NAFEM Show 2027 booth cost estimate
NAFEM Show 2027 runs Feb 10–12, 2027 at Orange County Convention Center, Orlando, FL. Exhibiting there with a 10×20 custom or hybrid booth typically costs $44.7k – $84.9k all-in, and with a 20×20 island $74.1k – $140k, based on Orange County Convention Center's published rates. These are market estimates, not Purple Exhibits prices.
- DatesFeb 10–12, 2027
- VenueOrange County Convention Center, Orlando, FL
- Labor$110–$140/hr
- Drayage$65–$170 per 100 lb
Photo: "Orange County Convention Center" by TimWilson, CC BY 2.0, via Flickr
What exhibiting at NAFEM Show 2027 costs
Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.
| Booth size | Rental exhibit | Custom or hybrid | Open in calculator |
|---|---|---|---|
| 10×10 inline | $18.1k – $39.1k | $28.4k – $53.8k | Adjust |
| 10×20 inline | $31.6k – $62k | $44.7k – $84.9k | Adjust |
| 20×20 island | $51.9k – $98.5k | $74.1k – $140k | Adjust |
| 20×30 island | $76.1k – $142k | $108k – $203k | Adjust |
These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They cover everything it takes to exhibit, and much of the total is paid to the show organizer, its contractors, airlines and hotels: floor space, drayage, union labor, electrical and travel. In a 10×20 custom or hybrid budget, the exhibit itself is about $21.6k – $43.2k. For Purple Exhibits' own price on your booth, ask for a quote.
Planning for NAFEM Show 2027
NAFEM Show 2027 (foodservice equipment) runs 3 days, Feb 10–12, 2027, at Orange County Convention Center.
- Last edition
- 633 exhibiting companies on 325,000 net sq ft (2025)
Source: smithbucklin.com
From the NAFEM Show exhibitor kit
- General contractor
- Freeman Official
- Booth space
- Members $42 per sq ft; non-members $56 plus a $3,500 fee; corners $300 (2027) Official
- Move-in
- Targeted move-in Feb 7–10, 2027; booths set by 4 PM Feb 10 Official
- Advance warehouse
- Freeman warehouse receives from Jan 8, 2027; deadline Jan 27, 3:30 PM; discount deadline Jan 11, 2027 Official
- Exhibit hours
- Feb 11–12, 9 AM–5 PM; Feb 13, 9 AM–3 PM Official
The NAFEM Show is the foodservice equipment and supplies industry's event, held every other year. Exhibitors show commercial kitchen equipment and technology to operators, dealers and consultants.
What drives the cost at NAFEM Show 2027
- Commercial kitchen equipment is heavy and may need special handling, so drayage can be a large line.
- Live cooking demos need water, drain, high-amp power and sometimes gas or exhaust. Each is a separate order.
- Orlando is a right-to-work venue, so labor rates are lower than at union venues.
Dates and travel
- Discount deadlines. The exhibitor-kit dates are listed above. Ordering labor, electrical and freight after the discount deadline usually costs 20–50% more.
- Hotel nights. 3 exhibit days plus a day each for move-in and move-out is about 5 nights per person. The estimate budgets $1,500–$3,000 per traveler.
- Also in Orlando around the same dates: FPMA SAM (Jan 27–31, 2027), Functional Fabric Fair Winter (Jan 27–28, 2027), CURT National Conference (Feb 1–3, 2027), NPMA Wildlife Expo (Feb 9–11, 2027), Mobile Tech Expo (Feb 11–13, 2027). Book hotels early when large events overlap.
Where the money goes
Each line links to the document the number comes from. Official means published by the venue or show.
