Independent market estimate · not a Purple Exhibits price

Booth cost estimates at Orange County Convention Center

Orange County Convention Center in Orlando, FL: installation labor runs $110–$140 an hour and drayage $65–$170 per 100 lb at published rates. Exhibiting with a 10×20 custom or hybrid booth typically costs $40.7k – $86.9k all-in. These are market estimates, not Purple Exhibits prices.

  • CityOrlando, FL
  • Labor$110–$140/hr
  • Drayage$65–$170 per 100 lb
Orange County Convention Center
Typical market cost to exhibit · 10×20 custom or hybrid$40.7k – $86.9kIncludes floor space, travel and show fees. Not a Purple Exhibits price.

Photo: "Orange County Convention Center" by TimWilson, CC BY 2.0, via Flickr

Budget by size

What exhibiting at Orange County Convention Center costs

Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.

Typical all-in cost to exhibit$40.7k – $86.9kMarket estimate, not a Purple Exhibits price
Orange County Convention Center: typical all-in cost to exhibit, by booth size and exhibit type (market estimates)
Booth sizeRental exhibitCustom or hybridOpen in calculator
10×10 inline$16.1k – $40k$26.4k – $54.8kAdjust
10×20 inline$27.6k – $64k$40.7k – $86.9kAdjust
20×20 island$43.9k – $102k$66.2k – $144kAdjust
20×30 island$64.3k – $148k$95.7k – $209kAdjust
What these numbers are

These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They cover everything it takes to exhibit, and much of the total is paid to the show organizer, its contractors, airlines and hotels: floor space, drayage, union labor, electrical and travel. In a 10×20 custom or hybrid budget, the exhibit itself is about $21.6k – $43.2k. For Purple Exhibits' own price on your booth, ask for a quote.

Line by line

Where the money goes

Each line links to the document the number comes from. Official means published by the venue or show.

10×20 custom or hybrid

Exhibit10×20 custom / hybrid: structure, graphics, flooring, lighting, AV, design$21.6k – $43.2kIndustry guide
Drayage (material handling)1,800 lb at $65–$170 per 100 lb$1.2k – $3.1kOfficial
Installation & dismantle16–28 crew hours at $110–$140/hr$1.8k – $3.9kOfficial
Electrical2–3 500-watt outlets at $99–$160 each$198 – $480Industry guide
Freight shippingRound trip, cross-country$2.7k – $5.7kEstimate
Lead retrievalBadge-scanning app license or device$299 – $705Official
Floor space200 sq ft at $24–$65/sq ft$4.8k – $13kIndustry guide
Travel & staffing3 people$4.5k – $9kIndustry guide
Contingency (10%)Change orders, rush fees, surprises$3.7k – $7.9kIndustry guide
Total$40.7k – $86.9k

20×20 custom or hybrid island

Exhibit20×20 custom / hybrid: structure, graphics, flooring, lighting, AV, design$36k – $72kIndustry guide
Drayage (material handling)3,600 lb at $65–$170 per 100 lb$2.3k – $6.1kOfficial
Installation & dismantle32–56 crew hours at $110–$140/hr$3.5k – $7.8kOfficial
Electrical2–4 20-amp drops at $173–$350 each$346 – $1.4kIndustry guide
Freight shippingRound trip, cross-country$3.6k – $7.8kEstimate
Lead retrievalBadge-scanning app license or device$299 – $705Official
Floor space400 sq ft at $24–$65/sq ft$9.6k – $26kIndustry guide
Travel & staffing3 people$4.5k – $9kIndustry guide
Contingency (10%)Change orders, rush fees, surprises$6k – $13.1kIndustry guide
Total$66.2k – $144k
Published rates

Rates at Orange County Convention Center

Freeman's published NADA Show 2027 rates: I&D labor $139.50/hr straight time ($223.25 overtime), material handling $128–$160 per 100 lb. Surf Expo 2025 drayage was $65–$82.

Installation & dismantle labor
$110–$140 per hour, straight time Official
Drayage (material handling)
$65–$170 per 100 lb, round trip, 200 lb minimum Official
Sales tax
6.5% (OCCC utility prices already include it)
Setting up your own booth
Full-time employees with company ID may set up and dismantle their own booth. Official

How Orange County Convention Center compares

Published rates at the 28 US venues that publish their own.

Installation labor$110–$140/hr · 3rd lowest of 28 venues
$64$369
Drayage$65–$170 per 100 lb · 2nd lowest of 28 venues
$65$424
Questions

Exhibiting at Orange County Convention Center

How much does a booth at Orange County Convention Center cost?

Plan on $16.1k – $40k for a 10×10 rental booth and $40.7k – $86.9k for a 10×20 custom or hybrid booth. A 20×20 island runs $66.2k – $144k. Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.

How much is drayage at Orange County Convention Center?

Drayage at Orange County Convention Center runs $65–$170 per 100 lb, round trip, with a 200 lb minimum. A 10×20 custom booth ships about 1,800 lb, so drayage comes to about $1.2k – $3.1k. Your show's exhibitor kit has the exact rate.

What does installation labor cost at Orange County Convention Center?

Published installation and dismantle rates run $110–$140 per hour at straight time. Overtime is usually 1.5 times that. A 10×20 custom booth takes about 16–28 crew hours, so labor comes to $1.8k – $3.9k.

Are these Purple Exhibits prices?

No. These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They include floor space, drayage, union labor, electrical and travel, which are paid to the show and its contractors, not to the booth builder. For Purple Exhibits' own price on your booth, ask for a quote.

Can I set up my own booth at Orange County Convention Center?

Full-time employees with company ID may set up and dismantle their own booth.

More booth cost pages

Numbers updated October 2026 from published exhibitor kits and price lists. Rates are set per show, so your exhibitor kit has the final prices.

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