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the herd issue · livestock & dairy 2027

Livestock & dairy trade shows 2027: dairy, beef, pork, poultry, aquaculture & veterinaryKnow the herd. Then meet its keepers.

Livestock and dairy trade shows 2027 in the U.S., 11 events in one guide for companies that sell feed, animal health, genetics, barns, milking systems and equipment. The largest are World Dairy Expo (September 28–October 1, 2027, Alliant Energy Center, Madison; an estimated 50,138 attendees in 2026), IPPE (January 26–28, 2027, Georgia World Congress Center, Atlanta; about 33,000 registered in 2026) and World Pork Expo (June 9–10, 2027, Iowa State Fairgrounds, Des Moines). Space sells by the square foot at IPPE ($30) and World Dairy Expo, by the module at the pork congresses, and as Tech Tables or standard booths at the veterinary meetings.

Bachoco USA booth by Purple Exhibits: orange and white island with a wood-veneer tower, metal tube accents and a white reception counter
Built by PurpleBachoco USA: an orange and white poultry island with a wood-veneer tower
8 trade shows3 conferences2 global showsBy the Purple Exhibits team.
Updated .
DAIRYBEEF CATTLEPORKPOULTRY & EGGSAQUACULTUREVETERINARY

01 THE TOP 7

Biggest livestock and dairy trade shows in the U.S. Seven big barns. Where the producers come.

Ranked by each organizer's latest published attendance figure. World Dairy Expo in Madison leads by a wide margin, IPPE in Atlanta brings the poultry and feed world, and Des Moines holds the pork crowd in June.

  1. Wisconsin State Capitol dome and steps in Madison framed by autumn treesWorld Dairy Expo 2027September 2027 · Madison50,138 estimated attendees and 468 trade show companies at World Dairy Expo 2026
  2. Workers in safety gear cutting meat inside a North Carolina meat processing facilityIPPE 2027 (International Production & Processing Expo)January 2027 · Atlanta33,000 registered attendees (about) from 115+ countries and 1,375 exhibitors at IPPE 2026
  3. Older farmer in a yellow shirt checking round hay bales on a trailer beside a big red barnWorld Pork Expo 2027June 2027 · Des Moines10,000+ pork producers and ag professionals each year, with nearly 700 booths in 2026, per NPPC
  4. Aerial view of downtown Nashville towers and city blocks under broken white cloudCattleCon 2027 (Cattle Industry Convention & NCBA Trade Show)February 2027 · Nashville9,400+ cattle producers and industry stakeholders at CattleCon 2026, a record, per NCBA
  5. Glass skywalk crossing a downtown street between brick buildings in Des Moines, IowaIowa Pork Congress 2027January 2027 · Des Moines3,900+ attendees and 225+ exhibitors, per the Iowa Pork Producers Association
  6. Twin spires of the Cathedral of Saint Joseph in Sioux Falls, South Dakota, at duskCentral Plains Dairy Expo 2027March 2027 · Sioux Falls3,500 attendees (about) at CPDE 2026, 64% of them dairy producers
  7. Lightning strikes over the downtown Louisville, Kentucky skyline at nightAABP Annual Conference 2027September 2027 · Louisville1,594 total attendance and 84 booths at the 2026 AABP conference in Minneapolis

Ranked by the most recent figure each organizer publishes; some count the 2026 edition and some give a yearly figure, so read each number with its label. PEAK, the Minnesota Pork Congress, Aquaculture America and the AASV Annual Meeting publish no attendance figure on the pages linked in this guide, so they are not ranked. Sources: World Dairy Expo 2027 · IPPE 2027 · World Pork Expo 2027 · CattleCon 2027 · Iowa Pork Congress 2027 · Central Plains Dairy Expo 2027 · AABP Annual Conference 2027.

The lookbookPasture, parlor & range 2027

The herd sets the hours. The stockman keeps them.

A rancher in a straw stetson, a Highland cow under its fringe, a heifer leaning into a young herdswoman, turkeys fanned out in the sun. The people who buy at livestock shows think in animals first. Build the booth for them.

Rancher in a pale straw cowboy hat smiling straight at the camera beside a whitewashed wall
01A straw stetson, a wide grin.
Close-up of a Highland cow, copper fringe falling over its eyes, lit warm against a dark background
02Copper fringe, steady eyes.
Young woman resting her cheek on a black and white heifer on a halter in a shaded green paddock
03Her heifer, her morning.
Two dark spotted pigs grazing a green paddock in front of a white board fence
04Rooting along the white fence.

Design a booth you could hose down.

From the exhibitor guide on this page
Cowboy on a dark horse crossing tall dry rangeland grass in Utah
05Checking fence in tall grass.
Four turkeys with red and blue heads and fanned bronze feathers standing close together outdoors
06Four toms, all puffed up.
Rider in a straw hat on a pale gray horse in an open hay field at dusk
07Last light, last round.
Two spotted calves nuzzling each other on a grassy bank at sunset
08Two calves, one sunset.

02 ELEVEN BARNS, ONE GUIDE

U.S. livestock, dairy, pork, poultry and aquaculture trade shows Which barn door opens on your buyer?

This sector runs on species. Dairy: World Dairy Expo and the Central Plains Dairy Expo. Beef cattle: CattleCon, the NCBA Trade Show. Pork: the Iowa Pork Congress, the Minnesota Pork Congress and World Pork Expo. Poultry and eggs: IPPE and PEAK. Fish and shellfish: Aquaculture America. Veterinarians: the AASV Annual Meeting for swine and the AABP Annual Conference for cattle. Filter by month or region and keep a shortlist.

Each card gives the dates, city and venue, who walks the floor, who exhibits, which companies it fits, what to know before you sign and the organizer's link.

Trade shows & expos8

Producer expos: the hall, the fairground and the dairy campus.

Floor time
One to four days on an open floor, from 662,000 sq ft of halls at IPPE to a 164-acre campus in Madison and fairground buildings, tents and plazas at World Pork Expo
How you exhibit
Space by the square foot at IPPE, World Dairy Expo and PEAK, by the module at the Iowa and Minnesota pork congresses, and outdoor trade malls or hospitality tents where the grounds allow
Budget
Square-foot space, corners, structure, flooring, electrical, freight, labor, outdoor hookups and show-week hotels in Atlanta, Madison and Des Moines
Best for
Launching equipment, nutrition or genetics to a whole species audience and meeting producers in volume
Browse 8 trade shows
Conferences & summits3

Science meetings: the sessions decide the traffic.

Floor time
Exhibit hours between scientific sessions, in a resort ballroom near Orlando, a Waikiki hotel or a Louisville convention hall
How you exhibit
Tech Tables at AASV, 8×10 booths at Aquaculture America and standard 10×10 booths with 8-foot back panels at AABP
Budget
Lower for space, higher for the people: technical reps, travel and samples count more than the build
Best for
Animal health, diagnostics and aquaculture companies that sell through veterinarians and researchers
Go to the conferences section

Popular cities

Jan202027Livestock, dairy & poultry Purple guide

Iowa Pork Congress 2027

Formerly Hy-Vee Hall (Iowa Events Center)Des Moines, Iowa · MidwestGo if you sell barn equipment, feed, animal health or software to Midwest pig farms.
Event: January 20–21, 2027 · Exhibits: January 20–21, 2027Show guide

When & where Event: January 20–21, 2027 · Exhibits: January 20–21, 2027 · Iowa Events Center (EMC Expo Center) · Des Moines, Iowa

Typical audience

Pork producers and industry professionals from across the Midwest; 3,900+ attendees, per the Iowa Pork Producers Association.

