Purple Exhibits
7x24 Exchange 2027 · Budget & deadline sheet
June 6–9, 2027 · JW Marriott Orlando Grande Lakes, Orlando, FL

Booth price tiers (all-in, 2026 ranges)

FootprintRental with your graphicsCustom build
10×20 inline$7,500 – $15,000$15,000 – $45,000
10×30 inline$12,000 – $22,000$25,000 – $65,000
20×20 island$16,000 – $40,000$50,000 – $120,000
20×30+ island$25,000 – $55,000$75,000 – $175,000

Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.

Billed by the show

  • Booth space, paid to 7x24 Exchange International
  • Material handling / drayage, if the 7x24 Exchange space rate leaves it out
  • Electrical service, internet and rigging at the JW Marriott Orlando Grande Lakes
  • Booth cleaning and any union labor the JW Marriott Orlando Grande Lakes requires

Published rates:

  • Vendor registration, member: $2,200 early bird, $2,500 after the cutoff, 2025 Spring Conference
  • Vendor registration, non-member: $2,500 early bird, $2,800 after the cutoff, 2025 Spring Conference
  • Conference hotel rate: $266 per night single or double plus tax, JW Marriott Orlando Grande Lakes, 2025 Spring Conference

Key dates

  • Design sign-off with Purple: Late March 2027
  • Mid-November 2026: 7x24 Exchange opens 2027 partner sales; choose a tier that includes the display rights you need.
  • Late March 2027: Design sign-off for the showcase display and reception graphics, about 10 weeks out.
  • April to early May 2027: Production in Fishkill, NY over 30 to 45 days; product plinths and lighting tested.
  • About 3 weeks before: Display cases ship to the delivery point in the partner instructions.
  • June 6–9, 2027: Conference week; we set your display for the showcase window and strike it the same night.
  • October 3–6, 2027: The same kit can travel to the Fall 2027 Conference at the JW Marriott Desert Ridge in Phoenix.

Purple planning timeline; confirm official dates against your exhibitor kit.

Checklist

All fees listed upfront, in full, on paper, before 7x24 Exchange. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/7x24-exchange/