energy and utilities · Orlando

7x24 Exchange 2027Booth costs, dates and deadlines: the Orlando exhibitor guide

Partners, not booths: 7x24 Exchange 2027 in Orlando

Event dates
June 6–9, 2027
Exhibit hall
Not confirmed yet
Venue
JW Marriott Orlando Grande Lakes, Orlando

4.9 star rating from clients3,000+ exhibitorsIn business since 201510,000+ booths built

Tesla Transformers (India) Ltd. booth by Purple Exhibits: large white and blue island booth for Tesla Transformers India, an example for 7x24 Exchange exhibitors in Orlando
Built by Purple · Tesla Transformers (India) Ltd. island
Woman in a teal blazer reviewing a tablet beside glass-fronted server racks
Waaree booth by Purple Exhibits: large white and green Waaree booth with a long LED video wall, a reference for planning a 7x24 Exchange booth
Built by PurpleWaaree large exhibit
  • 1,300attendees, Fall 2026 Conference source
  • 500+member companies, per 7x24 Exchange source
  • 29local chapters, per 7x24 Exchange source
  • 16sessions at the Fall 2026 Conference source

Quick answers

7x24 Exchange 2027 in 30 seconds

The short version for 7x24 Exchange exhibitors. Every figure here has its source further down the 7x24 Exchange page.

When is 7x24 Exchange 2027?
June 6–9, 2027, at JW Marriott Orlando Grande Lakes, Orlando.
When does the 7x24 Exchange exhibit hall open?
Not confirmed yet for 2027. At the fall 2026 conference the Marquis Plus+ Partner Showcase ran Monday, October 26, 6:30–9:30 p.m.
How big is 7x24 Exchange?
1,300 attendees (2026 edition).
How much is a 10×20 booth at 7x24 Exchange, all-in?
$7,500 – $15,000 for a Purple rental at 7x24 Exchange with design, graphics, lighting, install and dismantle. Space and show services are billed separately by 7x24 Exchange.

Everything about 7x24 Exchange 2027 in one place

7x24 Exchange 2027 fact sheet

7x24 Exchange 2027 key facts
Official name7x24 Exchange 2027 Spring Conference
Event datesJune 6–9, 2027
Exhibit hall datesNot confirmed yet
At the fall 2026 conference the Marquis Plus+ Partner Showcase ran Monday, October 26, 6:30–9:30 p.m.
VenueJW Marriott Orlando Grande Lakes
4040 Central Florida Parkway, Orlando, FL
Organizer7x24 Exchange International
Size (2026)1,300 attendees source
Who attendsPeople who design, build, operate and maintain mission critical facilities: data center, facility and IT infrastructure managers and engineers
Nearest airportOrlando International Airport (MCO)
HotelsThe conference block at the JW Marriott Orlando Grande Lakes; 2027 booking details not confirmed yet
Official website7x24exchange.org

Official 7x24 Exchange resources

7x24 Exchange 2027 calendar

7x24 Exchange 2027 show dates

Each 2027 7x24 Exchange show day, linked to the page that states it.

  1. Spring 2027 Conference opens, JW Marriott Grande Lakes, OrlandoAll source
  2. Spring 2027 Conference closesAll source
  3. Fall 2027 Conference opens, JW Marriott Desert Ridge, PhoenixAll source
  4. Fall 2027 Conference closes, PhoenixAll source
  5. Spring 2028 Conference opens in OrlandoAll source

01 Purple at 7x24 Exchange 2027

Partners, not booths: 7x24 Exchange 2027 in Orlando

7x24 Exchange has no exhibit hall: suppliers reach data center owners as conference partners, and only top-tier partners show products at an evening showcase. We build what that showcase and a hotel ballroom allow, from product displays to branded hospitality.

  • Jun 6–9 · JW Grande Lakes
  • 1,300 attendees, fall 2026
  • Partner tiers, no floor

What makes 7x24 Exchange different, and how we build for it

7x24 Exchange International began in 1989 as the Uninterruptible Uptime Users Group and calls itself the end-to-end reliability forum for people who design, build, operate and maintain mission critical infrastructure.It runs two national conferences a year, Spring in Orlando and Fall in a rotating city, backed by 29 chapters and 500+ member companies. There is no trade show floor. Suppliers buy partner tiers from Bronze to Marquis Plus+, and at the fall 2026 conference the Marquis Plus+ partners displayed products at an Oktoberfest-themed Partner Showcase on Monday night. Sessions are owner case studies: in October 2026 Cummins and Google speakers shared one session on AI load dynamics and data center power design.

