ProMat 2027 · April 19–21, 2027 · McCormick Place, Chicago
ProMat 2027 booth design & build in Chicago
Custom and rental exhibits for conveyors, robots, racking and warehouse software, engineered around a running demo. Floor-load and rigging planning, McCormick Place drayage and three-hall freight routing handled by our on-site team.
- April 19–21, 2027
- McCormick Place
Every last fee listed upfront, in full, on paper. 3,000+ exhibitors · 10,000+ booths built · 4.9★ client rating · Since 2015
Aerial view of a recycling yard with containers and sorted materials in Regensburg
01 Purple at ProMat 2027
What makes ProMat different, and how we build for it
ProMat is the show where the equipment has to run. MHI fills South Hall, North Hall and Lakeside Center with more than 1,200 exhibits under the banner Supply Chains. In Focus, and the buyers walking those aisles compare machines by watching them move, not by reading a panel. Around the floor sit 200 educational sessions, keynotes from Jon McNeill and Mike Krzyzewski in Grand Ballroom S100, the StartUp Pavilion for new entrants and MHI Industry Night on Tuesday, April 20. Your booth competes with live automation cells on every aisle, so the working cycle, the viewing edge and the space for an engineer to talk shop are the design brief. We build all three into one plan.
A demo they can follow from tote in to tote out in under two minutes, with throughput and footprint numbers posted where they can point to them.
Access to the guarding, controls and interfaces up close, plus a table off the demo path for layouts, load data and integration questions.
A clear reason to stop from the aisle, a private meeting space away from machine noise and a staff member who can talk total cost and lead time.
Your team in Chicago
Two shops, one project manager, every hall
We build in our own production shop in Fishkill, NY and our Las Vegas hub, ship to the McCormick Place, and install with our own project manager on the floor and vetted local labor. Predictable 30–45-day turnarounds, secure storage and pre-show QA.
Your team lands to a lit, stocked booth. You just show up.
02 Booths & pricing for ProMat 2027
Pick a footprint. We price it as a rental, a custom build, or a hybrid.
ProMat floors are built around islands running conveyors, AMRs and full pick modules, so an inline booth needs one moving element or a large screen to compete. Exhibitors here usually land between a 20×20 with a single working cell and a 30×40 with a connected line, a viewing edge and a closed meeting room.
One component on a plinth, a screen running the cycle on loop and a counter for a sensor, gripper or software conversation.
Shown: Solar Diamond Tools (India) Pvt Limited, a Purple inline booth
See 10×10 rental booths →
A compact working station such as a picking arm or sorter cell behind a low guard, with a demo table and two-person staffing.
Shown: TechnoBend, a Purple inline booth
See 10×20 rental booths →
A running conveyor or AMR loop with a defined visitor edge, a hanging sign and an open meeting table outside the motion envelope.
Shown: TM AI Corp, a Purple island exhibit
See 20×20 rental booths →
A connected line from induction to storage, overhead viewing screens, a closed engineering room and crated spares storage.
Shown: ABC Compressors, a Purple island exhibit
See 20×30 rental booths →In Purple's price
- Design and a 3D rendering, revised until it is right
- Structure, printed graphics, counters and storage as specified
- Lighting and power distribution inside the booth
- Installation and dismantle, with our project manager on the floor
- Every show-service order and deadline tracked for you
Billed by the show and its contractor
- Booth space (paid to the organizer)
- Material handling / drayage
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
We estimate every one of these on your proposal, so the total is on paper before you sign.
All-in 2026 ranges for design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show. Get an exact number for ProMat with the booth cost calculator or read the 2026 booth cost guide.
Send the show, your booth size and what the space needs to do. We reply within one business day and send a rendering and a fixed proposal, usually within a week. No charge.
03 Built by Purple
Booths we have designed, built and installed
Case study · KLEEMANN
KLEEMANN at industrial technology exhibition
An interactive booth for a global elevator manufacturer: digital simulations, real product showcases and a floor plan that guided visitors from first step to last.
Read the KLEEMANN case study All case studies →“Purple Exhibits made us look good. The booth was one of the nicest displays in our section of the convention center and generated a lot of positive comments from both customers and industry peers. Their attention to detail, professionalism, and willingness to go above and beyond made a huge difference.”
Kimberly Owens, Brand Manager, Owens Products · more client reviews
Trusted by exhibitors including
04 Designing for material handling, warehouse automation and supply chain technology brands at ProMat
Four things we get right for ProMat exhibitors
1Build a short, repeatable cycle
Pick one cycle a visitor can follow start to finish, usually one transfer, pick or scan rather than the whole line. We design the booth so the tote enters in view, the key action has an unbroken sightline and the reset happens out of the visitor's way.
2Draw the motion envelope first
A machine footprint is not the space it needs to operate. Your engineers give us the operating envelope, guarding and visitor separation; we set the walls, viewing edge and furniture outside it and test sightlines with real equipment heights, not a top-down plan.
