SURFEX 2027 · Budget & deadline sheet
November 3–5, 2027 · Indiana Convention Center, Indianapolis, IN
November 3–5, 2027 · Indiana Convention Center, Indianapolis, IN
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Exhibit space (paid to Stone Equipment & Supply Association)
- Material handling at the Indiana Convention Center, when the space rate does not include it
- Electrical service, internet and rigging at the Indiana Convention Center
- Booth cleaning and any union labor the Indiana Convention Center requires
Published rates:
- Material handling: $1.42 per lb; $1.78 per lb late to warehouse; 2027 estimate
- Labor: $195 per hour blended rate, 1-hour minimum, 2027 estimate
- Stone A-frames with slabs: $355.50 per hour, 1-hour minimum, 2027 estimate
- Machinery handling: $0.50 per lb (1–5,000 lb) down to $0.40 (30,001 lb+), 2027 estimate
Key dates
- Last day to cancel exhibit space for a 25% refund: April 30, 2027
- Design sign-off with Purple: Mid-August 2027
- Now to spring 2027: Reserve your booth with SESA; send us machine footprints, weights, power, water and air needs, and slab counts.
- By April 30, 2027: Last day to cancel for a 25% refund of exhibit fees; we lock the booth design direction and demo plan with you.
- Mid-August 2027: Design sign-off, about 10 weeks before load-in: demo bay, sound control, slab racks and graphics approved.
- Late August to early October 2027: Production in Fishkill, NY over 30 to 45 days; Expo Group, electrical, water and forklift orders filed from the manual.
- October 31 to November 2, 2027: Load-in: machines and A-frames set first, then walls, lighting and a test run of every demo with our project manager.
- November 3–5, 2027: Show days; after close we drain and crate the demo bay and ship the booth to storage or your next show.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Confirm your SESA membership level and lottery position before reserving
- List every machine with footprint, weight, power, water and air needs
- Request approval for loud equipment demos (saws, CNCs, polishers)
- Plan dust suppression, PPE, guards and access boundaries for every demo
- Order electrical, gas and water from the Indiana Convention Center
- Send exact slab and equipment weights to The Expo Group
- Provide a certificate of insurance with $1,000,000 general liability
- Book rooms in the SURFEX block early for October 31 load-in
No fee left off: every SURFEX cost is listed upfront, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/surfex/