The Atlanta Shoe Market 2027Booth costs, dates and deadlines: the Atlanta exhibitor guide
Shoe walls and hotel rooms: Atlanta Shoe Market 2027 booths in Atlanta
- Event dates
- February 13–15, 2027
- Exhibit hall
- February 13–15, 2027 (Sat–Sun 9 a.m.–6 p.m., Mon 9 a.m.–4 p.m.; doors 8 a.m. for appointments)
- Venue
- Cobb Convention Center and Renaissance Waverly Hotel, Atlanta
4.9 star client rating10,000+ booths builtSince 20153,000+ exhibitors served
Quick answers
The Atlanta Shoe Market 2027 in 30 seconds
The short version for The Atlanta Shoe Market exhibitors. Each Atlanta Shoe Market figure is sourced further down the page.
- When is The Atlanta Shoe Market 2027?
- February 13–15, 2027, at Cobb Convention Center and Renaissance Waverly Hotel, Atlanta.
- When is the Atlanta Shoe Market exhibit hall open?
- February 13–15, 2027, Sat–Sun 9 a.m.–6 p.m., Mon 9 a.m.–4 p.m.; doors 8 a.m. for appointments.
- What does a 10×20 Atlanta Shoe Market booth cost all-in?
- $7,500 – $15,000 for a Purple rental with design, graphics, lighting, install and dismantle. Atlanta Shoe Market bills space and show services separately.
- At Atlanta Shoe Market, what is the next exhibitor deadline?
- Last day to cancel for an eligible refund: November 30, 2026.
Official The Atlanta Shoe Market 2027 links: The Atlanta Shoe Market 2027 floor planThe Atlanta Shoe Market 2027 hotelsThe Atlanta Shoe Market 2027 scheduleThe Atlanta Shoe Market 2027 booth space
The lookCobb Galleria, Atlanta 2027
A wall of styles. A seat to try.
The Atlanta Shoe Market fills the Cobb Convention Center and Renaissance Waverly Hotel February 13–15, 2027. Independent shoe stores come to see 1,800+ footwear lines and write orders, at a show the organizer says has run 80+ years.
Everything about The Atlanta Shoe Market 2027 in one place
The Atlanta Shoe Market 2027 fact sheet
| Official name | The Atlanta Shoe Market, February 2027 |
|---|---|
| Event dates | February 13–15, 2027 |
| Exhibit hall dates | February 13–15, 2027 (Sat–Sun 9 a.m.–6 p.m., Mon 9 a.m.–4 p.m.; doors 8 a.m. for appointments) source |
| Venue | Cobb Convention Center and Renaissance Waverly Hotel 2 Galleria Pkwy SE, Atlanta, GA 30339 |
| Organizer | Southeastern Shoe Travelers Association (The Atlanta Shoe Market) |
| Next deadline | Last day to cancel for an eligible refund: November 30, 2026 source |
| Nearest airport | Hartsfield-Jackson Atlanta International Airport (ATL) |
| Hotels | Book directly with the hotels; show management does not handle reservations Official hotel page → |
| Official website | atlantashoemarket.com |
Official Atlanta Shoe Market resources
The Atlanta Shoe Market 2027 calendar
The Atlanta Shoe Market 2027 dates and deadlines
Every date the organizer has published for Atlanta Shoe Market, in order, with a link to the page that states it. We highlight the next one.
- Last day to cancel for an eligible refundExhibitors source
- Advertising deadlineExhibitors source
- Badge and buyer pre-registration close; advance rates end for RPMXPO shelving and Cobb electricalExhibitors and buyers source
- Last day for on-target freight at the ABF/RPMXPO advance warehouse without a surcharge (window opens January 15)Exhibitors source
- Electrical order deadline for Renaissance Waverly rooms (no on-site orders)Exhibitors source
- Move-in, 8 a.m. to 6 p.m.Exhibitors source
- Show opens 9 a.m.; Cocktail Party & Casino Night 6 p.m.All source
- Close 4 p.m.; breakdown until midnightExhibitors source
- August edition opens (August 14–16, 2027)All source
01 Purple at The Atlanta Shoe Market 2027
Shoe walls and hotel rooms: Atlanta Shoe Market 2027 booths in Atlanta
Independent shoe stores come to Atlanta to see 1,800+ footwear lines and write orders, so a booth here is a wall of styles, try-on seats and a rep's table. RPMXPO handles freight through its Lithia Springs advance warehouse, and every booth stays staffed until 4 p.m. Monday.