Data center owners and operators

Evidence that a UPS, generator, switchgear or battery system keeps the facility up through AI load swings and grid disturbances, told through real incidents.

Facility and critical power engineers

Lead times, service coverage and test data for the equipment they specify, from a partner they already know from the sessions.

Design, construction and commissioning firms

Suppliers who can deliver on fast hyperscale schedules, and a quiet place to talk scope away from the general session.

Your team in Orlando

One project manager, two shops, the whole 7x24 Exchange build

Production happens in our own shop in Fishkill, NY, and at our Las Vegas hub, and we ship to the JW Marriott Orlando Grande Lakes and install with vetted local labor, led by our own project manager on the floor. Every 7x24 Exchange build runs a predictable 30 to 45 days and gets a pre-show QA, with secure storage after.

At 7x24 Exchange, your team walks into a booth that is lit and stocked. You just show up.

New at 7x24 Exchange 2027

  1. Spring 2027 theme: Powering the AI Surge

    7x24 Exchange has set Powering the AI Surge as the theme for the June 2027 Orlando conference. Generator, battery, UPS and switchgear makers can build their showcase story around supplying power to AI-scale loads, the subject owners will be discussing all week. source

Inside 7x24 Exchange 2027

1,300 attendees, Fall 2026 Conference source500+ member companies, per 7x24 Exchange source29 local chapters, per 7x24 Exchange source16 sessions at the Fall 2026 Conference source

Rules that shape your 7x24 Exchange booth

Partner packages only

7x24 Exchange sells conference sponsorships, sold out for the rest of 2026, with 2027 packages released in mid-November 2026. We plan the display around the tier you buy and never assume floor space the conference does not sell.

Organizer rule

Product display at the top tier

At the fall 2026 conference, product display happened at the Marquis Plus+ Partner Showcase, where those partners showed their latest mission critical products. We build showcase displays for that evening format.

Organizer rule

Government ID for name tags

7x24 Exchange requires a government-issued ID for attendees and guests to pick up name tags on site (2025 rules). We put ID on the staff checklist so nobody misses the showcase in the registration line.

Organizer rule

Rooms first come, space available

The conference hotel block is first come, space available and has sold out before; 7x24 Exchange does not match rates or find rooms once it fills (2025 rules). We remind your team to book as soon as registration opens.

Organizer rule

Programs worth planning for

Marquis Plus+ Partner Showcase

An evening event for top-tier partners to display products; in fall 2026 it ran 6:30 to 9:30 p.m. on the Monday as an Oktoberfest night with a $20,000 gift card draw.

Official details

Call for Presentations

7x24 Exchange accepts proposals to present at upcoming national conferences; sessions are case studies, often given jointly by an owner and a supplier.

Official details

Women in Mission Critical Operations (WiMCO)

7x24 Exchange's initiative for women in the industry, with a networking reception during the national conferences.

Official details

Data Center 101 student session

A student session at the 2025 Spring Conference on data center types, power, cooling and careers, linked to the 7x24 Exchange mentoring program.

Official details

7x24 Exchange is the data center owners' reliability forum, with partner packages instead of a floor; choose it over DCD>Connect New York when you want time with operators in sessions and receptions rather than an exhibit stand. Every energy and utilities show we build for, side by side →