10×20 custom or hybrid
| Exhibit10×20 custom / hybrid: structure, graphics, flooring, lighting, AV, design | $21.6k – $43.2k | Industry guide |
|---|---|---|
| Drayage (material handling)1,800 lb at $65–$170 per 100 lb | $1.2k – $3.1k | Official |
| Installation & dismantle16–28 crew hours at $110–$140/hr | $1.8k – $3.9k | Official |
| Electrical2–3 500-watt outlets at $99–$160 each | $198 – $480 | Industry guide |
| Freight shippingRound trip, cross-country | $2.7k – $5.7k | Estimate |
| Lead retrievalBadge-scanning app license or device | $299 – $705 | Official |
| Floor space200 sq ft at $42–$56/sq ft | $8.4k – $11.2k | Official |
| Travel & staffing3 people | $4.5k – $9k | Industry guide |
| Contingency (10%)Change orders, rush fees, surprises | $4.1k – $7.7k | Industry guide |
| Total | $44.7k – $84.9k | |
20×20 custom or hybrid island
| Exhibit20×20 custom / hybrid: structure, graphics, flooring, lighting, AV, design | $36k – $72k | Industry guide |
|---|---|---|
| Drayage (material handling)3,600 lb at $65–$170 per 100 lb | $2.3k – $6.1k | Official |
| Installation & dismantle32–56 crew hours at $110–$140/hr | $3.5k – $7.8k | Official |
| Electrical2–4 20-amp drops at $173–$350 each | $346 – $1.4k | Industry guide |
| Freight shippingRound trip, cross-country | $3.6k – $7.8k | Estimate |
| Lead retrievalBadge-scanning app license or device | $299 – $705 | Official |
| Floor space400 sq ft at $42–$56/sq ft | $16.8k – $22.4k | Official |
| Travel & staffing3 people | $4.5k – $9k | Industry guide |
| Contingency (10%)Change orders, rush fees, surprises | $6.7k – $12.7k | Industry guide |
| Total | $74.1k – $140k | |
Show services at Orange County Convention Center
The rates this estimate uses. Electrical, internet, sales tax and the venue's work rules are on the Orange County Convention Center cost page.
- Installation & dismantle labor
- $110–$140 per hour, straight time Official
- Drayage (material handling)
- $65–$170 per 100 lb, round trip, 200 lb minimum Official
- Floor space
- Published 2027 booth space price: $42–$56 per sq ft. Official
How Orange County Convention Center compares
Published rates at the 28 US venues that publish their own.
NAFEM Show 2027 booth cost questions
How much does a booth at NAFEM Show 2027 cost?
Plan on $18.1k – $39.1k for a 10×10 rental booth and $44.7k – $84.9k for a 10×20 custom or hybrid booth. A 20×20 island runs $74.1k – $140k. Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.
How much is drayage at NAFEM Show 2027?
Drayage at Orange County Convention Center runs $65–$170 per 100 lb, round trip, with a 200 lb minimum. A 10×20 custom booth ships about 1,800 lb, so drayage comes to about $1.2k – $3.1k. Your show's exhibitor kit has the exact rate.
When should I order show services for NAFEM Show 2027?
NAFEM Show 2027 opens Feb 10–12. Most exhibitor kits close the lower prices for labor, electrical and advance-warehouse freight three to four weeks before move-in, which for NAFEM Show 2027 is around January 13, 2027 to January 20, 2027. Ordering after the deadline usually costs 20–50% more. The show's exhibitor kit has the exact dates.
Are these Purple Exhibits prices?
No. These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They include floor space, drayage, union labor, electrical and travel, which are paid to the show and its contractors, not to the booth builder. For Purple Exhibits' own price on your NAFEM Show 2027 booth, ask for a quote.
More booth cost pages
- All booth costs at Orange County Convention Center
- Orange County Convention Center exhibitor guide
- Coverings 2027 booth cost
- Global Pet Expo 2027 booth cost
- InfoComm 2027 booth cost
- PGA Show 2027 booth cost
- CES 2027 booth cost
- Natural Products Expo West 2027 booth cost
- ProMat 2027 booth cost
- MAGIC Las Vegas 2027 booth cost
- Trade show booth costs in Orlando
- Drayage and labor rates by venue
- Booth cost calculator: all 2,300 US shows
Numbers updated October 2026 from published exhibitor kits and price lists. Rates are set per show, so your exhibitor kit has the final prices.
Want Purple's price for NAFEM Show 2027?
The numbers on this page are market estimates. Send us your booth size and we'll quote our own price, line by line, within 24 hours.
