energy and utilities · Orlando
7x24 Exchange 2027Booth costs, dates and deadlines: the Orlando exhibitor guide
Partners, not booths: 7x24 Exchange 2027 in Orlando
- Event dates
- June 6–9, 2027
- Exhibit hall
- Not confirmed yet
- Venue
- JW Marriott Orlando Grande Lakes, Orlando
4.9 star rating from clients3,000+ exhibitorsIn business since 201510,000+ booths built



Quick answers
7x24 Exchange 2027 in 30 seconds
The short version for 7x24 Exchange exhibitors. Every figure here has its source further down the 7x24 Exchange page.
- When is 7x24 Exchange 2027?
- June 6–9, 2027, at JW Marriott Orlando Grande Lakes, Orlando.
- When does the 7x24 Exchange exhibit hall open?
- Not confirmed yet for 2027. At the fall 2026 conference the Marquis Plus+ Partner Showcase ran Monday, October 26, 6:30–9:30 p.m.
- How big is 7x24 Exchange?
- 1,300 attendees (2026 edition).
- How much is a 10×20 booth at 7x24 Exchange, all-in?
- $7,500 – $15,000 for a Purple rental at 7x24 Exchange with design, graphics, lighting, install and dismantle. Space and show services are billed separately by 7x24 Exchange.
Everything about 7x24 Exchange 2027 in one place
7x24 Exchange 2027 fact sheet
| Official name | 7x24 Exchange 2027 Spring Conference |
|---|---|
| Event dates | June 6–9, 2027 |
| Exhibit hall dates | Not confirmed yet At the fall 2026 conference the Marquis Plus+ Partner Showcase ran Monday, October 26, 6:30–9:30 p.m. |
| Venue | JW Marriott Orlando Grande Lakes 4040 Central Florida Parkway, Orlando, FL |
| Organizer | 7x24 Exchange International |
| Size (2026) | 1,300 attendees source |
| Who attends | People who design, build, operate and maintain mission critical facilities: data center, facility and IT infrastructure managers and engineers |
| Nearest airport | Orlando International Airport (MCO) |
| Hotels | The conference block at the JW Marriott Orlando Grande Lakes; 2027 booking details not confirmed yet |
| Official website | 7x24exchange.org |
Official 7x24 Exchange resources
7x24 Exchange 2027 calendar
7x24 Exchange 2027 show dates
Each 2027 7x24 Exchange show day, linked to the page that states it.
01 Purple at 7x24 Exchange 2027
Partners, not booths: 7x24 Exchange 2027 in Orlando
7x24 Exchange has no exhibit hall: suppliers reach data center owners as conference partners, and only top-tier partners show products at an evening showcase. We build what that showcase and a hotel ballroom allow, from product displays to branded hospitality.
- Jun 6–9 · JW Grande Lakes
- 1,300 attendees, fall 2026
- Partner tiers, no floor
What makes 7x24 Exchange different, and how we build for it
7x24 Exchange International began in 1989 as the Uninterruptible Uptime Users Group and calls itself the end-to-end reliability forum for people who design, build, operate and maintain mission critical infrastructure.It runs two national conferences a year, Spring in Orlando and Fall in a rotating city, backed by 29 chapters and 500+ member companies. There is no trade show floor. Suppliers buy partner tiers from Bronze to Marquis Plus+, and at the fall 2026 conference the Marquis Plus+ partners displayed products at an Oktoberfest-themed Partner Showcase on Monday night. Sessions are owner case studies: in October 2026 Cummins and Google speakers shared one session on AI load dynamics and data center power design.
Evidence that a UPS, generator, switchgear or battery system keeps the facility up through AI load swings and grid disturbances, told through real incidents.
Lead times, service coverage and test data for the equipment they specify, from a partner they already know from the sessions.
Suppliers who can deliver on fast hyperscale schedules, and a quiet place to talk scope away from the general session.
Your team in Orlando
One project manager, two shops, the whole 7x24 Exchange build
Production happens in our own shop in Fishkill, NY, and at our Las Vegas hub, and we ship to the JW Marriott Orlando Grande Lakes and install with vetted local labor, led by our own project manager on the floor. Every 7x24 Exchange build runs a predictable 30 to 45 days and gets a pre-show QA, with secure storage after.