- Feb 13–15 · Cobb Conv. Ctr
- 1,800+ footwear lines
- 10×10 from $1,175 (2027)
What makes The Atlanta Shoe Market different, and how we build for it
The Atlanta Shoe Market is run by the reps who sell at it: the Southeastern Shoe Travelers Association has staged it for more than eight decades and calls it a true working show.Twice a year more than 1,800 footwear lines, with handbags and accessories, fill the Main Hall and Fashion Collection at Cobb Convention Center and the Fashionada meeting rooms, Fashion Plaza and Grand Ballroom across the street at the Renaissance Waverly. Booths are assigned by category and members' seniority points by the Rooming Committee. Buyers get a Retailer's Lounge, the NSRA Retail Workshop on Sunday morning and Saturday's Cocktail Party & Casino Night at the Cobb Energy Performing Arts Center, all free with a badge.
A wall of styles by category, try-on seating, size runs and widths at hand, and a rep who writes the order and knows their store's history.
Comfort, orthotic-friendly and fashion lines shown side by side, with clear margins, reorder programs and a few handbag or accessory add-ons.
Several brands in one space, each with its own shelf and signage, and storage behind for samples and catalogs through three long days.
Your team in Atlanta
One project manager, two shops, the whole Atlanta Shoe Market build
We build in our own production shop in Fishkill, NY, and our Las Vegas hub, ship to the Cobb Convention Center and Renaissance Waverly Hotel, and install with our own project manager on the floor and vetted local labor. Turnaround is a predictable 30 to 45 days, with pre-show QA and secure storage for your Atlanta Shoe Market booth.
When your team gets to Atlanta, the booth is lit and stocked. You just show up.
Inside The Atlanta Shoe Market 2027
Atlanta Shoe Market rules that shape your booth
Standard booths are limited to 8 feet, and fixtures over 4 feet within 10 lineal feet of an adjoining exhibit must stay within 5 feet of the back line. We place tall shoe walls at the back and keep benches and risers forward.
Exhibitors building a constructed booth must submit drawings to the Atlanta Shoe Market office with the contract. We prepare dimensioned drawings showing heights and sightlines for the Rooming Committee.
Cobb Convention Center is the official electrical contractor and exhibitors are responsible for their own lighting. We supply LED shelf and spot lighting and file the Cobb electrical form from the service kit.
Booths and rooms must stay intact, staffed and shoppable until 4 p.m. on February 15, 2027, with no visible packing; early breakdown costs $1,000 and member points. Our breakdown is scheduled for 4 p.m., not earlier.
Anyone selling in your space, even to one customer, must pay the market fee and SEST dues; the member may be fined up to $1,000 and lose points for unregistered reps. Purple's project manager and the install labor register separately and never sell.
Programs worth planning for
A free National Shoe Retailers Association workshop for badge holders on Sunday, February 14, 2027, 7:45 to 8:45 a.m. in the Renaissance Waverly's Kennesaw Room, with breakfast from 7:15 and a Q&A.
Saturday, February 13, 2027, 6 to 9:30 p.m. at the Cobb Energy Performing Arts Center, free with a valid badge, with a shuttle from the convention center's east lot.
Two Ten's Women in the Footwear Industry gathering on Sunday, February 14, 2027, 5:30 to 7 p.m. in the Grand Ballroom's Retailer's Lounge, for a $15 donation.
Show program and sponsorship ads; prime pages are first come, first served and full-page ads are open until December 15, 2026.
The Atlanta Shoe Market is the industry-owned footwear market for Southeast independent shoe stores, in 10×10 booths and hotel rooms; choose it over FFANY Market Week when your accounts are regional comfort and family shoe stores rather than New York department-store buyers. Compare all the fashion and beauty shows we build for →
fashion and beauty at The Atlanta Shoe Market
The industry behind The Atlanta Shoe Market, in pictures
02 Booths & pricing for The Atlanta Shoe Market 2027
Popular booth sizes at The Atlanta Shoe Market
The Atlanta Shoe Market sells 10×10 booths, furnished or unfurnished, and four-day meeting rooms at the Renaissance Waverly; members with points can hold adjoining booths, and constructed booths need drawings filed with the contract. We build shoe walls, constructed booths within the 8-foot rule and room displays.
