DTECH 2027Exhibitor guide for Atlanta: booth costs, key dates, deadlines

DTECH 2027 runs Monday, March 1 through Thursday, March 4, 2027, and the organizer suggests arriving Sunday, February 28 and leaving Friday, March 5. The Data Center Leadership Summit and the Wildfire & Resiliency Strategy Summit both run on Thursday, March 4, from 9:15 a.m. to 5 p.m.

DTECH 2027 is at the Georgia World Congress Center in downtown Atlanta, at 285 Andrew Young International Blvd NW. Southern Company is the host utility, so its engineers and planners shape the program and lead facility tours. The 2026 edition was in San Diego.

The 2027 exhibit hall dates and hours are not confirmed yet; DTECH has published the March 1–4 event dates and the summit times but not the hall schedule. We plan installation from the exhibitor kit once Clarion releases it and share the move-in window with your team the same day.

DTECH 2026 drew more than 18,000 industry professionals from 73 countries and all 50 states, with 684 exhibitors, according to the organizer's recap. Utilities made up 42% of attendees, and utility attendance rose 20% over 2025. For 2027 DTECH cites 3,800+ utility attendees and 800+ speakers.

Clarion Events sells DTECH space through its sales team and publishes no rate card, so space cost comes from your contract. For the exhibit itself, a 10×20 rental typically runs $7,500 to $15,000 and a 20×20 custom island $50,000 to $120,000; live hardware, screens and a meeting room move the number.

Every inline booth includes one 8-foot drape backwall, 3-foot side dividers and a company ID sign. Each exhibiting company also gets two complimentary all-access passes, plus two booth staff passes for every 100 square feet of space, with extra passes sold at a discount.

DTECH counted 684 exhibitors in 2026, 30% of them new that year: makers of transmission and distribution equipment, metering and AMI, grid software, communications, DER and storage, plus EPCs and consultants. Itron is the 2027 presenting sponsor, and the Initiate program adds startups pitching to utility judges.

DTECH is a registered industry event. All Access badges cover the conference and PDH eligibility, while Exhibition Passes cover the hall, keynotes, Knowledge Hubs and welcome receptions. Children under 14 are not permitted, and minors 15 and older are approved case by case.

DTECH does not distribute attendee lists; registered attendees browse participants in a private mobile app, where 2026 users made 4,987 connections and 1,786 scheduled meetings. Offers to sell a DTECH list come from outside companies, and the organizer warns exhibitors about them.

Connections Housing is the only official housing company for DTECH, and the hotel link comes in your registration confirmation. The discounted rate deadline is February 4, 2027. Cancel by January 19 to avoid fees; from January 20 a $100 fee applies on top of the hotel's own policy.

Through Initiate: companies with fewer than 25 employees, no more than $15 million in funding and under six years old can apply. Fifty-six startups take part, each pitching for five minutes plus five minutes of judges' questions, and the top three win a free 10×10 at DTECH 2028.

Georgia does not require union labor for an exhibitor’s full-time employees, so your staff can generally build and strike their own display at the GWCC. Freight handling and utilities still go through DTECH’s official contractor. We engineer for quick assembly and send our project manager when the exhibit needs more hands.

We design DTECH booths to come apart into modules that travel. The same structure can return for IEEE PES T&D 2028, which is also at the Georgia World Congress Center, or shrink to a 10×20 for TechAdvantage in San Diego or APPA's E&O Conference, with storage between shows.

For companies selling grid technology to North American utilities it is the yearly show to plan around: 81% of 2026 attendees were decision-makers and 69% were managers or above, per the organizer. Firms selling heavy substation equipment often add IEEE PES T&D in even years.