livestock and dairy · Des Moines
Iowa Pork Congress 2027Des Moines exhibitor guide: booth costs, dates and deadlines
Winter barns, warm hall: Iowa Pork Congress 2027 booths in Des Moines
- Event dates
- January 20–21, 2027
- Exhibit hall
- January 20–21, 2027 (Wed 9 a.m.–5 p.m.; Thu 9 a.m.–2 p.m.)
- Venue
- Iowa Events Center (EMC Expo Center), Des Moines
4.9 star rating from clients3,000+ exhibitors10,000+ booths builtSince 2015
Quick answers
Iowa Pork Congress 2027 in 30 seconds
Iowa Pork Congress is the Iowa Pork Producers Association's annual trade show and education event, billed as North America's largest winter swine trade show. The 2027 edition runs January 20–21, 2027, in Des Moines, Iowa, in the Iowa Events Center's EMC Expo Center (formerly Hy-Vee Hall). IPPA counts 3,900+ attendees and 225+ exhibitors showing barn equipment, technology, animal health, nutrition and services to Midwest pork producers. Space is sold as in-line booth modules at $1,015 each for 2027, with drape included. Purple builds two- and three-module in-line booths and end spaces for it.
- When is Iowa Pork Congress 2027?
- January 20–21, 2027, at Iowa Events Center (EMC Expo Center), Des Moines.
- When is the Iowa Pork Congress exhibit hall open?
- January 20–21, 2027, Wed 9 a.m.–5 p.m.; Thu 9 a.m.–2 p.m.
- How big is Iowa Pork Congress?
- 3,900+ (per IPPA, undated) attendees, 225+ (per IPPA, undated) exhibitors (2026 edition).
- How much is booth space at Iowa Pork Congress?
- $2,030 for a 10×20 in-line, or $2,770 with end-space premiums, paid to the organizer.
- What does a 10×20 booth cost all-in?
- $7,500 – $15,000 for a Purple rental in Des Moines: design, graphics, lighting, install and dismantle. Space and show services are billed by Iowa Pork Congress.
- At Iowa Pork Congress, what is the next exhibitor deadline?
- Large-equipment move-in by appointment, 11 a.m. to 4 p.m.: January 18, 2027.
Official Iowa Pork Congress 2027 links: Iowa Pork Congress 2027 floor planIowa Pork Congress 2027 hotels
Livestock & dairy · Des Moines · 2027
$1,015
per in-line booth module at North America's largest winter swine show, 2027 source
The lookDes Moines 2027
January in Iowa. Pig farmers, out of the barn.
Iowa Pork Congress runs January 20 to 21, 2027, at the Iowa Events Center. IPPA counts 3,900+ attendees and 225+ exhibitors at North America's largest winter swine trade show.
Everything about Iowa Pork Congress 2027 in one place
Iowa Pork Congress 2027 fact sheet
| Official name | Iowa Pork Congress 2027 |
|---|---|
| Event dates | January 20–21, 2027 |
| Exhibit hall dates | January 20–21, 2027 (Wed 9 a.m.–5 p.m.; Thu 9 a.m.–2 p.m.) source |
| Venue | Iowa Events Center (EMC Expo Center) 730 3rd Street, Des Moines, IA 50309 |
| Organizer | Iowa Pork Producers Association (IPPA) |
| Size (2026) | 3,900+ (per IPPA, undated) attendees · 225+ (per IPPA, undated) exhibitors source |
| Who attends | Pork producers, farm managers and pork industry professionals from across the Midwest |
| Next deadline | Large-equipment move-in by appointment, 11 a.m. to 4 p.m.: January 18, 2027 source |
| Nearest airport | Des Moines International Airport (DSM) The commercial airport serving downtown Des Moines and the Iowa Events Center |
| Hotels | IPPA points exhibitors to downtown Des Moines hotels through Catch Des Moines Official hotel page → |
| Official website | iowapork.org |
Official Iowa Pork Congress resources
Iowa Pork Congress 2027 calendar
Iowa Pork Congress 2027 dates and deadlines
The Iowa Pork Congress dates the organizer has published, in order, each linked to the page that states it. The next one is highlighted.