Exhibitor types

225+ companies showing barn equipment, technology, animal health, nutrition and services.

A good choice if…

Go if you sell barn equipment, feed, animal health or software to Midwest pig farms.

Good to know

Billed as North America's largest winter swine trade show. The show runs a New Product Showcase. The Events Center's exhibit hall, formerly Hy-Vee Hall, is now EMC Expo Center.

By the numbers
3,900+ attendees and 225+ exhibitors, per the Iowa Pork Producers Association.
Booth & eligibility
Booths are reserved through IPPA; 2027 rates are not confirmed yet.
For new brands
The Iowa Pork Congress New Product Showcase.
Future dates
Iowa Pork Congress 2027: January 20–21, 2027, Iowa Events Center, Des Moines.
Jan262027Livestock, dairy & poultry Purple guide

IPPE 2027 (International Production & Processing Expo)

Atlanta, Georgia · SouthGo if you sell feed, feed milling, poultry and egg production equipment, or animal health products to poultry and…
January 26–28, 2027Show guide

When & where January 26–28, 2027 · Georgia World Congress Center · Atlanta, Georgia

Typical audience

Poultry, egg, meat and animal food producers and processors: C-level management, live operations, plant, engineering and R&D. The 2026 show had about 33,000 registered attendees from 115+ countries, 29% international.

Exhibitor types

1,375 exhibitors on 662,000 sq. ft. in 2026: poultry housing, feed manufacturing, animal health, processing and packaging equipment.

A good choice if…

Go if you sell feed, feed milling, poultry and egg production equipment, or animal health products to poultry and livestock companies.

Good to know

Space is $30 per sq. ft. since October 1, 2026, plus a $500 application fee. Run by USPOULTRY, AFIA and the Meat Institute; AFIA's Feed Education Program and Pet Food Conference run alongside.

By the numbers
IPPE 2026 had 1,375 exhibitors on 662,000 sq. ft. and about 33,000 registered attendees; 29% were international, from 115+ countries, per IPPE.
Booth & eligibility
2027 space: $28 per sq. ft. through September 30, 2026, $30 per sq. ft. from October 1, 2026; $250 per open corner; $4 per sq. ft. tenure discount and $2 member discount; $500 non-refundable application fee.
For new brands
A First-Time Exhibitor Guide and TECHTalks presentation slots on the floor.
Future dates
IPPE 2027: January 26–28, 2027, Georgia World Congress Center, Atlanta.
Feb22027Livestock, dairy & poultry Purple guide

CattleCon 2027 (Cattle Industry Convention & NCBA Trade Show)

Nashville, Tennessee · SouthGo if you sell to beef cattle producers: chutes, handling, feed, animal health, genetics, trucks and trailers, or ranch…
Event: February 2–4, 2027 · Exhibits: not confirmed yetShow guide

When & where Event: February 2–4, 2027 · Exhibits: not confirmed yet · Music City Center · Nashville, Tennessee

Typical audience

Cattle ranchers, feeders, beef producers and industry partners at the National Cattlemen's Beef Association convention, Cattlemen's College and policy meetings.

Exhibitor types

Cattle handling equipment, trailers, feed, animal health, genetics, ranch technology, finance and insurance on the NCBA Trade Show floor, with a live Demonstration Arena.

A good choice if…

Go if you sell to beef cattle producers: chutes, handling, feed, animal health, genetics, trucks and trailers, or ranch finance.

Good to know

NCBA warns of hotel pirating scams: book housing only through the CattleCon site. New in 2027: Corral Conversations on the floor. Future: New Orleans February 1–3, 2028; Houston January 30–February 1, 2029.

Feb92027Livestock, dairy & poultry Purple guide

Minnesota Pork Congress 2027

Mankato, Minnesota · MidwestConsider it if you sell to pig farms in Minnesota and the upper Midwest.
Event: February 9–10, 2027 · Exhibits: February 9–10, 2027Show guide

When & where Event: February 9–10, 2027 · Exhibits: February 9–10, 2027 · Mayo Clinic Health System Event Center · Mankato, Minnesota

Typical audience

Pig farmers and pork industry stakeholders from Minnesota and the Midwest.

Exhibitor types

Swine-specific trade show of barn equipment, genetics, nutrition, animal health and services.

A good choice if…

Consider it if you sell to pig farms in Minnesota and the upper Midwest.

Good to know

Floor hours are 9 am–5 pm February 9 and 8 am–noon February 10. The show now runs in Mankato, not Minneapolis.

Mar232027Livestock, dairy & poultry Purple guide

Central Plains Dairy Expo 2027

Sioux Falls, South Dakota · MidwestGo if you sell equipment, nutrition or services to dairies in the I-29 corridor.
Event: March 23–25, 2027 · Exhibits: March 24–25, 2027Show guide

When & where Event: March 23–25, 2027 · Exhibits: March 24–25, 2027 · Denny Sanford PREMIER Center · Sioux Falls, South Dakota

Typical audience

Dairy producers, herd managers and allied industry; about 3,500 attendees in 2026, 64% of them producers, mainly from Minnesota, South Dakota and Iowa.

Exhibitor types

Milking equipment, barns, feed, nutrition, animal health, genetics and dairy technology.

A good choice if…

Go if you sell equipment, nutrition or services to dairies in the I-29 corridor.

Good to know

Booths sell out: returning exhibitors keep first right of refusal and new companies join a waitlist that may not open until CPDE 2029. Floor hours March 24, 8:30 am–5:30 pm; March 25, 8 am–3 pm.

By the numbers
About 3,500 attendees in 2026: 64% producers (owners and herd managers), 25% exhibitors and 11% allied industry, per CPDE.
Booth & eligibility
Booths sell out; new companies join a waitlist.
For new brands
A New Product Press Release form for exhibitors.
Future dates
CPDE 2027: March 23–25, 2027, Denny Sanford PREMIER Center, Sioux Falls.
Apr202027Livestock, dairy & poultry Purple guide

PEAK 2027 (Midwest Poultry Federation)

Formerly Midwest Poultry Federation Convention (MPF Convention)Minneapolis, Minnesota · MidwestGo if you sell to turkey, broiler and egg farms in the Upper Midwest.
Event: April 20–22, 2027 · Exhibits: April 21–22, 2027Show guide

When & where Event: April 20–22, 2027 · Exhibits: April 21–22, 2027 · Minneapolis Convention Center · Minneapolis, Minnesota

Typical audience

Poultry and egg producers, live production managers, veterinarians and allied industry; the Organic Egg Farmers of America symposium (April 20) and North Central Avian Disease Conference (April 19–20) run alongside.

