Purple Exhibits
ASM Heat Treat 2027 · Budget & deadline sheet
October 5–7, 2027 · Greater Columbus Convention Center, Columbus, OH

Booth price tiers (all-in, 2026 ranges)

FootprintRental with your graphicsCustom build
10×20 inline$7,500 – $15,000$15,000 – $45,000
10×30 inline$12,000 – $22,000$25,000 – $65,000
20×20 island$16,000 – $40,000$50,000 – $120,000
20×30+ island$25,000 – $55,000$75,000 – $175,000

Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.

Billed by the show

  • Exhibit space (paid to ASM International and the ASM Heat Treating Society)
  • Drayage, or material handling, when it is not in the ASM Heat Treat space rate
  • Electrical, internet and rigging orders for ASM Heat Treat
  • Booth cleaning and any union labor the Greater Columbus Convention Center requires

Published rates:

  • Booth space: $3,500 per 10×10 package plus $100 per corner, 2027 rate
  • Hassle-Free Turnkey package: $1,850 for carpet, table, two chairs, electricity and wastebasket, 2027
  • Session elevator pitch: $500 for a 3-minute pitch opening a technical session, 2027
  • Drayage (Purple venue guide): About $130 per cwt, 200 lb minimum, Purple's 2026–27 Columbus planning figure

Key dates

  • Last day to cancel Heat Treat 2027 space for a 25% refund: January 8, 2027
  • Design sign-off with Purple: Late July 2027
  • By January 8, 2027: Booth space paid in full with the signed contract; after this date ASM refunds nothing on a cancellation.
  • Late July 2027: Design sign-off: equipment enclosure, utilities list and any structure above 8 feet sent to Show Management for approval.
  • August to mid-September 2027: Production in Fishkill, NY over 30 to 45 days; enclosure panels and graphics test-fitted to your equipment dimensions.
  • By September 12, 2027: Staff rooms booked before the Hilton Columbus Downtown block cutoff; crates leave for Columbus on the Exhibitor Service Manual freight dates.
  • October 3–4, 2027: Early setup on Sunday by request for booths of 400 square feet or more, general setup Monday 8 a.m. to 5 p.m. with our project manager.
  • October 5–6, 2027: Expo days; move-out starts at 5 p.m. Wednesday and the booth goes to storage or the next show.

Purple planning timeline; confirm official dates against your exhibitor kit.

Checklist

Every last fee for ASM Heat Treat, listed upfront and in full on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/asm-heat-treat/