Playtime New York 2027Booth costs, dates and deadlines: the New York exhibitor guide
Tiny clothes, big first impression: Playtime New York 2027 booths in Chelsea
- Event dates
- February 21–23, 2027
- Exhibit hall
- February 21–23, 2027 (Days 1–2 9 a.m.–6 p.m., day 3 9 a.m.–4 p.m.)
- Venue
- Metropolitan Pavilion, New York
4.9 star client rating10,000+ booths built3,000+ exhibitors servedSince 2015
Quick answers
Playtime New York 2027 in 30 seconds
The short version for Playtime New York exhibitors. Sources for each Playtime New York figure are further down the page.
- When is Playtime New York 2027?
- February 21–23, 2027, at Metropolitan Pavilion, New York.
- When is the hall open at Playtime New York?
- February 21–23, 2027, Days 1–2 9 a.m.–6 p.m., day 3 9 a.m.–4 p.m.
- How big is Playtime New York?
- 3,170+ visitors, 270+ exhibitors (2026 edition).
- What does a 10×20 Playtime New York booth cost all-in?
- $7,500 – $15,000 for a Purple rental in New York: design, graphics, lighting, install and dismantle. Playtime New York bills space and show services separately.
Official Playtime New York 2027 links: Playtime New York 2027 exhibitor listPlaytime New York 2027 registrationPlaytime New York 2027 hotels
The lookChelsea, New York 2027
Little wardrobes. Curated rails.
Playtime New York fills the Metropolitan Pavilion February 21–23, 2027. In February 2026, 3,380+ buyers and visitors met 300+ brands, and independent children's boutiques came for a small, curated mix they cannot find anywhere else.
Everything about Playtime New York 2027 in one place
Playtime New York 2027 fact sheet
| Official name | Playtime & Kid's Hub New York, February 2027 |
|---|---|
| Event dates | February 21–23, 2027 |
| Exhibit hall dates | February 21–23, 2027 (Days 1–2 9 a.m.–6 p.m., day 3 9 a.m.–4 p.m.) source |
| Venue | Metropolitan Pavilion 125 W 18th St, New York, NY 10011 |
| Organizer | Playtime |
| Size (2026) | 3,170+ visitors · 270+ exhibitors source |
| Who attends | Boutique, concept store, e-shop and department store buyers (Bergdorf Goodman, Nordstrom, Saks Fifth Avenue among them), reps, agents and press; free entry for professionals |
| Nearest airport | LaGuardia (LGA), JFK and Newark Liberty (EWR) |
| Hotels | Playtime's hotel map of stays close to the show Official hotel page → |
| Official website | iloveplaytime.com |
Official Playtime New York resources
01 Purple at Playtime New York 2027
Tiny clothes, big first impression: Playtime New York 2027 booths in Chelsea
Playtime sells every exhibitor a ready-built booth with shelves, racks, light and a sign, so what we add is the part buyers remember: graphics, props and display pieces that tell your brand's story at child height. Everything travels by liftgate truck and freight elevator, since the Pavilion has no loading dock.
- Feb 21–23 · Chelsea
- Packages from $3,310
- 160+ brands listed for 2027
What makes Playtime New York different, and how we build for it
Playtime New York is the kids' fashion and lifestyle market of the year in the U.S., held twice a year at the Metropolitan Pavilion in Chelsea by Playtime, which runs kids' trade shows worldwide.The floor has two sides: Playtime for avant-garde and international labels such as Maileg, Molo and Donsje Amsterdam, and Kid's Hub, added in 2021, for brands aimed at the broader U.S. market. Buyers range from New York concept stores to Bergdorf Goodman, Nordstrom and Saks Fifth Avenue, and 38.9% come from New York State. Every exhibitor gets a package booth, so the brands that win here are the ones whose small booth tells a complete story in one glance.
They buy a small, curated mix each season and want to see the full look on a hanger, the price range and the minimum, often from brands they cannot find anywhere else.
Buyers from stores such as Nordstrom, Bloomingdale's and Saks look for reliable deliveries, size ranges and sell-through stories, and plan appointments across both Playtime and Kid's Hub.
Twenty-plus agents and showrooms walk the floor looking for lines to carry, while kids' fashion media look for a photogenic set and a clear brand story.
