Be+Well New York 2027Booth costs, dates and deadlines: the New York exhibitor guide
Where IBS lives on: Be+Well New York 2027 booths at the Javits in New York
- Event dates
- March 7–9, 2027
- Exhibit hall
- March 7–9, 2027 (Sun–Mon 10:30 a.m.–5 p.m., Tue 10:30 a.m.–3:30 p.m.)
- Venue
- Javits Center, New York
4.9 client rating10,000+ booths built3,000+ exhibitors servedSince 2015
Quick answers
Be+Well New York 2027 in 30 seconds
The short version for Be+Well New York exhibitors. Every figure has its source further down the page.
- When is Be+Well New York 2027?
- March 7–9, 2027, at Javits Center, New York.
- When does the Be+Well New York exhibit hall open?
- March 7–9, 2027, Sun–Mon 10:30 a.m.–5 p.m., Tue 10:30 a.m.–3:30 p.m.
- What does a 10×20 booth cost all-in?
- $7,500 – $15,000 for a Purple rental in New York: design, graphics, lighting, install and dismantle. Be+Well New York bills space and show services separately.
- For Be+Well New York, what is the next exhibitor deadline?
- Insider attendee rates end: October 30, 2026.
Official Be+Well New York 2027 links: Be+Well New York 2027 registrationBe+Well New York 2027 hotelsBe+Well New York 2027 scheduleBe+Well New York 2027 booth space
The lookNew York 2027
Javits, three days. Hair to skin.
Be+Well New York, March 7–9, 2027, puts the International Beauty Show and IECSC New York on one Javits floor: 108 years of history and 450+ exhibitors, per Be+Well. Stylists, estheticians and nail techs come to try, learn and buy.
Everything about Be+Well New York 2027 in one place
Be+Well New York 2027 fact sheet
| Official name | Be+Well | Beauty and Wellness Show New York 2027 (formerly IBS and IECSC New York) |
|---|---|
| Event dates | March 7–9, 2027 |
| Exhibit hall dates | March 7–9, 2027 (Sun–Mon 10:30 a.m.–5 p.m., Tue 10:30 a.m.–3:30 p.m.) source |
| Venue | Javits Center 429 11th Ave, New York, NY 10001 |
| Organizer | Questex (Be+Well Media and Events) |
| Who attends | Hairstylists, colorists, barbers, nail and lash techs, estheticians, spa and med spa owners, salon owners, wellness directors and beauty students |
| Next deadline | Insider attendee rates end: October 30, 2026 source |
| Nearest airport | LaGuardia (LGA), JFK and Newark Liberty (EWR) Newark is often fastest by car to the west side, per Purple's Javits guide |
| Hotels | Connections Housing, the only official housing company for the show Official hotel page → |
| Official website | bewellshownewyork.com |
Official Be+Well New York resources
Be+Well New York 2027 calendar
Be+Well New York 2027 dates and deadlines
In order: the dates the Be+Well New York organizer has published, each linked to the page that states it. We highlight the next one.
- Insider attendee rates endAttendees and exhibitors buying passes for clients source
- Live exhibitor town hall, 2 p.m. ETExhibitors source
- Early Bird attendee rates endAttendees source
- Connections Housing rate deadlineExhibitors and attendees source
- School checks for Student Day must be receivedBeauty schools source
- Exhibit hall opens, 10:30 a.m.Exhibitors and attendees source
- Student Day; hall closes 3:30 p.m.Exhibitors and students source
01 Purple at Be+Well New York 2027
Where IBS lives on: Be+Well New York 2027 booths at the Javits in New York
The International Beauty Show and IECSC New York now share one Javits floor as Be+Well, and Northeast stylists, estheticians, nail techs and spa owners still come to try, learn and buy. We build demo stations, treatment beds and checkout counters that fit Javits union rules and a three-day crowd.
- Mar 7–9 · Javits Center
- 450+ exhibitors
- IBS + IECSC New York
What makes Be+Well New York different, and how we build for it
Be+Well New York is the March Javits show that New York's beauty trade knew for a century as the International Beauty Show, now merged with IECSC New York by Questex under the Be+Well name.More than 450 exhibitors are grouped into six neighborhoods, from Hair & Salon Essentials and Spa & Wellness to the Business District, the Tech Zone and the Retail Zone. Free Product Focused Education classes, the paid conference, the Glam + Glow Stage, Trend Talks and the Global Talent Beauty Cup nail and makeup competition all feed the floor, and Tuesday adds the Student Day Program. Exhibitors sell directly to licensed pros, so a booth here is part treatment room, part classroom and part store.
