Work Truck Week 2027 · Budget & deadline sheet
March 9–12, 2027 · Indiana Convention Center, Indianapolis, IN
March 9–12, 2027 · Indiana Convention Center, Indianapolis, IN
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Your Work Truck Week booth space, paid to the organizer
- Material handling / drayage, if the Work Truck Week space rate leaves it out
- Electrical service, internet access and rigging
- Booth cleaning and any union labor the Indiana Convention Center requires
Published rates:
- Drayage: About $135 per cwt, 200 lb minimum, 2026–27 planning figure
- Off-target vehicle penalty: $1,000 per vehicle or unit missing its move-in target, 2027 rules
- Late install penalty: Up to $1,000 per half hour of work outside your space after 3 p.m. March 9, 2027
Key dates
- Hanging signs, LED walls and ceiling-supported structures submitted to NTEA and its contractor for approval: February 5, 2027
- Design sign-off with Purple: Late December 2026
- Late December 2026: Design sign-off, vehicle list and hanging sign concept fixed; we register Purple as a pre-qualified contractor with the convention center.
- January 2027: Production in our shop over 30 to 45 days; compartment lighting and spec graphics built to your vehicle dimensions.
- February 5, 2027: Hanging sign and LED wall drawings with the Structural Integrity Form go to NTEA and its contractor; sign crates start arriving at the advance warehouse.
- February 26, 2027: Last day for hanging sign containers at the advance warehouse without surcharges; booth freight follows.
- March 8–9, 2027: Overhead pieces installed by 5 p.m. Monday; booth built and empty crates labeled by 2 p.m. Tuesday, everything set by 3 p.m.
- March 10–13, 2027: Show days March 10–12; dismantle after the Friday close, with the hall cleared by 5 p.m. Saturday, March 13.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- List every vehicle and body you will show, with length, height, weight and fuel type
- Send NTEA your vehicle list early so a target move-in time is assigned
- Decide on a hanging sign or LED wall and its trim height between 14 and 25 feet
- Sign off the design by late December 2026
- Plan EV display lockout and a 10-pound ABC extinguisher for each electric vehicle
- Book Ride & Drive participation separately if you want buyers behind the wheel
- Book booth staff rooms in a skywalk hotel when NTEA opens housing in fall 2026
- Send logos, spec sheets and vehicle photography to Purple
No fee left off: every Work Truck Week cost is listed upfront, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/work-truck-week/