01 Purple at Iowa Pork Congress 2027
Winter barns, warm hall: Iowa Pork Congress 2027 booths in Des Moines
Iowa Pork Congress bills itself as North America's largest winter swine trade show: two January days in the EMC Expo Center at the Iowa Events Center, with 225+ exhibitors and 3,900+ attendees. We build double-module inlines and end spaces that read fast to pig farmers.
- Jan 20–21 · Des Moines
- 225+ exhibitors
- $1,015 per booth module
What makes Iowa Pork Congress different, and how we build for it
The Iowa Pork Producers Association has put on the Iowa Pork Congress for more than 50 years, and it calls the event North America's largest winter swine trade show.Each January, pig farmers from across the Midwest meet for two days in the EMC Expo Center at the Iowa Events Center: a trade show in Halls B and C, educational seminars in English and Spanish (Seminarios Educativos), the New Product Showcase, the Iowa Pork Congress Banquet in the Grand Ballroom, a social hour on Pork Plaza and an auction in Hall A. The floor is made of uniform in-line booths with drape, so design detail decides who stands out.
Equipment, genetics and services from suppliers who know winter barns, at a show close to home.
Ventilation, heating, feeding and health tools they can compare in an afternoon.
Clear product information, with Seminarios Educativos on the program alongside English sessions.
Your team in Des Moines
How Purple runs Iowa Pork Congress 2027 in Des Moines
Fishkill, NY or Las Vegas produces the booth, and we truck it to the Iowa Events Center for Tuesday's move-in, or Monday's appointment window when large equipment comes. The Purple project manager sets the back wall and counters in Halls B and C alongside the assigned labor, and starts the teardown at 2 p.m. Thursday.
Inside Iowa Pork Congress 2027
Iowa Pork Congress rules that shape your booth
Monday, January 18 move-in, 11 a.m. to 4 p.m., is limited to large equipment by appointment; all other exhibitors move in Tuesday, 8 a.m. to 5 p.m. We request the Monday slot as soon as equipment is confirmed.
IPPA supplies each in-line booth with its drape and a company ID sign. We design the back wall to stand in front of the drape so the booth carries your colors.
The trade show closes Thursday, January 21 at 2 p.m., and move-out runs from 2 to 10 p.m. Our project manager books teardown and carriers for that window.
Programs worth planning for
IPPA's showcase of new products at the Congress; 2027 details are listed as coming soon on the event page.
Sessions with industry speakers (10 expert speakers, per IPPA), in English and Spanish; the 2027 schedule is coming soon.
Tuesday, January 19, 2027, 6 to 9 p.m. in the Grand Ballroom on level 4; all exhibitors are invited, with a banquet ticket.
Iowa Pork Congress is the Midwest's January pork show; choose it over World Pork Expo when you want Iowa pig farmers indoors in winter at a low per-module price, and over Minnesota Pork Congress for a bigger floor. Compare Iowa Pork Congress with the other agriculture shows we build for →
02 Booths & pricing for Iowa Pork Congress 2027
Iowa Pork Congress 2027 booth prices per module
Iowa Pork Congress sells in-line booths in 10×10 and 8×10 modules at $1,015 each for 2027, with end spaces at a $370 premium and black pipe-and-drape included (8 feet tall at the rear, 3 at the sides). Purple builds start at 10×20: we recommend two modules side by side, or a 10×30 run of three, with an end space when you can get one.
Two in-line modules for $2,030 in space: a lit back wall over the drape line, a counter and one barn component on a stand.
Shown: Sedemac, a Purple inline booth
See 10×20 rental booths →
Three modules for a ventilation or feeding line shown end to end, a screen of barn data and a counter where a farmer can sit.
Shown: a Purple island exhibit for Kaizen Switchgear Products
See 10×30 rental booths →
Four modules back to back where the floor plan allows, for an equipment maker that wants two aisle faces.
Shown: a Purple island exhibit for SHC Heavy Industry
See 20×20 rental booths →
A larger block for a genetics or equipment leader, with a demo area, storage and a meeting table, subject to IPPA's floor plan.