At 7x24 Exchange, your team walks into a booth that is lit and stocked. You just show up.
New at 7x24 Exchange 2027
- Spring 2027 theme: Powering the AI Surge
7x24 Exchange has set Powering the AI Surge as the theme for the June 2027 Orlando conference. Generator, battery, UPS and switchgear makers can build their showcase story around supplying power to AI-scale loads, the subject owners will be discussing all week. source
Inside 7x24 Exchange 2027
Rules that shape your 7x24 Exchange booth
7x24 Exchange sells conference sponsorships, sold out for the rest of 2026, with 2027 packages released in mid-November 2026. We plan the display around the tier you buy and never assume floor space the conference does not sell.
At the fall 2026 conference, product display happened at the Marquis Plus+ Partner Showcase, where those partners showed their latest mission critical products. We build showcase displays for that evening format.
7x24 Exchange requires a government-issued ID for attendees and guests to pick up name tags on site (2025 rules). We put ID on the staff checklist so nobody misses the showcase in the registration line.
The conference hotel block is first come, space available and has sold out before; 7x24 Exchange does not match rates or find rooms once it fills (2025 rules). We remind your team to book as soon as registration opens.
Programs worth planning for
An evening event for top-tier partners to display products; in fall 2026 it ran 6:30 to 9:30 p.m. on the Monday as an Oktoberfest night with a $20,000 gift card draw.
7x24 Exchange accepts proposals to present at upcoming national conferences; sessions are case studies, often given jointly by an owner and a supplier.
7x24 Exchange's initiative for women in the industry, with a networking reception during the national conferences.
A student session at the 2025 Spring Conference on data center types, power, cooling and careers, linked to the 7x24 Exchange mentoring program.
7x24 Exchange is the data center owners' reliability forum, with partner packages instead of a floor; choose it over DCD>Connect New York when you want time with operators in sessions and receptions rather than an exhibit stand. Every energy and utilities show we build for, side by side →
Sponsors of 7x24 Exchange 2026
Partners of the 7x24 Exchange Fall 2026 Conference. See the full list
- Cummins
- Eaton Corporation
- Siemens
- Rolls Royce MTU
- Rehlko
- Generac Power Systems Inc
- S&C Electric Company
- SOCOMEC
- Legrand
- EnerSys
- East Penn Manufacturing Co.
- GS Yuasa Energy Solutions, Inc
- LS ELECTRIC AMERICA INC.
- Sieyuan Electric Co., LTD
- Maddox Industrial Transformer
- G&W Electric
- Munters Data Center Technologies
- Aggreko
- Burns & McDonnell
- DPR Construction
energy and utilities at 7x24 Exchange
The industry behind 7x24 Exchange, in pictures




02 Booths & pricing for 7x24 Exchange 2027
Popular booth sizes at 7x24 Exchange
7x24 Exchange sells partner packages, not booth space, and in 2026 product display happened at the Marquis Plus+ Partner Showcase evening. The size of any 2027 display is not confirmed yet. We build to what your package allows: a showcase display, hospitality graphics and branded pieces for the receptions.

7x24 Exchange does not sell booth footprints; a showcase display of about this size suits a top-tier partner, and the same kit can go to DCD>Connect.
Above: Wisepower Enterprise, a Purple inline booth
See 10×20 rental booths →
For data center and power trade shows with real floors, not 7x24 Exchange; we design one look that scales from a showcase table to an island.
Pictured: Voltronic Power, a Purple island exhibit
See 20×30 rental booths →In Purple's 7x24 Exchange price
- Design work and a 3D rendering, with revisions until the 7x24 Exchange layout is right
- Structure, graphics printed for 7x24 Exchange, counters and storage as specified
- Lighting and in-booth power distribution for 7x24 Exchange
- Installation and dismantle, with our project manager on the floor
- We track each show-service order and deadline for you
What 7x24 Exchange and its contractor bill
- Booth space, paid to 7x24 Exchange International
- Material handling / drayage, if the 7x24 Exchange space rate leaves it out
- Electrical service, internet and rigging at the JW Marriott Orlando Grande Lakes
- Booth cleaning and any union labor the JW Marriott Orlando Grande Lakes requires
Rates to plan with for 7x24 Exchange:
- Vendor registration, member $2,200 early bird, $2,500 after the cutoff, 2025 Spring Conference source
- Vendor registration, non-member $2,500 early bird, $2,800 after the cutoff, 2025 Spring Conference source
- Conference hotel rate $266 per night single or double plus tax, JW Marriott Orlando Grande Lakes, 2025 Spring Conference source
We estimate each of these on your 7x24 Exchange proposal, so the total is on paper before you sign.
