Cosmoprof North America · July 13–15, 2027

Cosmoprof booth staff who know the formula

Beauty advisors, demo models, sampling hosts and Buyer Program meeting hosts for Cosmoprof North America at Mandalay Bay. Briefed on your claims, careful with testers. $85 an hour across the board, travel included at no cost.

The short answer

Booth staffing at Cosmoprof

At Cosmoprof buyers judge a beauty brand at arm’s length, with the product in their hand. Purple Exhibits staffs Cosmoprof North America exhibitors with local beauty advisors, brand ambassadors, demo models, sampling hosts and meeting hosts at one hourly rate of $85 per person; our beauty crew is based in Las Vegas, so travel is never billed. Cosmoprof 2027 runs July 13–15 at the Mandalay Bay Convention Center. We brief staff on your formulas and claims, keep testers clean all day, and give Buyer Program meetings a host who keeps them on time. Book four to six weeks ahead; rush bookings need 72 hours.

Ingredients

Cosmoprof North America 2027
Show datesJuly 13–15, 2027 · 24th edition
VenueMandalay Bay Convention Center, Bayside halls
Last edition952 exhibitors and 26,500 attendee visits from 103 countries (2026)
Two floorsCosmoprof for finished brands · Cosmopack for packaging, ingredients and manufacturing
Rate$85 per hour, per person, every role
Book ahead4–6 weeks · rush 72 hrs
952exhibitors at Cosmoprof 2026
26,500attendee visits
103countries represented
900,000+sq ft of halls on one level at Mandalay Bay
24thedition: July 13–15, 2027

Sources: Cosmoprof North America’s 2026 figures via our Cosmoprof guide; Mandalay Bay data from our venue guide.

Counter planner

Staff your counter, demos and meetings

Set your tester stations, Buyer Program meetings and demos. See the crew per shift and the cost for three show days.

Price guide

How much does Cosmoprof booth staffing cost?

Typical crews by booth size at $85 an hour per person.

What it costs to staff a Cosmoprof North America booth: three show days, 8-hour shifts
BoothTypical crew per shiftPeoplePer dayWhole show
10×10A beauty advisor and a sampling host2$1,360$4,080
10×20A beauty advisor, a meeting host and a sampling host3$2,040$6,120
10×302 beauty advisors, a meeting host and a sampling host4$2,720$8,160
20×20 island2 advisors, a demo artist, a meeting host and a sampling host5$3,400$10,200
Cosmopack boothA technical rep and a sample-library host2$1,360$4,080

8-hour days × 3 show days × $85 per person per hour. No travel, hotel or agency markup.

Brands that have booked Purple

AmazonWayfairLGVenmoVallenSunliteergoPouchBiolab HoldingsStellar
Two floors

Cosmoprof or Cosmopack?

The show splits in two, and each side needs a different crew. Details from our Cosmoprof 2027 exhibitor guide.

Finished brands

Cosmoprof

Skin care, makeup, fragrance, hair and nail brands, from emerging lines to established houses. Buyers touch, test and compare.

  • Beauty advisors
  • Demo models
  • Sampling hosts
Packaging & manufacturing

Cosmopack

Closures, decoration, ingredients and contract manufacturing. Sourcing teams want samples and spec sheets, not a pitch.

  • Booth reps
  • Sample-library hosts
  • Lead qualifiers
Venue map

Mandalay Bay for Cosmoprof: where everything is

One exhibit level, three attached hotels and a free tram. Tap an area for staffing notes.

Bayside halls A–F900,000+ sq ft on one levelBayside lobbiesMain attendee entrancesOceanside Ballroom70,000 sq ftAttached hotelsMandalay Bay, Delano, Four SeasonsFree tramTo Luxor and Excalibur

Schematic, not to scale. Figures from our Mandalay Bay Convention Center guide; your show kit has the exact hall plan.

Bayside halls A–F

900,000+ sq ft on one level

Cosmoprof fills the Bayside halls. The whole exhibit floor is on one level, so testers, sample stock and staff move from the dock to the booth without elevators.

Meet your Cosmoprof crew

Careful with testers, precise with claims, on time for every buyer. These are the five roles we send to Cosmoprof.

Cosmoprof demo artists

Cosmoprof demo artists

Staff for scheduled makeup demos at your vanity.

