Premiere Anaheim 2027 · Budget & deadline sheet
February 7–8, 2027 · Anaheim Convention Center, Anaheim, CA
February 7–8, 2027 · Anaheim Convention Center, Anaheim, CA
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space, paid to USA Beauty
- Material handling / drayage, if the Premiere Anaheim space rate leaves it out
- Electrical, internet and rigging orders for Premiere Anaheim
- Booth cleaning and any union labor the Anaheim Convention Center requires
Published rates:
- Booth deposit: 50% non-refundable deposit due with the contract, per Premiere
- Included classroom slot: One 60-minute classroom, valued at $800, subject to availability
- Anaheim Convention Center material handling: About $170–180 per cwt with a 200 lb minimum, Purple's 2026–2027 planning figure
- Convention center parking: From $25 per day for a standard vehicle, no overnight parking
Key dates
- Hanging sign, EAC, raw-space booth approval and on-stand activity forms due: December 29, 2026
- Design sign-off with Purple: Late November 2026
- Late November 2026: Design sign-off: chair positions, retail wall, cash wrap and graphics approved.
- December 29, 2026: Hanging sign approval, EAC request, booth approval and variance, and on-stand activity forms filed with Premiere.
- January 2027: Production finished, lighting tested on hair swatches, freight shipped to the GES advance warehouse.
- February 5–6, 2027: Move-in on both days; GES union labor installs under your project manager, who stocks the shelves and tests every power point.
- February 7–8, 2027: Show days, Sunday 9 a.m. to 5 p.m. and Monday 9 a.m. to 4 p.m., with our project manager on call.
- February 8–9, 2027: Move-out Monday 4:30 to 10 p.m. and Tuesday 8 a.m. to 1 p.m.; the booth is stored or shipped on to the next Premiere.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Send your contract with booth number and size in the North Hall
- Count the demo chairs, nail or lash stations and models per day
- List the show specials and the stock you will sell
- Book your free classroom slot and send the class title
- Decide on a hanging sign before the December 29 forms
- Reserve onPeak exhibitor rooms by January 4
- Plan card terminals, bags and back stock for two days
Each Premiere Anaheim fee listed upfront and in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/premiere-anaheim/