Your team in New York
From our two shops to the Playtime New York floor
Our Fishkill, NY production shop and our Las Vegas hub build the booth, we ship it to the Metropolitan Pavilion, and our own project manager runs the Playtime New York install on the floor with vetted local labor. Expect a 30–45-day build for Playtime New York, secure storage and a pre-show QA.
At Playtime New York, your team walks into a booth that is lit and stocked. You just show up.
New at Playtime New York 2027
- Six months of online display, at no extra cost
Playtime's 2027 New York brochure announces that every exhibitor can show past and upcoming lines and lookbooks to verified buyers online for six months, not only during the three show days. Plan photography of the booth and the collection so the online listing works as hard as the stand. source
- Buyers can message brands from the exhibitor list
Playtime added a chatbox so buyers can contact a brand directly from the exhibitor list. Someone on your team should answer during the weeks before the show, when buyers book their booth visits. source
Inside Playtime New York 2027
Rules that shape your Playtime New York booth
Playtime booths include a set-up structure with PVC shelves and racks, lighting, Wi-Fi, signage and furniture; Kid's Hub booths include white painted walls. Playtime's 2027 brochure asks brands who want a unique booth to contact its team, so we design graphics and props to the standard structure first.
Package lighting is included, but electricity is an optional extra in both Playtime and Kid's Hub. We order power only for a lit sign or a lookbook screen and run everything else on the package lights.
Playtime places avant-garde and international labels in Playtime and broader U.S. market brands in Kid's Hub, at the same package prices but with different booth structures. We build to the structure of the section on your contract.
Entry to Playtime New York is free and reserved for professionals: buyers, press and trade visitors. Booths are set up for wholesale orders, with line sheets and an order table rather than a till.
Programs worth planning for
The Playtime New York section, added in August 2021, for children's brands designed for the broader U.S. market, sold at the same package prices as the main Playtime area with white-wall booths.
Playtime's destination for first-time exhibitors at the July 2026 New York edition, where new brands made up 10% of the floor.
Six paid promotion options reserved for exhibitors, alongside 10+ newsletters, 20+ online magazine articles and a press release to U.S. media that Playtime sends for every edition.
Playtime New York is the main U.S. market for children's fashion and lifestyle labels, with package booths in Chelsea; choose it over Kidsworld at the Dallas Market Center when your buyers are Northeast boutiques and department stores rather than Southern specialty stores. Compare Playtime New York with the other fashion and beauty shows we build for →
Who exhibits at Playtime New York 2027
Brands on the Playtime New York winter 2027 exhibitor list, 169 in all. See the full list
- Maileg
- Molo
- Donsje Amsterdam
- Collegien
- tinycottons
- Louise Misha
- Tea Collection
- Hatley
- Appaman Inc
- Rylee + Cru
- Pink Chicken
- Mini Melissa
- Oldsoles
- Snapper Rock Swimwear
- REIMA
- Bebe Organic
- Iscream
- Beaufort Bonnet Company
- Caley Cosmetics
- Storq
fashion and beauty at Playtime New York
The industry behind Playtime New York, in pictures
02 Booths & pricing for Playtime New York 2027
Popular booth sizes at Playtime New York
Playtime sells packages, not raw space: 7×8, 7×10, 7×14, 7×16, 10×16, 10×20 and 10×30 for winter 2027, all with structure, lighting, Wi-Fi, signage and furniture. Exhibitors with one collection usually choose 7×10 or 7×14; a full brand world with shoes or toys needs a 10×20. For a unique build, Playtime asks you to contact its team first.
A complete brand world: rails by age group, a shoe and accessory shelf, a photo backdrop for press and a proper order table.
Pictured: New York Cosmetics Corp., a Purple inline booth
See 10×20 rental booths →
Several collections or labels from one agency, each with its own panel and rail, plus a meeting table for department store buyers and storage for samples.