Shown: a Purple island exhibit for KSE Suppliers
See 20×30 rental booths →In Purple's Iowa Pork Congress price
- A 3D rendering of your Iowa Pork Congress booth, revised until you approve it
- The structure, printed graphics, counters and storage your Iowa Pork Congress plan specifies
- Lighting and in-booth power distribution for Iowa Pork Congress
- Setup and teardown, with our project manager on the Iowa Pork Congress floor
- We track each show-service order and deadline for you
Billed by the show and its contractor
- Your Iowa Pork Congress booth space, paid to the organizer
- Material handling / drayage, if the Iowa Pork Congress space rate leaves it out
- Electrical, internet and rigging orders for Iowa Pork Congress
- Booth cleaning and any union labor the Iowa Events Center (EMC Expo Center) requires
Rates to plan with for Iowa Pork Congress:
- In-line booth, 2027 10×10 or 8×10 $1,015; end space +$370 per 10×10; obstructed 10×10 $975 source
- Two-module space, 2027 $2,030 for a 10×20 in-line, or $2,770 with end-space premiums source
- Booth build 10×20 rental $7,500–$15,000; custom $15,000–$45,000, Purple's 2026 planning range source
We estimate each of these on your Iowa Pork Congress proposal, so the total is on paper before you sign.
Prices are all-in 2026 rental ranges for design, structure, graphics, installation and dismantle; custom builds are quoted per project. Want an exact number for Des Moines? Use the booth cost calculator or the 2026 booth cost guide.
Send your Iowa Pork Congress booth size and what the space needs to do for your team. Our reply comes within one business day; the rendering and fixed proposal usually arrive within a week. No charge.
The booth we would build for Iowa Pork Congress 2027
The two-module wall that beats the black drape
At Iowa Pork Congress nearly everyone gets the same in-line module with black drape, and farmers walk the aisles in January coats comparing suppliers fast. A lit back wall in your colors over two modules, one barn component at the front and a counter that turns data into dollars is enough to own the aisle.
Lit back wall
A fabric light box in front of the 8-foot drape, with the product and one line about barn performance, readable from three booths away.
Component stand
A fan, heater, feeder or drinker on a waist-high stand at the aisle edge, so farmers can open and handle it.
Numbers counter
A counter with a tablet showing pigs per sow, feed conversion or energy cost per barn for the farmer's own numbers.
The demo
Bring the barn in a small way: the actual control panel powered on, with a short video of a winter barn running on it. Farmers in January want to see how the product handles cold.
The meetings
There is no organizer meeting system. Set Wednesday booth meetings at Tuesday night's Iowa Pork Congress Banquet, and use Thursday morning, before the 2 p.m. close, for follow-ups.
Warm barns. Healthy pigs. Lower bills.
Your team walks into a lit, stocked Iowa Pork Congress booth. You just show up.
03 Built by Purple
Iowa Pork Congress booths that stand out from the drape
Case study · KLEEMANN
KLEEMANN at an industrial technology exhibition
KLEEMANN showed real products beside digital simulations in a compact, guided space, close to what a ventilation, heating or feeding supplier needs in a two-module Iowa Pork Congress booth: the hardware in reach and the barn running on a screen.
Read the KLEEMANN case study All case studies →“Purple Exhibits made us look good. The booth was one of the nicest displays in our section of the convention center and generated a lot of positive comments from both customers and industry peers. Their attention to detail, professionalism, and willingness to go above and beyond made a huge difference.”
Kimberly Owens, Brand Manager, Owens Products · read more client reviews
Trusted by exhibitors including
04 Designing for barn equipment, ventilation, animal health, nutrition, genetics and farm technology companies selling to Midwest pig farms at Iowa Pork Congress
Designing an Iowa Pork Congress booth for two modules
1Beat the black drape
IPPA hangs the same black drape, 8 feet at the rear and 3 at the sides, in every in-line booth, so neighbors look alike. A lit fabric back wall in your colors, standing in front of the drape, changes how the whole space reads from the aisle.
2Pay for the end space
End spaces cost $370 more per module in 2027 and add an aisle face. On a two-module booth that is a 36% premium on space for twice the frontage, which usually pays back on a two-day floor.
3Thursday ends at 2
The trade show closes at 2 p.m. on Thursday, January 21, so the second day is short. We plan the booth so Wednesday's long day carries the demos, and Thursday morning the focused follow-up meetings.
Book large equipment early
Monday, January 18 move-in, 11 a.m. to 4 p.m., is by appointment only for large equipment; everyone else moves in Tuesday. We request the Monday slot as soon as your equipment list is set.