Many have walked this show for years. They come for show specials on tools, color and care, and buy after watching a cut or a formula at the chair.
They test devices, peels and professional skincare, and need a treatment bed or a device demo, clear protocols and a sales rep who can talk volume and training.
Owners compare software, furniture, retail lines and services in the Business District and Tech Zone. They want a seated conversation and a quote, not a crowd at a mirror.
Your team in New York
One project manager, two shops, the whole Be+Well New York build
We fabricate in our own Fishkill, NY shop and our Las Vegas hub, then ship to the Javits Center, where our own project manager leads the install with vetted local labor. A predictable 30–45-day turnaround, secure storage and a pre-show QA before Be+Well New York.
Your team walks into a lit, stocked booth. You just show up.
New at Be+Well New York 2027
- New Essentials Pass brings one-day visitors
Be+Well adds an Essentials Pass for 2027: one day on the expo floor plus one conference session. Expect more pros who plan a single focused day, so your booth specials and demo times should be easy to find in the app and on the Be+Well specials page before they arrive. source
Inside Be+Well New York 2027
Rules that shape your Be+Well New York booth
Be+Well New York bans roller bags and any bag on wheels from the exhibit hall, with a bag check outside. Plan staff kits in shoulder bags and keep your stock in our booth closet instead of rolling cases.
All attendees must be at least 16, and infants in strollers are not allowed on the floor. Product claims and demos can be pitched to an adult professional crowd.
Only service dogs are admitted, and any animal in an exhibit needs Javits approval, permits, health certificates and insurance naming the Javits entities. We leave pet-grooming demos out unless that paperwork is filed months ahead.
Be+Well's exhibitor resource center routes carpet, electricity and Wi-Fi orders through GES. We place them at the early rate with our drawings so power drops land under the chairs and beds.
Programs worth planning for
Free classes from exhibitors included with daily expo admission, 11 a.m. to 5 p.m. Sunday and Monday; exhibitors ask Be+Well about classroom space for their own product sessions.
A nail and makeup competition on the show floor with up to 150+ nail artists, plus live stage demos on the Glam + Glow Stage.
Tuesday, March 9, 2027, 10:30 a.m. to 3:30 p.m., for beauty school students and chaperones; school checks are due February 19 and registration closes March 5.
Brand-neutral experts decode beauty, spa and wellness trends on the floor and point visitors to exhibitors who make the products; the lounge hosts community meet-ups.
Be+Well New York is the former IBS and IECSC New York, the Northeast's March pro beauty and spa show at the Javits; choose it over Be+Well Las Vegas when your salons and spas are on the East Coast. Compare every fashion and beauty show we build for →
fashion and beauty at Be+Well New York
The industry behind Be+Well New York, in pictures
02 Booths & pricing for Be+Well New York 2027
Popular booth sizes at Be+Well New York
Be+Well sells New York space online through its booth store and by its sales team, and booths sit in neighborhoods by product category. A hair, nail or skincare brand with one line typically books a 10×20 with a single service station and a counter; equipment, furniture and distributor booths take 20×20 islands or larger.
One chair, nail table or facial bed facing the aisle, a product wall behind and a compact checkout with stock storage.
Shown: New York Cosmetics Corp., a Purple inline booth
See 10×20 rental booths →
A treatment bed and a retail run side by side, with a curtained demo corner for skin or lash work and a counter for show specials.
Above: Al Sharq, a Purple inline booth
See 10×30 rental booths →
An island with two demo stations, a small stage area for in-booth education, retail walls and a two-register checkout.
Pictured: Timberline, a Purple island exhibit
See 20×20 rental booths →
A flagship for an equipment or furniture maker or a distributor, with room setups, an owner meeting lounge and a stockroom.
Shown: a Purple large-format exhibit for Amazon
See 20×30 rental booths →In Purple's Be+Well New York price
- Design work and a 3D rendering, with revisions until the Be+Well New York layout is right
- The structure, printed graphics, counters and storage your Be+Well New York plan specifies
- Lighting plus power distribution within the booth at Be+Well New York
- Installation and dismantle in New York, run by our project manager on the floor
- Each service order and deadline in the Be+Well New York exhibitor kit, tracked for you
Billed by Be+Well New York and its contractor
- Exhibit space (paid to Questex)
- Material handling at the Javits Center, when the space rate does not include it
- Electrical, internet and rigging orders for Be+Well New York
- Booth cleaning and whatever union labor the Be+Well New York venue requires
Rates to plan with for Be+Well New York:
- Javits material handling About $195 per cwt with a 200 lb minimum, Purple's 2026–2027 planning figure source
- Attendee passes $65 one-day expo to $335 VIP, depending on deadline, for 2027 source
We estimate each of these on your Be+Well New York proposal, so the total is on paper before you sign.