Sponsors of 7x24 Exchange 2026

Partners of the 7x24 Exchange Fall 2026 Conference. See the full list

  • Cummins
  • Eaton Corporation
  • Siemens
  • Rolls Royce MTU
  • Rehlko
  • Generac Power Systems Inc
  • S&C Electric Company
  • SOCOMEC
  • Legrand
  • EnerSys
  • East Penn Manufacturing Co.
  • GS Yuasa Energy Solutions, Inc
  • LS ELECTRIC AMERICA INC.
  • Sieyuan Electric Co., LTD
  • Maddox Industrial Transformer
  • G&W Electric
  • Munters Data Center Technologies
  • Aggreko
  • Burns & McDonnell
  • DPR Construction

energy and utilities at 7x24 Exchange

The industry behind 7x24 Exchange, in pictures

Orange standby generator enclosure beside piping and ducts against a concrete wall
A standby generator enclosure
Blade servers with glowing indicator lights in a blue-lit rack
Blade servers under blue light
Row of tall black server cabinets with red cabling along a bright data hall aisle
Cabinets along a data hall aisle
Downtown Orlando towers lit at night and reflected in a calm lake
Orlando at night

02 Booths & pricing for 7x24 Exchange 2027

Popular booth sizes at 7x24 Exchange

7x24 Exchange sells partner packages, not booth space, and in 2026 product display happened at the Marquis Plus+ Partner Showcase evening. The size of any 2027 display is not confirmed yet. We build to what your package allows: a showcase display, hospitality graphics and branded pieces for the receptions.

Wisepower Enterprise booth by Purple Exhibits: finished Wisepower Enterprise booth with a light-blue header, red logo, shown for 7x24 Exchange exhibitors
Inline10×20$7,500 – $15,000all-in rental

7x24 Exchange does not sell booth footprints; a showcase display of about this size suits a top-tier partner, and the same kit can go to DCD>Connect.

Above: Wisepower Enterprise, a Purple inline booth

See 10×20 rental booths →
Voltronic Power booth by Purple Exhibits: white rounded-edge Voltronic Power booth for UPS, solar inverters, a Purple build like the booths we plan for 7x24 Exchange
Island20×30+$25,000 – $55,000all-in rental

For data center and power trade shows with real floors, not 7x24 Exchange; we design one look that scales from a showcase table to an island.

Pictured: Voltronic Power, a Purple island exhibit

See 20×30 rental booths →

In Purple's 7x24 Exchange price

  • Design work and a 3D rendering, with revisions until the 7x24 Exchange layout is right
  • Structure, graphics printed for 7x24 Exchange, counters and storage as specified
  • Lighting and in-booth power distribution for 7x24 Exchange
  • Installation and dismantle, with our project manager on the floor
  • We track each show-service order and deadline for you

What 7x24 Exchange and its contractor bill

  • Booth space, paid to 7x24 Exchange International
  • Material handling / drayage, if the 7x24 Exchange space rate leaves it out
  • Electrical service, internet and rigging at the JW Marriott Orlando Grande Lakes
  • Booth cleaning and any union labor the JW Marriott Orlando Grande Lakes requires

Rates to plan with for 7x24 Exchange:

  • Vendor registration, member $2,200 early bird, $2,500 after the cutoff, 2025 Spring Conference source
  • Vendor registration, non-member $2,500 early bird, $2,800 after the cutoff, 2025 Spring Conference source
  • Conference hotel rate $266 per night single or double plus tax, JW Marriott Orlando Grande Lakes, 2025 Spring Conference source

We estimate each of these on your 7x24 Exchange proposal, so the total is on paper before you sign.

The prices above are all-in 2026 rental ranges covering design, structure, graphics, installation and dismantle; custom builds for 7x24 Exchange are quoted per project. The booth cost calculator gives an exact number for your 7x24 Exchange booth; the 2026 booth cost guide has the 2026 ranges.

Every fee on paper upfront, in full, for your 7x24 Exchange booth.
Send your 7x24 Exchange booth size and what the space needs to do for your team. We reply within one business day and send a rendering and a fixed proposal, usually within a week. No charge.
Get my 7x24 Exchange proposal
Taril booth by Purple Exhibits: dramatic black Taril transformer booth with a curved illuminated hanging ring, a Purple build like the booths we plan for 7x24 Exchange

The 7x24 Exchange booth is lit and stocked before your team arrives. You just show up.

Purple Exhibits designed, built and installed this Taril island

03 Built by Purple

Booths we designed, built and installed: a few to compare for 7x24 Exchange

KLEEMANN booth designed and built by Purple Exhibits, shown on the 7x24 Exchange guide

Case study · KLEEMANN

KLEEMANN at an industrial technology exhibition

Digital simulations, real product showcases and a floor plan that guided visitors from first step to last, in an interactive booth for a global elevator manufacturer.

