industrial machinery · Atlanta
MODEX 2028Atlanta exhibitor guide: booth costs, dates and deadlines
Space Draw first, booth second: MODEX 2028 in Atlanta, from pick to live demo
- Event dates
- April 3–5, 2028
- Exhibit hall
- April 3–5, 2028 (Mon–Wed 9 a.m.–5 p.m.)
- Venue
- Georgia World Congress Center, Atlanta
4.9 client ratingSince 201510,000+ booths built3,000+ exhibitors
Quick answers
MODEX 2028 in 30 seconds
The short version for MODEX exhibitors. Each MODEX figure is sourced further down the page.
- When is MODEX 2028?
- April 3–5, 2028, at Georgia World Congress Center, Atlanta.
- When is the MODEX exhibit hall open?
- April 3–5, 2028, Mon–Wed 9 a.m.–5 p.m.
- How big is MODEX?
- 50,000 attendees, 1,057 exhibitors (2026 edition).
- What does booth space cost at MODEX?
- $39 per sq ft, MODEX 2028 rate, paid to the organizer.
- How much is a 10×20 booth at MODEX, all-in?
- $7,500 – $15,000 for a Purple rental, including design, graphics, lighting, install and dismantle. Space and show services are billed separately by MODEX.
- At MODEX, what is the next exhibitor deadline?
- Lease and 10% deposit due by 5 p.m. ET for the Space Draw: November 20, 2026.
Official MODEX 2028 links: MODEX 2028 floor planMODEX 2028 hotels
Everything about MODEX 2028 in one place
MODEX 2028 fact sheet
| Official name | MODEX 2028, MHI's manufacturing and supply chain expo |
|---|---|
| Event dates | April 3–5, 2028 |
| Exhibit hall dates | April 3–5, 2028 (Mon–Wed 9 a.m.–5 p.m.) source |
| Venue | Georgia World Congress Center 285 Andrew Young International Blvd NW, Atlanta, GA 30313 |
| Organizer | MHI |
| Size (2026) | 50,000 attendees · 1,057 exhibitors source |
| Who attends | Managers and executives from manufacturing, warehousing, logistics and distribution companies, with most of the Fortune 500 represented |
| Booth space | $39 per sq ft, MODEX 2028 rate source |
| Next deadline | Lease and 10% deposit due by 5 p.m. ET for the Space Draw: November 20, 2026 source |
| Nearest airport | Hartsfield-Jackson Atlanta International Airport (ATL) |
| Hotels | onPeak, MODEX's exclusive housing partner, with complimentary shuttles between show hotels and the GWCC Official hotel page → |
| Official website | modexshow.com |
Official MODEX resources
MODEX 2028 calendar
MODEX 2028 dates and deadlines
The MODEX dates the organizer has published, in order, each linked to the page that states it. The next date is highlighted.
- Lease and 10% deposit due by 5 p.m. ET for the Space DrawExhibitors source
- Space Draw ranking list and appointment times emailedSpace Draw participants source
- MODEX 2028 Space Draw begins (through December 11)Space Draw participants source
- MODEX 2028 opens, 9 a.m. to 5 p.m.Attendees and exhibitors source
- Last show day, 9 a.m. to 5 p.m.Attendees and exhibitors source
01 Purple at MODEX 2028
Space Draw first, booth second: MODEX 2028 in Atlanta, from pick to live demo
We design MODEX booths where an AMR loop, a pick station or a sortation cell runs while a distribution manager times it. At the Georgia World Congress Center, in right-to-work Georgia, your staff can build beside our project manager, and we plan freight around MODEX's targeted move-in.
- Apr 3–5, 2028 · GWCC Atlanta
- 1,057 exhibitors in 2026
- Space Draw lease Nov 20
What makes MODEX different, and how we build for it
MODEX is the even-year half of MHI's show pair: ProMat fills Chicago in odd years, MODEX fills all three halls of the Georgia World Congress Center in even ones.Booth space is chosen in MHI's Space Draw, ranked by Loyalty Points, with Designated Area, Island Only and Last In, First Out booths marked on the floor plan. The 2028 brochure organizes Halls A, B and C by zone, from Automation & Robotics and Fulfillment, Workforce & Labor to the StartUp Pavilion in Hall A, and promises live equipment demonstrations, 200 educational sessions and three keynotes. Buyers here watch systems run, so the booth has to give a moving machine room to work.
A pick, sort or put-away cycle they can watch end to end, with rates per hour and the floor space it needs printed where they can photograph it.