Exhibitor types

Poultry housing, ventilation, feeding and egg handling equipment, genetics, nutrition and animal health.

A good choice if…

Go if you sell to turkey, broiler and egg farms in the Upper Midwest.

Good to know

The largest trade show in North America focused only on poultry production, per MPF. Registration opens November 23, 2026.

Jun92027Livestock, dairy & poultry Purple guide

World Pork Expo 2027

Des Moines, Iowa · MidwestGo if you sell barn equipment, genetics, feed, animal health or technology to pork producers.
Event: June 9–10, 2027 · Exhibits: June 9–10, 2027Show guide

When & where Event: June 9–10, 2027 · Exhibits: June 9–10, 2027 · Iowa State Fairgrounds · Des Moines, Iowa

Typical audience

More than 10,000 pork producers and ag professionals from around the world each year, per the National Pork Producers Council.

Exhibitor types

Nearly 400 companies in nearly 700 booths, outdoor exhibits and 50+ hospitality tents across 300,000+ sq. ft. in 2026.

A good choice if…

Go if you sell barn equipment, genetics, feed, animal health or technology to pork producers.

Good to know

A fairgrounds show: indoor booths in the buildings plus outdoor exhibits and hospitality tents along Grand Avenue and Ruan Plaza. Biosecurity rules apply on site.

By the numbers
World Pork Expo 2026 (June 3–4): nearly 400 companies in nearly 700 booths, 50+ hospitality tents and 300,000+ sq. ft. of exhibit space; more than 10,000 pork producers and ag professionals attend each year, per NPPC.
Booth & eligibility
Indoor booths, outdoor exhibits and hospitality tents; 2027 rates are not confirmed yet.
Future dates
World Pork Expo 2027: June 9–10, 2027, Iowa State Fairgrounds, Des Moines.
Sep282027Livestock, dairy & poultry Purple guide

World Dairy Expo 2027

Madison, Wisconsin · MidwestGo if you sell anything to dairy farms; it is the world's largest dairy-focused trade show.
Event: September 28–October 1, 2027 · Exhibits: September 28–October 1, 2027Show guide

When & where Event: September 28–October 1, 2027 · Exhibits: September 28–October 1, 2027 · Alliant Energy Center · Madison, Wisconsin

Typical audience

Dairy farmers, herd managers, breeders, veterinarians and allied industry from around the world; an estimated 50,138 attendees in 2026, from 83 countries in 2025.

Exhibitor types

468 trade show companies in 2026 from 39 states and 19 countries: milking systems, robotics, barns, feed, forage equipment, genetics and animal health.

A good choice if…

Go if you sell anything to dairy farms; it is the world's largest dairy-focused trade show.

Good to know

Space sits in four places on a 164-acre campus: Exhibition Hall ($22.50 per sq. ft. in 2026), Trade Center ($20.50), New Holland Pavilions and the Outdoor Trade Mall ($2.50 per sq. ft.). Corners add $200 each. Machinery goes outside.

By the numbers
World Dairy Expo 2026: an estimated 50,138 attendees and 468 trade show companies, with exhibitor representatives from 39 states and 19 countries, per World Dairy Expo. In 2025 the 164-acre campus held 461 exhibiting companies and attendees came from 83 countries.
Booth & eligibility
2026 rates: Exhibition Hall $22.50 per sq. ft. (130,000 sq. ft. of space), Trade Center $20.50 per sq. ft., Outdoor Trade Mall $2.50 per sq. ft., 8×10 spaces $2,050, non-profit tabletop $300; $200 per corner. 2027 rates are not confirmed yet.
For new brands
Innovation Unveiled spotlights new products; the Doug Williams Memorial Booth Awards include a Best New Exhibitor category.
Future dates
World Dairy Expo 2027: September 28–October 1, 2027, Alliant Energy Center, Madison.

03 THE SCIENCE IN THE MORNING. THE TABLES AFTER LUNCH.

Livestock, aquaculture and veterinary conferences with exhibits 2027 Fewer visitors. More prescriptions written.

Aquaculture America, the AASV Annual Meeting and the AABP Annual Conference are science meetings first. Exhibitors meet researchers, swine veterinarians and bovine practitioners who recommend products to hundreds of farms each, from a Tech Table, an 8×10 or a standard 10×10 booth. Each card says what exhibiting looks like there.

Conferences & summits 3 conferences
Feb212027Livestock, dairy & poultry Trade show and posters beside the sessions Purple guide

Aquaculture America 2027

Honolulu, Hawaii · WestConsider it if you sell feed, equipment or health products to fish and shellfish farms.
Event: February 21–24, 2027 · Exhibits: February 22–24, 2027Show guide

When & where Event: February 21–24, 2027 · Exhibits: February 22–24, 2027 · Hilton Hawaiian Village · Honolulu, Hawaii

Typical audience

Fish and shellfish farmers, researchers, feed and health specialists, run by the U.S. Aquaculture Society chapter of the World Aquaculture Society with national partners.

Exhibitor types

Feed, water quality, tanks and recirculating systems, health products, equipment and services.

A good choice if…

Consider it if you sell feed, equipment or health products to fish and shellfish farms.

Good to know

A science conference with a trade show; trade show open February 22–24 (10 am–6 pm Monday and Tuesday, 10 am–1:30 pm Wednesday). Hawaii freight and drayage add lead time.

Feb272027Livestock, dairy & poultry Tabletop Tech Tables Purple guide

AASV Annual Meeting 2027

Orlando, Florida · SouthConsider it if you sell animal health, diagnostics or nutrition products to swine veterinarians.
Event: February 27–March 2, 2027 · Exhibits: February 28–March 2, 2027Show guide

When & where Event: February 27–March 2, 2027 · Exhibits: February 28–March 2, 2027 · Hilton Orlando Buena Vista Palace · Orlando, Florida

Typical audience

Swine veterinarians and veterinary students at the 58th Annual Meeting of the American Association of Swine Veterinarians.

Exhibitor types

Animal health, vaccine, nutrition and diagnostics companies at Tech Tables.

A good choice if…

Consider it if you sell animal health, diagnostics or nutrition products to swine veterinarians.

Good to know

Exhibits are Tech Tables for commercial technical representatives, not booths. Attendance is limited to veterinarians, students and others who meet eligibility rules.

Sep162027Livestock, dairy & poultry Exhibit hall of 10×10 booths Purple guide

AABP Annual Conference 2027

Louisville, Kentucky · SouthGo if you sell animal health, diagnostics or equipment that cattle veterinarians recommend or use.
Event: September 16–18, 2027 · Exhibits: September 16–17, 2027Show guide

When & where Event: September 16–18, 2027 · Exhibits: September 16–17, 2027 · Kentucky International Convention Center · Louisville, Kentucky

Typical audience

Dairy and beef cattle veterinarians and students at the 60th Annual Conference of the American Association of Bovine Practitioners.

Exhibitor types

Animal health, pharmaceutical, vaccine, diagnostics, nutrition and veterinary equipment companies. Products must apply to veterinary medicine.

A good choice if…

Go if you sell animal health, diagnostics or equipment that cattle veterinarians recommend or use.

