| Who attends | Retail, distribution, e-commerce, spa and professional buyers; 26,500 attendee visits from 103 countries in 2026, per Cosmoprof | Stylists, barbers, nail techs, estheticians, salon owners, educators and students; 20,000+ professionals, per America’s Beauty Show | Retailers, e-commerce buyers, distributors and importers, many from Latin America; 19,000 attendee visits from 105 countries in 2026, per Cosmoprof | Boutique, big-box and online buyers, stylists and press; 16,900+ attendees from 80+ countries and regions in February 2026, per Informa | Cosmetic chemists, formulators, R&D, purchasing and indie brand founders; 12,499 attendees in 2026, per NYSCC |
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| Who exhibits | Finished skincare, makeup, fragrance, hair and nail brands plus Cosmopack suppliers; 952 exhibitors in 2026, per Cosmoprof | Professional hair, nail, skin and barber brands, with the Value Center, Nail Universe and International Pavilion | Finished beauty brands and Cosmopack suppliers; 845 exhibitors from 39 countries in 2026, 61% international, per Cosmoprof | Women’s trend, contemporary and young contemporary apparel, footwear, accessories and kids; 800+ brands in February 2026, per Informa | Ingredient, fragrance, testing, contract manufacturing and packaging suppliers; 663 exhibitors from 64 countries in 2026, per NYSCC |
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| When & where | July 13–15, 2027, Mandalay Bay Convention Center, Las Vegas | April 3–5, 2027, Donald E. Stephens Convention Center, Rosemont (Chicago) | January 26–28, 2027, Miami Beach Convention Center | February 16–18, 2027, Las Vegas Convention Center | June 8–9, 2027, Javits Center, New York |
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| How you get space | By the square meter for 2027: Ready Stand from 12 sq m ($7,248), raw space inline from 24 sq m ($438 per sq m) | Exhibitor and sponsor packages built with the America’s Beauty Show team | Ready Stand packages from 12 sq m or raw space by the square meter, per Cosmoprof’s 2027 Miami pricing | Informa’s exhibitor inquiry; brands are placed into category communities on the floor | Raw space $35.00 or furnished $38.00 per sq ft for 2027, plus $250 for an open corner |
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| Same week | Stands alone in July in this guide | Stands alone in early April; ICES Dallas follows a week later | Stands alone in late January; the Dallas markets and Texworld NYC run the week before | PROJECT, SOURCING and OFFPRICE in the same hall, WWIN from February 15 and The TGA Show the week before | FFANY Market Week in Manhattan the same week; LUXE PACK New York at the Javits Center a month earlier |
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| Watch out for | Raw-space exhibitors must supply a finished 8-foot back wall and carpet | A Saturday to Monday show where selling booths sit beside stages and competitions, so demo space and stock storage matter | Not a cash-and-carry show and no technical hair or nail education, per Cosmoprof | Informa publishes no booth rates, and MAGIC’s August 2027 Las Vegas dates are not confirmed yet | The furnished package applies only to 10-foot-deep in-line booths |
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