Purple Exhibits
MODEX 2028 · Budget & deadline sheet
April 3–5, 2028 · Georgia World Congress Center, Atlanta, GA

Booth price tiers (all-in, 2026 ranges)

FootprintRental with your graphicsCustom build
10×20 inline$7,500 – $15,000$15,000 – $45,000
10×30 inline$12,000 – $22,000$25,000 – $65,000
20×20 island$16,000 – $40,000$50,000 – $120,000
20×30+ island$25,000 – $55,000$75,000 – $175,000

Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.

Billed by the show

  • Your MODEX booth space, paid to the organizer
  • Material handling (drayage) at the Georgia World Congress Center, where the space rate does not include it
  • Electrical service, internet and rigging at the Georgia World Congress Center
  • Booth cleaning and whatever union labor the MODEX venue requires

Published rates:

  • Booth space, MHI members: $39 per sq ft, MODEX 2028 rate
  • Booth space, non-members: $49 per sq ft, MODEX 2028 rate
  • Space Draw savings: $2 per sq ft plus an additional 5%, applied December 8–11, 2026
  • Drayage (Purple venue guide): About $150 per cwt, 200 lb minimum, Purple's 2026–27 GWCC planning figure

Key dates

  • MODEX 2028 lease and 10% deposit due to join the Space Draw: November 20, 2026
  • Design sign-off with Purple: Late January 2028
  • November 20, 2026: MODEX 2028 lease and 10% deposit due at 5 p.m. ET to join the Space Draw; we help write your six booth choices.
  • December 8–11, 2026: Space Draw in Loyalty Points order, by phone or by proxy; ranking list emailed by December 3.
  • Late January 2028: Design sign-off with motion envelopes, power and air needs fixed, about 10 weeks before move-in.
  • February to early March 2028: Production in our Fishkill, NY shop over 30 to 45 days; graphics proofed against your equipment.
  • Late March 2028: Freight to the advance warehouse, then targeted move-in at the slot MHI's exhibitor manual assigns.
  • April 3–5, 2028: Show days 9 a.m. to 5 p.m., then targeted move-out, equipment crated and the booth to storage.

Purple planning timeline; confirm official dates against your exhibitor kit.

Checklist

Each MODEX fee listed upfront and in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/modex/