A seated meeting away from conveyor noise, a clear total-cost story and a sense of who else in retail and consumer goods runs the system.
Close access to the controls, safety scanners and integration points, and an engineer at a layout table who can answer a throughput question with numbers.
Your team in Atlanta
Two shops behind your MODEX booth
For MODEX, we build in our own shop in Fishkill, NY, and at our Las Vegas hub, ship to the Georgia World Congress Center, and put our own project manager on the floor with vetted local labor for the install. A predictable 30–45-day turnaround, secure storage and a pre-show QA before MODEX.
At MODEX, your team walks into a booth that is lit and stocked. You just show up.
Inside MODEX 2028
MODEX rules that shape your booth
MHI allows hanging signs only over booths of at least 600 square feet at MODEX 2028. We tell you before the Space Draw whether your target footprint qualifies and design the sign with the structure.
LIFO booths sit in areas the contractor needs during set-up, so they move in last and out first with a shorter build window, and large exhibits are not permitted there. We keep running systems out of LIFO space.
During the Space Draw, booths in the Designated Area must be taken as configured, and two booths picked there may not adjoin; reconfiguring requires space outside it and phone participation. We match your system to booths that fit as drawn.
Booths marked Island Only on the MODEX 2028 floor plan are sold only as islands open on all four sides. We design those with four working faces instead of a backwall.
MODEX assigns move-in and move-out times, published in the exhibitor manual about five months before the show. We build the freight and labor plan around your slot so the machine and the booth arrive in order.
Programs worth planning for
A Hall A area for early-stage supply chain technology companies; at MODEX 2026 MHI picked Fork Mule from the pavilion for its StartUp Award.
Only MODEX 2028 exhibitors may apply for this award, which showcases new manufacturing and supply chain products and services.
Exhibitors can sponsor one of the free seminars held in theaters on the show floor; the 2028 brochure promises 200 educational sessions and three keynotes.
A room in the show hall, set classroom style for up to 50, that exhibitors reserve at no charge, first come, first served; A/V and catering are ordered separately.
MODEX is MHI's even-year material handling show in Atlanta, 1,057 exhibitors in 2026; choose it over ProMat when your buyers run Southeast warehouses and plants, or your launch lands in 2028 rather than Chicago in April 2027. Compare MODEX with the other industrial machinery shows we build for →
industrial machinery at MODEX
The industry behind MODEX, in pictures
02 Booths & pricing for MODEX 2028
Popular booth sizes at MODEX
MODEX sells space by the square foot, and only booths of 600 square feet or more may carry a hanging sign. Running AMRs, conveyors or storage systems need 20×30 to 40×40 islands; software and component suppliers do well in a 10×20 or 20×20. We size from the motion envelope outward.
A software or scanning demo at two stations, a screen showing the warehouse view and one sample piece of hardware, with no hanging sign at this size.
Above: Messilot, a Purple inline booth
See 10×20 rental booths →
A compact goods-to-person station or a single cobot picking cell in the middle bay, a rate counter at one end and a layout table at the other.
Shown: IMS, a Purple inline booth
See 10×30 rental booths →
One AMR or tote loop with a marked visitor edge and a meeting table; at 400 square feet it falls short of the 600 needed for a hanging sign, so branding goes on structure.
Above: SMOXH, a Purple island exhibit
See 20×20 rental booths →
Past 600 square feet a hanging sign is allowed: a connected conveyor, sortation or storage system, a closed meeting room and viewing screens above the cycle.
Pictured: Senzani, a Purple island exhibit
See 20×30 rental booths →In Purple's price
- Booth design with a 3D rendering, revised until it is right
- The structure, printed graphics, counters and storage your MODEX plan specifies
- Lighting and power distribution inside your MODEX booth
- Install and dismantle at MODEX, led by our project manager on the floor
- Every MODEX show-service order and deadline tracked for you
What MODEX and its contractor bill
- Your MODEX booth space, paid to the organizer
- Material handling (drayage) at the Georgia World Congress Center, where the space rate does not include it
- Electrical service, internet and rigging at the Georgia World Congress Center
- Booth cleaning and whatever union labor the MODEX venue requires
Rates to plan with for MODEX:
- Booth space, MHI members $39 per sq ft, MODEX 2028 rate source
- Booth space, non-members $49 per sq ft, MODEX 2028 rate source
- Space Draw savings $2 per sq ft plus an additional 5%, applied December 8–11, 2026 source
- Drayage (Purple venue guide) About $150 per cwt, 200 lb minimum, Purple's 2026–27 GWCC planning figure source
Your proposal estimates all of these, so the total for MODEX is on paper before you sign anything.
