February
Buyers write orders for the colder months. Layering, outerwear and denim need models who can show fit in motion.
Fashion models, showroom hosts, appointment hosts and brand ambassadors for MAGIC Las Vegas. Cast to your sample sizes, fitted the day before, and in the booth when the buyers arrive. $85 an hour, any role, nothing extra for travel.
At MAGIC, buyers order from what they see on a body, not on a hanger. Purple Exhibits staffs MAGIC Las Vegas exhibitors with local fashion models, showroom hosts, appointment hosts and brand ambassadors at $85 per person per hour, with every model and host living locally so travel costs nothing. MAGIC runs twice a year at the Las Vegas Convention Center, in February and August, alongside other fashion events the same week. Send us your sample sizes and we cast models who fit them, hold a fitting the day before, and give your showroom a host who keeps appointments on time. Book four to six weeks ahead; rush bookings need 72 hours.
| Editions | February and August, every year |
|---|---|
| Next | Mid-February 2027 (confirm dates with the organizer), then August 2027 |
| Venue | Las Vegas Convention Center |
| Rate | $85 per hour, per person, every role |
| Sizes | Models cast to your sample sizes |
| Book ahead | 4–6 weeks · rush 72 hrs |
MAGIC runs at the Las Vegas Convention Center; confirm each edition’s dates with the organizer.
Set your looks, change time and appointments. See the models, hosts and dresser you need, and the cost for three show days.
Brands that have booked Purple
MAGIC runs twice a year, and each edition sells a different season. We cast for the line you are writing orders for.
Buyers write orders for the colder months. Layering, outerwear and denim need models who can show fit in motion.
Lighter fabrics and swim-adjacent lines. Fast changes and a dresser keep looks moving between appointments.
An example 20×30 showroom. Tap a zone to see who works it and why.
Example 20×30 showroom layout, not to scale. Send us your floor plan and we place the crew the same way.
A short runway inside the booth pulls buyers off the aisle. Models walk hero looks on the hour and on request during appointments.
The showroom host walks buyers through the line here and pulls looks for the model to wear.
Where models change. With three or more models, a dresser keeps looks in order and changes under eight minutes.
Key accounts sit here with your sales team. The appointment host seats them on time and brings the looks they ask for.
The appointment host greets buyers by name, checks the calendar and keeps the next meeting from waiting.
A brand ambassador handles walk-ins and accessories so the main team stays with appointments.
Models cast to your samples and hosts who keep the appointment book. These are the five roles we send to MAGIC.
Models who show your looks on a short runway or in the showroom.
Hosts who present your line and help buyers write orders.
Models for denim, menswear and streetwear lines.
Ambassadors for accessories, bags and footwear.
Hosts who greet buyers by name and keep the calendar on time.
Send sizes two weeks outWe cast to fit.
Fitting the day beforeFast changes on show days.
Hosts run the bookAppointments on time.
The roles that sell a line in the showroom, how many you need and when to book them.
| Role | What they do at MAGIC | How many | Book by |
|---|---|---|---|
| Fashion model | Wears and walks your looks for buyers, on the runway and at the table | Two to four | 4–6 weeks out |
| Fit model | Matches your sample size exactly, so every look fits without pinning | One per size range | 6 weeks out |
| Showroom host | Presents the line and pulls looks for buyers | One per rack wall | 4 weeks out |
| Appointment host | Greets buyers by name and keeps the calendar on time | One | 4 weeks out |
| Dresser | Steams, organizes and speeds up changes | One with three or more models | 4 weeks out |
| Brand ambassador | Handles walk-ins and accessories | One | 3 weeks out |
Steam, dress and line up the first looks
Key accounts by appointment: models on call
Walk-in buyers: hosts qualify, models show hero looks
Pack samples by look; recap orders and leads
Typical showroom crews by booth size at $85 an hour per person, models included.
| Booth | Typical crew per shift | People | Per day | Whole show |
|---|---|---|---|---|
| 10×10 | A fashion model and a showroom host | 2 | $1,360 | $4,080 |
| 10×20 | 2 fashion models and a showroom host | 3 | $2,040 | $6,120 |
| 20×20 showroom | 2 models, a showroom host and an appointment host | 4 | $2,720 | $8,160 |
| 20×30 with a runway | 3 models, a dresser, a showroom host and an appointment host | 6 | $4,080 | $12,240 |
| Private hotel showroom | A model and a host | 2 | $1,360 | $4,080 |
8-hour days × 3 show days × $85 per person per hour. No travel, hotel or agency markup.