For KLEEMANN we joined physical product and digital simulation in one walk-through; a 7x24 Exchange showcase asks for the same clarity in one evening display for data center owners.

Read the KLEEMANN case study All case studies →

“They handle everything end to end so clients can really just show up and not worry about anything. Doesn’t get any better than that.”

Tess Bockes, Exit King Realty · more client reviews
3,000+ exhibitors served4.9★ client rating10,000+ booths builtIn business since 2015

Trusted by exhibitors including

OFIL AirborneAPAR IndustriesKLEEMANNNantsuneEagle ChemicalsRPS Group

04 Designing for UPS, switchgear, generator, battery, cooling and power distribution suppliers to data centers at 7x24 Exchange

Four things we get right for 7x24 Exchange exhibitors

Close rows of white connectors with thin blue fiber cables in a data center patch panel1

Built for an evening showcase

In fall 2026 the Partner Showcase ran three evening hours alongside an Oktoberfest party and a gift card draw. Displays there compete with food and music, so we build lit product plinths and one bold headline that reads across a ballroom, not detailed spec walls.

Engineer using a power screwdriver on rack equipment with yellow and blue cables2

Show the power train, not a logo

Owners at 7x24 Exchange think about generators, UPS, batteries and switchgear working together through an outage. We present your product inside a simple one-line or a cutaway that shows where it sits in the power chain.

Rows of large industrial cooling units with metal grilles along a paved service walkway3

Match the session stories

Fall 2026 sessions covered AI load dynamics, the Odessa grid incidents and air quality compliance for emergency generators. We tie your showcase graphics to the topic your customers just heard, so the conversation starts from their problem.

Symmetrical bundles of grey network cables routed into a rack in a dark server room4

Hotel-ready and fast to strike

A resort ballroom showcase means carpet, freight elevators and a short changeover before dinner. We pack the display in rolling cases with carpet-safe bases, label every piece for the hotel crew and plan a set and strike inside the hotel's window.

Purple Exhibits concept rendering for Waaree Solar Americas, shown for 7x24 Exchange exhibitors

Concept rendering

Your proposal for 7x24 Exchange includes a rendering like this one

You see the booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Above: a Purple concept for Waaree Solar Americas.

Start my 7x24 Exchange concept

05 JW Marriott Orlando Grande Lakes · Orlando

Logistics for 7x24 Exchange 2027, handled

The Spring 2027 Conference is at the JW Marriott Orlando Grande Lakes on Central Florida Parkway, a resort hotel rather than a convention center. Hotel ballrooms change between sessions, receptions and dinners, so partner displays move in short windows, crates give way to rolling cases on freight elevators, and the hotel supplies electricity and internet. 7x24 Exchange sends partner instructions after packages are sold; we read them, pack a display sized for the hotel, ship to the delivery point the conference names, and keep our project manager on site from set-up to strike.

What Purple handles

  • Partner showcase displays sized for a ballroom
  • Power-chain graphics for UPS, generators and switchgear
  • Reception and hospitality branding
  • Cases packed for hotel freight elevators
  • Set and strike inside evening windows
  • Storage between Spring and Fall conferences
The JW Marriott Orlando Grande Lakes resort building near Orlando, Florida
The JW Marriott Orlando Grande Lakes

7x24 Exchange timeline, counted back from move-in

We need your 7x24 Exchange design signed off by late March 2027.

  1. Mid-November 20267x24 Exchange opens 2027 partner sales; choose a tier that includes the display rights you need.
  2. Late March 2027Design sign-off for the showcase display and reception graphics, about 10 weeks out.
  3. April to early May 2027Production in Fishkill, NY over 30 to 45 days; product plinths and lighting tested.
  4. About 3 weeks beforeDisplay cases ship to the delivery point in the partner instructions.
  5. June 6–9, 2027Conference week; we set your display for the showcase window and strike it the same night.
  6. October 3–6, 2027The same kit can travel to the Fall 2027 Conference at the JW Marriott Desert Ridge in Phoenix.

