DTECH 2027 · Budget & deadline sheet
March 1–4, 2027 · Georgia World Congress Center, Atlanta, GA
March 1–4, 2027 · Georgia World Congress Center, Atlanta, GA
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Exhibit space (paid to Clarion Events)
- Drayage, or material handling, when it is not in the DTECH space rate
- Electrical service, internet and rigging at the Georgia World Congress Center
- Booth cleaning and any union labor the Georgia World Congress Center requires
Published rates:
- Drayage (Purple venue guide): About $150 per cwt, 200 lb minimum, Purple's 2026–27 GWCC planning figure
- Data Center Leadership Summit add-on: $399 per person on top of a DTECH pass, 2027
Key dates
- Discounted hotel rate deadline through Connections Housing: February 4, 2027
- Design sign-off with Purple: Mid-December 2026
- November 2026: Booth number and footprint confirmed on the DTECH floor plan; send us your product list, demo scenario and any hardware weights.
- Mid-December 2026: Design sign-off, about ten weeks before move-in: demo stations, hardware bases, hanging sign and lighting approved.
- Late December 2026 to January 2027: Production in Fishkill, NY over 30 to 45 days; screens and demo content tested before crating.
- January 8, 2027: DTECH's written-cancellation date for registration refunds; lock your staff list by then.
- February 2027: Freight to the advance warehouse; hotel rooms held through Connections Housing before the February 4 rate deadline.
- March 1–4, 2027: Show days in Atlanta with our project manager on call; dismantle after the close and the booth ships to storage or your next utility show.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Send your DTECH booth number, dimensions and which sides face an aisle
- Pick the one grid scenario your demo will run, with an offline backup
- List hardware on display with dimensions, weights and power needs
- Decide whether to brief data-center visitors on March 4 and plan that panel
- Book rooms through Connections Housing before February 4, 2027
- Register staff before January 8, 2027, the refund cutoff
- Set up lead scanning, since DTECH shares no attendee list
- Plan the next show for the booth, such as IEEE PES T&D 2028 in Atlanta
All fees listed upfront, in full, on paper, before DTECH. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/dtech/