MAGIC New York 2027New York exhibitor guide: booth costs, dates and deadlines

MAGIC New York runs Sunday, February 7 to Tuesday, February 9, 2027 at the Javits Center, per Informa. It falls one week before MAGIC Las Vegas (February 16–18), so a brand can write Northeast orders in New York first and carry the same line west.

MAGIC New York 2027 runs Sunday and Monday from 9 a.m. to 6 p.m. and Tuesday from 9 a.m. to 4 p.m., per MAGIC. Plan teardown for the Tuesday afternoon close and book the outbound truck accordingly.

MAGIC New York 2027 is on Level 3 of the Javits Center on Manhattan's west side (429 11th Avenue), per MAGIC, with the 7 train extension across the street. COTERIE New York shares the building on the same dates, and your Informa contract names your booth.

Informa counted 36,700+ attendees across all MAGIC events in 2025, from 95+ countries. For New York, Informa's COTERIE page reports 6,600+ attendees across its 2026 New York events, without a split by show, so no MAGIC-only count is published.

Trend, young contemporary and contemporary apparel brands exhibit at MAGIC alongside modern sportswear, shoes, accessories, kids, home, gift and beauty lines, at accessible to moderate price points, per Informa. Buyers range from big-box to boutique to online retailers, so the booth has to serve a quick reorder and a longer chain meeting.

They are separate Informa shows that share the Javits Center on February 7–9, 2027. MAGIC covers accessible to moderate price points; COTERIE groups contemporary brands in curated neighborhoods such as Maison (formerly EDIT). Choose by price point, since buyers can walk both in one visit.

MAGIC New York is produced by MAGIC by Informa, part of Informa Markets, whose fashion events also include COTERIE, PROJECT, SOURCING and OFFPRICE. Exhibitors book through Informa's exhibitor inquiry team and plan their booth in the Fashion by Informa Exhibitor Resource Center, which lists the February 2027 New York event.

Informa does not publish MAGIC New York space rates, so the space price comes from your Informa sales contact. Our part is separate: renting a 10×20 trend booth, rails and lit header included, costs $7,500 to $15,000, and a custom 20×20 runs $50,000 to $120,000. Javits labor and drayage add more than they would in most cities.

Only a small one. The Javits limits exhibitor self-setup to stands no larger than 250 square feet, built by your full-time employees with no tools or ladders; anything bigger is union carpenter work. We book the union carpenters and your Purple project manager oversees their work, so your team walks into a finished booth and starts selling.

Purple plans Javits material handling at about $195 per hundredweight in 2026 and 2027, and charges at least 200 pounds per shipment, more for late or uncrated loads. A booth of rails and fabric graphics weighs far less than wood walls, which is the cheapest saving available on this floor.

Informa publishes no build deadline outside its Exhibitor Resource Center, so we work back from opening day. Design sign-off in late November 2026 leaves room for the 30 to 45 day shop build and freight to the Javits in January without rush charges.

The same rails, forms and graphics travel to MAGIC Las Vegas at the Las Vegas Convention Center on February 16–18, 2027, and to MAGIC Nashville at Music City Center on May 11–12. Between markets the kit waits in Fishkill, and we swap the header and rail graphics for each new delivery.

For trend and young contemporary brands selling to boutiques within driving distance of Manhattan, it is a strong February stop: it is the only MAGIC market in the Northeast, and COTERIE in the same building brings more buyers through the doors. Brands at designer prices fit COTERIE better.

Informa's official hotel provider for the February 2027 Javits dates is onPeak, which lists separate attendee and exhibitor hotel blocks on the COTERIE New York travel page. Rooms in Hudson Yards or the west 30s keep staff a short walk from the Javits for early starts.