Purple's planning timeline for 7x24 Exchange. The official 7x24 Exchange move-in, freight target and order dates come from your exhibitor kit and assigned schedule; when you book, we confirm them against your booth.

Printable 7x24 Exchange budget & deadline sheet

Travel to 7x24 Exchange 2027

Getting to 7x24 Exchange 2027: airport and hotels

Fly in

Orlando International Airport (MCO)

Stay

The conference block at the JW Marriott Orlando Grande Lakes; 2027 booking details not confirmed yet

Find the venue

JW Marriott Orlando Grande Lakes
4040 Central Florida Parkway, Orlando, FL

Open in Google Maps →

Travel facts from 7x24exchange.org.

7x24 Exchange by the numbers

7x24 Exchange year by year

2026
1,300 attendees
San Antonio (Fall Conference, JW Marriott San Antonio Hill Country) source
2025

Held in Orlando (Spring Conference, June 8–11, JW Marriott Orlando Grande Lakes)

source
AttendeesExhibitors

How 7x24 Exchange 2027 compares with other energy and utilities shows

The energy and utilities shows closest to 7x24 Exchange on the calendar, with the latest size each organizer has published. Each show name opens our energy and utilities exhibitor guide for that show.

ShowDatesCityLatest published size
RE+ SoutheastRE+ Events (Solar Energy Trade Shows)May 11–12, 2027Atlanta, GA700 attendees · 55+ exhibitors (2026)
UTC Telecom & TechnologyUtilities Technology Council (UTC)May 17–20, 2027Las Vegas, NV–
DCD>Connect | New YorkDatacenterDynamics (DCD)May 17–18, 2027New York, NY–
CLEANPOWERAmerican Clean Power Association (ACP)May 24–27, 2027Anaheim, CA8,000 registrants attendees · 440 exhibitors (2026)
7x24 Exchange7x24 Exchange InternationalJune 6–9, 2027Orlando, FL1,300 attendees (2026)
AWWA ACEAmerican Water Works Association (AWWA)June 13–16, 2027San Diego, CA–
ANS Annual ConferenceAmerican Nuclear Society (ANS)June 13–16, 2027Lake Buena Vista, FL60% of 2025 attendees influence purchases
IESNA MidwestDiversified Communications (IESNA event series)June 14–16, 2027Rosemont, IL700+ attendees · 45+ exhibitors (2026)
EEIEdison Electric Institute (EEI)June 14–16, 2027Orlando, FL–
APPA National ConferenceAmerican Public Power Association (APPA)June 18–23, 2027Orlando, FL1,675+ attendees · 99 exhibitors (2026)

7x24 Exchange exhibitor questions

Questions exhibitors ask us before 7x24 Exchange

When is the 7x24 Exchange 2027 Spring Conference?

The 2027 Spring Conference runs June 6–9, 2027 at the JW Marriott Grande Lakes in Orlando, under the theme Powering the AI Surge. The Fall 2027 Conference follows on October 3–6, 2027 at the JW Marriott Desert Ridge in Phoenix.

Where is 7x24 Exchange held?

Spring conferences meet at the JW Marriott Orlando Grande Lakes, including June 6–9, 2027 and June 4–7, 2028. Fall conferences rotate: San Antonio in October 2026, then the JW Marriott Desert Ridge in Phoenix for 2027 and 2028.

Can we buy a booth at 7x24 Exchange?

There is no booth floor. Suppliers take part as conference partners, in tiers from Bronze to Marquis Plus+, and at the fall 2026 conference the Marquis Plus+ partners displayed products at an evening Partner Showcase. 2027 booth-style display rights are not confirmed yet.

When do 7x24 Exchange 2027 sponsorships go on sale?

7x24 Exchange says sponsorships are sold out for the rest of 2026 and that 2027 sponsorships will be offered on its sponsorship page from mid-November 2026. Partner slots sell out, so plan the budget before then.

How many people attend 7x24 Exchange?

The Fall 2026 Conference in San Antonio lists 1,300 attendees, three days, 16 sessions and 30+ speakers. 7x24 Exchange also reports 500+ member companies and 29 local chapters around the world.