Concept rendering
Your proposal for Iowa Pork Congress includes a rendering like this one
See the Iowa Pork Congress booth in 3D first: layout, graphics, lighting and where products sit, revised until it is right and before any panel is cut. Pictured: a Purple concept for OFIL.
Start my Iowa Pork Congress conceptFloor at a glance
Where you could be at Iowa Pork Congress 2027
Iowa Pork Congress uses the EMC Expo Center and the Iowa Events Center's ballroom. This is where each part of the event happens, from IPPA's 2027 show hours and booth pages.
Halls B and C
The trade show floor: in-line 10×10 modules, 8×10 spaces along the north wall and end spaces at a premium.
Our advice North wall 8×10s are limited; ask early if your product is shallow.
Hall A
The Wednesday auction, 5 to 7 p.m., at a new location and time for 2027.
Our advice Traffic moves toward Hall A at the close of Wednesday's floor.
Pork Plaza and the Grand Ballroom
The Wednesday cocktail social hour from 3:45 p.m. on Pork Plaza, and Tuesday's banquet in the Grand Ballroom on level 4.
Our advice Use the banquet to set Wednesday booth meetings.
05 Iowa Events Center (EMC Expo Center) · Des Moines
Iowa Pork Congress 2027 move-in, hours and Iowa Events Center notes
Iowa Pork Congress moves in on Tuesday, January 19, 2027, (8 a.m. until 5 p.m.), plus a Monday, January 18 slot from 11 a.m. to 4 p.m. by appointment for large equipment. Doors open 9 to 5 on Wednesday and 9 to 2 on Thursday; move-out starts at 2 p.m. Thursday and runs to 10 p.m. The Iowa Events Center sits downtown at 730 3rd Street; its exhibit hall, Hy-Vee Hall until 2025, is now the EMC Expo Center. When equipment travels, our project manager books that Monday slot and directs setup with whatever labor IPPA and the building assign.
What Purple handles
- Lit back walls that stand in front of the standard black drape
- Two- and three-module in-line booths and end-space designs
- Barn equipment stands and display bases
- Monday large-equipment appointments and Tuesday move-in
- Freight to the Iowa Events Center in January weather
- Storage and reuse for World Pork Expo in June
Iowa Pork Congress timeline, counted back from move-in
Large-equipment move-in by appointment: January 18, 2027. Monday 11 a.m. to 4 p.m. is for large equipment only, by appointment through IPPA; everything else moves in Tuesday.
Design sign-off for Iowa Pork Congress is due by early December 2026.
- November 2026Reserve booth modules through the IPPA booth reservation site and request an end space.
- Early December 2026Design sign-off; large equipment listed for the Monday appointment window.
- December 2026Production in our Fishkill, NY or Las Vegas shop, timed around the holidays.
- January 18–19, 2027Move-in: Monday 11 a.m. to 4 p.m. by appointment for large equipment, Tuesday 8 a.m. to 5 p.m. for all.
- January 20–21, 2027Show days; our project manager is on site, and move-out starts at 2 p.m. Thursday.
Planning timeline from Purple. Move-in, freight target and order deadlines are set by the Iowa Pork Congress exhibitor kit and your assigned schedule; we confirm them for your booth once you book.
Print the Iowa Pork Congress budget & deadline sheetBefore you book Iowa Pork Congress 2027
What Iowa Pork Congress exhibitors plan before Des Moines
Ask for an end space: it costs $370 more per 100-square-foot module in 2027 and gives a second aisle face on a floor of identical in-line modules. source
Each 100-square-foot module includes four exhibitor badges, so a two-module booth covers eight staff without extra registrations. source
The 2027 auction moves to Hall A from 5 to 7 p.m. Wednesday, right after the floor closes, with a Pork Plaza social hour from 3:45 p.m. source
A few 8×10 spaces sit along the north wall at the same $1,015 module price, and some 91-square-foot spaces with a rear-corner pole cost $975. source
The banquet moved to Tuesday evening, January 19, 6 to 9 p.m., in the Grand Ballroom; all exhibitors are invited with a ticket. source
Who you meet on the floor
They gather each January in Des Moines for business, education and connection, per IPPA.
They come for seminars, including Spanish-language Seminarios Educativos, and to see equipment and services on the floor.
The Congress combines business, education, achievement recognition and social events for those whose lives depend on pork production.
