Kleemann's Interactive Booth That Kept People Moving
KLEEMANN didn’t just build a booth — they built a journey.
Centered around innovation in vertical transportation, the space invited visitors to interact, explore, and experience the technology in a hands-on way, from digital simulations to real product showcases.
Purple Exhibits designed the booth to flow naturally — guiding traffic, creating moments of interaction, and keeping visitors engaged from the first step inside to the last.
The result? A dynamic booth experience that reflected movement, precision, and forward-thinking design — exactly what the brand stands for.
Explore the Booth
REQUIREMENT
KLEEMANN, a global manufacturer of elevator systems, wanted their trade show presence to go beyond traditional product displays. As one of the major lift manufacturers worldwide, serving residential and commercial markets in more than 100 countries, the company focuses on innovation, reliability, and user experience in vertical transportation solutions.
For this exhibition, the goal was not simply to show elevator components — it was to allow visitors to experience the technology and design behind KLEEMANN elevators firsthand.
The booth needed to showcase multiple aspects of their solutions, from elevator cabin design to digital tools and smart lift control systems. At the same time, the environment had to remain open and visually impressive so the brand could dominate the exhibition floor and attract visitors from every direction.
The challenge was to transform a technical product into an interactive experience that visitors could explore, test, and understand in a memorable way.
SOLUTIONS
The booth was designed as an immersive technology experience, allowing visitors to interact directly with KLEEMANN’s elevator innovations.
At the center of the space, a large overhead structure carried the KLEEMANN branding and ensured the booth was clearly visible across the exhibition hall. The open island layout allowed visitors to approach from all sides and naturally flow through different demonstration areas.
One of the key attractions was the Digital Spot experience zone, where visitors could interact with touchscreens, explore elevator control systems, and learn about KLEEMANN’s smart technologies.
A VR experience station allowed guests to step inside virtual elevator environments and explore real project installations around the world. By wearing VR headsets, visitors could experience elevator spaces and architectural applications in a way that traditional displays cannot provide.
Additional sections showcased elevator cabin designs and product customization options, allowing architects, developers, and engineers to see the aesthetic and technical possibilities of KLEEMANN lift systems.
The entire booth combined technology, architecture, and digital interaction to create a space where innovation could be experienced rather than simply explained.
RESULT
The finished exhibit transformed complex elevator technology into an engaging and memorable visitor experience.
Interactive digital stations and VR demonstrations encouraged visitors to stay longer, explore the brand’s capabilities, and gain a deeper understanding of KLEEMANN’s solutions.
The large overhead branding structure ensured strong visibility across the exhibition hall, while the open layout created an inviting environment that welcomed guests from every aisle.
By combining digital interaction, immersive technology, and product showcases, the booth successfully communicated KLEEMANN’s core message: innovation, engineering excellence, and the future of vertical mobility.
The First Impression – Exterior Design
Before visitors stepped inside, the booth made a powerful statement across the show floor.
The large-scale structure, architectural design, and lighting created a strong visual presence that attracted attention from every aisle.
The exterior set the stage for the immersive experience waiting inside.
Best Booth at KBIS
During the event, Fabuwood was recognized with the Best Booth on the Show Floor award at KBIS.
This recognition celebrated the creativity, scale, and immersive design of the exhibit, brought to life through the collaboration between Fabuwood and Purple Exhibits.
The Idea: Music Has a Feeling. So Does Every Room
The exhibit was built around one simple idea:
Just as different music creates different moods, every room in a home carries its own feeling.
The booth featured 13 unique lifestyle spaces, each with its own personality, design style, and soundtrack.
Because the entire structure was soundproofed, visitors experienced each room independently — stepping into a completely new atmosphere every time.
Inspired by the Kleeman?
If you’re planning an upcoming trade show and want a booth that attracts attention, engages visitors, and elevates your brand presence, our team at Purple Exhibits can help.
From concept design to fabrication and installation, we handle the entire exhibit process to deliver high-impact booth experiences.
Whether you’re exhibiting at KBIS, IBS, CES, or any major industry event, we create custom environments tailored to your brand.
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