Two adjoining 10×10 booths in the Main Hall: a lit shoe wall at 8 feet across the back, a bench for try-ons and a rep's table at the aisle.
Shown: New York Cosmetics Corp., a Purple inline booth
See 10×20 rental booths →
Three booths in a row for a multi-line rep, each brand on its own wall section with a header, and shared seating in the middle bay for writing orders.
Shown: a Purple inline booth for Marling Leek
See 10×30 rental booths →
A Renaissance Waverly meeting room around 860 to 925 square feet, such as Ansley or Waverly, furnished as a private showroom with perimeter shoe walls and a center table.
Shown: Eagle Chemicals, a Purple island exhibit
See 20×20 rental booths →
A large room such as Ascot or Wilton, about 1,200 square feet, laid out as a brand showroom with category walls, two order tables and sample storage.
Pictured: Asian, a Purple island exhibit
See 20×30 rental booths →In Purple's Atlanta Shoe Market price
- Design and a 3D rendering, revised until it is right
- Structure, graphics printed for Atlanta Shoe Market, counters and storage as specified
- Lighting and in-booth power distribution for Atlanta Shoe Market
- Installation and dismantle in Atlanta, run by our project manager on the floor
- Every The Atlanta Shoe Market show-service order and deadline tracked for you
Paid to Atlanta Shoe Market and its contractor
- Booth space, paid to Southeastern Shoe Travelers Association
- Drayage, or material handling, when it is not in the Atlanta Shoe Market space rate
- Electrical, internet and rigging orders for The Atlanta Shoe Market
- Booth cleaning and any union labor the Cobb Convention Center and Renaissance Waverly Hotel requires
Rates to plan with for The Atlanta Shoe Market:
- 10×10 booth $1,300 furnished, $1,175 unfurnished, February 2027 source
- Meeting rooms (4 days) $692 (224 sq ft) to $9,270 (3,828 sq ft), February 2027 source
- Rep fees $150 market fee per show plus $75 annual SEST dues per person, 2027 source
- Late contract $100 fee and no points after October 16, 2026 source
We estimate each of these on your Atlanta Shoe Market proposal, so the total is on paper before you sign.
The prices above are all-in 2026 rental ranges covering design, structure, graphics, installation and dismantle; custom builds for The Atlanta Shoe Market are quoted per project. Run your The Atlanta Shoe Market numbers in the booth cost calculator and the 2026 booth cost guide.
Share the booth size you have at The Atlanta Shoe Market and what you need the space to do. Expect a reply within one business day and, usually within a week, a rendering and a fixed proposal for The Atlanta Shoe Market. No charge.
At The Atlanta Shoe Market, your team walks into a lit, stocked booth. You just show up.
03 Built by Purple
Booths to look at before you plan Atlanta Shoe Market
Case study · French Avenue
French Avenue at a fragrance and beauty trade show
A premium fragrance environment built around discovery, with a flow designed for real conversations and product sampling.
French Avenue's environment was planned for discovery and real conversation; a shoe buyer works the same way, trying a style, talking terms with the rep and writing the order at the table.
Read the French Avenue case study All case studies →“If you’re looking for a trade show booth expert who shows up and gets the job done right, Purple Exhibits is the real deal.”
Magdalena Kulisz, Service Manager, Miss Immigrant USA · what other clients say
Trusted by exhibitors including
04 Designing for footwear, handbag and accessories brands and their sales reps at The Atlanta Shoe Market
Four things we get right for The Atlanta Shoe Market exhibitors
1Shoe walls under 8 feet
Standard booths cap at 8 feet, and any display taller than 4 feet that sits inside 10 lineal feet of the next exhibit has to stay in the rear 5 feet of the booth. We build the tall shoe wall along the back and keep low risers and benches toward the aisle.
2Bring your own light
The rules make exhibitors responsible for their own lighting, and electrical comes only from Cobb Convention Center as official contractor. We specify LED shelf lights that show leather grain and suede nap, and file the Cobb electrical order from the Exhibitor Service Kit.
