Be+Well New York 2027 · Budget & deadline sheet
March 7–9, 2027 · Javits Center, New York, NY
March 7–9, 2027 · Javits Center, New York, NY
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Exhibit space (paid to Questex)
- Material handling at the Javits Center, when the space rate does not include it
- Electrical, internet and rigging orders for Be+Well New York
- Booth cleaning and whatever union labor the Be+Well New York venue requires
Published rates:
- Javits material handling: About $195 per cwt with a 200 lb minimum, Purple's 2026–2027 planning figure
- Attendee passes: $65 one-day expo to $335 VIP, depending on deadline, for 2027
Key dates
- Design sign-off with Purple: Late December 2026
- Late December 2026: Design sign-off: demo stations, retail wall, checkout and neighborhood finishes approved.
- January 13, 2027: Live exhibitor town hall at 2 p.m. ET; we follow up on GES orders and manual forms the same week.
- January–February 2027: Production in Fishkill; light weight frames, fabric graphics and lighting tested on your products.
- Move-in days before March 7, 2027: The booth ships down from Fishkill; Javits labor builds it under your project manager, who stocks the shelves.
- March 7–9, 2027: Exhibit hall open 10:30 a.m. to 5 p.m. Sunday and Monday and to 3:30 p.m. Tuesday, with our project manager on call.
- March 9, 2027 after 3:30 p.m.: Dismantle, crates out through the Javits docks, booth stored in Fishkill for Be+Well Las Vegas or Florida.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Send your booth contract, size and neighborhood
- Pick the services you will demo and the staff to run them
- List booth specials and launches for the Be+Well promotion page
- Register for the January 13 exhibitor town hall
- Book Connections Housing rooms before February 10
- Share your 50% off attendee code with your customers
- Plan stock and card terminals for three selling days
Every fee on paper upfront, in full, for your Be+Well New York booth. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/be-well-new-york/