Who attends 7x24 Exchange conferences?

Anyone involved with 7x24 infrastructure: data center, IT, disaster recovery and network managers, facility and building managers, supervisors and engineers. Vendors and consultants attend too, but the sessions are built around owner and operator experience.

Who sponsors 7x24 Exchange?

Fall 2026 partners included power and cooling makers such as Cummins, Eaton, Siemens, Rolls Royce MTU, Rehlko, Generac, S&C Electric, SOCOMEC, EnerSys and Munters, plus contractors such as Burns & McDonnell and DPR Construction.

What is the Partner Showcase?

At the fall 2026 conference, the Marquis Plus+ Partner Showcase ran Monday, October 26 from 6:30 to 9:30 p.m. as an Oktoberfest night where top-tier partners displayed their latest mission critical products, with $20,000 in gift cards drawn for attendees present.

What does a display at 7x24 Exchange need?

A display that sets up fast on hotel carpet, reads across a busy ballroom at night and tells one power-chain story. We build lit plinths, a headline graphic and storage for literature, all packed in rolling cases.

Do attendees earn credits at 7x24 Exchange?

CEU credits are available at 7x24 Exchange conferences, according to the 2025 Spring Conference brochure. Attendees also need a government-issued ID to pick up name tags, and the conference runs paperless through its mobile app.

Where do attendees stay for 7x24 Exchange in Orlando?

In the conference block at the JW Marriott Orlando Grande Lakes. In 2025 the block was first come, space available and ran until May 16, and 7x24 Exchange warns that room blocks sell out. 2027 hotel details are not confirmed yet.

Is 7x24 Exchange worth it for power equipment makers?

It is for companies selling UPS, switchgear, generators, batteries and power distribution to data center owners, who come for peer case studies rather than to walk a floor. It costs a partner package instead of a booth, so it suits brands that want relationship time.

Can we reuse a 7x24 Exchange display at other shows?

A showcase display built for a hotel ballroom carries over to DCD>Connect New York at the Marriott Marquis and to DCD>Connect Virginia. We store it between the Spring and Fall conferences and refresh graphics for each theme.

How much does it cost a vendor to attend 7x24 Exchange?

Vendor registration for the 2025 Spring Conference cost $2,200 for members and $2,500 for non-members before the early-bird cutoff, rising to $2,500 and $2,800 after it. Partner packages are priced separately in a sponsor guide sent on request; 2027 rates are not confirmed yet.

Before you sign for 7x24 Exchange

Ask any 7x24 Exchange exhibit builder these five questions:

  1. Are all fees on paper, including what the contractor at the JW Marriott Orlando Grande Lakes bills?
  2. Who builds the 7x24 Exchange booth: your own shop or a subcontractor?
  3. Who from your team is on the 7x24 Exchange floor for install and dismantle?
  4. What exactly is in the rental, and what does 7x24 Exchange bill?
  5. What happens to the booth after 7x24 Exchange, and what does storage cost?

Common situations

Already own a booth? We refresh its graphics, repair what is worn, ship and install it for 7x24 Exchange, and store it between shows. You keep the structure you paid for and bring it to 7x24 Exchange.

Exhibiting from outside the US? We are your team on the ground at the JW Marriott Orlando Grande Lakes: freight to the advance warehouse, show-service orders, installation and storage, with one project manager on your emails in your time zone.

Short on time? A rental with your graphics can be ready in two to three weeks. You will know on the first call what is realistic for your 7x24 Exchange date.

Get a proposal

Tell us about your 7x24 Exchange booth

Add booth details (optional)

You hear back on 7x24 Exchange within one business day. Rendering and fixed proposal for 7x24 Exchange, usually within a week. No charge, no commitment.

Your request goes straight to Purple’s exhibit team.

What happens next

  1. We reply within one business day with questions about your products, goals and 7x24 Exchange footprint.
  2. Usually within a week, you receive a concept rendering and a fixed 7x24 Exchange proposal. Each 7x24 Exchange fee listed upfront and in full, on paper.
  3. The build takes 30–45 days; we ship to the advance warehouse and install before the hall opens at the JW Marriott Orlando Grande Lakes.
Photo credits