3Turn a hotel room into a showroom
Renaissance Waverly rooms come with draped tables, chairs and a wastebasket, nothing more. We bring freestanding shoe walls, a brand backdrop for the entry and portable lighting, so a 544 square foot Rondelet or Stately room reads like a showroom.
4Stay shoppable until 4 p.m. Monday
Booths and rooms must stay intact, staffed and shoppable until 4 p.m. on February 15, with no cases or racks staged early, or face a $1,000 fine and lost points. We build closed storage so empties stay hidden until the close.
Floor at a glance
Where you could be at The Atlanta Shoe Market 2027
The Atlanta Shoe Market uses two neighboring buildings, and each space has its own booth or room format, published in the organizer's February 2027 floor plans.
Cobb Convention Center: Main Hall
The main booth floor of 10×10 booths, furnished or unfurnished, with fabric walls and carpet; RPMXPO's February 2027 booth plans list furniture packages A to F that set tables and chairs by booth count.
Our advice Standard booths stop at 8 feet, so we put the shoe wall at the back line and keep the aisle side low.
Cobb Convention Center: Fashion Collection
A ballroom section whose booths have 8-foot back walls and 5-foot sides, per the show rules.
Our advice The 5-foot sides open the booth to neighbors, so we light shelves from the front and add a branded header above the back wall.
Renaissance Waverly: Fashionada rooms, Fashion Plaza, Grand Ballroom
Four-day meeting rooms from 224 to 5,896 square feet on the hotel's first and second floors, plus the Fashion Plaza and Grand Ballroom booth areas and the Retailer's Lounge.
Our advice Rooms arrive with draped tables only; we bring freestanding walls, lighting and an entry graphic to make them shoppable.
05 Cobb Convention Center and Renaissance Waverly Hotel · Atlanta
Logistics for The Atlanta Shoe Market 2027, handled
The Atlanta Shoe Market spans Cobb Convention Center at 2 Galleria Parkway SE and the Renaissance Waverly Hotel beside it, northwest of downtown off I-75 and I-285. RPMXPO Services, the show's recommended shipping provider, takes furniture, shelving, labor and freight orders through its portal; advance freight goes to ABF Freight c/o RPMXPO in Lithia Springs between January 15 and 29, 2027, or direct to Cobb Convention Center with your booth number. Move-in runs Friday, February 12, 8 a.m. to 6 p.m., and booths must be out by midnight Monday. We file constructed-booth drawings with your contract, order shelving and Cobb power by January 15 and install with our project manager.
What Purple handles
- Shoe walls built to the 8-foot and 5-foot rules
- Constructed-booth drawings filed with your contract
- LED shelf lighting and the Cobb electrical order
- Hotel meeting rooms dressed as showrooms
- RPMXPO advance-warehouse freight and shelving orders
- Move-in Friday and breakdown after 4 p.m. Monday
Atlanta Shoe Market timeline, counted back from move-in
Discounted shelving orders and badge pre-registration: January 15, 2027. Shelving ordered after January 15 is charged the standard rate and badges must be collected on site, so we need your wall plan approved in late November.
For The Atlanta Shoe Market, we need design sign-off by late November 2026.
- Now to November 30, 2026Confirm your booth or room assignment; November 30 is the last day to cancel for an eligible refund.
- Late November 2026Design sign-off for shoe walls, lighting and any constructed booth; drawings sent to the Atlanta Shoe Market office.
- December 2026 to early January 2027Production over 30 to 45 days; advertising booked by December 15 if you want a program page.
- By January 15, 2027Shelving ordered from RPMXPO at the discounted rate; staff badges pre-registered; electrical ordered from Cobb.
- Friday, February 12, 2027Move-in 8 a.m. to 6 p.m.; our project manager builds the walls and sets lighting with RPMXPO deliveries.
- February 13–15, 2027Show days; breakdown starts at 4 p.m. Monday and everything is out by midnight.
Purple's planning timeline for The Atlanta Shoe Market. We confirm the official move-in, freight target and order deadlines for the Cobb Convention Center and Renaissance Waverly Hotel against your booth when you book; they come from your exhibitor kit and assigned schedule.