MakeupDemosVanity
Cosmoprof beauty advisors

Cosmoprof beauty advisors

Advisors who guide buyers through testers and textures.

TestersSkin careBuyers
Cosmopack booth reps

Cosmopack booth reps

Technical reps for packaging, ingredients and manufacturing booths.

PackagingSamplesSourcing
Cosmoprof hair demo models

Cosmoprof hair demo models

Models and stylists for scheduled hair-tool demos.

Hair toolsSalonDemos
Cosmoprof sampling hosts

Cosmoprof sampling hosts

Hosts who hand out fragrance strips and samples at the aisle.

FragranceSamplesAisle
1

Send claims and formulasWe brief only what you approve.

2

Testers stay cleanSingle-use applicators, hourly wipe.

3

Meetings on timeA host for every pre-booked buyer.

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Buyer Program

Pre-booked buyers, handled properly

The show’s Buyer Program books retailers into meetings before you arrive. This is how we run them.

  1. Before the showYour Buyer Program meetings arrive pre-booked. We load them into a simple schedule.
  2. At the boothA meeting host greets each buyer by name and seats them away from the aisle.
  3. During the meetingA beauty advisor brings testers and samples to the table, so your founder keeps talking.
  4. AfterThe host logs notes and next steps for every buyer.
Team of four Cosmoprof booth staff in blush and white walking down a pastel beauty exhibition aisle
Morning walk to the booth: testers set, meeting list printed.
Roles

Cosmoprof booth staff roles

From beauty advisors to Cosmopack reps: what each role does and how many you need.

RoleWhat they do at CosmoprofHow manyBook by
Beauty advisorGuides buyers through testers, textures and your approved claimsOne per two tester stations4–6 weeks out
Demo artistRuns scheduled makeup demos at your vanityOne per demo station6 weeks out
Hair demo modelSits for scheduled hair-tool demosOne per demo slot4 weeks out
Sampling hostHands fragrance strips and samples to the aisle and scans badgesOne4 weeks out
Meeting hostGreets Buyer Program buyers by name and seats them on timeOne per ten meetings a day4 weeks out
Cosmopack repWalks sourcing teams through packaging and ingredient samplesOne per sample library6 weeks out
Tester routine

Clean counters, all three days

Fresh applicators

Single-use wands, spatulas and wipes at every tester.

Clean testers hourly

Testers wiped and tidied on a schedule, not when someone notices.

Ask before touching

Advisors ask before applying anything to a buyer’s skin.

Claims you approve

Staff use only the claims on your brief, nothing more.

Opening day

Buyer Program meetings and the busiest traffic

Middle day

Demos on the hour and walk-in buyers

Final day

Follow-ups, last orders and pack-out

Checklist

Cosmoprof 2027 staffing checklist

From approved claims to the last tester wiped. Ticks save in this browser.

0 of 8 done
Worked example

A 10×20 beauty booth at Cosmoprof, priced

A 10×20 skin-care booth needs three people: a beauty advisor at the testers, a meeting host for Buyer Program appointments and a sampling host at the aisle. See how the local version of that trio compares with flying the same people in.

Cosmoprof 10×20, three daysCost
Purple local staff
Travel, hotel, per-diem$0
Your Las Vegas total
Typical fly-in agency, same teamCost
Staff hours at $85
Round-trip flights ~$380 each
Hotel Mandalay Bay area, July · ~$250/night
Per-diem ~$84/day
Fly-in total

Three ways to staff a Las Vegas booth, side by side

Compared on what actually changes your results and your invoice in Cosmoprof North America.

Purple local crewFly-in staffing agencyGeneral temp agency
What you pay per hourOne flat $85, models to repsDay rate plus travel costsCheap, but not booth-trained
Travel and hotel$0. The team lives in Las VegasAbout $380 flight plus $250/night per person$0
Local knowledgeHalls, transit and shortcutsArrives with a mapDepends on the person
The Las Vegas edgeSingle-use applicators, hourly wipe.Not localNot specialised
Trained on your productBriefing call and cheat sheetSometimes, for a feeNo
Lead captureQualifies and tags every scanVariesNot part of the job

Fly-in costs use the same typical Las Vegas rates as the budget above. Other agencies’ pricing varies.

Booking card

Tell us your products, your meetings and your demos. Your Cosmoprof quote arrives within a day.