The prices above are all-in 2026 rental ranges covering design, structure, graphics, installation and dismantle; custom builds for Be+Well New York are quoted per project. Get an exact number for Be+Well New York with the booth cost calculator or the 2026 booth cost guide.
Share the booth size you have at Be+Well New York and what you need the space to do. A reply within one business day, then a Be+Well New York rendering and fixed proposal, usually within a week. No charge.
Your team walks into a lit, stocked Be+Well New York booth. You just show up.
03 Built by Purple
Booths to look at before you plan Be+Well New York
Case study · French Avenue
French Avenue at a fragrance and beauty trade show
A premium fragrance environment built around discovery, with a flow designed for real conversations and product sampling.
For French Avenue, Purple built a premium fragrance space designed around discovery; a Be+Well booth follows the same logic, where a live facial, cut or manicure brings the professional in before any talk of price.
Read the French Avenue case study All case studies →“If you’re looking for a trade show booth expert who shows up and gets the job done right, Purple Exhibits is the real deal.”
Magdalena Kulisz, Service Manager, Miss Immigrant USA · more reviews from Purple clients
Trusted by exhibitors including
04 Designing for professional hair, nail, esthetics, spa and wellness brands at Be+Well New York
Four things we get right for Be+Well New York exhibitors
1Light weight for the Javits
Every pound crosses the Javits docks as Teamster freight billed by weight, and booths over 250 square feet are carpenter-built. We use aluminum frames and fabric graphics so more of the budget goes to demo stations and lighting instead of handling.
2A demo that works in a busy aisle
Be+Well visitors stop for a live service. We put the chair, facial bed or nail table at the aisle edge with task lighting, hide cords under a raised floor and keep a rail so watchers stand in your booth, not your neighbor's.
3Sell show specials without a jam
Be+Well tells exhibitors to sell directly on the floor and posts their booth specials for attendees in advance. We build a checkout off the main traffic line with two terminals, bags under the counter and a pickup shelf for preorders.
4Fit your neighborhood
Hair & Salon Essentials, Spa & Wellness, and Nails, Cosmetics, Brows & Lashes each draw a different visitor. We tune finishes, lighting color and furniture to the neighborhood, calm and warm for spa, bright and mirrored for hair.
Floor at a glance
Where you could be at Be+Well New York 2027
Be+Well has not published the Javits hall for 2027; it lays out the expo by neighborhood. These are the neighborhoods and the parts of the building that matter for a booth.
Hair & Salon Essentials
Hair color and tools, extensions and wigs, salon furniture and fixtures and men's grooming, the neighborhood closest to IBS's roots.
Our advice Chairs and dryers draw power; we order circuits early through GES and plan cord runs under a raised floor.
Spa & Wellness and Nails, Cosmetics, Brows & Lashes
Skin and body care, med spa equipment, waxing, suncare and spa furniture in one; cosmetics, nail care, lash and brow products, permanent makeup and microblading in the other.
Our advice Treatment demos need privacy screens and a sink or wipe-down plan; nail and lash stations need task lights and ventilation-friendly layouts.
Crystal Palace and the marshaling facility
Badge pickup is in the Crystal Palace off the guest entrance at 445 11th Avenue; all freight checks in at the Javits indoor marshaling facility.
Our advice Hand-carry only what one person can carry in one trip; everything else ships with our freight and a dock call.
05 Javits Center · New York
Logistics for Be+Well New York 2027, handled
Be+Well New York runs at the Javits Center on 11th Avenue, where every truck queues indoors in the four-level marshaling building until it is called to a dock. Self-setup stops at 250 sq ft, hand-assembled by your own staff; every larger or tooled build belongs to the carpenters, and electricians handle power and lit signs. Be+Well orders carpet, electricity and Wi-Fi through GES. We build the booth in Fishkill, an easy drive up the Hudson, and a Purple project manager directs the union carpenters and electricians at the Javits. We join the exhibitor town hall on January 13, 2027, file the forms in the exhibitor manual and stay through the 3:30 p.m. Tuesday close.