These are all-in 2026 rental ranges (design, structure, graphics, installation and dismantle). A custom build is quoted per project. Want an exact number for Atlanta? Use the booth cost calculator or the 2026 booth cost guide.
Share the booth size you have at MODEX and what you need the space to do. We reply within one business day, then send a rendering and a fixed proposal, usually within a week. No charge.
Your team walks into a lit, stocked booth. You just show up.
03 Built by Purple
Booths we have designed, built and installed
Case study · KLEEMANN
KLEEMANN at an industrial technology exhibition
A global elevator manufacturer’s interactive booth: real product showcases, digital simulations and a floor plan that guided visitors from the first step to the last.
KLEEMANN needed visitors to follow heavy equipment from first step to last through simulations and a guided layout, exactly what a running warehouse system asks of a MODEX booth.
Read the KLEEMANN case study All case studies →“Purple Exhibits made us look good. The booth was one of the nicest displays in our section of the convention center and generated a lot of positive comments from both customers and industry peers. Their attention to detail, professionalism, and willingness to go above and beyond made a huge difference.”
Kimberly Owens, Brand Manager, Owens Products · what other clients say
Trusted by exhibitors including
04 Designing for material handling, warehouse automation, robotics and supply chain software brands at MODEX
Four things we get right for MODEX exhibitors
1Pick your booth like a layout
MODEX space is chosen during the December 8–11, 2026 Space Draw, in Loyalty Points order. We help you list up to six choices and the comments MHI reads, such as an island request or a 20-foot backwall, so a proxy pick still lands a booth your system fits.
2Avoid the LIFO squeeze
Booths marked Last In, First Out sit in areas the contractor needs during set-up, so they get a shorter window to build and tear down, and large exhibits are not allowed there. For a running system we steer you away from LIFO space or design a kit that builds in hours.
3600 square feet buys the sky
MHI allows hanging signs only over booths of at least 600 square feet. If your system needs to be found from across Hall B or C, we compare a 20×30 with a sign against a 20×20 with a taller backwall before you lease.
4Show the cycle, park the fleet
A distribution buyer at MODEX wants to see one tote travel from induction to dispatch. We set one AMR or conveyor loop running in view, a charging and spares bay hidden behind a wall, and a rate board that updates as the demo runs.
Concept rendering
Your proposal for MODEX includes a rendering like this one
Layout, graphics, lighting and product positions are all in the 3D view, revised until right, before a single panel is cut for MODEX. Pictured: a Purple concept for Bonak.
Start my MODEX conceptFloor at a glance
Where you could be at MODEX 2028
MHI's 2028 brochure fills all three halls of the Georgia World Congress Center and assigns each hall its own product zones. Here is where your booth sits and what that means for the build.
Hall A
Sustainability & Risk Management; Transportation, Distribution & Warehousing; and the StartUp Pavilion for early-stage supply chain companies.
Our advice Transportation and warehousing equipment can be heavy, so we plan freight early, and we keep StartUp Pavilion booths light enough to hand-carry.
Hall B
Automation & Robotics; Fulfillment, Workforce & Labor; Manufacturing, Planning & Sourcing; and Emerging Supply Chain Technology.
Our advice The densest field of running robots: we mark visitor edges and keep your demo cycle short enough to finish while people walk past.
Hall C
Data Capture, Analytics & Information Management, plus more Automation & Robotics and Fulfillment space; Building C holds the 2020 Exhibit Hall BC connector.
Our advice Data capture and analytics booths sell on screens; we build seated demo bars and keep screen brightness high enough to read from the aisle.
05 Georgia World Congress Center · Atlanta
Logistics for MODEX 2028, handled
MODEX is a targeted move-in and move-out show: MHI posts set-up and dismantle times in the exhibitor manual about five months before the show, so trucks unload at assigned times. The GWCC sits in a right-to-work state, which means employees on your payroll can put the booth together beside our project manager, while drayage and utilities still go through the official contractor; Purple plans GWCC material handling near $150 per hundredweight. Halls A, B and C span the original building and the Exhibit Hall BC connector opened in 2020, so we confirm the hall and dock for your booth before crating a conveyor. MODEX runs free shuttles from onPeak block hotels, and the Omni sits across from the campus.