The prices above are all-in 2026 rental ranges covering design, structure, graphics, installation and dismantle; custom builds for 7x24 Exchange are quoted per project. The booth cost calculator gives an exact number for your 7x24 Exchange booth; the 2026 booth cost guide has the 2026 ranges.
Send your 7x24 Exchange booth size and what the space needs to do for your team. We reply within one business day and send a rendering and a fixed proposal, usually within a week. No charge.
The 7x24 Exchange booth is lit and stocked before your team arrives. You just show up.
03 Built by Purple
Booths we designed, built and installed: a few to compare for 7x24 Exchange




Case study · KLEEMANN
KLEEMANN at an industrial technology exhibition
Digital simulations, real product showcases and a floor plan that guided visitors from first step to last, in an interactive booth for a global elevator manufacturer.
For KLEEMANN we joined physical product and digital simulation in one walk-through; a 7x24 Exchange showcase asks for the same clarity in one evening display for data center owners.
Read the KLEEMANN case study All case studies →“They handle everything end to end so clients can really just show up and not worry about anything. Doesn’t get any better than that.”
Tess Bockes, Exit King Realty · more client reviews
Trusted by exhibitors including
04 Designing for UPS, switchgear, generator, battery, cooling and power distribution suppliers to data centers at 7x24 Exchange
Four things we get right for 7x24 Exchange exhibitors
1Built for an evening showcase
In fall 2026 the Partner Showcase ran three evening hours alongside an Oktoberfest party and a gift card draw. Displays there compete with food and music, so we build lit product plinths and one bold headline that reads across a ballroom, not detailed spec walls.
2Show the power train, not a logo
Owners at 7x24 Exchange think about generators, UPS, batteries and switchgear working together through an outage. We present your product inside a simple one-line or a cutaway that shows where it sits in the power chain.
3Match the session stories
Fall 2026 sessions covered AI load dynamics, the Odessa grid incidents and air quality compliance for emergency generators. We tie your showcase graphics to the topic your customers just heard, so the conversation starts from their problem.
4Hotel-ready and fast to strike
A resort ballroom showcase means carpet, freight elevators and a short changeover before dinner. We pack the display in rolling cases with carpet-safe bases, label every piece for the hotel crew and plan a set and strike inside the hotel's window.

Concept rendering
Your proposal for 7x24 Exchange includes a rendering like this one
You see the booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Above: a Purple concept for Waaree Solar Americas.
Start my 7x24 Exchange concept05 JW Marriott Orlando Grande Lakes · Orlando
Logistics for 7x24 Exchange 2027, handled
The Spring 2027 Conference is at the JW Marriott Orlando Grande Lakes on Central Florida Parkway, a resort hotel rather than a convention center. Hotel ballrooms change between sessions, receptions and dinners, so partner displays move in short windows, crates give way to rolling cases on freight elevators, and the hotel supplies electricity and internet. 7x24 Exchange sends partner instructions after packages are sold; we read them, pack a display sized for the hotel, ship to the delivery point the conference names, and keep our project manager on site from set-up to strike.
What Purple handles
- Partner showcase displays sized for a ballroom
- Power-chain graphics for UPS, generators and switchgear
- Reception and hospitality branding
- Cases packed for hotel freight elevators
- Set and strike inside evening windows
- Storage between Spring and Fall conferences

7x24 Exchange timeline, counted back from move-in
We need your 7x24 Exchange design signed off by late March 2027.
- Mid-November 20267x24 Exchange opens 2027 partner sales; choose a tier that includes the display rights you need.
