PNDC 2027 · April 1–3, 2027 · Summit - Seattle Convention Center, Seattle
PNDC 2027 booth design & build in Seattle
Custom and rental exhibits for dental equipment, digital dentistry and practice-service brands at the Washington State Dental Association's annual conference. Demo counters built to chair and scanner dimensions, a two-day hall plan, and Summit freight and installation run by Purple's project manager and Seattle crew.
- April 1–3, 2027
- Summit - Seattle Convention Center
Every last fee listed upfront, in full, on paper. 3,000+ exhibitors · 10,000+ booths built · 4.9★ client rating · Since 2015
Dental treatment chair with delivery equipment and overhead examination light
01 Purple at PNDC 2027
What makes PNDC different, and how we build for it
PNDC is the Washington State Dental Association's annual meeting, and its exhibit hall is where Northwest practices do their shopping. Attendees come for 20-plus CE credits in three days, then walk the hall on Thursday and Friday between lectures and hands-on workshops. WSDA and its event management partner SH Worldwide keep the floor busy with product and technology demonstrations, the prize raffle and the exhibit hall happy hour, with WDIA as title partner. The hall runs 9 am to 6:30 pm on both days at Summit, and Saturday courses move to the Hyatt Regency Seattle. The floor is mostly 10×10 and 10×20 booths, so one clear demo and a counter people can reach beat raw square footage.
A short demo with a visible start and finish, the real chair, scanner or handpiece in reach, and a stool where pricing and financing can be discussed away from the aisle.
Hands-on time with instruments and consumables, samples they can take back to the practice, and staff who answer clinical questions instead of reading a brochure.
A clear picture of software, billing and practice-service workflows on a screen the whole team can read together, plus a follow-up route for the decision maker who stayed in the lecture.
Your team in Seattle
Two shops, one project manager, every hall
We build in our own production shop in Fishkill, NY and our Las Vegas hub, ship to the Summit - Seattle Convention Center, and install with our own project manager on the floor and vetted local labor. Predictable 30–45-day turnarounds, secure storage and pre-show QA.
Your team lands to a lit, stocked booth. You just show up.
02 Booths & pricing for PNDC 2027
Pick a footprint. We price it as a rental, a custom build, or a hybrid.
PNDC is a regional hall built from 10×10 and 10×20 inline booths, with a small number of 20×20 islands from the big equipment and DSO players. Exhibitors here usually take a 10×20 with one demo station and a counter, or a 20×20 when a chair or delivery unit has to be on the floor.
One backlit wall, a demo counter for a scanner or handpiece line and a locking cabinet for samples.
Shown: 4 Marine Services LLC, a Purple inline booth
See 10×10 rental booths →
A scanner or imaging station on one side, a consultation stool on the other, and a back wall that holds storage and the brand message.
Shown: Philippine Airlines, a Purple inline booth
See 10×20 rental booths →
A dental chair or delivery unit with real operator clearance, a digital workflow station, a sample counter and a hanging sign.
Shown: Prime Video, a Purple island exhibit
See 20×20 rental booths →
Separate stations for equipment, software and consumables around a central brand element, with a semi-private meeting corner for DSO and group-practice buyers.
Shown: Jack & Pup, a Purple large-format exhibit
See 20×30 rental booths →In Purple's price
- Design and a 3D rendering, revised until it is right
- Structure, printed graphics, counters and storage as specified
- Lighting and power distribution inside the booth
- Installation and dismantle, with our project manager on the floor
- Every show-service order and deadline tracked for you
Billed by the show and its contractor
- Booth space (paid to the organizer)
- Material handling / drayage
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
We estimate every one of these on your proposal, so the total is on paper before you sign.
All-in 2026 ranges for design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show. Get an exact number for PNDC with the booth cost calculator or read the 2026 booth cost guide.
Send the show, your booth size and what the space needs to do. We reply within one business day and send a rendering and a fixed proposal, usually within a week. No charge.
03 Built by Purple
Booths we have designed, built and installed
Case study · Pixee Medical
Pixee Medical at medical technology congress
A focused, demo-first booth for augmented-reality surgical guidance, built so every visitor could try the technology while traffic kept moving.
Read the Pixee Medical case study All case studies →“We were very happy with the experience and with the support provided throughout the project. The booth looked great, the coordination process was smooth, and everything was handled professionally, which made the event much easier for our team.”
Miriam Valdes, Communications Manager, INdermal · more client reviews
Trusted by exhibitors including
04 Designing for dental equipment, digital dentistry and practice-service brands at PNDC
Four things we get right for PNDC exhibitors
1Plan around the real chair
A chair, delivery system or cart needs far more floor than its base. We lay out from the actual equipment dimensions, add operator and observer clearance, and mark which units are display only and which run live, so power and water are ordered once and correctly.
2Orient the screen for a team
Dental teams visit together. We angle scanner and software screens so two or three people read the same content without a rep blocking the view, keep a small secondary display for individual operation and load an offline version of every demo in case hall connectivity drops.
