Cosmoprof 2027 · July 13–15, 2027 · Mandalay Bay Convention Center, Las Vegas
Cosmoprof 2027 booth design & build in Las Vegas
Custom and rental exhibits for skin care, makeup, hair, nail and fragrance brands and Cosmopack suppliers, built so a buyer can pick up the product. Lit product bays, sample libraries and Mandalay Bay logistics handled by Purple's Las Vegas crew.
- July 13–15, 2027
- Mandalay Bay Convention Center
Every last fee listed upfront, in full, on paper. 3,000+ exhibitors · 10,000+ booths built · 4.9★ client rating · Since 2015
Skincare bottles and cosmetic containers arranged in warm sunlight
01 Purple at Cosmoprof 2027
What makes Cosmoprof different, and how we build for it
Cosmoprof North America Las Vegas returns to Mandalay Bay for its 24th edition on July 13–15, 2027, in the Bayside exhibit halls. The floor splits in two: Cosmoprof North America for finished skin care, makeup, fragrance, hair and nail brands, and Cosmopack North America for packaging, ingredients and contract manufacturing. Around them sit Discover Beauty for emerging brands, the Beauty Vanities and Korean Beauty special areas, the Country Pavilions, the CosmoTrends report and the CosmoTalks program, plus a Buyer Program that books hosted retailers into pre-arranged meetings. The 2026 edition drew 952 exhibitors and 26,500 attendee visits from 103 countries. A booth here is judged at arm's length, by buyers who pick the product up.
An edited assortment at handling height, a comparison surface where two packaging options sit side by side, and a seated corner where range and terms can be discussed away from the aisle.
Testers they can open beside a mirror, a wipe station, staff who know the formulation, and a clear line between the professional line and the retail line.
A labeled sample library of closures, decoration and materials, specification sheets within reach, and a consultation table with organized sample drawers for private-label and manufacturing talks.
Your team in Las Vegas
Two shops, one project manager, every hall
We build in our own production shop in Fishkill, NY and our Las Vegas hub, ship to the Mandalay Bay Convention Center, and install with our own project manager on the floor and vetted local labor. Predictable 30–45-day turnarounds, secure storage and pre-show QA.
Your team lands to a lit, stocked booth. You just show up.
02 Booths & pricing for Cosmoprof 2027
Pick a footprint. We price it as a rental, a custom build, or a hybrid.
Cosmoprof Las Vegas runs the full range: 10×10 inlines for emerging brands in Discover Beauty and the Country Pavilions, 10×20 and 10×30 spaces for established lines, and islands for multi-brand houses and Cosmopack manufacturers. Most Purple beauty clients choose a 10×20 with a lit hero wall or a 20×20 island with a hosted meeting corner.
One illuminated back wall with the hero launch, a shallow product shelf at handling height and a counter with concealed tester storage.
Shown: Kapu Gems, a Purple inline booth
See 10×10 rental booths →
A lit hero bay plus a supporting range by category, a mirror and wipe station, and a small table for distribution talks.
Shown: Toplook / Kert Optical Group, a Purple inline booth
See 10×20 rental booths →
Two open sides for browsing, a comparison counter with removable sample trays, a hosted meeting corner and a hanging sign over the brand.
Shown: Highend Collections, a Purple island exhibit
See 20×20 rental booths →
A portfolio island: each collection with its own lit home, shared hospitality, a Cosmopack sample library and closed storage for restock.
Shown: FGX, a Purple island exhibit
See 20×30 rental booths →In Purple's price
- Design and a 3D rendering, revised until it is right
- Structure, printed graphics, counters and storage as specified
- Lighting and power distribution inside the booth
- Installation and dismantle, with our project manager on the floor
- Every show-service order and deadline tracked for you
Billed by the show and its contractor
- Booth space (paid to the organizer)
- Material handling / drayage
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
We estimate every one of these on your proposal, so the total is on paper before you sign.
All-in 2026 ranges for design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show. Get an exact number for Cosmoprof with the booth cost calculator or read the 2026 booth cost guide.
Send the show, your booth size and what the space needs to do. We reply within one business day and send a rendering and a fixed proposal, usually within a week. No charge.
03 Built by Purple
Booths we have designed, built and installed
Case study · French Avenue
French Avenue at fragrance and beauty trade show
A premium fragrance environment built around discovery, with a flow designed for real conversations and product sampling.
Read the French Avenue case study All case studies →“We were very happy with the experience and with the support provided throughout the project. The booth looked great, the coordination process was smooth, and everything was handled professionally, which made the event much easier for our team.”
Miriam Valdes, Communications Manager, INdermal · more client reviews
Trusted by exhibitors including
04 Designing for beauty, skin care and fragrance brands at Cosmoprof
Four things we get right for Cosmoprof exhibitors
1Give the hero launch its own hierarchy
One recognizable brand gesture at the aisle and a clear category statement, so a buyer knows within seconds whether you are a finished skin care range or a Cosmopack packaging supplier. The launch gets the lit bay and the eye-level shelf; supporting SKUs get organized depth, not equal billing.
2Light the packaging with the real packaging
Glossy bottles, transparent jars and metallic cartons all behave differently under exhibit lighting. We specify fixtures with your actual samples on the shelf, keep color temperature consistent across every bay, and hide cable routes and shelf junctions, because a beauty booth is judged at close range.