- Late March 2027Design sign-off for the showcase display and reception graphics, about 10 weeks out.
- April to early May 2027Production in Fishkill, NY over 30 to 45 days; product plinths and lighting tested.
- About 3 weeks beforeDisplay cases ship to the delivery point in the partner instructions.
- June 6–9, 2027Conference week; we set your display for the showcase window and strike it the same night.
- October 3–6, 2027The same kit can travel to the Fall 2027 Conference at the JW Marriott Desert Ridge in Phoenix.
Purple's planning timeline for 7x24 Exchange. The official 7x24 Exchange move-in, freight target and order dates come from your exhibitor kit and assigned schedule; when you book, we confirm them against your booth.
Printable 7x24 Exchange budget & deadline sheetTravel to 7x24 Exchange 2027
Getting to 7x24 Exchange 2027: airport and hotels
Fly in
Orlando International Airport (MCO)
Stay
The conference block at the JW Marriott Orlando Grande Lakes; 2027 booking details not confirmed yet
Find the venue
JW Marriott Orlando Grande Lakes
4040 Central Florida Parkway, Orlando, FL
Travel facts from 7x24exchange.org.
7x24 Exchange by the numbers
7x24 Exchange year by year
How 7x24 Exchange 2027 compares with other energy and utilities shows
The energy and utilities shows closest to 7x24 Exchange on the calendar, with the latest size each organizer has published. Each show name opens our energy and utilities exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| RE+ SoutheastRE+ Events (Solar Energy Trade Shows) | May 11–12, 2027 | Atlanta, GA | 700 attendees · 55+ exhibitors (2026) |
| UTC Telecom & TechnologyUtilities Technology Council (UTC) | May 17–20, 2027 | Las Vegas, NV | – |
| DCD>Connect | New YorkDatacenterDynamics (DCD) | May 17–18, 2027 | New York, NY | – |
| CLEANPOWERAmerican Clean Power Association (ACP) | May 24–27, 2027 | Anaheim, CA | 8,000 registrants attendees · 440 exhibitors (2026) |
| 7x24 Exchange7x24 Exchange International | June 6–9, 2027 | Orlando, FL | 1,300 attendees (2026) |
| AWWA ACEAmerican Water Works Association (AWWA) | June 13–16, 2027 | San Diego, CA | – |
| ANS Annual ConferenceAmerican Nuclear Society (ANS) | June 13–16, 2027 | Lake Buena Vista, FL | 60% of 2025 attendees influence purchases |
| IESNA MidwestDiversified Communications (IESNA event series) | June 14–16, 2027 | Rosemont, IL | 700+ attendees · 45+ exhibitors (2026) |
| EEIEdison Electric Institute (EEI) | June 14–16, 2027 | Orlando, FL | – |
| APPA National ConferenceAmerican Public Power Association (APPA) | June 18–23, 2027 | Orlando, FL | 1,675+ attendees · 99 exhibitors (2026) |
7x24 Exchange exhibitor questions
Questions exhibitors ask us before 7x24 Exchange
When is the 7x24 Exchange 2027 Spring Conference?
The 2027 Spring Conference runs June 6–9, 2027 at the JW Marriott Grande Lakes in Orlando, under the theme Powering the AI Surge. The Fall 2027 Conference follows on October 3–6, 2027 at the JW Marriott Desert Ridge in Phoenix.
Where is 7x24 Exchange held?
Spring conferences meet at the JW Marriott Orlando Grande Lakes, including June 6–9, 2027 and June 4–7, 2028. Fall conferences rotate: San Antonio in October 2026, then the JW Marriott Desert Ridge in Phoenix for 2027 and 2028.
Can we buy a booth at 7x24 Exchange?
There is no booth floor. Suppliers take part as conference partners, in tiers from Bronze to Marquis Plus+, and at the fall 2026 conference the Marquis Plus+ partners displayed products at an evening Partner Showcase. 2027 booth-style display rights are not confirmed yet.
When do 7x24 Exchange 2027 sponsorships go on sale?
7x24 Exchange says sponsorships are sold out for the rest of 2026 and that 2027 sponsorships will be offered on its sponsorship page from mid-November 2026. Partner slots sell out, so plan the budget before then.