Print the Atlanta Shoe Market budget & deadline sheetTravel to The Atlanta Shoe Market 2027
Getting to The Atlanta Shoe Market 2027: airport and hotels
Fly in
Hartsfield-Jackson Atlanta International Airport (ATL)
Stay
Book directly with the hotels; show management does not handle reservations
Find the venue
Cobb Convention Center and Renaissance Waverly Hotel
2 Galleria Pkwy SE, Atlanta, GA 30339
Travel facts from atlantashoemarket.com.
The Atlanta Shoe Market by the numbers
The Atlanta Shoe Market year by year
How The Atlanta Shoe Market 2027 compares with other fashion and beauty shows
The fashion and beauty shows closest to The Atlanta Shoe Market on the calendar, with the latest size each organizer has published. Each show name opens our fashion and beauty exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| MAGIC New YorkMAGIC by Informa (Informa Markets) | February 7–9, 2027 | New York, NY | 6,600+ (not split by show) attendees (2026) |
| COTERIE New YorkCOTERIE by Informa (Informa Markets) | February 7–9, 2027 | New York, NY | 6,600+ across Informa's 2026 New York events attendees |
| Premiere AnaheimUSA Beauty | February 7–8, 2027 | Anaheim, CA | 11,500+ attendees · 160+ brands (2026) |
| TGA ShowTravel Goods Association (TGA) | February 8–10, 2027 | Las Vegas, NV | – |
| The Atlanta Shoe MarketSoutheastern Shoe Travelers Association (The Atlanta Shoe Market) | February 13–15, 2027 | Atlanta, GA | 3,000+ buyers, per TASM (2026 site) |
| WWINClarion Events (WWIN x TME) | February 15–17, 2027 | Las Vegas, NV | 400+ exhibitors, per WWIN's 2027 show page |
| SOURCING Las VegasSOURCING by Informa (Fashion by Informa | February 16–18, 2027 | Las Vegas, NV | 8,400+ attendees (2026) |
| MAGIC Las VegasMAGIC by Informa (Fashion by Informa | February 16–18, 2027 | Las Vegas, NV | 36,700+ attendees (2025) |
| PROJECT Las VegasPROJECT by Informa (Fashion by Informa | February 16–18, 2027 | Las Vegas, NV | 8,800+ attendees (2026) |
| OFFPRICE Las VegasOFFPRICE by Informa (Fashion by Informa | February 16–18, 2027 | Las Vegas, NV | 4 LVCC shows a retail buyer badge opens, 2026 |
The Atlanta Shoe Market exhibitor questions
Questions exhibitors ask us before The Atlanta Shoe Market
When is the Atlanta Shoe Market 2027?
The February edition runs Saturday, February 13 to Monday, February 15, 2027, with Saturday and Sunday hours of 9 to 6 and a 4 p.m. Monday close, with doors at 8 a.m. for appointments. The show's homepage also lists August 14–16, 2027 for the second edition.
Where is the Atlanta Shoe Market held?
At Cobb Convention Center, 2 Galleria Parkway SE, Atlanta, and the Renaissance Waverly Hotel next door. Booths fill the Main Hall and Fashion Collection at the convention center; meeting rooms, the Fashion Plaza and the Grand Ballroom are at the hotel. The organizer holds both its February and August markets at Cobb Convention Center.
How much does a booth at the Atlanta Shoe Market cost?
For February 2027 a furnished 10×10 is $1,300 with three tables, four chairs, fabric walls and a wastebasket; an unfurnished 10×10 is $1,175 with carpet and fabric walls. Shelving and electrical are extra, and every selling rep pays a $150 market fee plus $75 annual SEST dues.
How much is a meeting room at the Renaissance Waverly?
Four-day rooms on the hotel's first and second floors range from $692 for the 224 square foot Forsyth to $9,270 for the 3,828 square foot Highlands Room, with the Habersham Ballroom at $8,240. Rooms include draped tables, chairs and a wastebasket.
What is the deadline for the February 2027 Atlanta Shoe Market?
The exhibitor contract deadline was October 16, 2026; later contracts pay $100 and are placed first come, first served without points. Still ahead: November 30 for refunds, December 15 for advertising and January 15, 2027 for badge pre-registration and discounted shelving.
Can Purple build a custom booth at the Atlanta Shoe Market?
