Purple Exhibits
FENCETECH 2027 · Budget & deadline sheet
March 1–5, 2027 · Phoenix Convention Center, Phoenix, AZ

Booth price tiers (all-in, 2026 ranges)

FootprintRental with your graphicsCustom build
10×20 inline$7,500 – $15,000$15,000 – $45,000
10×30 inline$12,000 – $22,000$25,000 – $65,000
20×20 island$16,000 – $40,000$50,000 – $120,000
20×30+ island$25,000 – $55,000$75,000 – $175,000

Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.

Billed by the show

  • Exhibit space (paid to American Fence Association)
  • Material handling / drayage, where the space rate does not include it
  • Electrical service, internet and rigging at the Phoenix Convention Center
  • Cleaning, plus any union labor the venue requires

Published rates:

  • Booth space, AFA member: $30.50 per sq ft ($3,050 per 10×10) after August 1, 2026
  • Booth space, non-member: $38.50 per sq ft ($3,850 per 10×10) after August 1, 2026
  • Corner premium: $250 per booth corner in premium zones, 2027
  • Drayage: About $140 per cwt, 200 lb minimum (Purple's Phoenix planning figure, 2026–2027)

Key dates

  • Full booth balance due to AFA: November 1, 2026
  • Design sign-off with Purple: Mid-December 2026
  • By November 1, 2026: Booth balance paid to AFA; we confirm your space, corners and floor plan location.
  • November 2026: The Online Exhibitor Services Manual and Expo Group portal open; we place carpet, electrical and freight orders.
  • Mid-December 2026: Design sign-off, about 10 weeks before move-in: fence runs, gates, operators, power and graphics approved.
  • Late December 2026 to early February 2027: Production in Fishkill, NY over 30 to 45 days, with gates hung and operators bench-tested.
  • February 2027: Crates ship to The Expo Group's warehouse; certificate of insurance naming AFA filed for March 1–5.
  • March 2–5, 2027: Move-in March 2, show floor March 3–5, dismantle from 1 p.m. on March 5 with the floor clear by 9 p.m.

Purple planning timeline; confirm official dates against your exhibitor kit.

Checklist

Each FENCETECH fee listed upfront and in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/fencetech/