. Most exhibitor kits close the lower prices for labor, electrical and advance-warehouse freight three to four weeks before move-in, which for Summer Fancy Food Show 2027 is around June 27, 2027 to July 4, 2027. Ordering after the deadline usually costs 20–50% more. The show's exhibitor kit has the exact dates.
Are these Purple Exhibits prices?
No. These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They include floor space, drayage, union labor, electrical and travel, which are paid to the show and its contractors, not to the booth builder. For Purple Exhibits' own price on your Summer Fancy Food Show 2027 booth, ask for a quote.
More booth cost pages
- All booth costs at Javits Center
- Summer Fancy Food Show 2027 booth design and rentals
- Javits Center exhibitor guide
- NRF Big Show 2027 booth cost
- INTERPHEX 2027 booth cost
- KBIS 2027 booth cost
- TISE 2027 booth cost
- HIMSS 2027 booth cost
- NAMM Show 2027 booth cost
- Trade show booth costs in New York
- Drayage and labor rates by venue
- Booth cost calculator: all 2,300 US shows
Numbers updated October 2026 from published exhibitor kits and price lists. Rates are set per show, so your exhibitor kit has the final prices.
Want Purple's price for Summer Fancy Food Show 2027?
The numbers on this page are market estimates. Send us your booth size and we'll quote our own price, line by line, within 24 hours.
