Independent market estimate · not a Purple Exhibits price

Booth cost estimates at Phoenix Convention Center

Phoenix Convention Center in Phoenix, AZ: installation labor runs $85–$208 an hour and drayage $90–$206 per 100 lb at published rates. Exhibiting with a 10×20 custom or hybrid booth typically costs $40.8k – $89.7k all-in. These are market estimates, not Purple Exhibits prices.

  • CityPhoenix, AZ
  • Labor$85–$208/hr
  • Drayage$90–$206 per 100 lb
Phoenix Convention Center
Typical market cost to exhibit · 10×20 custom or hybrid$40.8k – $89.7kIncludes floor space, travel and show fees. Not a Purple Exhibits price.

Photo: Carol M. Highsmith, Library of Congress, public domain

Budget by size

What exhibiting at Phoenix Convention Center costs

Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.

Typical all-in cost to exhibit$40.8k – $89.7kMarket estimate, not a Purple Exhibits price
Phoenix Convention Center: typical all-in cost to exhibit, by booth size and exhibit type (market estimates)
Booth sizeRental exhibitCustom or hybridOpen in calculator
10×10 inline$16.1k – $41.2k$26.4k – $56.2kAdjust
10×20 inline$27.6k – $65.9k$40.8k – $89.7kAdjust
20×20 island$43.9k – $106k$66.3k – $150kAdjust
20×30 island$64.3k – $154k$95.9k – $217kAdjust
What these numbers are

These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They cover everything it takes to exhibit, and much of the total is paid to the show organizer, its contractors, airlines and hotels: floor space, drayage, union labor, electrical and travel. In a 10×20 custom or hybrid budget, the exhibit itself is about $21.6k – $43.2k. For Purple Exhibits' own price on your booth, ask for a quote.

Line by line

Where the money goes

Each line links to the document the number comes from. Official means published by the venue or show.

10×20 custom or hybrid

Exhibit10×20 custom / hybrid: structure, graphics, flooring, lighting, AV, design$21.6k – $43.2kIndustry guide
Drayage (material handling)1,800 lb at $90–$206 per 100 lb$1.6k – $3.7kOfficial
Installation & dismantle16–28 crew hours at $85–$208/hr$1.4k – $5.8kOfficial
Electrical2–3 500-watt outlets at $99–$160 each$198 – $480Industry guide
Freight shippingRound trip, cross-country$2.7k – $5.7kEstimate
Lead retrievalBadge-scanning app license or device$299 – $705Official
Floor space200 sq ft at $24–$65/sq ft$4.8k – $13kIndustry guide
Travel & staffing3 people$4.5k – $9kIndustry guide
Contingency (10%)Change orders, rush fees, surprises$3.7k – $8.2kIndustry guide
Total$40.8k – $89.7k

20×20 custom or hybrid island

Exhibit20×20 custom / hybrid: structure, graphics, flooring, lighting, AV, design$36k – $72kIndustry guide
Drayage (material handling)3,600 lb at $90–$206 per 100 lb$3.2k – $7.4kOfficial
Installation & dismantle32–56 crew hours at $85–$208/hr$2.7k – $11.6kOfficial
Electrical2–4 20-amp drops at $173–$350 each$346 – $1.4kIndustry guide
Freight shippingRound trip, cross-country$3.6k – $7.8kEstimate
Lead retrievalBadge-scanning app license or device$299 – $705Official
Floor space400 sq ft at $24–$65/sq ft$9.6k – $26kIndustry guide
Travel & staffing3 people$4.5k – $9kIndustry guide
Contingency (10%)Change orders, rush fees, surprises$6k – $13.6kIndustry guide
Total$66.3k – $150k
Published rates

Rates at Phoenix Convention Center

Published labor (2026) for IHI Forum, Phoenix Convention Center, Dec 7-9 2026: $165.65/hr straight time, $248.25 overtime. Published drayage (2026) for IHI Forum 2026: $206 per 100 lb.

Installation & dismantle labor
$85–$208 per hour, straight time Official
Drayage (material handling)
$90–$206 per 100 lb, round trip, 200 lb minimum Official
Wired internet
$795–$995 for a basic connection Official
Setting up your own booth
GES Phoenix work rules (IHI Forum 2026): Arizona is a right-to-work state; IATSE claims set-up/dismantle, but exhibitors may use full-time company personnel to assist in certain aspects of display erection; outside display houses allowed with notification/insurance. No booth-size or time limit stated. Hand-carry allowed without dollies/carts. Official

How Phoenix Convention Center compares

Published rates at the 28 US venues that publish their own.

Installation labor$85–$208/hr · 10th lowest of 28 venues
$64$369
Drayage$90–$206 per 100 lb · 10th lowest of 28 venues
$65$424
Questions

Exhibiting at Phoenix Convention Center

How much does a booth at Phoenix Convention Center cost?

Plan on $16.1k – $41.2k for a 10×10 rental booth and $40.8k – $89.7k for a 10×20 custom or hybrid booth. A 20×20 island runs $66.3k – $150k. Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.

How much is drayage at Phoenix Convention Center?

Drayage at Phoenix Convention Center runs $90–$206 per 100 lb, round trip, with a 200 lb minimum. A 10×20 custom booth ships about 1,800 lb, so drayage comes to about $1.6k – $3.7k. Your show's exhibitor kit has the exact rate.

What does installation labor cost at Phoenix Convention Center?

Published installation and dismantle rates run $85–$208 per hour at straight time. Overtime is usually 1.5 times that. A 10×20 custom booth takes about 16–28 crew hours, so labor comes to $1.4k – $5.8k.

Are these Purple Exhibits prices?

No. These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They include floor space, drayage, union labor, electrical and travel, which are paid to the show and its contractors, not to the booth builder. For Purple Exhibits' own price on your booth, ask for a quote.

Can I set up my own booth at Phoenix Convention Center?

GES Phoenix work rules (IHI Forum 2026): Arizona is a right-to-work state; IATSE claims set-up/dismantle, but exhibitors may use full-time company personnel to assist in certain aspects of display erection; outside display houses allowed with notification/insurance. No booth-size or time limit stated. Hand-carry allowed without dollies/carts.

More booth cost pages

Numbers updated October 2026 from published exhibitor kits and price lists. Rates are set per show, so your exhibitor kit has the final prices.

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