Good to know

Standard 10×10 booths with 8-foot back panels: $2,350 commercial, $3,000 late. Trade show hours: Thursday 9:30 am–6:30 pm, Friday 8 am–4:30 pm. Exhibitors may not hold their own events for attendees that week.

04 BY CITY

Livestock and dairy trade shows by city Plan by city. Two pork shows, one town.

Des Moines is the only city in this guide with two events: the Iowa Pork Congress in January and World Pork Expo in June. Minneapolis (PEAK) and Mankato (the Minnesota Pork Congress) sit about 80 miles apart, and the other shows each have a city to themselves, from Atlanta and Nashville to Madison, Sioux Falls, Louisville, Orlando and Honolulu.

Des Moines 2 events

The Iowa Pork Congress fills the EMC Expo Center at the Iowa Events Center on January 20–21, 2027, and World Pork Expo takes over the Iowa State Fairgrounds on June 9–10, 2027. A booth built for one can be stored and reused for the other.

Black Angus cattle grazing a steep green hillside under a gold and blue sunset sky

January 20 in Des Moines, January 26 in Atlanta: pork first, then poultry.

The winter livestock fortnight, 2027

05 THE YEAR, BY THE HERD

Livestock and dairy trade show calendar 2027 Winter in the halls. Fall on the dairy campus.

January 2027 opens with the Iowa Pork Congress in Des Moines and IPPE in Atlanta the next week. February is the busiest month: CattleCon in Nashville, the Minnesota Pork Congress in Mankato, Aquaculture America in Honolulu and the AASV meeting near Orlando. The Central Plains Dairy Expo fills Sioux Falls in March, PEAK brings poultry to Minneapolis in April and World Pork Expo returns to the Iowa State Fairgrounds in June. September closes the year with the AABP conference in Louisville and World Dairy Expo in Madison.

Conference marks conferences & summits. Everything else is a trade show.

Add every date to your calendar · Download the list (CSV)

January 2027

February 2027

March 2027

April 2027

June 2027

September 2027

Selling abroad? Two animal fairs to know.

The European livestock fairs that U.S. genetics, feed, housing and dairy equipment companies plan around: EuroTier in Hanover and SPACE in Rennes. International shows are not part of the U.S. counts on this page.

International livestock & dairy trade shows
ShowNext datesWhereHow often
EuroTier ↗The world's leading trade fair for professional animal husbandry and livestock management, run by DLG, with the Inhouse Farming and EnergyDecentral shows alongside.November 10–13, 2026Hanover, GermanyEvery two years, November (even years)
SPACE ↗The international show for all animal farming, with the Innov'Space awards and live animal presentations; 2027 is its 40th edition.September 14–16, 2027Parc-Expo, Rennes, FranceAnnual, September

06 BOOTHS THAT SMELL LIKE A CLEAN BARN

Livestock and dairy booth ideas Show the result. Leave the animals at home.

Producers judge a booth the way they judge a barn: clean, well laid out and easy to move through. Here are real Purple builds for a poultry company, a chicken snack brand, a frozen vegetable packer, a pet treat maker, a workwear brand, a pump maker and a shelving manufacturer, and what each idea does on a dairy, pork, poultry or cattle floor.

Louis Tenders booth by Purple Exhibits: long inline run of white slatwall hung with packaging under brown header signs, on wood-look flooring01 / THE PRODUCT WALL

Louis Tenders · Purple Exhibits

Hang every line where a buyer can read it.

A long inline run of white slatwall carries the whole packaged range under simple brown headers, with a table and chairs at the end. For a feed, supplement or animal health company with many SKUs, the same wall lets a producer find his species and stage in seconds.

Lakeside Foods booth by Purple Exhibits: backlit column towers with produce imagery over cafe tables, metal chairs and a yellow armchair02 / THE COLUMNS AND THE CAFE

Lakeside Foods · Purple Exhibits

Tall towers outside. A table inside.

Backlit column towers carry the brands above the aisle and cafe tables sit between them, so the booth is seen from far down the hall and works as a meeting room once people step in. At IPPE or World Dairy Expo it gives a feed or equipment company a place to sit a producer down.

Jack & Pup booth by Purple Exhibits: wood-slat canopy ceiling over white bar tables and stools on light wood flooring beside product shelving03 / THE HAYLOFT CEILING

Jack & Pup · Purple Exhibits

Put a roof over the conversation.

A wood-slat canopy closes the ceiling over white bar tables, product shelves line the sides and the floor reads like barn boards. It turns an island into a room that feels like a clean barn office, a good fit for genetics and dairy companies that hold long talks at the booth.

ACI Workwear booth by Purple Exhibits: open white frame with navy headers, hi-vis and orange workwear on racks and mannequins around a lit counter04 / THE FITTING RACK

ACI Workwear · Purple Exhibits

Let them handle the gear.

An open white frame with navy headers holds hi-vis and orange work clothing on racks and mannequins around a lit counter. Boots, coveralls, gloves and biosecurity clothing sold to pork, poultry and dairy crews can be shown the same way, at hand height.

Gotec booth by Purple Exhibits: royal blue and white island with a cylindrical hanging sign, photo collage wall and white plinths holding pumps05 / THE PLINTH ROW

Gotec · Purple Exhibits

One part, one plinth, one plain line.

A royal blue and white island sets each pump on its own white plinth in front of a photo collage wall, with a round sign overhead. Waterers, ventilation fans, milk pumps or aquaculture aerators read the same way: one part, lit, with the spec card beside it.

Eonmetall booth by Purple Exhibits: navy and white island with a lit circular header, a porthole showcase and white cafe tables06 / THE SHOWCASE WINDOW

Eonmetall · Purple Exhibits

Frame the detail that matters.

A navy and white island with a lit circular header puts the hardware behind a round porthole window and seats visitors at white cafe tables around it. For barn hardware, sensors or feeders it draws the eye to the one component that makes the system work.

Sized to the barn aisle

What fits in each livestock and dairy booth size, from a two-module pork congress run to a hall island in Atlanta or Madison.

The two-module run10×20

200 sq ft, two indoor modules or units side by side.

In the space
A back wall with one claim and one herd result, a counter with literature and a screen, a product or cutaway on a plinth, lockable storage and two or three staff.
Best for
Animal health, nutrition, software and service companies at the Iowa and Minnesota pork congresses, the Central Plains Dairy Expo and PEAK.
Good to know
The Iowa Pork Congress sells in-line modules at $1,015 each for 2027 and the Minnesota Pork Congress sells 10-foot by 8-foot booths at $750 for one, per the organizers, so a 10×20 is two modules.

The barn corner20×20

400 sq ft, often a corner or a peninsula.

In the space
A working display or a cutaway at the front, a product wall on one side, a table for the dealer or nutritionist, flooring that wipes clean, and four to six staff.
Best for
Equipment, ventilation, milking, genetics and feed companies at IPPE, World Dairy Expo, CattleCon and World Pork Expo.
Good to know
At IPPE, a 20×20 at $30 per sq ft is $12,000 of space before corners at $250 each and the $500 application fee, per the 2027 rate sheet.

The hall island30×30

900 sq ft, open on all sides.