From sample sizes to the last look packed. Ticks save in this browser.
A 12-look showroom needs four people: two fashion models, a showroom host and a dresser. Below, the local cost of that crew sits beside what flying the same four in for market week would run.
| MAGIC showroom, three days | Cost |
|---|---|
| Purple local staff | |
| Travel, hotel, per-diem | $0 |
| Your Las Vegas total |
| Typical fly-in agency, same team | Cost |
|---|---|
| Staff hours at $85 | |
| Round-trip flights ~$380 each | |
| Hotel market week rates · ~$260/night | |
| Per-diem ~$84/day | |
| Fly-in total |
Compared on what actually changes your results and your invoice in MAGIC.
| Purple local crew | Fly-in staffing agency | General temp agency | |
|---|---|---|---|
| What you pay per hour | One flat $85, models to reps | Day rate plus travel costs | Cheap, but not booth-trained |
| Travel and hotel | $0. The team lives in Las Vegas | About $380 flight plus $260/night per person | $0 |
| Local knowledge | Halls, transit and shortcuts | Arrives with a map | Depends on the person |
| The Las Vegas edge | Fast changes on show days. | Not local | Not specialised |
| Trained on your product | Briefing call and cheat sheet | Sometimes, for a fee | No |
| Lead capture | Qualifies and tags every scan | Varies | Not part of the job |
Fly-in costs use the same typical Las Vegas rates as the budget above. Other agencies’ pricing varies.
About three minutes. No deposit.
We’ll email your quote within 24 hours, usually much sooner. Need it now? Call (800) 994-8030.
Samples that don’t fit look wrong to buyers. Send sizes and measurements two weeks out.
Changes take longer without a fitting. Book the models for a short fitting the day before.
Models changing alone lose minutes per look. Add a dresser once you have three or more models.
Buyers come by appointment. A host who manages your calendar keeps key accounts happy.
The seasons sell differently. We cast each edition for its line.
Call (800) 994-8030 and ask for the fashion desk.
$85 an hour per person with a four-hour minimum. Fashion models, showroom hosts, appointment hosts and brand ambassadors share one rate. Because they live in Las Vegas, you never pay for their flights or rooms.
MAGIC runs twice a year at the Las Vegas Convention Center, in February and August. The next edition is in mid-February 2027; confirm the exact dates with the organizer, then lock your crew.
Yes. Send your sample sizes and measurements two weeks out and we cast models who fit them without pinning.
Yes. We recommend a short fitting the day before, in your booth or a suite, so changes are fast on show days.
It depends on how many looks you show and how long each change takes. Use the lookbook planner on this page; most showrooms need two to four models and a host.
Yes. Once you have three or more models, a dresser keeps changes fast and samples in order.
Yes. Appointment hosts greet buyers, keep your calendar on time and log every order lead for your sales team.
Yes. We cast each edition separately, because February and August lines sell differently.
Yes. We send models and hosts to hotel suites and to lookbook shoots before the show.
We keep standby models in Las Vegas during market week. A replacement in your sizes arrives within two hours, or that shift is free.
No. Brands showing at MAGIC hire us directly; we work independently of the show. We are not affiliated with the show’s organizer.
Yes. We design, build and install showroom booths in Las Vegas and staff them under one plan.
Fashion week in Las Vegas runs from the halls to private showrooms and dinners. We staff all of it.
Appointments for key accounts away from the floor.
We send: Models, showroom hostsOn-model photos for line sheets and social posts.
We send: Fashion modelsVIP arrival, seating and gift hand-outs.
We send: HostessesLaunch parties and influencer events.
We send: Brand ambassadors, door hostsShort scheduled walks to pull a crowd.
We send: Fashion models, a dresserStaffing by show
Las Vegas and this show
Purple Exhibits is an independent exhibit and staffing company. We staff exhibitors at MAGIC Las Vegas; we are not affiliated with the show’s organizer. Show names belong to their owners.
Send your line and edition. A MAGIC price within 24 hours.
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