Shown: Meghna Colour Chem, a Purple inline booth
See 10×30 rental booths →
Hanging sign, open floor plan, lounge
Shown: Waaree, a Purple island exhibit
See 20×20 rental booths →
Demo stations plus private meetings
Shown: Al Sharq, a Purple island exhibit
See 20×30 rental booths →In Purple's Playtime New York price
- A 3D rendering of your Playtime New York booth, revised until you approve it
- Structure, graphics printed for Playtime New York, counters and storage as specified
- Lighting and power distribution inside your Playtime New York booth
- Setup and teardown, with our project manager on the Playtime New York floor
- Every Playtime New York show-service order and deadline tracked for you
Paid to Playtime New York and its contractor
- Your Playtime New York booth space, paid to the organizer
- Drayage and material handling, unless the space rate already covers it
- Electrical, internet and rigging orders for Playtime New York
- Booth cleaning and any union labor the venue requires
Rates to plan with for Playtime New York:
- 7×8 package (56 sq ft) $3,310, winter 2027 source
- 10×16 package (160 sq ft) $7,655, winter 2027 source
- 10×20 package (200 sq ft) $9,425, winter 2027 source
- 10×30 package (300 sq ft) $13,750, winter 2027 source
Before you sign, your proposal already estimates each of these show charges, so the Playtime New York total is on paper.
Ranges shown are all-in 2026 rental prices for design, structure, graphics, installation and dismantle at Playtime New York; custom builds get their own quote. Run your Playtime New York numbers in the booth cost calculator and the 2026 booth cost guide.
Send your Playtime New York booth size and what the space needs to do for your team. We reply within one business day and send a rendering and a fixed proposal, usually within a week. No charge.
Your team walks into a lit, stocked Playtime New York booth. You just show up.
03 Built by Purple
Purple booths we designed, built and installed
Case study · French Avenue
French Avenue at a fragrance and beauty trade show
A premium fragrance environment built around discovery, with a flow designed for real conversations and product sampling.
French Avenue sold fragrance through discovery and conversation; a Playtime package booth has one or two walls to create that same curiosity, so every prop and panel has to earn its place.
Read the French Avenue case study All case studies →“If you’re looking for a trade show booth expert who shows up and gets the job done right, Purple Exhibits is the real deal.”
Magdalena Kulisz, Service Manager, Miss Immigrant USA · more client reviews
Trusted by exhibitors including
04 Designing for children's fashion, shoe and lifestyle brands at Playtime New York
Four things we get right for Playtime New York exhibitors
1Work with the package, not against it
Playtime booths come with a set-up structure and PVC shelves and racks; Kid's Hub booths come with white painted walls. We design printed panels, shelf toppers and props that fit those exact systems, so your booth looks custom without asking Playtime for a unique build.
2Show the outfit at child height
Buyers want to see how a look reads on a child, not on a hanger at adult eye level. We add low display forms, flat-lay boards and a mini-mannequin shelf at 3 to 4 feet, keeping the package rack for the size run.
3Bring power only where it pays
Lighting comes with every Playtime package but electricity is an extra order. We order power only for what needs it, a lit brand sign or a screen with your lookbook, and keep the rest of the booth on the package lighting.
4Pack for a freight elevator
The Metropolitan Pavilion has no loading dock: freight comes off a liftgate truck at the curb on West 18th or 19th Street and goes up by freight elevator. We build everything in flat, two-person pieces that fit the car, so nothing waits on the sidewalk.
Floor at a glance
Where you could be at Playtime New York 2027
Playtime has not published a 2027 floor plan. These are the spaces of the Metropolitan Pavilion that shape a booth there, from Purple's venue guide.
Level 1 main floor
The Pavilion's largest floor, about 25,000 sq ft of open loft with columns and 12 to 16 ft ceilings; fair stands here are wall systems set in rows.
Our advice Columns sit inside the plan, so we check your booth number against the floor plan before sizing panels and props.
Altman Building
The connected 1896 building at 135 West 18th Street, about 14,000 sq ft over two floors with a nearly column-free main floor and its own elevator and entrance.
Our advice If your booth lands in the Altman side, deliveries use its own elevator, so we label and stage that freight separately.
Freight elevators and curbside loading
No dock: trucks unload at the curb on West 18th or 19th Street in permitted windows, and freight elevators serve the upper floors.
Our advice Everything we build for Playtime fits the car and two people's arms, so set-up never stalls on the sidewalk.
05 Metropolitan Pavilion · New York
Logistics for Playtime New York 2027, handled
The Metropolitan Pavilion is a loft building in Chelsea with entrances on West 18th and West 19th Streets and the connected Altman Building at 135 West 18th. There is no dock and no forklift on the sidewalk: trucks unload at the curb in short permitted windows, and every piece goes in by pallet jack and freight elevator. Playtime builds the booth structure, so our work is graphics, props, display pieces and lighting accents that fit its system and pass FDNY flame rules for fabric. We drive down from Fishkill with a liftgate truck, unload in your window, and our project manager finishes the dressing before the doors open.