The show accepts constructed booths when drawings are submitted to the Atlanta Shoe Market office with the contract. We design them within the 8-foot height limit and the 5-foot back-line rule for tall fixtures near neighbors, across one or several adjoining 10×10 booths.
Who is the service contractor at the Atlanta Shoe Market?
RPMXPO Services runs the ordering portal for furniture, shelving, labor and shipping and is the show's recommended shipping provider. Cobb Convention Center is the official electrical contractor, and exhibitors supply their own lighting. We place the RPMXPO and Cobb orders by the January 15, 2027 advance-rate deadline and coordinate with RPMXPO on the floor.
Where do we ship freight for the Atlanta Shoe Market?
Advance shipments go to Atlanta Shoe Market, ABF Freight c/o RPMXPO, 1265 Blairs Bridge Road, Lithia Springs, GA 30122, with your booth number, arriving January 15 to 29, 2027 without a surcharge (February 5 with one). Direct shipments go to Cobb Convention Center, c/o RPMXPO, 2 Galleria Parkway, Atlanta, GA 30339.
When can we set up and tear down?
Move-in is Friday, February 12, 2027, 8 a.m. to 6 p.m. Breakdown may not start before 4 p.m. on Monday, February 15; early breakdown brings a $1,000 fine and loss of member points. Everything must be packed, labeled and out by midnight that Monday.
Who can exhibit at the Atlanta Shoe Market?
Booths go to members of the Southeastern Shoe Travelers Association who are full-time W-2 employees or full-time 1099 contractors of the registering company, with an assigned territory. Exhibitors may show only goods they make and sell in the regular course of business.
How are booths assigned at the Atlanta Shoe Market?
The Rooming Committee assigns booths and rooms by merchandise category, then by members' seniority points, for contracts received by the deadline. It may pre-room ten or more booths and limit booths per exhibitor; a point holder keeps the space if they change companies.
How many buyers attend the Atlanta Shoe Market?
The Atlanta Shoe Market cites 3,000+ qualified buyers and 1,800+ exhibiting brands, without a year. It calls itself the largest and longest-running footwear trade show in the U.S., industry-owned and operated for more than 80 years and held each February and August.
Is the Atlanta Shoe Market open to the public?
The Atlanta Shoe Market is a trade show for footwear retailers and the industry. Buyers pre-register by January 15, 2027 under the buyer section; executives, guests, setup staff and press register as visitors at $50 a badge. Cash and carry and buttonholing customers in the aisles are prohibited.
What events run during the Atlanta Shoe Market?
Saturday's Cocktail Party & Casino Night runs 6 to 9:30 p.m. at the Cobb Energy Performing Arts Center; Sunday brings the NSRA Retail Workshop at 7:45 a.m. in the Renaissance Waverly's Kennesaw Room and Two Ten's Women in the Footwear Industry Cocktail Hour at 5:30 p.m.
Before you sign with anyone
Five questions to ask any exhibit builder for The Atlanta Shoe Market:
- Is every fee on the proposal, including what the show contractor bills?
- Who builds the Atlanta Shoe Market booth: your own shop or a subcontractor?
- Who from your team is on the Atlanta Shoe Market floor for install and dismantle?
- For The Atlanta Shoe Market, what is in the rental and what is billed by the show?
- Once The Atlanta Shoe Market closes, where does the booth go and what does storage cost?
Common situations
Already own a booth? Your existing booth gets refreshed graphics and repairs, then we ship it to Atlanta, install it and store it between shows. You keep the structure you paid for and bring it to The Atlanta Shoe Market.
Exhibiting from outside the US? We handle the ground work for Atlanta Shoe Market: freight to the advance warehouse, show-service orders, installation and storage, with one project manager replying to your emails in your time zone.
Short on time? A rental with your graphics can be ready for The Atlanta Shoe Market in two to three weeks. On the first call, we tell you what is realistic for The Atlanta Shoe Market.
Get a proposal
Tell us about your Atlanta Shoe Market booth
What happens next
- Within one business day, we reply with questions about your products, goals and footprint.
- Usually within a week, you receive a concept rendering and a fixed Atlanta Shoe Market proposal. Each Atlanta Shoe Market fee listed upfront and in full, on paper.
- We build in 30–45 days, ship to the advance warehouse and install before the hall opens.