MODEX exhibitors can find this building's hall rules, drayage estimates and freight deadlines in our Georgia World Congress Center exhibitor guide.
What Purple handles
- Space Draw booth choices and lease comments
- Layouts that keep hanging signs to booths of 600 square feet or more
- Motion envelopes and visitor edges for AMRs and conveyors
- Targeted move-in slot, freight and drayage paperwork
- Electrical, air and data orders through the exhibitor manual
- Install and dismantle led by our project manager
Your MODEX timeline, from move-in back
MODEX 2028 lease and 10% deposit due to join the Space Draw: November 20, 2026. Miss 5 p.m. ET that Friday and you lose your Space Draw position, so send us your target footprint and we will help list your six choices.
Design sign-off for MODEX is due by late January 2028.
- November 20, 2026MODEX 2028 lease and 10% deposit due at 5 p.m. ET to join the Space Draw; we help write your six booth choices.
- December 8–11, 2026Space Draw in Loyalty Points order, by phone or by proxy; ranking list emailed by December 3.
- Late January 2028Design sign-off with motion envelopes, power and air needs fixed, about 10 weeks before move-in.
- February to early March 2028Production in our Fishkill, NY shop over 30 to 45 days; graphics proofed against your equipment.
- Late March 2028Freight to the advance warehouse, then targeted move-in at the slot MHI's exhibitor manual assigns.
- April 3–5, 2028Show days 9 a.m. to 5 p.m., then targeted move-out, equipment crated and the booth to storage.
Purple's planning timeline for MODEX. The official MODEX move-in, freight target and order dates come from your exhibitor kit and assigned schedule; when you book, we confirm them against your booth.
Printable MODEX budget & deadline sheetTravel to MODEX 2028
Getting to MODEX 2028: airport and hotels
Fly in
Hartsfield-Jackson Atlanta International Airport (ATL)
Stay
onPeak, MODEX's exclusive housing partner, with complimentary shuttles between show hotels and the GWCC
Find the venue
Georgia World Congress Center
285 Andrew Young International Blvd NW, Atlanta, GA 30313
Travel facts from modexshow.com.
MODEX by the numbers
MODEX year by year
How MODEX 2028 compares with other industrial machinery shows
The industrial machinery shows closest to MODEX on the calendar, with the latest size each organizer has published. Each name other than MODEX opens our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| Equip ExpositionOutdoor Power Equipment Institute (OPEI) | October 19–22, 2027 | Louisville, KY | Nearly 30,000 attendees (2025) |
| Motion + Power Technology ExpoMotion + Power Manufacturers Alliance (MPMA) | October 26–28, 2027 | Detroit, MI | 4,425 professionals with ASM Heat Treat · 170 exhibitors (2025) |
| MT Series SOUTHWESTSME | November 2–4, 2027 | Dallas, TX | 150 exhibitors (2025) |
| AMI Plastics World ExposApplied Market Information LLC (AMI) | November 10–11, 2027 | Cleveland, OH | 5,453 attendees · 352 exhibitors (2025) |
| MT Series WESTSME | November 16–18, 2027 | Long Beach, CA | 7,000 attendees · 331 exhibitors (2025) |
| RoboBusinessThe Robot Report and Arrowfly | 2027 dates not confirmed yet | Santa Clara, CA | 100+ expected exhibitors (2026) |
| The ASSEMBLY ShowBNP Media | 2027 dates not confirmed yet | Rosemont, IL | 200+ exhibitors (2025) |
| Automation FairRockwell Automation | 2027 dates not confirmed yet | Chicago, IL | 15,000+ attendees · 140+ exhibits (2025) |
| MODEXMHI | April 3–5, 2028 | Atlanta, GA | 50,000 attendees · 1,057 exhibitors (2026) |
| IMTSAMT | September 11–16, 2028 | Chicago, IL | 91,295 attendees · 1,788 exhibitors (2026) |
MODEX exhibitor questions
Questions exhibitors ask us before MODEX
How much does a booth at MODEX 2028 cost?
Space runs $39 per square foot for MHI members and $49 for non-members, less $2 per square foot for Space Draw participants or prior MHI exhibitors, so with that discount a 20×30 island costs $22,200 to $28,200 in space. A custom 20×30 from us runs $75,000 to $175,000; a running conveyor or AMR fleet moves it most.
What is the deadline for the MODEX 2028 Space Draw?