Playtime New York exhibitors can find this building's hall rules, drayage estimates and freight deadlines in our Metropolitan Pavilion exhibitor guide.
What Purple handles
- Printed panels sized to the Playtime structure
- Child-height display forms and flat-lay boards
- Shelf toppers, props and a press backdrop
- Unique-build requests filed with Playtime
- Liftgate delivery and freight-elevator packing
- Storage between winter and summer editions
Playtime New York timeline, counted back from move-in
We need your Playtime New York design signed off by early December 2026.
- Early December 2026Design sign-off: panel graphics, props and fixtures planned to your Playtime or Kid's Hub package size.
- Mid-December 2026 to January 2027Graphics printed and props built in Fishkill; any unique-build request filed with Playtime.
- Early February 2027Electricity ordered if needed, curbside loading window booked, everything packed in elevator-size pieces.
- Set-up day before February 21, 2027Liftgate delivery on West 18th Street, panels and props installed on the package structure.
- February 21–23, 2027Show days; our project manager is reachable for any reprint or repair.
- February 23, 2027 from 4 p.m.Pack-down, curbside loading, props stored in Fishkill for the summer edition.
Purple's planning timeline for Playtime New York. Move-in, freight target and order deadlines are set by the Playtime New York exhibitor kit and your assigned schedule; we confirm them for your booth once you book.
Printable budget & deadline sheetTravel to Playtime New York 2027
Getting to Playtime New York 2027: airport and hotels
Fly in
LaGuardia (LGA), JFK and Newark Liberty (EWR)
Travel facts from iloveplaytime.com.
Playtime New York by the numbers
Playtime New York year by year
How Playtime New York 2027 compares with other fashion and beauty shows
The fashion and beauty shows closest to Playtime New York on the calendar, with the latest size each organizer has published. Each show name opens our fashion and beauty exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| TGA ShowTravel Goods Association (TGA) | February 8–10, 2027 | Las Vegas, NV | – |
| The Atlanta Shoe MarketSoutheastern Shoe Travelers Association (The Atlanta Shoe Market) | February 13–15, 2027 | Atlanta, GA | 3,000+ buyers, per TASM (2026 site) |
| WWINClarion Events (WWIN x TME) | February 15–17, 2027 | Las Vegas, NV | 400+ exhibitors, per WWIN's 2027 show page |
| SOURCING Las VegasSOURCING by Informa (Fashion by Informa | February 16–18, 2027 | Las Vegas, NV | 8,400+ attendees (2026) |
| MAGIC Las VegasMAGIC by Informa (Fashion by Informa | February 16–18, 2027 | Las Vegas, NV | 36,700+ attendees (2025) |
| PROJECT Las VegasPROJECT by Informa (Fashion by Informa | February 16–18, 2027 | Las Vegas, NV | 8,800+ attendees (2026) |
| OFFPRICE Las VegasOFFPRICE by Informa (Fashion by Informa | February 16–18, 2027 | Las Vegas, NV | 4 LVCC shows a retail buyer badge opens, 2026 |
| Playtime New YorkPlaytime | February 21–23, 2027 | New York, NY | 3,170+ visitors · 270+ exhibitors (2026) |
| LA TextileCalifornia Market Center (CMC) | February 23–25, 2027 | Los Angeles, CA | – |
| ISPA Conference & ExpoInternational Spa Association (ISPA) | March 3–5, 2027 | Las Vegas, NV | – |
Playtime New York exhibitor questions
Questions exhibitors ask us before Playtime New York
When is Playtime New York 2027?
The winter 2027 edition of Playtime New York runs February 21–23, 2027. Doors open at 9 a.m. daily; the first two days run until 6 p.m., and day three wraps up at 4 p.m. The show runs twice a year; the summer 2026 edition was July 26–28.
Where is Playtime New York held?
Playtime New York takes place at the Metropolitan Pavilion, 125 West 18th Street between Sixth and Seventh Avenues in Chelsea. The building connects to the Altman Building next door, and the 1 train at 18th Street is a block away.
How much does a booth at Playtime New York cost?
