Cosmoprof Las Vegas 2027Booth costs, dates and deadlines: the Las Vegas exhibitor guide

The 24th Cosmoprof North America Las Vegas runs Tuesday, July 13 to Thursday, July 15, 2027. The 2027 floor hours are not confirmed yet. The 2026 floor ran 10 to 6 on Monday and Tuesday and closed at 3 on Wednesday, and attendee registration for 2027 opens in February.

The show fills Mandalay Bay Convention Center at the south end of the Strip, attached to the Mandalay Bay resort. The convention center garage sits on the building's south side, reached from Las Vegas Boulevard or Russell Road, and rideshare drops at the convention center entrance.

The 2026 edition counted 952 exhibitors and brands, 54% of them international, from 39 countries, and 26,500 attendee visits from 88 countries, per Cosmoprof's facts and figures. In 2025 the show reported 26,000+ visits and about 1,000 exhibitors on 35,711 sq m.

Retail selling is off the table. Cosmoprof is a trade-only event where no exhibitor sells goods to a visitor for their own use, and even licensed stylists or estheticians may not buy for themselves. Exhibitors who break the rule are removed at their own expense, so plan the stand for samples and orders.

Cosmoprof is for beauty industry professionals only. Licensed cosmetologists, nail technicians, estheticians and makeup artists may attend, but no one under 18, infants included, is admitted to the floor or classrooms (2026 rules).

USA Beauty LLC, based in Orlando, runs the show on behalf of three partners: BolognaFiere, Informa Markets and the Professional Beauty Association. It belongs to the Cosmoprof network with shows in Bologna, Hong Kong, Mumbai and Bangkok, and runs the Miami edition each January.

Cosmoprof's 2027 price sheet lists raw inline space at $438 per sq m for 24 to 71 sq m, $10,512 for the minimum 24 sq m, and islands at $479 per sq m from 48 sq m. A Ready Stand inline package costs $604 per sq m, from $7,248 for 12 sq m.

A Ready Stand includes 8 ft white cloth wall panels, pepper carpet, four chairs and a table, a 500-watt outlet, a shelf unit, track lighting and a fascia sign, and nothing may be fixed to its walls. Raw space is concrete only; you bring finished walls and flooring. Purple builds for raw space.

On top of Cosmoprof's space rate, a rental build for the minimum 24 sq m stand typically runs $12,000 to $22,000 with shelving, light and graphics, and a custom 20×20 peninsula of about 37 sq m $50,000 to $120,000. Lit shelf walls, tester counters and meeting rooms move the number most.

The 2027 move-in schedule is not confirmed yet. In 2026 it ran over four days by stand size: stands over 60 sq m on Thursday, raw space over 24 sq m on Friday, then all exhibitors Saturday and Sunday, with move-out from 3 p.m. on the closing day.

In 2026, 47% of visitors were brands and manufacturers and 36% were retail buyers, distributors and importers or exporters. California, Texas, Florida, New York and Nevada led U.S. attendance, and Canada, Mexico, South Korea, China and the U.K. led international visits.

It books pre-arranged meetings between exhibitors and vetted retailers, distributors, importers and spa buyers through the My Match platform, and pairs Cosmopack suppliers with brands. In 2026 it hosted 276 buyers from 15 countries, and the buyers and brands Cosmoprof lists include Nordstrom Marketplace, Saks, Target, Walmart, Sally Beauty and Space NK.

onPeak is the only hotel provider Cosmoprof North America endorses; 2027 booking has not opened. In 2026 its program offered MGM rates at Mandalay Bay, W Las Vegas, Park MGM, The Reserve at Park MGM and Luxor.

Las Vegas in July draws mainly western U.S. and Asia-Pacific buyers; Miami in January leans to the eastern U.S. and Latin America. Cosmoprof says only 5% of 2025 attendees overlapped between the two, so brands chasing both regions often book both and ship one stand between them.