Playtime New York 2027 · Budget & deadline sheet
February 21–23, 2027 · Metropolitan Pavilion, New York, NY
February 21–23, 2027 · Metropolitan Pavilion, New York, NY
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Your Playtime New York booth space, paid to the organizer
- Drayage and material handling, unless the space rate already covers it
- Electrical, internet and rigging orders for Playtime New York
- Booth cleaning and any union labor the venue requires
Published rates:
- 7×8 package (56 sq ft): $3,310, winter 2027
- 10×16 package (160 sq ft): $7,655, winter 2027
- 10×20 package (200 sq ft): $9,425, winter 2027
- 10×30 package (300 sq ft): $13,750, winter 2027
Key dates
- Design sign-off with Purple: Early December 2026
- Early December 2026: Design sign-off: panel graphics, props and fixtures planned to your Playtime or Kid's Hub package size.
- Mid-December 2026 to January 2027: Graphics printed and props built in Fishkill; any unique-build request filed with Playtime.
- Early February 2027: Electricity ordered if needed, curbside loading window booked, everything packed in elevator-size pieces.
- Set-up day before February 21, 2027: Liftgate delivery on West 18th Street, panels and props installed on the package structure.
- February 21–23, 2027: Show days; our project manager is reachable for any reprint or repair.
- February 23, 2027 from 4 p.m.: Pack-down, curbside loading, props stored in Fishkill for the summer edition.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Send your Playtime contract: package size, section (Playtime or Kid's Hub) and booth number
- List the collections, age groups and number of pieces to hang
- Pick the hero outfits for child-height forms and flat-lay boards
- Decide whether you need electricity for a lit sign or screen
- Send logo, campaign images and brand colors for panels
- Tell us if you want a unique booth so we can file the request with Playtime
- Upload last seasons and the next lookbook to Playtime's online display
All fees listed upfront, in full, on paper, before Playtime New York. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/playtime-new-york/