Playtime's winter 2027 packages start at $3,310 for a 7×8 and run to $4,595 for a 7×10, $7,655 for a 10×16, $9,425 for a 10×20 and $13,750 for a 10×30. Prices are the same in Playtime and Kid's Hub; electricity, extra furniture and media options cost more.
What does a Playtime booth include?
A Playtime booth includes an easy set-up structure with PVC shelves and racks, lighting, Wi-Fi, signage with your brand name and booth number, a table and chairs, and Scan App access. Kid's Hub booths have white painted walls with furniture, racks or shelves, lighting, Wi-Fi and signage.
What is Kid's Hub at Playtime New York?
Kid's Hub is the section Playtime added in August 2021 for brands aimed at the broader U.S. market, alongside the main Playtime area for avant-garde and international labels. Buyers walk both, so a Kid's Hub brand still meets boutique and department store buyers.
Can we build a custom booth at Playtime?
Playtime's 2027 brochure asks brands who want a unique booth to contact its team, since every space comes with an organizer structure. We send the request with drawings and keep the design within the package footprint, or dress the standard booth with our graphics and props.
How many buyers attend Playtime New York?
Playtime counted 3,380+ qualified buyers and professional visitors in February 2026 and 3,170+ visitors from 28 countries in July 2026. Its 2027 brochure cites buyers from 39+ U.S. states and 33+ countries, with New York at 38.9% and New Jersey at 15.3%.
Who exhibits at Playtime New York?
Playtime's winter 2027 list already shows 160+ brands, from Maileg, Molo and Donsje Amsterdam to Tea Collection, Hatley and Appaman. In February 2026, 79% of brands were fashion and accessories, 7% shoes, 5% swimwear, 5% leisure and 4% babycare, wellness and underwear.
Is Playtime New York open to the public?
Playtime is for professionals only, and entry is free for buyers, press and other professional visitors. Buyers who pre-register before the show get free meals. Children's products are sold wholesale here, so booths are built for ordering, not retail sales.
How do we get freight into the Metropolitan Pavilion?
The Pavilion has no loading dock. Trucks unload at the curb on West 18th or 19th Street in short permitted windows, and pieces go in by pallet jack and freight elevator. We use a liftgate truck and build every piece for two people to carry.
Is there an area for first-time exhibitors?
In July 2026 Playtime ran The Studio as its destination for first-time exhibitors, alongside new brands making up 10% of the floor. If your brand is new to the show, ask Playtime's sales team which area your first booth will sit in.
Who organizes Playtime New York?
Playtime organizes it: the same team runs kids' trade shows in Paris and other cities and the OrderWizz B2B ordering platform. The New York edition has a U.S. sales team and an event director, and brands apply through the registration portal on iloveplaytime.com.
Can we reuse our Playtime displays at other kids' shows?
Panels and props built for a Playtime package pack flat and travel well. Brands that also sell at Kidsworld at the Dallas Market Center or at Atlanta Apparel can reuse them, and we store the kit in Fishkill between the winter and summer New York editions.
Before you sign for Playtime New York
Ask any Playtime New York exhibit builder these five questions:
- Are all fees on paper, including what the contractor at the Metropolitan Pavilion bills?
- Who builds the Playtime New York booth: your own shop or a subcontractor?
- Will your project manager be on the floor at the Metropolitan Pavilion for install and dismantle?
- What is inside the rental price, and what is billed by the show?
- Where does the booth go after Playtime New York, and what does storage cost?
Common situations
Already own a booth? We refresh its graphics, repair what is worn, ship and install it for Playtime New York, and store it between shows. You keep the structure you paid for and bring it to Playtime New York.
Exhibiting from outside the US? We are your team on the ground at the Metropolitan Pavilion: freight to the advance warehouse, show-service orders, installation and storage, with one project manager on your emails in your time zone.
Short on time? A Playtime New York rental carrying your graphics can be ready in two to three weeks. You will know on the first call what is realistic for your Playtime New York date.
Get a proposal
Tell us about your Playtime New York booth
What happens next
- Within one business day we write back to ask about your products, your goals for Playtime New York and your footprint.
- You get a concept rendering and a fixed proposal for Playtime New York, usually within a week. Every Playtime New York fee listed upfront, in full, on paper.
- Production runs 30–45 days, then we ship to the advance warehouse and install before the Playtime New York hall opens.