In the space
Equipment or a system shown working, a meeting area with a door or a screen, a hospitality counter, storage and a hanging sign where the hall allows.
Best for
Full-line equipment, housing, genetics and nutrition companies at IPPE and in the World Dairy Expo Exhibition Hall.
Good to know
World Dairy Expo charged $22.50 per sq ft in the Exhibition Hall and $20.50 in the Trade Center in 2026; 2027 rates are not confirmed yet.

The trade mall lotOutdoor

Open ground beside the halls, priced by the square foot.

In the space
Machinery parked with room to walk around, a tent or weighted frame for shade, flooring over grass or gravel, a covered counter and a power plan.
Best for
Feed mixers, manure and forage equipment and barn builders at World Dairy Expo, and hospitality tents at World Pork Expo.
Good to know
World Dairy Expo's Outdoor Trade Mall was $2.50 per sq ft in 2026, and its heavy machinery goes outside. Plan anchoring and wind before the design is final.

A good livestock booth works like a well-run barn: clean surfaces, a clear path in and out, the product shown working, and a table where the producer, the herd manager or the veterinarian can sit down and talk numbers. We will plan the layout, the graphics and the meeting space with you. Get a fixed proposal

07 SPECIES FIRST, THEN THE SHOW

Choose the right livestock or dairy audience Every species keeps its own calendar.

A dairy herd manager in Wisconsin, a cow-calf rancher in Tennessee, a pig farmer in Iowa, a broiler grower in Georgia and a trout farmer in Idaho rarely stand in the same aisle. Dairy fills Madison and Sioux Falls, beef fills Nashville, pork fills Des Moines and Mankato, poultry fills Atlanta and Minneapolis, fish and shellfish farmers meet in Honolulu, and the swine and bovine veterinarians run their own meetings. Pick the animal your product serves, then the room.

Herdsman in rubber boots smiling with a tan cow and a red farm dog on a forest track

Dairy farmers, herd managers & cattle ranchers

For milking system, robotics, barn, feed, forage, genetics and cattle handling companies at World Dairy Expo, the Central Plains Dairy Expo and CattleCon.

What mattersMilk, gain and health results from herds like theirs, equipment they can watch run, a dealer who services their county and a price they can take to the family.

Pigs rooting on an open hill pasture with farm country rolling away behind

Pork producers & swine veterinarians

For barn equipment, ventilation, genetics, nutrition, animal health and software companies at the Iowa Pork Congress, the Minnesota Pork Congress, World Pork Expo and the AASV Annual Meeting.

What mattersPigs weaned and marketed, feed efficiency, labor saved per barn and a technical rep the herd veterinarian already trusts.

Weathered hand steadying a barred rooster against a dark jacket

Poultry, egg & feed companies

For housing, ventilation, feeding, egg handling, feed milling, processing and animal health suppliers at IPPE in Atlanta and PEAK in Minneapolis.

What mattersThroughput, bird health, energy and labor numbers, references from integrators and a plan that fits a house already standing.

Round fish farm pen floating in a blue bay below dry hills

Fish farmers & bovine practitioners

For feed, water quality, tank, recirculating system and fish health companies at Aquaculture America, and for diagnostics, pharmaceuticals and veterinary equipment at the AABP Annual Conference.

What mattersResearch they can read, a specialist who can talk water chemistry or herd health in detail, and a sample or a trial they can start after the meeting.

08 EVERY HERD STARTS WITH ONE ANIMAL

New product programs at livestock and dairy shows Your new product. In front of the people who feed the herd.

At livestock shows a new company usually gets noticed through a new product program rather than a startup zone. Here is how World Dairy Expo and the Iowa Pork Congress spotlight new products, with the organizer's source for each rule.

Dairy

World Dairy Expo

How to get in

  • Apply for commercial exhibit space through the online application; space is spread across the Exhibition Hall, Trade Center, New Holland Pavilions and Outdoor Trade Mall.

Programs for new products

  • Innovation Unveiled spotlights new dairy products.
  • The Doug Williams Memorial Booth Awards include Best New Exhibitor.
  • Knowledge Nook sessions let exhibitors present on the floor; the 2027 application opens later.

Innovation Unveiled ↗ Exhibitor information ↗

Rules are the latest each organizer published. Some dairy and pork floors sell out to returning exhibitors, so ask about wait lists early.

BIOSECURITY IS THE FIRST DESIGN BRIEF

No animals on the carpet.
No shared feed pans.
The herd still in the room.

World Pork Expo applies biosecurity rules on site, and swine and poultry producers expect exhibitors to respect them. A strong livestock booth tells the animal story without the animal: herd data on a screen, a sample under glass, a cutaway of the feeder or the ventilation fan, and photographs from working farms. We build it with wipeable surfaces and plan where the hand sanitizer goes before we plan the graphics.

Plan a booth that keeps the barn clean
Jersey cow grazing at first light, a mountain ridge low on the horizon
Out on grass by first light.
Row of concrete fish raceways at a hatchery in a green wooded valley
Clean water, every raceway.
Outstretched hand reaching toward a grazing gray cow in an evening pasture
A hand held out, slowly.

09 LET'S GET YOU THROUGH THE GATE

How to exhibit at a livestock or dairy trade show Wash the boots. Then open the gate.

Livestock floors bring rules other shows do not: biosecurity, species buyers, veterinary eligibility and fairground layouts. Here it is in pieces: the species, biosecurity, the hall or the fairground, the space, the veterinarian, the new product, freight and labor, and the follow-up.

