Machu Picchu's Immersive Booth That Brought A Landmark To Life
Machu Picchu didn’t just exhibit — they recreated the feeling of standing inside something iconic.
Drawing inspiration from one of the world’s most recognizable ancient sites, the booth was designed as a layered experience — where every angle revealed something new and every step pulled visitors deeper into the space.
Purple Exhibits transformed the concept into a physical journey, using structure, flow, and visual depth to turn curiosity into engagement.
The result? A booth that felt less like a setup — and more like an experience people didn’t want to leave.
Explore the Booth
REQUIREMENT
The finished exhibit delivered exactly what the brand envisioned: a booth that stood out across the entire show floor while remaining open, comfortable, and highly functional.
The elevated circular branding and LED displays created strong visibility from every direction, helping SpecialtyRx dominate sightlines throughout the hall. At the same time, the open layout encouraged visitors to naturally walk into the booth and engage with the team.
The combination of bold architecture, strong messaging, and a welcoming interior environment successfully communicated SpecialtyRx’s core promise — a pharmacy partner that is both powerful in capability and personal in care.
SOLUTIONS
The booth was designed as a fully open island environment, allowing visitors to enter from all sides while maintaining strong brand visibility throughout the structure.
A large circular overhead element became the defining architectural feature of the space. Suspended high above the booth, this structure wrapped the entire exhibit in the SpecialtyRx brand color and messaging, creating a powerful visual landmark that could be seen from across the exhibition hall.
Tall branded pillars anchored the structure and provided full-height graphics that communicated the company’s message, including their reach across hundreds of healthcare facilities and their commitment to patient care.
High-mounted LED video tiles were incorporated into the design to display dynamic content and real-time messaging. Positioned at elevated heights, the screens ensured the booth captured attention from multiple aisles and long viewing distances throughout the hall.
Inside the space, the environment was intentionally designed to feel comfortable and approachable. Soft flooring, lounge seating, and open meeting areas created a welcoming atmosphere where visitors could step in, relax, and have meaningful conversations with the SpecialtyRx team
RESULT
The finished exhibit delivered exactly what the brand envisioned: a booth that stood out across the entire show floor while remaining open, comfortable, and highly functional.
The elevated circular branding and LED displays created strong visibility from every direction, helping SpecialtyRx dominate sightlines throughout the hall. At the same time, the open layout encouraged visitors to naturally walk into the booth and engage with the team.
The combination of bold architecture, strong messaging, and a welcoming interior environment successfully communicated SpecialtyRx’s core promise — a pharmacy partner that is both powerful in capability and personal in care.
The First Impression – Exterior Design
Before visitors stepped inside, the booth made a powerful statement across the show floor.
The large-scale structure, architectural design, and lighting created a strong visual presence that attracted attention from every aisle.
The exterior set the stage for the immersive experience waiting inside.
Best Booth at KBIS
During the event, Fabuwood was recognized with the Best Booth on the Show Floor award at KBIS.
This recognition celebrated the creativity, scale, and immersive design of the exhibit, brought to life through the collaboration between Fabuwood and Purple Exhibits.
The Idea: Music Has a Feeling. So Does Every Room
The exhibit was built around one simple idea:
Just as different music creates different moods, every room in a home carries its own feeling.
The booth featured 13 unique lifestyle spaces, each with its own personality, design style, and soundtrack.
Because the entire structure was soundproofed, visitors experienced each room independently — stepping into a completely new atmosphere every time.
Inspired by the Machu Picchu?
If you’re planning an upcoming trade show and want a booth that attracts attention, engages visitors, and elevates your brand presence, our team at Purple Exhibits can help.
From concept design to fabrication and installation, we handle the entire exhibit process to deliver high-impact booth experiences.
Whether you’re exhibiting at KBIS, IBS, CES, or any major industry event, we create custom environments tailored to your brand.
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Top Exhibit Cities
Dallas, TX
Our Dallas hub strengthens every exhibit with strategic planning, efficient fabrication coordination, and reliable on-site execution. Positioned in one of the nation’s fastest-growing convention markets, our team ensures smooth logistics, timely installation, and consistent build quality from start to finish. From concept refinement to show-floor delivery, every booth managed through Dallas reflects our commitment to precision, performance, and seamless exhibitor experiences.
Chicago, IL
With McCormick Place as a frequent stage, our Chicago crew knows every regulation, layout constraint, and labor rule by heart. We optimize booth logistics for fast setup, perfect lighting, and zero downtime. so your space is visitor-ready on day one.
Las Vegas, NV
We manage back-to-back installations with speed and calm. From CES to NAB, our Las Vegas hub ensures local labor, rapid troubleshooting, and smart storage options giving exhibitors total confidence on the busiest floors in the U.S.
Orlando, FL
From Orange County Convention Center to nearby venues, our Orlando team blends creative flexibility with on-site precision. We coordinate design transport, union handling, and last-mile logistics for brands that can’t risk delays in Florida’s fast-paced show calendar.
New York City, NY
Our NYC team bridges brand storytelling with spatial design. Whether it’s Javits Center or private corporate events, we translate your brand’s urban energy into high-traffic, high-conversion booth experiences.
San Diego, CA
With access to the San Diego Convention Center and a thriving events scene, our Southern California team delivers concept-driven exhibits with precision. We coordinate modular builds, advanced display integrations, and dependable local logistics so your brand shows up polished, on time, and ready to stand out on the show floor.
Atlanta, GA
Atlanta’s position as a logistics hub gives our team the edge in fast freight coordination. We manage everything from drayage to dismantle with precision timing ensuring your booth moves through one of America’s busiest corridors without friction.