AAE 2027 · April 14–17, 2027 · Henry B. González Convention Center, San Antonio
AAE 2027 booth design & build in San Antonio
Custom and rental exhibits for endodontic and dental technology brands, built around the close-up view: stable microscope stations, labeled instrument displays and demo screens placed where a clinician can follow every step. our on-site team handles freight, drayage and installation at Henry B. González Convention Center.
- April 14–17, 2027
- Henry B. González Convention Center
Every last fee listed upfront, in full, on paper. 3,000+ exhibitors · 10,000+ booths built · 4.9★ client rating · Since 2015
Dental equipment and an imaging display in a modern clinic
01 Purple at AAE 2027
What makes AAE different, and how we build for it
AAE27 is the American Association of Endodontists' annual meeting, the one week a year when the specialty gathers in one hall. The AAE serves 8,000-plus members, and the meeting moves city to city: Salt Lake City hosted AAE26, San Antonio takes AAE27, then Toronto in 2028, Seattle in 2029 and Louisville in 2030. That rotation means the exhibitors who come back every year build for reuse, and Henry B. González Convention Center gives them 35-foot ceilings and 514,000 square feet of contiguous space to do it in. Visitors are specialists who buy their own microscopes, files and imaging, so a booth wins when a clinician can put an eye to the eyepiece and see the difference in under a minute.
Specialists who make or influence the buying decision for their own practice. They want the microscope, handpiece or file in hand, a clear configuration list and a price they can take home.
The AAE runs dedicated resources for educators and specialist training, and that group walks the hall. They want a labeled, nonclinical demo model, a shared screen so a small group can follow, and a quick reset between demonstrations.
Office managers and assistants compare packages. Give them a seat, a printed scope that separates unit, accessories, training and service, and a place to book a follow-up demo.
Your team in San Antonio
Two shops, one project manager, every hall
We build in our own production shop in Fishkill, NY and our Las Vegas hub, ship to the Henry B. González Convention Center, and install with our own project manager on the floor and vetted local labor. Predictable 30–45-day turnarounds, secure storage and pre-show QA.
Your team lands to a lit, stocked booth. You just show up.
02 Booths & pricing for AAE 2027
Pick a footprint. We price it as a rental, a custom build, or a hybrid.
AAE floors are mostly 10×10 and 10×20 inlines from file, instrument and imaging brands, with 20×20 and larger islands from the microscope and equipment makers. The hall's 35-foot ceilings make hanging signs routine over islands. Exhibitors here usually choose a 10×20 demo studio or a 20×20 island with two microscope stations.
One microscope or instrument station at the right viewing height, a labeled file board and a stool for a single conversation.
Shown: Optinova, a Purple inline booth
See 10×10 rental booths →
A hands-on instrument counter plus an imaging or software screen, with a small table for package discussions.
Shown: Tipmed, a Purple inline booth
See 10×20 rental booths →
Two demonstration stations, a shared close-up display, storage for spare configurations and a meeting table under a hanging sign.
Shown: Plain & Fancy Custom Cabinetry, a Purple island exhibit
See 20×20 rental booths →
Separate zones for magnification, instruments and digital workflows, a private consultation room and a small seating area for corporate lectures.
Shown: Amazon, a Purple large-format exhibit
See 20×30 rental booths →In Purple's price
- Design and a 3D rendering, revised until it is right
- Structure, printed graphics, counters and storage as specified
- Lighting and power distribution inside the booth
- Installation and dismantle, with our project manager on the floor
- Every show-service order and deadline tracked for you
Billed by the show and its contractor
- Booth space (paid to the organizer)
- Material handling / drayage
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
We estimate every one of these on your proposal, so the total is on paper before you sign.
All-in 2026 ranges for design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show. Get an exact number for AAE with the booth cost calculator or read the 2026 booth cost guide.
Send the show, your booth size and what the space needs to do. We reply within one business day and send a rendering and a fixed proposal, usually within a week. No charge.
03 Built by Purple
Booths we have designed, built and installed
Case study · Pixee Medical
Pixee Medical at medical technology congress
A focused, demo-first booth for augmented-reality surgical guidance, built so every visitor could try the technology while traffic kept moving.
Read the Pixee Medical case study All case studies →“We were very happy with the experience and with the support provided throughout the project. The booth looked great, the coordination process was smooth, and everything was handled professionally, which made the event much easier for our team.”
Miriam Valdes, Communications Manager, INdermal · more client reviews
Trusted by exhibitors including
04 Designing for endodontic and dental technology brands at AAE
Four things we get right for AAE exhibitors
1Set the viewing height first
We model the microscope, monitor or demo counter at actual size, with clearance for the stool and the standing observer, so the visitor and your specialist see the same detail. A shared screen carries the eyepiece view to the second and third person in the group.
2Keep every instrument labeled in hand
Files, tips and handpieces sit in numbered holders with matching comparison cards, so an item stays identified when it is lifted. We give each variant enough spacing to read without a narrator and build restock and secure-return storage into the counter.