Side by side
Iowa Pork Congress vs CattleCon vs Minnesota Pork Congress: 2027 at a glance
| Iowa Pork Congress | CattleCon | Minnesota Pork Congress | |
|---|---|---|---|
| Dates | January 20–21, 2027 | February 2–4, 2027 | February 9–10, 2027 |
| Where | Des Moines, IA · Iowa Events Center (EMC Expo Center) | Nashville, TN · Music City Center | Mankato, MN · Mayo Clinic Health System Event Center |
| Size | 3,900+ attendees, per IPPA (2027 event page) | 9,400+ attendees at CattleCon 2026, a record | 70,000+ sq ft of event space at the venue, per MPC in 2026 |
| Main buyers | Iowa and Midwest pork producers | Cattle producers and ranchers | Pig farmers |
| Booth space | In-line booth, 2027: 10×10 or 8×10 $1,015; end space +$370 per 10×10; obstructed 10×10 $975 | 20×20 island build: Rental $16,000–$40,000; custom $50,000–$120,000, Purple's 2026 planning range | Booth space, 2027: $750 for one booth; $730 per booth for two or more (10 ft wide by 8 ft deep) |
Figures carry the year and source shown on each show's own page.
Travel to Iowa Pork Congress 2027
Getting to Iowa Pork Congress 2027: airport, hotels and parking
Fly in
Des Moines International Airport (DSM)
The commercial airport serving downtown Des Moines and the Iowa Events Center
Stay
IPPA points exhibitors to downtown Des Moines hotels through Catch Des Moines
Park
The Iowa Events Center is downtown at 730 3rd Street
Find the venue
Iowa Events Center (EMC Expo Center)
730 3rd Street, Des Moines, IA 50309
Travel facts from iowaeventscenter.com.
Iowa Pork Congress by the numbers
Iowa Pork Congress year by year
How Iowa Pork Congress 2027 compares with other agriculture shows
The agriculture shows closest to Iowa Pork Congress on the calendar, with the latest size each organizer has published. Open any name for our exhibitor guide to that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| SE RegionalGeorgia Fruit & Vegetable Growers Association | January 7–9, 2027 | Savannah, GA | 3,300+ attendees · 400 booths exhibitors (2027) |
| Spray Drone End User ConferenceSpray Drone End User Alliance | January 11–14, 2027 | Savannah, GA | Sponsors and vendors across about 34 numbered booths, Mobile Convention Center exhibitors (2025) |
| IFCA ConventionIllinois Fertilizer & Chemical Association (IFCA) | January 19–21, 2027 | Peoria, IL | 1,000+ members, per IFCA (2027) |
| Iowa Pork CongressIowa Pork Producers Association (IPPA) | January 20–21, 2027 | Des Moines, IA | 3,900+ (per IPPA, undated) attendees · 225+ (per IPPA, undated) exhibitors (2026) |
| NAICC AG PRO EXPONational Alliance of Independent Crop Consultants (NAICC) | January 25–30, 2027 | St. Louis, MO | – |
| Iowa Ag ExpoIowa-Nebraska Equipment Dealers Association (INEDA) | February 2–4, 2027 | Des Moines, IA | 550+ expected exhibitors (2027) |
| Spokane Ag ExpoGreater Spokane Inc. (Spokane Ag Expo) | February 2–4, 2027 | Spokane, WA | – |
| CattleConNational Cattlemen's Beef Association (NCBA) | February 2–4, 2027 | Nashville, TN | 9,400+ attendees (2026) |
| Oregon Wine SymposiumOregon Wine Board | February 2–3, 2027 | Portland, OR | 1,200+ expected attendees (2027) |
| Mid-Atlantic Fruit & Vegetable ConventionState Horticultural Association of Pennsylvania and partner grower associations | February 2–4, 2027 | Hershey, PA | 160+ (sold out) exhibitors (2026) |
Iowa Pork Congress exhibitor questions
Iowa Pork Congress 2027 questions exhibitors ask
When is Iowa Pork Congress 2027?
January 20–21, 2027, in downtown Des Moines at the Iowa Events Center, per the Iowa Pork Producers Association. Booths are open from 9 to 5 on the Wednesday and from 9 to 2 on the Thursday.
How much is a booth at Iowa Pork Congress?