Separate testers, display stock and back stock
Approved testers live at handling height beside a mirror and a wipe station. Unopened presentation stock stays sealed on the display. Replenishment stock and staff bags go into concealed storage built into the counters, so nobody opens a shipping carton in the middle of a buyer conversation.
Plan a short discovery and a longer meeting
Some visitors browse a range in minutes; hosted buyers arrive with a sourcing brief. We build a visible welcome point, a comparison surface with removable sample trays, and a seated corner for distribution and private-label talks that staff can reach without crossing another visitor's space.
Concept rendering
Every proposal comes with a rendering like this
You see the booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Shown: a Purple concept for Shefe.
Start my Cosmoprof concept05 Mandalay Bay Convention Center · Las Vegas
Logistics for Cosmoprof 2027, handled
Mandalay Bay's Bayside halls are one level with dock doors along the east wall off Mandalay Bay Road, so advance-warehouse freight reaches the booth fast and there are no freight elevators. Material handling is Teamsters Local 631 and rigging is IATSE Local 720; rigging, electrical, internet and cleaning stay with MGM's in-house teams, and we order them at the early-bird rates. We file the EAC forms with the show and with MGM, ship your booth to the advance warehouse on the target date, put EMPTY stickers on as we unpack and turn in the MHA before we leave. Crews stay at Luxor and Excalibur, one free tram stop away, and the airport is ten minutes by rideshare.
Hall rules, drayage estimates and freight deadlines for this building are in our Mandalay Bay Convention Center exhibitor guide.
What Purple handles
- Exhibitor kit, show contractor orders and target dates
- EAC forms filed with the show and with MGM
- MGM in-house electrical, rigging and cleaning ordered at early-bird rates
- Graphics printed in house and proofed against your packaging
- Freight to the advance warehouse and drayage paperwork
- Installation, dismantle and storage with our Las Vegas crew
Timeline, counted back from move-in
- Early May 2027Design sign-off; hanging sign and any covered or double-deck structure engineered for the Clark County fire plan.
- May to June 2027Production in Purple's shop; graphics proofed with your real packaging on the shelf.
- Late June 2027Booth, fixtures and sample library ship to the advance warehouse in Las Vegas.
- Move-in, July 2027Purple's Las Vegas crew installs from the east docks, stocks the shelves and runs the pre-show checklist.
- July 13–15, 2027Show days; a Purple project manager is on call for the whole run.
- July 15–16, 2027Dismantle, testers and unsold stock packed to your return plan, booth to our Las Vegas storage or the next show.
Cosmoprof exhibitor questions
Questions exhibitors ask us before Cosmoprof
How much does a 20×20 at Cosmoprof cost?
A complete 20×20 custom island runs $50,000 to $120,000 and a 20×20 rental island $16,000 to $40,000, covering design, structure, graphics and installation. A 10×20 custom inline lands between $15,000 and $45,000. Illuminated product bays, mirrors and sample drawers move the number; send your SKU list and we return a fixed quote.
Can you install at Mandalay Bay Convention Center?
Yes. Our Las Vegas shop is twenty minutes from the docks and our crew installs at Mandalay Bay every year. We file the EAC paperwork with the show and MGM, work with Teamsters Local 631 on material handling and have the booth standing, lit and stocked before you land.
Can we rent a booth for Cosmoprof?
Yes. A 10×10 rental starts at $3,500 and a 10×20 rental runs $7,500 to $15,000, with your graphics, product shelving and lighting included. Many first-time Cosmoprof exhibitors rent the structure and put the budget into a custom hero counter and illuminated shelving that travel to the next show.
When do we need to decide?
Design sign-off in early May 2027 gives us a 30 to 45 day build in our shop and a June ship date to the advance warehouse. We can move faster for a rental, and the trade-off later in the calendar is choice of finishes and freight cost, not whether the booth gets built.
Do you handle the show contractor orders and drayage at Mandalay Bay?
Yes. We read the Cosmoprof exhibitor kit, order material handling, electrical, rigging and cleaning through the show contractor and MGM's in-house teams at early-bird rates, book the target date, manage the marshalling yard on move-in day and file the MHA on the way out. You get one invoice and one project manager.
Before you sign with anyone
Five questions to ask any exhibit builder for Cosmoprof:
- Is every fee on the proposal, including what the show contractor bills?
- Who builds the booth: your own shop or a subcontractor?
- Will your project manager be on the floor for install and dismantle?
- What exactly is in the rental, and what is billed by the show?
- Where does the booth go after the show, and what does storage cost?
Common situations
Already own a booth? We refresh the graphics, repair what is worn, ship it, install it and store it between shows. You keep the structure you paid for.
Exhibiting from outside the US? We are your team on the ground: freight to the advance warehouse, show-service orders, installation and storage, with one project manager answering your emails in your time zone.
Short on time? A rental with your graphics can be ready in two to three weeks. We tell you on the first call what is realistic for your date.
Get a proposal
Tell us about your Cosmoprof booth
What happens next
- We reply within one business day with questions about your products, goals and footprint.
- You get a concept rendering and a fixed proposal, usually within a week. Every last fee listed upfront, in full, on paper.
- We build in 30–45 days, ship to the advance warehouse and install before the hall opens.