Your signed lease and 10% deposit must reach MHI by 5 p.m. ET on Friday, November 20, 2026. MHI emails the ranking by December 3, and booth picks run December 8–11. Our own milestone is your design approval in late January 2028.
Can we rent a booth for MODEX?
We rent full MODEX booths: modular walls with your printed fabric, lighting, rate boards and counters, plus shipping, the build and teardown on one fixed quote. A 20×20 island rental runs $16,000 to $40,000, which leaves budget for the equipment you bring.
Can our own staff set up our booth at the Georgia World Congress Center?
Georgia's right-to-work rules let your full-time employees build the booth, and we pair them with our project manager. Drayage and utilities still go through the official contractor, and MODEX's targeted move-in sets when your truck may unload.
Can we have a hanging sign at MODEX?
Only over booths of at least 600 square feet, per MHI's Space Draw FAQ. That rules out a 20×20; a 20×30 qualifies. We design the sign with the structure so it reads above Halls A, B and C, and file the order once the 2028 display rules are out.
What does drayage cost at MODEX in Atlanta?
Material handling at the GWCC is billed by weight through the official contractor; Purple works with roughly $150 per hundredweight for 2026 and 2027 Atlanta shows. MODEX's 2028 tariff is not confirmed yet; your proposal carries our crate-by-crate estimate, and we ship to the targeted schedule.
Which hall will our MODEX booth be in?
It depends on your Space Draw pick. The 2028 brochure places the StartUp Pavilion and Transportation, Distribution & Warehousing in Hall A, Automation & Robotics and Emerging Supply Chain Technology in Hall B, and Data Capture, Analytics & Information Management in Hall C.
Can we reuse our MODEX booth at ProMat and other shows?
That is how we design it: the same modules fit ProMat 2027 in Chicago, MODEX 2028 in Atlanta and Automate, with new graphics per show. Between shows we store the booth and ship it to the next MHI floor.
Do you handle the exhibitor manual orders for MODEX?
Once MHI posts the 2028 exhibitor manual, about five months before the show, we file the contractor, electrical, compressed air and internet orders, request your targeted move-in slot and send you a copy of each form.
When is MODEX 2028?
MODEX 2028 runs Monday, April 3 to Wednesday, April 5, 2028, 9 a.m. to 5 p.m. daily, at the Georgia World Congress Center in Atlanta. MHI also launches MODEX West at the Las Vegas Convention Center on October 18–20, 2028.
How many people attend MODEX?
MHI counted 50,000 registered visitors from every U.S. state and 132 countries at MODEX 2026, with 1,057 exhibitors on 630,000 net square feet. MHI reported 48,733 registrants and 1,200 exhibitors for MODEX 2024.
Who can exhibit at MODEX?
MHI, the material handling, logistics and supply chain association, runs MODEX. Exhibitors must be member-eligible but may exhibit as members or non-members; members pay $39 per square foot against $49, and Space Draw order follows MHI's Loyalty Point Program.
How do we get a booth at MODEX 2028?
Submit the electronic lease at modexshow.com/lease with a 10% deposit by 5 p.m. ET on November 20, 2026, choosing phone or proxy participation, to join the Space Draw. After the draw, MHI's Exhibitions Team sells what remains on the floor plan.
Before you sign for MODEX
Ask any MODEX exhibit builder these five questions:
- Is each fee on the proposal, even the ones the show contractor bills?
- Who actually builds it for MODEX: your shop or a subcontractor?
- Does your project manager stay on the floor through install and dismantle in Atlanta?
- What exactly is in the rental, and what does MODEX bill?
- Where does the booth go after MODEX, and what does storage cost?
Common situations
Already own a booth? We refresh the graphics, repair what is worn, ship it to the Georgia World Congress Center, install it and store it between shows. You keep the structure you paid for and bring it to MODEX.
Exhibiting from outside the US? We are your team on the ground in Atlanta: freight to the advance warehouse, show-service orders, installation and storage, with one project manager answering your emails in your time zone.
Short on time? Rentals with your graphics can be ready in two to three weeks. We say on the first call what is realistic for your show date.
Get a proposal
Tell us about your MODEX booth
What happens next
- Within one business day we write back to ask about your products, your goals for MODEX and your footprint.
- Your MODEX concept rendering and fixed proposal usually arrive within a week. No fee left off: every MODEX cost is listed upfront, on paper.
- We build in 30 to 45 days, ship to the advance warehouse and have the booth installed before MODEX opens.
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