01THE SPECIESBook the room your animal lives in.
  • Dairy: World Dairy Expo in Madison and the Central Plains Dairy Expo in Sioux Falls, where 64% of 2026 attendees were dairy producers, per CPDE.
  • Beef: CattleCon in Nashville, the National Cattlemen's Beef Association convention, which set a record of more than 9,400 attendees in 2026, per NCBA.
  • Pork: the Iowa Pork Congress in January, the Minnesota Pork Congress in February and World Pork Expo in June.
  • Poultry: IPPE in Atlanta for producers and processors, and PEAK in Minneapolis, which MPF calls the largest North American trade show focused only on poultry production.
  • Fish and shellfish: Aquaculture America in Honolulu in 2027.
02THE BIOSECURITYDesign a booth you could hose down.
  • Read the rules early: World Pork Expo applies biosecurity rules on site, and poultry and swine producers bring their own farm rules with them.
  • No shared touch points: Skip open bins of feed, bedding or samples that every visitor handles; use sealed jars and single packs.
  • Wipeable everything: Laminate counters, sealed flooring and a sanitizer station by the entrance.
  • Leave the animal out: Video, herd data, a photograph from a working farm and the product itself tell the story inside the rules.
03THE HALL OR THE FAIRGROUNDKnow which floor you are building for.
  • Convention halls: IPPE fills 662,000 sq ft at the Georgia World Congress Center and PEAK fills the Minneapolis Convention Center, with standard hall rules for freight, power and labor.
  • Fairgrounds: World Pork Expo spreads across Iowa State Fairgrounds buildings plus outdoor exhibits and 50+ hospitality tents along Grand Avenue and Ruan Plaza.
  • The dairy campus: World Dairy Expo sells space in the Exhibition Hall, the Trade Center, the New Holland Pavilions and the Outdoor Trade Mall on a 164-acre campus.
  • Arenas: the Central Plains Dairy Expo runs in the Denny Sanford PREMIER Center and the Minnesota Pork Congress in the Arena and Grand Hall of the Mankato event center.
04THE SPACEAsk about the wait list before the design.
  • Published prices: IPPE space is $30 per sq ft from October 1, 2026, with $250 per open corner and a $500 application fee; World Dairy Expo charged $22.50 per sq ft in the Exhibition Hall in 2026; PEAK lists $15 per sq ft for 2026 exhibitors, $17 base and $19 premium for 2027, per the organizers.
  • Sold-out floors: Central Plains Dairy Expo booths sell out to returning exhibitors, and the waitlist may not open to new companies until CPDE 2029.
  • Registration dates: PEAK registration opens November 23, 2026.
05THE VETERINARIANFollow the meeting's rules to the letter.
  • AASV: exhibits are Tech Tables for commercial technical representatives, not booths; a table cost $3,135 in 2026 with up to three named reps, and attendance is limited to veterinarians, students and others who meet AASV's rules.
  • AABP: standard 10×10 booths with 8-foot back panels at $2,350, products must apply to veterinary medicine, and exhibitors may not hold their own events for attendees that week.
  • Bring the science: trial summaries, label claims and a technical rep who can answer a practitioner's question in full.
06THE NEW PRODUCTEnter it where the press is looking.
  • World Dairy Expo: Innovation Unveiled spotlights new dairy products, and the Doug Williams Memorial Booth Awards include a Best New Exhibitor category.
  • Iowa Pork Congress: the New Product Showcase puts new barn, health and nutrition products in front of Midwest producers.
  • IPPE: TECHTalks give exhibitors presentation slots on the floor, and a First-Time Exhibitor Guide walks new companies through the show.
  • Central Plains Dairy Expo: exhibitors can file a New Product Press Release form.
07THE FREIGHT & LABORCount back from the move-in date.
  • Plan from the warehouse date: each show publishes its advance warehouse and move-in deadlines; our builds take 30 to 45 days, so we work back from them.
  • Two shops: we build in Fishkill, NY and in Las Vegas, and ship to Atlanta, Madison, Des Moines and the other halls in this guide.
  • Know the labor rules: convention centers and fairgrounds decide who may install, wire and move equipment. Your project manager runs the install with the labor the show requires.
  • Island freight: Aquaculture America meets in Honolulu in 2027, where ocean freight and drayage add lead time, so fabric graphics and cases that fly well make sense.
08THE FOLLOW-UPCall before the next herd check.

Scan every badge with notes: the species, the head count or the number of houses, the product they asked about and who decides. Send trial data, a price sheet and a quote within days of the show.

Tag each lead as a producer, an integrator, a nutritionist, a veterinarian or a dealer. Livestock buying follows the animal: barn projects, breeding decisions and feed contracts each have their own season, so measure trials and quotes opened over a full year, not only scans.

THE HERD FILE

Answer the barn's questions before they ask.

Producers, nutritionists and veterinarians move from the booth to a trial on their own farm. Have this ready as a one-page sheet and a short digital pack.

New to the terms? See the glossary

BARN # 2027STATUS: CHORES DONE

  • 1× One-page sheet by species and production stage
  • 1× Trial results from herds or flocks of similar size
  • 1× Feed, health or performance figures you can source
  • 1× Specs, capacities and power or water needs
  • 1× Label claims and veterinary guidance
  • 1× Biosecurity notes for delivery and service visits
  • 1× Price sheet and dealer or distributor program
  • 1× Service, parts and warranty coverage
  • 1× Producer references in the visitor's region
  • 1× Sample or trial offer and how to start it
  • 1× Photos and video from working farms
  • 1× One clear next step + a U.S. contact

CHORES DONE

10 THE FEED BILL BEHIND THE BOOTH

Livestock and dairy trade show budget & ROI Price the space. Count the herds it reaches.

Put real numbers on it. Enter your full show budget and your customer economics to see what breaking even could look like across one feeding, breeding or buying cycle.

Budget beyond the square feet.

Space & presence
Booth space by the square foot or module, corners, structure, graphics, displays, lighting, wipeable flooring, furniture and seating.
Getting there
Freight, material handling, equipment move-in, installation, dismantle and storage between shows.
Running the booth
Electrical, internet, lead capture, cleaning, sanitizer stations, samples, coolers and any hospitality tent.
Your people & follow-through
Sales, nutrition and veterinary staff time, travel, show-week hotels, producer dinners and post-show trials.

Ask for itemized quotes and keep a contingency line. Square-foot pricing at IPPE and World Dairy Expo adds up fast on an island, fairground shows like World Pork Expo add tents and outdoor hookups, and Honolulu adds freight time. These categories are a planning checklist, not a price estimate.

THE EXHIBIT MATH

Let’s do the math.

An example to get you started. Change the numbers to fit your company.

Use gross profit over the first year of the account, not the price of one order. Feed contracts, genetics and barn equipment follow the herd's calendar, so choose one evaluation period (for example, 12 months) for every input.

50,138
estimated attendees and 468 trade show companies at World Dairy Expo 2026. World Dairy Expo ↗
1,375
exhibitors on 662,000 sq. ft. at IPPE 2026, with about 33,000 registered attendees. About IPPE ↗
10,000+
pork producers and ag professionals at World Pork Expo each year; nearly 700 booths from nearly 400 companies in 2026. World Pork Expo by the numbers ↗

Real booth prices, published.

What organizers list for space. Add the exhibit, freight, labor, utilities and travel.

ShowPublished priceSource
IPPE2027$28 per sq. ft. through Sept. 30, 2026 · $30 per sq. ft. from Oct. 1, 2026 · $250 per open corner · $4 tenure and $2 member discounts per sq. ft. · $500 application feeSource ↗
World Dairy Expo2026Exhibition Hall $22.50 per sq. ft. · Trade Center $20.50 per sq. ft. · Outdoor Trade Mall $2.50 per sq. ft. · 8×10 $2,050 · +$200 per cornerSource ↗
AABP Annual Conference202710×10 commercial booth $2,350 · late $3,000 · educational booth $850Source ↗

Dairy, poultry, pork or beef? Five species floors, side by side.

World Dairy Expo vs. IPPE vs. World Pork Expo vs. CattleCon vs. PEAK: the biggest U.S. show for each major species, compared on what each organizer publishes.

