Independent market estimate · not a Purple Exhibits price

PGA Show 2027 booth cost estimate

PGA Show 2027 runs Jan 26–29, 2027 at Orange County Convention Center, Orlando, FL. Exhibiting there with a 10×20 custom or hybrid booth typically costs $40.7k – $86.9k all-in, and with a 20×20 island $66.2k – $144k, based on Orange County Convention Center's published rates. These are market estimates, not Purple Exhibits prices.

  • DatesJan 26–29, 2027
  • VenueOrange County Convention Center, Orlando, FL
  • Labor$110–$140/hr
  • Drayage$65–$170 per 100 lb
Orange County Convention Center
Typical market cost to exhibit · 10×20 custom or hybrid$40.7k – $86.9kIncludes floor space, travel and show fees. Not a Purple Exhibits price.

Photo: "Orange County Convention Center" by TimWilson, CC BY 2.0, via Flickr

Budget by size

What exhibiting at PGA Show 2027 costs

Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.

Typical all-in cost to exhibit$40.7k – $86.9kMarket estimate, not a Purple Exhibits price
PGA Show 2027: typical all-in cost to exhibit, by booth size and exhibit type (market estimates)
Booth sizeRental exhibitCustom or hybridOpen in calculator
10×10 inline$16.1k – $40k$26.4k – $54.8kAdjust
10×20 inline$27.6k – $64k$40.7k – $86.9kAdjust
20×20 island$43.9k – $102k$66.2k – $144kAdjust
20×30 island$64.3k – $148k$95.7k – $209kAdjust
What these numbers are

These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They cover everything it takes to exhibit, and much of the total is paid to the show organizer, its contractors, airlines and hotels: floor space, drayage, union labor, electrical and travel. In a 10×20 custom or hybrid budget, the exhibit itself is about $21.6k – $43.2k. For Purple Exhibits' own price on your booth, ask for a quote.

Show at a glance

Planning for PGA Show 2027

PGA Show 2027 (golf) runs 4 days, Jan 26–29, 2027, at Orange County Convention Center.

Last edition
34,000+ professionals from 90 countries (2026)

Source: firstcallgolf.com

From the PGA Show exhibitor kit

General contractor
Freeman Official
Move-in
Targeted move-in Jan 22–25, 2027, 8 AM–5 PM Official
Advance warehouse
Freeman warehouse receives from Dec 21, 2026; deadline Jan 13, 2027, 3:30 PM, then extra charges Official
Exhibit hours
Jan 27–28, 8:30 AM–6 PM; Jan 29, 8:30 AM–2 PM Official
Booth space
Not published; the show quotes pricing on request Official

Dates and travel

  • Discount deadlines. The exhibitor-kit dates are listed above. Ordering labor, electrical and freight after the discount deadline usually costs 20–50% more.
  • Hotel nights. 4 exhibit days plus a day each for move-in and move-out is about 6 nights per person. The estimate budgets $1,500–$3,000 per traveler.
  • Also in Orlando around the same dates: SpaceCom (Jan 12–14, 2027), NAVC VMX (Jan 16–20, 2027), A3 Business Forum (Jan 18–20, 2027), ATIA Conference (Jan 22–24, 2027), NMEDA Conference & Expo (Jan 22–24, 2027). Book hotels early when large events overlap.
What drives the cost

Budgeting for a booth at PGA Show 2027

The PGA Show is the golf industry's largest trade show, with equipment, apparel, course technology and golf travel exhibitors. Attendees are PGA professionals, retailers and course operators.

  • Hitting bays and launch-monitor demos need netting, space and power. These add structure and labor.
  • Apparel and equipment displays are moderate in weight, but fixtures add up. Consolidate crates.
  • Orlando is a right-to-work venue, so labor rates are lower than at union venues.

Biggest lines in a 10×20 custom or hybrid budget

Exhibit
$21.6k – $43.2k Industry guide
Floor space
$4.8k – $13k Industry guide
Travel & staffing
$4.5k – $9k Industry guide
Freight shipping
$2.7k – $5.7k Estimate
Published rates

Show services at Orange County Convention Center

The rates this estimate uses. Electrical, internet, sales tax and the venue's work rules are on the Orange County Convention Center cost page.

Installation & dismantle labor
$110–$140 per hour, straight time Official
Drayage (material handling)
$65–$170 per 100 lb, round trip, 200 lb minimum Official

How Orange County Convention Center compares

Published rates at the 28 US venues that publish their own.

Installation labor$110–$140/hr · 3rd lowest of 28 venues
$64$369
Drayage$65–$170 per 100 lb · 2nd lowest of 28 venues
$65$424
Questions

PGA Show 2027 booth cost questions

How much does a booth at PGA Show 2027 cost?

Plan on $16.1k – $40k for a 10×10 rental booth and $40.7k – $86.9k for a 10×20 custom or hybrid booth. A 20×20 island runs $66.2k – $144k. Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.

How much is drayage at PGA Show 2027?

Drayage at Orange County Convention Center runs $65–$170 per 100 lb, round trip, with a 200 lb minimum. A 10×20 custom booth ships about 1,800 lb, so drayage comes to about $1.2k – $3.1k. Your show's exhibitor kit has the exact rate.

When should I order show services for PGA Show 2027?

PGA Show 2027 opens Jan 26–29. Most exhibitor kits close the lower prices for labor, electrical and advance-warehouse freight three to four weeks before move-in, which for PGA Show 2027 is around December 29, 2026 to January 5, 2027. Ordering after the deadline usually costs 20–50% more. The show's exhibitor kit has the exact dates.

Are these Purple Exhibits prices?

No. These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They include floor space, drayage, union labor, electrical and travel, which are paid to the show and its contractors, not to the booth builder. For Purple Exhibits' own price on your PGA Show 2027 booth, ask for a quote.

More booth cost pages

Numbers updated October 2026 from published exhibitor kits and price lists. Rates are set per show, so your exhibitor kit has the final prices.

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