Premiere Anaheim 2027Anaheim booth costs, dates and deadlines: exhibitor guide

Premiere Anaheim is Sunday and Monday, February 7–8, 2027. The exhibit floor and classes run 9 a.m. to 5 p.m. on Sunday and 9 a.m. to 4 p.m. on Monday, and show pass assistance opens on Saturday, February 6.

In the North Hall of the Anaheim Convention Center at 800 W. Katella Avenue, near Disneyland Resort and the Anaheim GardenWalk. Premiere names Car Park 1 off Katella Avenue as the closest parking, from $25 a day, with no overnight parking.

Premiere reported more than 11,500 visitors from 44 states and 22 countries at the February 2026 show, with more than 160 exhibiting brands. 78% of attendees took at least one class and 94% bought from brands on the floor.

Admission is limited to licensed beauty professionals and students enrolled in beauty schools, and credentials are checked. Family members, friends and anyone under 16 are not admitted; visitors aged 16 to 18 need a signed waiver, and that age rule also covers models and exhibit staff.

Premiere runs a cash-and-carry show floor, so brands sell show specials straight from the booth. Plan registers, bags and back stock; Premiere says 55% of attendees made purchases over $250, and sales are not allowed inside the education rooms.

Premiere quotes space through its sales managers and asks for a 50% non-refundable deposit with the contract. For the build, a 10×20 rental with a demo chair and retail wall typically runs $7,500 to $15,000 and a custom 20×20 $50,000 to $120,000, plus GES labor and drayage.

Only if full-time employees can finish it in half an hour without power tools, under the California union rules Premiere publishes. Anything longer, or anything needing a drill or a dolly, is union labor through GES. We order that crew and supervise it on site.

Move-in takes two days, Friday and Saturday, February 5–6, 2027, with doors 8 a.m. until 5 p.m. Move-out runs Monday, February 8, from 4:30 to 10 p.m. and Tuesday, February 9, from 8 a.m. to 1 p.m., with load-out of personal vehicles starting at 5 p.m.

Premiere's exhibitor resource guide lists the hanging sign approval, EAC request, booth approval and variance form for raw space, and on-stand activity form as due December 29, 2026. Book the onPeak hotel block by January 4 for the best rate.

Hair and barber exhibitors receive three model passes per 10×10 space, per the Premiere exhibitor FAQ. Each model registers with their own email and must show ID matching a printed badge, and exhibitors hire their own models.

One 60-minute classroom slot, valued at $800, is included with a booth commitment, subject to availability. Educators get three staff badges and basic audiovisual, and sessions may have up to two co-presenters.

The 2027 floor plan already lists brands such as Chi by Farouk Systems, Circadia By Dr. Pugliese, LeChat Nail Care Products, Hattori Hanzo Shears, StyleCraft/GAMMA+, T3 Micro and SalonCentric, across hair, barbering, nails, lashes, skin and salon software.

Anaheim is a two-day February show for West Coast pros, with 160+ brands in 2026. Premiere Orlando in June is the network's largest, with an education-only day before its two floor days and award programs such as the North American Hairstyling Awards.

John Wayne Airport in Orange County is about 13 miles and 20 minutes away, the closest option per Premiere. Long Beach is about 15 miles, while LAX and Ontario are about 35 miles and can take an hour or more in traffic.