Comparison of five U.S. livestock and dairy trade shows for 2027
TopicWorld Dairy ExpoIPPEWorld Pork ExpoCattleConPEAK
SpeciesDairy cattlePoultry, eggs, meat and animal foodPigsBeef cattleTurkeys, broilers and laying hens
Who attendsDairy farmers, herd managers, breeders and veterinarians; an estimated 50,138 attendees in 2026Producers and processors from live operations to R&D; about 33,000 registered in 2026, 29% internationalMore than 10,000 pork producers and ag professionals each year, per NPPCRanchers, feeders and beef producers; more than 9,400 in 2026, a record, per NCBAPoultry and egg producers, live production managers and veterinarians from nearly 40 states, per MPF
Who exhibits468 trade show companies in 2026: milking systems, robotics, barns, feed, genetics1,375 exhibitors in 2026: housing, feed manufacturing, processing, animal healthNearly 400 companies in nearly 700 booths in 2026, plus 50+ hospitality tentsHandling equipment, trailers, feed, animal health, genetics, financeHousing, ventilation, feeding, egg handling, genetics, nutrition
When & whereSeptember 28–October 1, 2027, Alliant Energy Center, MadisonJanuary 26–28, 2027, Georgia World Congress Center, AtlantaJune 9–10, 2027, Iowa State Fairgrounds, Des MoinesFebruary 2–4, 2027, Music City Center, NashvilleApril 20–22, 2027, Minneapolis Convention Center
How space sells$22.50 per sq ft in the Exhibition Hall, $20.50 in the Trade Center, $2.50 outdoors (2026)$30 per sq ft from October 1, 2026, $250 per open corner, $500 application feeIndoor booths, outdoor exhibits and hospitality tents; 2027 rates are not confirmed yetBooth space on the NCBA Trade Show floor through NCBA$15 per sq ft for 2026 exhibitors, $17 base, $19 premium (2027)
Good to knowMachinery goes outside; corners add $200 eachRuns with AFIA's Feed Education Program and Pet Food ConferenceBiosecurity rules apply on siteBook housing only through the CattleCon site; Corral Conversations are new in 2027Registration opens November 23, 2026

Looking for an old show name?

Several shows have been renamed or replaced. Here’s where they went.

Second lookMilk, eggs & water

Trout. Eggs. Hens. Then the contract.

A spotted trout lifted from the raceway, a basket of brown eggs and a flock out on grass: what every product in this guide ends up serving.

Shaggy Highland cow with wide horns standing in an autumn pasture in New Holland, Pennsylvania
09Autumn coat in Lancaster County.
Two open hands holding a spotted brown trout
10Speckled, cold, just lifted.
Wicker basket heaped with brown and cream farm eggs on the ground in evening light
11Brown eggs, one basket.
Flock of brown laying hens foraging across an open grass range
12Layers out on range.

11 LEAN ON THE GATE. ASK AWAY.

Livestock and dairy trade show FAQ Plain questions. Sourced answers.

Three glass bottles of fresh milk with wheat stalks on a dark wooden table
Fresh from the dairy.

What is the largest livestock trade show in the U.S.?

World Dairy Expo in Madison, Wisconsin is the largest by published attendance, with an estimated 50,138 attendees and 468 trade show companies in 2026. IPPE in Atlanta follows with about 33,000 registered attendees in 2026, then World Pork Expo (more than 10,000 each year, per NPPC) and CattleCon (more than 9,400 in 2026, per NCBA).

When is World Dairy Expo 2027?

World Dairy Expo 2027 runs September 28 to October 1, 2027 at the Alliant Energy Center in Madison, Wisconsin. Exhibit space sits in the Exhibition Hall, the Trade Center, the New Holland Pavilions and the Outdoor Trade Mall; in 2026 the hall was $22.50 per sq ft and the outdoor mall $2.50 per sq ft. 2027 rates are not confirmed yet.

How much is booth space at IPPE 2027?

IPPE 2027 space costs $30 per sq ft for contracts from October 1, 2026, plus $250 per open corner and a $500 non-refundable application fee, per the IPPE rate sheet. Tenure and member discounts take $4 and $2 off per sq ft. The show runs January 26–28, 2027 at the Georgia World Congress Center in Atlanta.

When and where is World Pork Expo 2027?

World Pork Expo 2027 is June 9–10, 2027 at the Iowa State Fairgrounds in Des Moines. In 2026 nearly 400 companies filled nearly 700 booths, with 50+ hospitality tents, per the National Pork Producers Council. Biosecurity rules apply on the grounds.

Where is CattleCon 2027 and how many people go?

CattleCon 2027 is February 2–4, 2027 at Music City Center in Nashville, with NCBA business meetings from February 1. The 2026 edition, also in Nashville, drew more than 9,400 cattle producers and industry stakeholders, a record, per NCBA. Future dates: New Orleans, February 1–3, 2028 and Houston, January 30–February 1, 2029.

What are the main poultry trade shows in 2027?

IPPE (January 26–28, 2027, Atlanta) and PEAK (April 20–22, 2027, Minneapolis). IPPE covers poultry, egg, meat and animal food production and processing; PEAK, run by the Midwest Poultry Federation, focuses only on poultry production and adds the Organic Egg Farmers of America symposium on April 20.

What are the pork industry trade shows in the Midwest?

Three in 2027: the Iowa Pork Congress (January 20–21, Iowa Events Center, Des Moines), the Minnesota Pork Congress (February 9–10, Mayo Clinic Health System Event Center, Mankato) and World Pork Expo (June 9–10, Iowa State Fairgrounds, Des Moines). The AASV Annual Meeting for swine veterinarians runs February 27 to March 2 near Orlando.

How much does a booth cost at the Iowa Pork Congress?

The Iowa Pork Congress sells 10×10 in-line modules at $1,015 each for 2027, with drape included, per the booth reservation site. A two-module 10×20 is therefore $2,030 of space. The show counts 3,900+ attendees and 225+ exhibitors, per the Iowa Pork Producers Association.

Can a new company get into the Central Plains Dairy Expo?

Only through the waitlist. Returning exhibitors keep first right of refusal on about 300 booths, and the CPDE waitlist may not open to new companies until CPDE 2029, per the organizer. CPDE 2027 runs March 23–25 at the Denny Sanford PREMIER Center in Sioux Falls, with the trade show on March 24–25.

How do exhibits work at the AASV Annual Meeting?

AASV uses Tech Tables, not booths, staffed by commercial technical representatives. A table cost $3,135 in 2026 with up to three named reps, and attendance is limited to veterinarians, students and others who meet AASV's rules. The 58th meeting runs February 27 to March 2, 2027 at the Hilton Orlando Buena Vista Palace.

What does it cost to exhibit at the AABP Annual Conference 2027?

AABP sells standard 10×10 booths with 8-foot back panels at $2,350 for commercial exhibitors, $3,000 late, and $850 for educational booths. The 60th conference runs September 16–18, 2027 at the Kentucky International Convention Center in Louisville; products must apply to veterinary medicine.

Where is Aquaculture America 2027?

Aquaculture America 2027 meets February 21–24, 2027 at the Hilton Hawaiian Village in Honolulu. Feed, water quality, tank, recirculating system and fish health suppliers exhibit in 8×10 booths, priced at $2,350 for Aquaculture Suppliers Association members in 2027. Plan extra lead time for ocean freight and drayage to Hawaii.

Which livestock shows are in Des Moines?

Two: the Iowa Pork Congress at the Iowa Events Center (January 20–21, 2027) and World Pork Expo at the Iowa State Fairgrounds (June 9–10, 2027). Storing one booth in the region between January and June saves a second round of freight.