Be+Well New York exhibitors can find this building's hall rules, drayage estimates and freight deadlines in our Javits Center exhibitor guide.
What Purple handles
- Demo chairs, facial beds and nail tables
- Light frame-and-fabric builds for Javits freight
- Checkout counters and stock closets
- GES orders and Javits union labor
- Fishkill build, Javits install run by your project manager
- One booth for New York, Las Vegas and Florida
Your Be+Well New York timeline, from move-in back
Design sign-off for Be+Well New York is due by late December 2026.
- Late December 2026Design sign-off: demo stations, retail wall, checkout and neighborhood finishes approved.
- January 13, 2027Live exhibitor town hall at 2 p.m. ET; we follow up on GES orders and manual forms the same week.
- January–February 2027Production in Fishkill; light weight frames, fabric graphics and lighting tested on your products.
- Move-in days before March 7, 2027The booth ships down from Fishkill; Javits labor builds it under your project manager, who stocks the shelves.
- March 7–9, 2027Exhibit hall open 10:30 a.m. to 5 p.m. Sunday and Monday and to 3:30 p.m. Tuesday, with our project manager on call.
- March 9, 2027 after 3:30 p.m.Dismantle, crates out through the Javits docks, booth stored in Fishkill for Be+Well Las Vegas or Florida.
Purple's planning timeline for Be+Well New York. The official Be+Well New York move-in, freight target and order dates come from your exhibitor kit and assigned schedule; when you book, we confirm them against your booth.
Print the Be+Well New York budget & deadline sheetTravel to Be+Well New York 2027
Getting to Be+Well New York 2027: airport, hotels and parking
Fly in
LaGuardia (LGA), JFK and Newark Liberty (EWR)
Newark is often fastest by car to the west side, per Purple's Javits guide
Stay
Connections Housing, the only official housing company for the show
Park
Premium Parking lot at 700 W 34th Street, open 24 hours, plus nearby garages
Travel facts from bewellshownewyork.com.
Be+Well New York by the numbers
Be+Well New York year by year
How Be+Well New York 2027 compares with other fashion and beauty shows
The fashion and beauty shows closest to Be+Well New York on the calendar, with the latest size each organizer has published. Select any name to open our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| The Atlanta Shoe MarketSoutheastern Shoe Travelers Association (The Atlanta Shoe Market) | February 13–15, 2027 | Atlanta, GA | 3,000+ buyers, per TASM (2026 site) |
| WWINClarion Events (WWIN x TME) | February 15–17, 2027 | Las Vegas, NV | 400+ exhibitors, per WWIN's 2027 show page |
| SOURCING Las VegasSOURCING by Informa (Fashion by Informa | February 16–18, 2027 | Las Vegas, NV | 8,400+ attendees (2026) |
| MAGIC Las VegasMAGIC by Informa (Fashion by Informa | February 16–18, 2027 | Las Vegas, NV | 36,700+ attendees (2025) |
| PROJECT Las VegasPROJECT by Informa (Fashion by Informa | February 16–18, 2027 | Las Vegas, NV | 8,800+ attendees (2026) |
| OFFPRICE Las VegasOFFPRICE by Informa (Fashion by Informa | February 16–18, 2027 | Las Vegas, NV | 4 LVCC shows a retail buyer badge opens, 2026 |
| Playtime New YorkPlaytime | February 21–23, 2027 | New York, NY | 3,170+ visitors · 270+ exhibitors (2026) |
| LA TextileCalifornia Market Center (CMC) | February 23–25, 2027 | Los Angeles, CA | – |
| ISPA Conference & ExpoInternational Spa Association (ISPA) | March 3–5, 2027 | Las Vegas, NV | – |
| Be+Well New YorkQuestex (Be+Well Media and Events) | March 7–9, 2027 | New York, NY | 450+ exhibitors for 2027, per Be+Well |
Be+Well New York exhibitor questions
Questions exhibitors ask us before Be+Well New York
When is Be+Well New York 2027?
Be+Well New York runs Sunday to Tuesday, March 7–9, 2027. The exhibit hall is open from 10:30 a.m. until 5 p.m. the first two days and until 3:30 p.m. on Tuesday; paid education starts at 10 a.m. each day.
Is Be+Well New York the same as IBS New York?