  • 1
    $85 for every roleOne hourly rate for advisors, demo models, sampling and meeting hosts.
  • 2
    Briefed on your claimsStaff use your approved claims and keep testers clean.
  • 3
    Standby all weekIf anyone drops out, a briefed replacement arrives within two hours or that shift is free.

Cosmoprof 2027 staffing request

About three minutes. No deposit.

BEAUTY
2027
Who do you need?

Prefer to talk? (800) 994-8030

Patch test

Five Cosmoprof mistakes we help exhibitors avoid

No. 1

Dirty testers by noon

A messy counter loses buyers. We wipe and tidy testers every hour.

No. 2

Staff who overclaim

A buyer who hears the wrong claim walks. We brief only the claims you approve.

No. 3

Founders stuck at the counter

Let a beauty advisor handle walk-ins so the founder can sit with buyers.

No. 4

No host for Buyer Program meetings

Pre-booked buyers expect to be greeted by name and seated on time.

No. 5

Same crew on both floors

Cosmopack sourcing teams need technical reps, not brand ambassadors.

Guests photographing a colorful floral beauty booth
Real Purple event · Beauty booth
Product specialists presenting eyewear to buyers
Real Purple event · Accessories
Brand ambassador team in white at a floral booth
Real Purple event · Brand team
FAQ

Cosmoprof staffing questions

Call (800) 994-8030 and ask for the beauty desk.

PE

Purple Exhibits Las Vegas team
Reviewed by our beauty-show coordinators · Updated

How much do Cosmoprof booth staff cost?

$85 an hour per person with a four-hour minimum. Beauty advisors, brand ambassadors, demo models, sampling hosts and meeting hosts cost exactly the same. They are local, so no flights, rooms or per-diems are added.

When is Cosmoprof North America 2027?

July 13–15, 2027, at the Mandalay Bay Convention Center in Las Vegas. It is the 24th edition.

Can your staff apply makeup or style hair at our booth?

Yes, for scheduled demos. Tell us what the demo involves and we send staff with the right experience. If your demo needs a licensed artist or cosmetologist, ask and we will confirm availability.

How do you keep testers clean?

Single-use applicators at every tester, testers wiped on an hourly schedule, and advisors always ask before applying anything to a buyer.

Can you host our Buyer Program meetings?

Yes. A meeting host greets each pre-booked buyer by name, seats them and keeps your schedule on time, and a beauty advisor brings samples to the table.

Do you staff Cosmopack booths?

Yes. For packaging, ingredients and manufacturing booths we send technical booth reps and sample-library hosts, not brand ambassadors.

How many staff does a Cosmoprof booth need?

Use the counter planner on this page. Most 10×20 booths need two or three people: a beauty advisor, a meeting host and a sampling host.

Will your staff stick to our product claims?

Yes. We brief staff on the claims you approve and nothing else.

Can you staff our launch party or dinner?

Yes. Hostesses, door hosts and brand ambassadors for events during Cosmoprof week.

What if a staff member cancels during Cosmoprof?

We keep standby staff in Las Vegas all week. A briefed replacement arrives within two hours, or that shift is free.

Are you affiliated with Cosmoprof?

No. Beauty brands exhibiting at Cosmoprof hire us independently of the show. We are not affiliated with Cosmoprof North America or its organizers.

Can Purple build our Cosmoprof booth too?

Yes. We design and build beauty booths with lit product bays and sample libraries, and staff them under one plan.

All of beauty week

Cosmoprof week beyond your booth

Beauty week in Las Vegas runs from Mandalay Bay to suites, launches and parties. We staff all of it.

Hotel suites

Mandalay Bay and nearby towers

Private buyer meetings and product previews.

We send: Beauty advisors, meeting hosts

Launch events

Lounges and rooftops

New product launches for buyers and creators.

We send: Brand ambassadors, door hosts

Content shoots

Before or during the show

On-model photos and video for social posts.

We send: Beauty models

Buyer dinners

Strip restaurants

VIP arrival, seating and gift bags.

We send: Hostesses

Salon demos

Your booth

Scheduled hair and nail demos.

We send: Demo models, stylists on request

Testers out. Crew ready.

Send your products and dates. A Cosmoprof price within 24 hours.

Book Cosmoprof staff(800) 994-8030Beauty desk · Mon–Fri
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