World Dairy Expo or the Central Plains Dairy Expo: which should a dairy supplier choose?

World Dairy Expo for reach: an estimated 50,138 attendees in 2026 and visitors from 83 countries in 2025. The Central Plains Dairy Expo for concentration: about 3,500 attendees in 2026, 64% of them producers from Minnesota, South Dakota and Iowa, though new exhibitors face a waitlist.

IPPE or PEAK for a poultry equipment company?

IPPE brings the larger and more international floor (about 33,000 registered in 2026, 29% from outside the U.S.) and adds feed, meat and processing buyers. PEAK is a production-only show for turkey, broiler and egg farms of the Upper Midwest, with space from $15 to $19 per sq ft for 2027.

What are the biosecurity rules for exhibitors at livestock shows?

They vary by show, so read the exhibitor manual. World Pork Expo applies biosecurity rules on site. For any livestock floor, plan wipeable surfaces, no shared bins of feed or bedding, sanitizer at the entrance, and a display that tells the animal story with data, samples and photographs instead of live animals.

When is livestock trade show season?

Mostly winter and early spring: January (Iowa Pork Congress, IPPE), February (CattleCon, Minnesota Pork Congress, Aquaculture America, AASV), March (Central Plains Dairy Expo) and April (PEAK). World Pork Expo runs in June, and September brings the AABP conference and World Dairy Expo.

How far ahead should I order a livestock show booth?

Book the space first, often a year ahead for sold-out floors, then allow 30 to 45 days for the build plus the show's advance warehouse deadline. For January shows like the Iowa Pork Congress and IPPE, that means design approval by early November.

Can Purple Exhibits build for a fairground or outdoor livestock show?

Yes. For World Pork Expo's fairground buildings and tents or World Dairy Expo's Outdoor Trade Mall, we build weighted frames, graphics printed for sun and rain and flooring over grass or gravel, in our Fishkill, NY and Las Vegas shops. Your Purple project manager runs the install with the labor the show requires.

12 TALK LIKE THE BARN OFFICE

Livestock and dairy trade show glossary From the parlor to the exhibitor manual.

Rotary parlor, cow-calf, wean-to-finish, layer, RAS, Tech Table. The words producers, veterinarians and show managers use every day, in plain English, so nothing gets lost between the herd report and the booth order form.

Show all 21 terms

Dairy & cattle

Rotary parlor
A milking room built on a slowly turning platform, so cows step on, are milked during one rotation and step off. Parlor and robot makers show them at World Dairy Expo.
Milking robot
A voluntary milking unit that lets each cow walk in to be milked on her own schedule and records her yield and health data.
Herd manager
The person who runs daily care, breeding and health on a dairy. Herd managers and owners made up 64% of Central Plains Dairy Expo attendees in 2026.
Cow-calf operation
A beef ranch that keeps a breeding herd and sells the calves, the core audience of CattleCon and the NCBA.
Feedlot
A yard where cattle are fed a finishing ration before processing. Feeders and stocker operators walk the NCBA Trade Show.
Beef Quality Assurance (BQA)
An industry training program on cattle care and handling. Cattlemen's College adds a trailer for BQA loading demonstrations at CattleCon 2027.

Pork & poultry

Wean-to-finish
A pig barn that raises pigs from weaning all the way to market weight in one building, a common topic at the pork congresses.
Integrator
A company that owns the birds or pigs and contracts farmers to raise them, then processes the animals. Integrators are key buyers at IPPE.
Broiler
A chicken raised for meat. Broiler, turkey and egg producers are PEAK's audience.
Layer
A hen kept for egg production. Egg farmers meet at PEAK, where the Organic Egg Farmers of America symposium runs on April 20, 2027.
Live operations
The part of a poultry company that manages hatcheries, growers and feed before the birds reach the plant. IPPE lists live operations staff among its attendees.

Fish & veterinary

RAS
Recirculating aquaculture system: tanks where water is filtered and reused, so fish can be farmed indoors far from the coast. RAS suppliers exhibit at Aquaculture America.
Raceway
A long, narrow concrete channel with flowing water used to raise trout and other fish.
Bovine practitioner
A veterinarian who treats dairy and beef cattle. AABP is their association and accepts only exhibits that apply to veterinary medicine.
Tech Table
A tabletop exhibit staffed by a company's technical representatives, used at the AASV Annual Meeting instead of booths; $3,135 in 2026.

Show floor

Booth module
A fixed unit of floor space sold as one piece. The Iowa Pork Congress sells 10×10 in-line modules at $1,015 each for 2027.
End cap
A booth at the end of a row with three open sides. The Minnesota Pork Congress sells 16 by 20 foot end caps.
Open corner
A booth side that faces a cross aisle. IPPE charges $250 for each one.
Hospitality tent
A tent on the grounds where an exhibitor hosts customers with food and seating. World Pork Expo had 50+ of them in 2026.
First right of refusal
A returning exhibitor's right to keep its space before it is offered to anyone else, the reason Central Plains Dairy Expo booths rarely open up.
Wipe-down surface
A sealed counter, floor or panel that can be cleaned with disinfectant between visitors, part of designing a booth for biosecurity.

12 MORE AGRICULTURE GUIDES

More agriculture trade show guides Other fields. Same crew planning.

Purple builds for the whole farm calendar. These guides cover the rest of it.

Senior stockman in a woven straw hat and wire glasses, white shirt open at the collar, against a pale blue wall

YOUR PRODUCT. YOUR SPECIES. YOUR BARN AISLE.

Ready when the herd is. We'll build the booth around it.

From the module contract to the table where a herd manager agrees to a trial, let's create a livestock or dairy booth that keeps biosecurity in mind, shows the product working and gives producers a reason to sit down. Fixed proposals, 30–45 day builds, shops in Fishkill, NY and Las Vegas, and your own project manager on the floor.

Let's plan your livestock show booth
How we put this guide together, sources and photo credits

Researched and written by the Purple Exhibits team. Updated November 9, 2026. Show dates, venues, prices and rules come from each organizer’s published pages, linked on every show card. Fit notes, booth ideas and planning tools are our editorial guidance from building booths for livestock & dairy exhibitors. Listings are not paid placements. The guide covers U.S. business-to-business events plus selected international shows.

Photos: Javier Segura / Pexels · Liz Leal / Pexels · Albin Biju / Pexels · Ayberk Mirza / Pexels · David Solce / Pexels · Mehmet Turgut Kirkgoz / Pexels · Stijn Dijkstra / Pexels · Hiwa Ali / Pexels · Andrey Yudkin / Pexels · Brett Sayles / Pexels · Emrehan Çolak / Pexels · Tom Fisk / Pexels · Maël Balland / Pexels · Betül Batmaz / Pexels · Alexas Fotos / Pexels · Dhenny Napitupulu / Pexels · Steyn Viljoen / Pexels · Murat Ak / Pexels · Guilherme Rossi / Pexels · Magda Ehlers / Pexels · Gilberto Olimpio / Pexels · Thomas P / Pexels · Nishant Aneja / Pexels. Booth photographs: Purple Exhibits.

See a change? Tell us and we’ll update the guide.