$1,015 for a 10×10 or 8×10 in-line booth in Halls B and C for 2027, per IPPA's booth reservation site. An end space adds $370 per 10×10, and a 10×10 with a pole in the rear corner is $975.
What is included with an Iowa Pork Congress booth?
Four exhibitor badges per 10×10, a listing in the show guide in the January Iowa Pork Producer magazine and online, black drape for in-line booths (8-foot rear, 3-foot sides), and a company ID sign, per IPPA.
How many people attend Iowa Pork Congress?
3,900+ attendees and 225+ exhibitors, per the Iowa Pork Producers Association, which calls the event North America's largest winter swine trade show.
When is move-in for Iowa Pork Congress 2027?
Tuesday, January 19, 2027, 8 a.m. to 5 p.m. for all exhibitors. Monday, January 18, 11 a.m. to 4 p.m. is limited to large equipment by appointment, arranged through IPPA.
When is move-out?
Thursday, January 21, 2027, from 2 p.m., when the trade show closes, until 10 p.m., per IPPA's show hours.
Where is the Iowa Pork Congress held?
The Iowa Events Center at 730 3rd Street in downtown Des Moines. The exhibit hall, called Hy-Vee Hall until January 1, 2025, is now the EMC Expo Center, and booths sit in Halls B and C.
What else happens at Iowa Pork Congress?
The Iowa Pork Congress Banquet on Tuesday evening, January 19, in the Grand Ballroom (all exhibitors invited, ticket required), a cocktail social hour on Pork Plaza Wednesday at 3:45 p.m. and an auction in Hall A from 5 to 7 p.m., per IPPA.
Is there a new product program at Iowa Pork Congress?
The Iowa Pork Congress New Product Showcase is listed on the IPPA event page, with 2027 details coming soon, alongside educational seminars and Seminarios Educativos in Spanish.
Can Purple build an Iowa Pork Congress booth?
Yes, from two modules up. Our Fishkill, NY or Las Vegas shop builds a back wall and counters that fit IPPA's in-line booths, and our project manager handles the Tuesday move-in and the Thursday afternoon teardown.
Is Iowa Pork Congress worth it for a small swine supplier?
It is one of the cheapest ways to meet Midwest pig farmers in person: $1,015 per module in 2027 for a two-day show of 3,900+ attendees. Two modules and a strong back wall are enough here.
What is the difference between Iowa Pork Congress and World Pork Expo?
Iowa Pork Congress is IPPA's indoor January show at the Iowa Events Center with uniform in-line booths. In June, NPPC's World Pork Expo takes the national pork crowd outdoors to the State Fairgrounds, with tents and lots.
Before you sign for Iowa Pork Congress
Ask any Iowa Pork Congress exhibit builder these five questions:
- How will your back wall sit in front of the standard 8-foot drape in an IPPA in-line module?
- Can you build for two or three modules, and how does the design change with an end space?
- Who moves our large equipment in during the Monday appointment window, and who handles Tuesday?
- How will you ship to downtown Des Moines in January and protect graphics from cold and snow?
- Can the same booth go to World Pork Expo in June, and what changes for an outdoor or tent space?
What Iowa Pork Congress exhibitors ask us
Everyone has the same booth. Is a custom build worth it? That is the reason to do it: on a floor of black drape, a lit back wall and a real product stand separate you from 225+ exhibitors for a small cost over the $1,015 module.
Two days, and Thursday ends at 2. Enough time? Wednesday runs 9 to 5, and the Tuesday banquet and Wednesday social hour add face time. Most booked meetings fit Wednesday; Thursday morning closes deals.
Should we do Iowa in January or World Pork Expo in June? Many pork suppliers do both: Iowa Pork Congress is indoor, regional and low-cost per module; World Pork Expo is national, on the fairgrounds, with tents. One booth can serve both.
Get a proposal
Tell us about your Iowa Pork Congress booth
What happens next
- Within one business day we write back to ask about your products, your goals for Iowa Pork Congress and your footprint.
- Usually within a week, you receive a concept rendering and a fixed Iowa Pork Congress proposal. No fee left off: every Iowa Pork Congress cost is listed upfront, on paper.
- The build takes 30–45 days; we ship to the advance warehouse and install before the hall opens at the Iowa Events Center (EMC Expo Center).