Rehearse the close-up camera
We test the close-up feed with your exact model and lighting before the booth ships. A stable mount, readable orientation and a repeatable starting view beat a large screen that shows nothing useful, and we keep screens away from reflective glass and aisle glare.
Protect the discussion surface
Your specialist needs a clear area for a tablet, sample and notes. We separate brochure stock and packing materials from that surface, add a small consultation point for configuration and follow-up scheduling, and capture interest at the product-family level so the post-show call starts from the demo.
Concept rendering
Every proposal comes with a rendering like this
You see the booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right.
Start my AAE concept05 Henry B. González Convention Center · San Antonio
Logistics for AAE 2027, handled
Henry B. González Convention Center is a right-to-work building, so our own crew builds any size booth with its own tools. Material handling runs through the show's designated contractor at about $95 per hundredweight, and electrical, rigging, internet and cleaning are exclusive to the center. Covered or multilevel exhibits go to the San Antonio Fire Department for plan approval, with flame-certified fabrics throughout. Freight routes to the loading docks on the HemisFair side, never the River Walk. We read the AAE exhibitor kit and Exhibitor Rules and Regulations, place every service order, ship to the advance warehouse, and our on-site team installs under the 35-foot ceilings while your team settles into the connected 1,003-room Grand Hyatt.
Hall rules, drayage estimates and freight deadlines for this building are in our Henry B. González Convention Center exhibitor guide.
What Purple handles
- AAE exhibitor kit forms and service orders
- San Antonio Fire Department approval for covered or two-story builds
- Microscope and equipment mounts engineered from your specs
- Freight to the advance warehouse and drayage paperwork
- Installation, dismantle and return shipping with our on-site team
Timeline, counted back from move-in
- Early February 2027Design sign-off; drawings for any covered or multilevel element filed with the San Antonio Fire Department.
- February–March 2027Production in Fishkill, NY; microscope mounts and instrument holders built from your equipment specs.
- Week of March 22, 2027Booth and fixtures ship to the advance warehouse in San Antonio.
- April 12–13, 2027Move-in; our on-site team installs and runs the pre-show walkthrough with your demo units in place.
- April 14–17, 2027Show days; a Purple project manager is on call for the whole run.
- April 17–18, 2027Dismantle, equipment packed to your return plan, booth to storage or the next show.
AAE exhibitor questions
Questions exhibitors ask us before AAE
How much does a 10×20 booth at AAE cost?
A complete 10×20 rental runs $7,500 to $15,000 and a custom 10×20 runs $15,000 to $45,000, covering design, structure, graphics and installation. A 20×20 custom island lands between $50,000 and $120,000. Microscope mounts and demo screens move the number, so send us your equipment list and we return a fixed quote.
Can you install at Henry B. González Convention Center?
Yes. Texas is right-to-work, so our on-site team builds and dismantles with its own tools. We route freight to the HemisFair-side docks, order electrical and rigging through the center, and level every microscope station before you arrive.
Can we rent a booth for AAE27?
Yes. Rental structures with your graphics, custom demo counters, or a mix of the two. Most first-time AAE exhibitors start with a 10×10 or 10×20 rental and add a custom instrument display, then move to a full custom build once the show proves itself.
When do we need to decide?
Design sign-off in early February 2027 gives a comfortable 30 to 45 day build and a late-March ship to the advance warehouse. Later is possible; the trade-off is choice of fixtures and freight cost. Booth space itself is booked through the AAE corporate relations team, and we build to whatever number they assign you.
Do you handle the exhibitor kit orders and drayage?
Yes. We read the AAE exhibitor kit, file the forms that concern the booth, order material handling, electrical and internet, and keep you copied on every deadline. Drayage at Henry B. runs about $95 per hundredweight, so we pack to keep weight down.
Before you sign with anyone
Five questions to ask any exhibit builder for AAE:
- Is every fee on the proposal, including what the show contractor bills?
- Who builds the booth: your own shop or a subcontractor?
- Will your project manager be on the floor for install and dismantle?
- What exactly is in the rental, and what is billed by the show?
- Where does the booth go after the show, and what does storage cost?
Common situations
Already own a booth? We refresh the graphics, repair what is worn, ship it, install it and store it between shows. You keep the structure you paid for.
Exhibiting from outside the US? We are your team on the ground: freight to the advance warehouse, show-service orders, installation and storage, with one project manager answering your emails in your time zone.
Short on time? A rental with your graphics can be ready in two to three weeks. We tell you on the first call what is realistic for your date.
Get a proposal
Tell us about your AAE booth
What happens next
- We reply within one business day with questions about your products, goals and footprint.
- You get a concept rendering and a fixed proposal, usually within a week. Every last fee listed upfront, in full, on paper.
- We build in 30–45 days, ship to the advance warehouse and install before the hall opens.
