The Dog House Experience
At their latest trade show, Jack & Pup didn’t just build a booth — they built a dog house experience right on the show floor.
The concept was simple but powerful: bring the brand to life in a way people could instantly understand and connect with. The booth was designed to feel like a real, welcoming dog house, turning heads from every aisle and drawing visitors in with curiosity.
Designed and executed by Purple Exhibits, every detail — from the structure to the layout — was built to create a fun, approachable environment that made people stop, smile, and step inside.
The result? A booth that stood out, stayed busy, and created a memorable brand moment visitors didn’t forget.
Explore the Booth
REQUIREMENT
Jack & Pup wanted their trade show presence to immediately communicate what their brand stands for — natural, high-quality treats made by people who truly love dogs. Their mission centers around creating premium dog chews and treats with simple ingredients that both pets and owners can trust.
The challenge was to design a booth that would stand out in a busy pet industry trade show while creating an emotional connection with visitors. Instead of a traditional product display, the space needed to feel welcoming, playful, and instantly recognizable to pet lovers.
The concept was simple and powerful: create a booth inspired by a dog house — a place that represents comfort, loyalty, and the special bond between dogs and their owners.
SOLUTIONS
The exhibit was designed as a life-size dog house experience that visitors could walk through. The structure featured a large pitched roof, warm wood textures, and playful brand elements that brought the theme to life.
A giant inflatable dog mascot suspended above the booth acted as a visual landmark across the show floor, instantly attracting attention and making the space easy to spot from a distance.
Inside the “dog house,”product displays were carefully organized to highlight the full range of Jack & Pup treats, from natural chews to specialty snacks. Bright shelving, clear messaging, and approachable product layouts made it easy for buyers and distributors to explore the brand.
Open meeting areas created a welcoming environment for conversations, while the playful design reinforced the brand’s personality — a company built by dog lovers, for dog lovers.
RESULT
The booth quickly became a friendly destination for visitors throughout the show. The dog house concept created an inviting atmosphere that naturally drew people in and encouraged them to explore the products.
Retail buyers, distributors, and pet industry professionals were able to interact with the brand in a relaxed and memorable setting, helping the products stand out in a competitive marketplace.
By transforming a simple product display into an immersive brand environment, the exhibit successfully communicated what Jack & Pup represents: simple ingredients, happy dogs, and treats made with care.
The First Impression – Exterior Design
Before visitors stepped inside, the booth made a powerful statement across the show floor.
The large-scale structure, architectural design, and lighting created a strong visual presence that attracted attention from every aisle.
The exterior set the stage for the immersive experience waiting inside.
Step Inside the Experience
Inside the booth, visitors entered a completely immersive environment. The exhibit featured 13 fully designed rooms, each with its own theme, layout, and atmosphere.
Because the booth was fully soundproofed, each room played its own music and created a unique mood – transforming the experience from a simple product display into a lifestyle journey.
Best Booth at KBIS
During the event, Fabuwood was recognized with the Best Booth on the Show Floor award at KBIS.
This recognition celebrated the creativity, scale, and immersive design of the exhibit, brought to life through the collaboration between Fabuwood and Purple Exhibits.
The Idea: Music Has a Feeling. So Does Every Room
The exhibit was built around one simple idea:
Just as different music creates different moods, every room in a home carries its own feeling.
The booth featured 13 unique lifestyle spaces, each with its own personality, design style, and soundtrack.
Because the entire structure was soundproofed, visitors experienced each room independently — stepping into a completely new atmosphere every time.
Inspired by the Jack & Pup?
If you’re planning an upcoming trade show and want a booth that attracts attention, engages visitors, and elevates your brand presence, our team at Purple Exhibits can help.
From concept design to fabrication and installation, we handle the entire exhibit process to deliver high-impact booth experiences.
Whether you’re exhibiting at KBIS, IBS, CES, or any major industry event, we create custom environments tailored to your brand.
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Dallas, TX
Our Dallas hub strengthens every exhibit with strategic planning, efficient fabrication coordination, and reliable on-site execution. Positioned in one of the nation’s fastest-growing convention markets, our team ensures smooth logistics, timely installation, and consistent build quality from start to finish. From concept refinement to show-floor delivery, every booth managed through Dallas reflects our commitment to precision, performance, and seamless exhibitor experiences.
Chicago, IL
With McCormick Place as a frequent stage, our Chicago crew knows every regulation, layout constraint, and labor rule by heart. We optimize booth logistics for fast setup, perfect lighting, and zero downtime. so your space is visitor-ready on day one.
Las Vegas, NV
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Orlando, FL
From Orange County Convention Center to nearby venues, our Orlando team blends creative flexibility with on-site precision. We coordinate design transport, union handling, and last-mile logistics for brands that can’t risk delays in Florida’s fast-paced show calendar.
New York City, NY
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San Diego, CA
With access to the San Diego Convention Center and a thriving events scene, our Southern California team delivers concept-driven exhibits with precision. We coordinate modular builds, advanced display integrations, and dependable local logistics so your brand shows up polished, on time, and ready to stand out on the show floor.
Atlanta, GA
Atlanta’s position as a logistics hub gives our team the edge in fast freight coordination. We manage everything from drayage to dismantle with precision timing ensuring your booth moves through one of America’s busiest corridors without friction.