Build a counter for hands
Hand samples, instruments and small products go on a counter sized for the sample, the visitor's hands and a label. Storage doors open on the staff side, restock stock stays inside the furniture, and nothing is so deep that a hygienist has to lean across to see it.
Pack for a two-day reset
PNDC gives you Thursday and Friday, so the booth has to look identical on both mornings. We ship demo gear in fitted trays with labeled connections, write a setup sequence for your staff and include a backup media kit so the handover between shifts takes minutes.
Concept rendering
Every proposal comes with a rendering like this
You see the booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right.
Start my PNDC concept05 Summit - Seattle Convention Center · Seattle
Logistics for PNDC 2027, handled
Summit is the Seattle Convention Center building at 900 Pine Street, in the middle of downtown, with the Hyatt Regency Seattle and the other conference hotels a few blocks away. A downtown dock means freight arrives on a booked target, and PNDC's two-day hall means a single move-in day before the Thursday opening. We read the PNDC exhibitor kit and file every form that touches the booth, order the show contractor services and electrical, ship the exhibit to the advance warehouse so it is on the floor before you land, and book the target time. Our project manager and Seattle crew install, run the pre-show check and dismantle Friday evening after the hall closes at 6:30 pm.
What Purple handles
- PNDC exhibitor kit, show contractor orders and target dates
- Layout drawn to your real chair, cart and scanner dimensions
- Graphics printed in house and proofed before production
- Freight to the advance warehouse and drayage paperwork
- Installation, demo-gear hookup and dismantle with our on-site team
- Booth storage and reuse for your next dental meeting
Timeline, counted back from move-in
- Mid-January 2027Design sign-off, equipment list locked, electrical and water requirements captured for the service orders.
- February 2027Production in Fishkill, NY; graphics proofed against your brand files and product photography.
- Early-to-mid March 2027Booth ships to the advance warehouse; demo equipment and samples travel with it or on your schedule.
- March 31, 2027Targeted move-in at Summit; our on-site team installs, connects demo gear and runs the pre-show checklist.
- April 1–2, 2027Exhibit hall days, 9 am to 6:30 pm; a Purple project manager is on call for the whole run.
- April 2, 2027, eveningDismantle after the 6:30 pm close, equipment packed to your return plan, booth to storage or the next dental meeting.
PNDC exhibitor questions
Questions exhibitors ask us before PNDC
How much does a 10×20 at PNDC cost?
A complete 10×20 rental with your graphics runs $7,500 to $15,000, and a custom 10×20 runs $15,000 to $45,000, covering design, structure, graphics and installation. A 20×20 island with a chair on the floor lands between $16,000 and $40,000 as a rental or $50,000 to $120,000 custom. Send your equipment list and we return a fixed quote.
Can you install at Summit - Seattle Convention Center?
Yes. Purple builds in Fishkill, NY and Las Vegas, ships to Summit, and installs with our own project manager and Seattle labor. We book the freight target, handle the downtown dock schedule, connect your demo equipment and have the booth ready before your team arrives on Thursday morning.
Can we rent a booth for PNDC?
Yes. Rental structures with your printed graphics, custom demo counters and a hybrid of the two are all available. Most first-time PNDC exhibitors start with a 10×10 or 10×20 rental, then keep the custom counter and product fixtures for their next dental meeting.
When do we need to decide?
Design sign-off by mid-January gives a comfortable 30 to 45 day build and an early-March ship date to the advance warehouse. Later is possible; the trade-off is choice of finishes and higher freight cost. If your booth contract is signed, the next call is enough to start.
Do you handle the show contractor orders and drayage?
We read the PNDC exhibitor kit, place the material handling, electrical and furnishing orders with the show contractor, file the forms that concern the booth and keep you copied on every deadline. Your team shows up to a finished booth with the demo gear plugged in.
Before you sign with anyone
Five questions to ask any exhibit builder for PNDC:
- Is every fee on the proposal, including what the show contractor bills?
- Who builds the booth: your own shop or a subcontractor?
- Will your project manager be on the floor for install and dismantle?
- What exactly is in the rental, and what is billed by the show?
- Where does the booth go after the show, and what does storage cost?
Common situations
Already own a booth? We refresh the graphics, repair what is worn, ship it, install it and store it between shows. You keep the structure you paid for.
Exhibiting from outside the US? We are your team on the ground: freight to the advance warehouse, show-service orders, installation and storage, with one project manager answering your emails in your time zone.
Short on time? A rental with your graphics can be ready in two to three weeks. We tell you on the first call what is realistic for your date.
Get a proposal
Tell us about your PNDC booth
What happens next
- We reply within one business day with questions about your products, goals and footprint.
- You get a concept rendering and a fixed proposal, usually within a week. Every last fee listed upfront, in full, on paper.
- We build in 30–45 days, ship to the advance warehouse and install before the hall opens.