How many people attend 7x24 Exchange?
The Fall 2026 Conference in San Antonio lists 1,300 attendees, three days, 16 sessions and 30+ speakers. 7x24 Exchange also reports 500+ member companies and 29 local chapters around the world.
Who attends 7x24 Exchange conferences?
Anyone involved with 7x24 infrastructure: data center, IT, disaster recovery and network managers, facility and building managers, supervisors and engineers. Vendors and consultants attend too, but the sessions are built around owner and operator experience.
Who sponsors 7x24 Exchange?
Fall 2026 partners included power and cooling makers such as Cummins, Eaton, Siemens, Rolls Royce MTU, Rehlko, Generac, S&C Electric, SOCOMEC, EnerSys and Munters, plus contractors such as Burns & McDonnell and DPR Construction.
What is the Partner Showcase?
At the fall 2026 conference, the Marquis Plus+ Partner Showcase ran Monday, October 26 from 6:30 to 9:30 p.m. as an Oktoberfest night where top-tier partners displayed their latest mission critical products, with $20,000 in gift cards drawn for attendees present.
What does a display at 7x24 Exchange need?
A display that sets up fast on hotel carpet, reads across a busy ballroom at night and tells one power-chain story. We build lit plinths, a headline graphic and storage for literature, all packed in rolling cases.
Do attendees earn credits at 7x24 Exchange?
CEU credits are available at 7x24 Exchange conferences, according to the 2025 Spring Conference brochure. Attendees also need a government-issued ID to pick up name tags, and the conference runs paperless through its mobile app.
Where do attendees stay for 7x24 Exchange in Orlando?
In the conference block at the JW Marriott Orlando Grande Lakes. In 2025 the block was first come, space available and ran until May 16, and 7x24 Exchange warns that room blocks sell out. 2027 hotel details are not confirmed yet.
Is 7x24 Exchange worth it for power equipment makers?
It is for companies selling UPS, switchgear, generators, batteries and power distribution to data center owners, who come for peer case studies rather than to walk a floor. It costs a partner package instead of a booth, so it suits brands that want relationship time.
Can we reuse a 7x24 Exchange display at other shows?
A showcase display built for a hotel ballroom carries over to DCD>Connect New York at the Marriott Marquis and to DCD>Connect Virginia. We store it between the Spring and Fall conferences and refresh graphics for each theme.
How much does it cost a vendor to attend 7x24 Exchange?
Vendor registration for the 2025 Spring Conference cost $2,200 for members and $2,500 for non-members before the early-bird cutoff, rising to $2,500 and $2,800 after it. Partner packages are priced separately in a sponsor guide sent on request; 2027 rates are not confirmed yet.
Before you sign for 7x24 Exchange
Ask any 7x24 Exchange exhibit builder these five questions:
- Are all fees on paper, including what the contractor at the JW Marriott Orlando Grande Lakes bills?
- Who builds the 7x24 Exchange booth: your own shop or a subcontractor?
- Who from your team is on the 7x24 Exchange floor for install and dismantle?
- What exactly is in the rental, and what does 7x24 Exchange bill?
- What happens to the booth after 7x24 Exchange, and what does storage cost?
Common situations
Already own a booth? We refresh its graphics, repair what is worn, ship and install it for 7x24 Exchange, and store it between shows. You keep the structure you paid for and bring it to 7x24 Exchange.
Exhibiting from outside the US? We are your team on the ground at the JW Marriott Orlando Grande Lakes: freight to the advance warehouse, show-service orders, installation and storage, with one project manager on your emails in your time zone.
Short on time? A rental with your graphics can be ready in two to three weeks. You will know on the first call what is realistic for your 7x24 Exchange date.
Get a proposal
Tell us about your 7x24 Exchange booth
What happens next
- We reply within one business day with questions about your products, goals and 7x24 Exchange footprint.
- Usually within a week, you receive a concept rendering and a fixed 7x24 Exchange proposal. Each 7x24 Exchange fee listed upfront and in full, on paper.
- The build takes 30–45 days; we ship to the advance warehouse and install before the hall opens at the JW Marriott Orlando Grande Lakes.