The Makeup Show NYC 2027 · Budget & deadline sheet
May 2–3, 2027 · Metropolitan Pavilion, New York, NY
May 2–3, 2027 · Metropolitan Pavilion, New York, NY
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space (paid to the organizer)
- Material handling / drayage, if the The Makeup Show NYC space rate leaves it out
- Electrical service, internet and rigging at the Metropolitan Pavilion
- Booth cleaning and whatever union labor the Makeup Show NYC venue requires
Published rates:
- Handling (planning ceiling): About $150 per cwt equivalent where a contractor handles freight, 2026
- Attendee two-day ticket: $46 early-bird (ends November 1), $78 regular
Key dates
- Design sign-off with Purple: February 2027
- November 2026 to January 2027: Booth arranged with The Makeup Show team; we get the footprint, location and the show's floor rules.
- February 2027: Design sign-off on tester bar, product wall, checkout and lighting.
- February to March 2027: Production in Fishkill over 30 to 45 days; flame certificates prepared for every fabric.
- April 2027: Curbside delivery window booked; stock and testers packed by section.
- Before May 2, 2027: Liftgate truck from Fishkill, pieces up by freight elevator, booth built and stocked before opening.
- May 3, 2027 after 5 p.m.: Stock packed first, then dismantle and curbside load-out; booth stored for The Makeup Shop or next year.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Send your booth location and footprint from The Makeup Show team
- Choose the testers, sealed stock and show-exclusive offers you will sell
- Approve the tester bar, mirrors and checkout layout
- Plan card terminals and staff for peak checkout hours
- Schedule your educator on a Demo or Seminar Stage if offered
- Provide flame certificates for any fabric you bring
- Book the curbside unloading window for move-in
Each Makeup Show NYC fee listed upfront and in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/the-makeup-show-nyc/