Be+Well is the new name for the International Beauty Show and the International Esthetics, Cosmetics and Spa Conference, two events with 108 years of history, now combined by Questex into one New York show at the Javits. The first New York edition under the Be+Well name ran March 8–10, 2026.
Where is Be+Well New York held?
At the Javits Center, 429 11th Avenue, Manhattan. Be+Well asks visitors to use the guest entrance at 445 11th Avenue, with badge pickup in the Crystal Palace; the 7 train's 34th Street–Hudson Yards stop is about a five-minute walk.
How many exhibitors are at Be+Well New York?
Be+Well promotes 450+ exhibitors for the 2027 New York show, grouped into neighborhoods for hair and salon, spa and wellness, nails, cosmetics, brows and lashes, business services, technology and retail.
Is Be+Well New York open to the public?
The show is for licensed professionals and students in the beauty, esthetics, spa and wellness industries. Be+Well does not require a license at the door because not every state licenses salon and spa workers, but all attendees must be at least 16.
How much does a ticket to Be+Well New York cost?
Passes run from $65 for a one-day expo ticket to $335 for a VIP pass, depending on deadlines. Insider rates end October 30, 2026, Early Bird January 15 and Standard February 12, 2027, and groups of four or more save $5 each.
How much does a booth at Be+Well New York cost?
Be+Well sells booths through its online booth store and sales team and offers a discount for booking more than one Be+Well show. On our side, renting a 10×20 with a demo station costs $7,500 to $15,000 and a custom 20×20 $50,000 to $120,000, plus Javits labor and drayage.
Can exhibitors sell products at Be+Well New York?
Be+Well tells exhibitors to sell directly on the show floor, demo and educate, and it publishes exhibitors' booth specials and product launches to attendees before the show at no extra cost.
Can we set up our own booth at the Javits?
Javits rules cap exhibitor self-setup at small stands (250 sq ft maximum) assembled by your own full-time people by hand, with no ladder. Anything bigger is carpenter work ordered through GES or through an exhibitor-appointed contractor like Purple.
What is the Student Day at Be+Well New York?
Tuesday, March 9 is Student Day, 10:30 a.m. to 3:30 p.m., for beauty school students and chaperones. School registration closes March 5, so expect a younger, price-conscious crowd on the last afternoon.
Are CEU credits available at Be+Well New York?
Some classes qualify and are marked in the schedule. Show management issues a certificate of class hours on site, and each state board decides whether to award CEU credits.
Where do Be+Well New York exhibitors stay?
Connections Housing is the only official housing company for the show, and its rate deadline is February 10, 2027. Be+Well warns that other agencies soliciting attendees are not connected to the event.
How is Be+Well New York different from Be+Well Las Vegas?
New York in March is the Northeast show, with IBS's century-old salon audience, 450+ exhibitors and a Student Day at the Javits. Be+Well Las Vegas in June at the LVCC draws a national and West Coast crowd to a larger spa and wellness floor.
What should exhibitors do first after booking?
Join the live exhibitor town hall on January 13, 2027 at 2 p.m. ET, read the exhibitor services manual, complete the business profile and team registration, and send your booth specials so Be+Well can promote them.
Before you sign with anyone
Ask any Be+Well New York exhibit builder these five questions:
- Are all fees on paper, including what the contractor at the Javits Center bills?
- Who builds the booth: your own shop or a subcontractor?
- Will your own project manager be at Be+Well New York for install and dismantle?
- What does the rental include, and what is billed by Be+Well New York?
- Once Be+Well New York closes, where does the booth go and what does storage cost?
Common situations
Already own a booth? We refresh its graphics, repair what is worn, ship and install it for Be+Well New York, and store it between shows. You keep the structure you paid for and bring it to Be+Well New York.
Exhibiting from outside the US? We handle the ground work for Be+Well New York: freight to the advance warehouse, show-service orders, installation and storage, with one project manager replying to your emails in your time zone.
Short on time? A Be+Well New York rental carrying your graphics can be ready in two to three weeks. We tell you on the first call what is realistic before Be+Well New York.
Get a proposal
Tell us about your Be+Well New York booth
What happens next
- You get a reply within one business day, asking about your products, goals and footprint at Be+Well New York.
- You get a concept rendering and a fixed proposal for Be+Well New York, usually within a week. Every fee on paper upfront, in full, for your Be+Well New York booth.
- We build in 30 to 45 days, ship to the advance warehouse and have the booth installed before Be+Well New York opens.