Engineering table off the demo path
Operations teams need a place to translate the demo into their own building. We place a layout table with representative loads close enough to point at the equipment but outside its noise and traffic, so the conversation continues while the next cycle runs.
Plan the install around the machine
Heavy equipment sets the sequence. We document weights, floor interfaces and power needs, arrange the floor-load sign-off and rigging, and time walls, overhead structure and furniture around the moment the machine lands on your booth space.
Concept rendering
Every proposal comes with a rendering like this
You see the booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Shown: a Purple concept for RP.
Start my ProMat concept05 McCormick Place · Chicago
Logistics for ProMat 2027, handled
McCormick Place is a union building with one exception: since the 2010 MPEA reforms, your own full-time staff can assemble a booth of any size with their own tools. Material handling from the dock stays Teamster work billed by weight, with a 200-pound minimum, at about $210 per hundredweight, so we crate everything, ship one consolidated load from our Midwest carrier and hit the advance warehouse on time. ProMat spreads across South Hall, North Hall and Lakeside Center, each with its own docks, so we map your machinery to its assigned floor before the freight plan exists. We book your move-in targets, handle the rigging paperwork and put you in the Hyatt Regency or Marriott Marquis on the skywalk.
Hall rules, drayage estimates and freight deadlines for this building are in our McCormick Place exhibitor guide.
What Purple handles
- Exhibitor kit, show contractor orders and target move-in dates
- Floor-load sign-off, rigging and hanging sign paperwork
- Motion envelope, guarding and visitor-edge layout with your engineers
- Graphics matched to your equipment livery and safety markings
- Consolidated freight to the advance warehouse and drayage paperwork
- Installation, demo rehearsal and dismantle with our on-site team
Timeline, counted back from move-in
- Early February 2027Design sign-off, motion envelope frozen and island or rigging drawings submitted.
- February to mid-March 2027Production in our shop; graphics proofed against your equipment colors and safety markings.
- Late March 2027Booth ships to the show contractor's advance warehouse in Chicago; machinery routing set for its assigned hall.
- Week of April 12, 2027Targeted move-in; our on-site team installs around the equipment delivery and runs the demo rehearsal.
- April 19–21, 2027Show days; a Purple project manager is on call across all three halls.
- April 21–23, 2027Dismantle, equipment crated to your return plan, booth to storage or the next show.
ProMat exhibitor questions
Questions exhibitors ask us before ProMat
How much does a 20×20 at ProMat cost?
A complete 20×20 island rental runs $16,000 to $40,000 and a custom 20×20 runs $50,000 to $120,000, covering design, structure, graphics and installation. Equipment rigging, power drops and McCormick Place drayage sit on top; send us machine weights and dimensions and we return a fixed quote.
Can you install our machinery at McCormick Place?
Yes. We plan the unloading sequence for the assigned hall, arrange the floor-load sign-off and rigging, and our on-site team builds the booth around the equipment delivery so walls, overhead structure and furniture go in at the right moment. Your technicians handle commissioning; we handle everything else.
Can we rent a booth for ProMat?
Yes. Rental structures with your graphics, a custom viewing edge around rented walls, or a fully custom island are all available. First-time ProMat exhibitors and StartUp Pavilion companies usually start with a 10×20 rental at $7,500 to $15,000 and add a running demo station.
When do we need to decide?
Design sign-off by early February gives a comfortable 30 to 45 day build and a late March ship to the advance warehouse. Later dates are possible; the trade-off is finish options, rigging slots and freight cost into McCormick Place.
Do you handle the show contractor orders and drayage?
Yes. We read the exhibitor kit, file the booth forms, order show services and move-in targets, and manage the drayage paperwork. Material handling here runs about $210 per hundredweight with a 200-pound minimum, so we crate everything and consolidate into one shipment to keep it down.
Before you sign with anyone
Five questions to ask any exhibit builder for ProMat:
- Is every fee on the proposal, including what the show contractor bills?
- Who builds the booth: your own shop or a subcontractor?
- Will your project manager be on the floor for install and dismantle?
- What exactly is in the rental, and what is billed by the show?
- Where does the booth go after the show, and what does storage cost?
Common situations
Already own a booth? We refresh the graphics, repair what is worn, ship it, install it and store it between shows. You keep the structure you paid for.
Exhibiting from outside the US? We are your team on the ground: freight to the advance warehouse, show-service orders, installation and storage, with one project manager answering your emails in your time zone.
Short on time? A rental with your graphics can be ready in two to three weeks. We tell you on the first call what is realistic for your date.
Get a proposal
Tell us about your ProMat booth
What happens next
- We reply within one business day with questions about your products, goals and footprint.
- You get a concept rendering and a fixed proposal, usually within a week. Every last fee listed upfront, in full, on paper.
- We build in 30–45 days, ship to the advance warehouse and install before the hall opens.