The Atlanta Shoe Market 2027 · Budget & deadline sheet
February 13–15, 2027 · Cobb Convention Center and Renaissance Waverly Hotel, Atlanta, GA
February 13–15, 2027 · Cobb Convention Center and Renaissance Waverly Hotel, Atlanta, GA
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space, paid to Southeastern Shoe Travelers Association
- Drayage, or material handling, when it is not in the Atlanta Shoe Market space rate
- Electrical, internet and rigging orders for The Atlanta Shoe Market
- Booth cleaning and any union labor the Cobb Convention Center and Renaissance Waverly Hotel requires
Published rates:
- 10×10 booth: $1,300 furnished, $1,175 unfurnished, February 2027
- Meeting rooms (4 days): $692 (224 sq ft) to $9,270 (3,828 sq ft), February 2027
- Rep fees: $150 market fee per show plus $75 annual SEST dues per person, 2027
- Late contract: $100 fee and no points after October 16, 2026
Key dates
- Discounted shelving orders and badge pre-registration: January 15, 2027
- Design sign-off with Purple: Late November 2026
- Now to November 30, 2026: Confirm your booth or room assignment; November 30 is the last day to cancel for an eligible refund.
- Late November 2026: Design sign-off for shoe walls, lighting and any constructed booth; drawings sent to the Atlanta Shoe Market office.
- December 2026 to early January 2027: Production over 30 to 45 days; advertising booked by December 15 if you want a program page.
- By January 15, 2027: Shelving ordered from RPMXPO at the discounted rate; staff badges pre-registered; electrical ordered from Cobb.
- Friday, February 12, 2027: Move-in 8 a.m. to 6 p.m.; our project manager builds the walls and sets lighting with RPMXPO deliveries.
- February 13–15, 2027: Show days; breakdown starts at 4 p.m. Monday and everything is out by midnight.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Confirm your booth or Renaissance Waverly room with the Rooming Committee
- Send constructed-booth drawings to the Atlanta Shoe Market office
- Order shelving from RPMXPO before January 15, 2027 for the discount
- Order electrical from Cobb Convention Center and plan your own lighting
- Pay $75 SEST dues and the $150 market fee for every selling rep
- Ship to ABF Freight c/o RPMXPO in Lithia Springs with your booth number
- Staff the booth until 4 p.m. Monday, February 15, before any breakdown
All fees listed upfront, in full, on paper, before The Atlanta Shoe Market. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/atlanta-shoe-market/