MAGIC New York 2027 · Budget & deadline sheet
February 7–9, 2027 · Javits Center, New York, NY
February 7–9, 2027 · Javits Center, New York, NY
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Your MAGIC New York booth space, paid to the organizer
- Material handling / drayage, where the space rate does not include it
- Electrical service, internet and rigging
- Booth cleaning and whatever union labor the MAGIC New York venue requires
Published rates:
- Material handling (Javits): About $195 per cwt, 200 lb minimum per shipment (Purple planning figure for 2026 and 2027)
Key dates
- Design sign-off with Purple: Late November 2026
- Late November 2026: Design sign-off: rails, category zones, header graphics and order table agreed against your Informa contract.
- December 2026: Production in our Fishkill shop over 30 to 45 days; graphics printed once your February delivery photos are final.
- January 2027: Power and labor ordered through the show's service desk, freight booked to the Javits target window, crates labeled with hall and booth number.
- Move-in days before February 7, 2027: Trucks clear the marshaling facility; union carpenters and electricians install and light the rails under your Purple project manager, who hands over a finished booth.
- February 7–9, 2027: Show days; our project manager stays on call for fixes and reprints.
- February 9, 2027, after close: Dismantle after the final day closes, crates back through the docks, booth stored in Fishkill for the next market.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Send your Informa contract: hall, booth number and footprint
- List the February delivery: number of styles, rails and accessories to show
- Choose one hero look per rail for the aisle forms
- Decide on order-taking: tablet, paper or both, and how many sellers on Sunday
- Send logo, lookbook images and price list for header graphics
- Book onPeak rooms near Hudson Yards for staff
- Plan the pack-down for the final afternoon, Tuesday, February 9
Every last fee for MAGIC New York, listed upfront and in full on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/magic-new-york/