Independent market estimate · not a Purple Exhibits price

Coverings 2027 booth cost estimate

Coverings 2027 runs Apr 6–9, 2027 at Orlando (Orange County Convention Center). Exhibiting there with a 10×20 custom or hybrid booth typically costs $40.7k – $86.9k all-in, and with a 20×20 island $66.2k – $144k, based on Orange County Convention Center's published rates. These are market estimates, not Purple Exhibits prices.

  • DatesApr 6–9, 2027
  • VenueOrlando (Orange County Convention Center)
  • ContractorFreeman
  • Labor$110–$140/hr
  • Drayage$65–$170 per 100 lb
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Orange County Convention Center
Typical market cost to exhibit · 10×20 custom or hybrid$40.7k – $86.9kIncludes floor space, travel and show fees. Not a Purple Exhibits price.

Photo: "Orange County Convention Center" by TimWilson, CC BY 2.0, via Flickr

Budget by size

What exhibiting at Coverings 2027 costs

Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.

Typical all-in cost to exhibit$40.7k – $86.9kMarket estimate, not a Purple Exhibits price
Fine-tune it in the calculator →Get it as a PDF
Coverings 2027: typical all-in cost to exhibit, by booth size and exhibit type (market estimates)
Booth sizeRental exhibitCustom or hybridOpen in calculator
10×10 inline$16.1k – $40k$26.4k – $54.8kAdjust
10×20 inline$27.6k – $64k$40.7k – $86.9kAdjust
20×20 island$43.9k – $102k$66.2k – $144kAdjust
20×30 island$64.3k – $148k$95.7k – $209kAdjust
What these numbers are

These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They cover everything it takes to exhibit, and much of the total is paid to the show organizer, its contractors, airlines and hotels: floor space, drayage, union labor, electrical and travel. In a 10×20 custom or hybrid budget, the exhibit itself is about $21.6k – $43.2k. For Purple Exhibits' own price on your booth, ask for a quote.

Show at a glance

Planning for Coverings 2027

Coverings 2027 (tile & stone) runs 4 days, Apr 6–9, 2027, at Orlando (Orange County Convention Center). The general service contractor is Freeman, which sets drayage, labor and electrical prices in its exhibitor kit.

Last edition
750 exhibitors from nearly 40 countries and 9 miles of tile and stone displays (2026)
Audience
Architects and designers, distributors, retailers, builders and remodelers, fabricators, installers and contractors; 77% buy or specify product

Dates and travel

  • Discount deadlines. Most exhibitor kits close the lower prices for labor, electrical and advance-warehouse freight three to four weeks before move-in. For Coverings 2027 that means around March 9, 2027 to March 16, 2027. Your kit has the exact dates.
  • Hotel nights. 4 exhibit days plus a day each for move-in and move-out is about 6 nights per person. The estimate budgets $1,500–$3,000 per traveler.
  • Also in Orlando around the same dates: IFT Florida Section Suppliers Night (Mar 24–25, 2027), The Construction Symposium (Mar 30–31, 2027), ASCA Conference & Expo (Mar 31 – Apr 3, 2027), Florida Tow Show (Apr 1–3, 2027), AACR Annual Meeting (Apr 2–7, 2027). Book hotels early when large events overlap.

Purple's Coverings 2027 booth page · Official show website

What drives the cost

Budgeting for a booth at Coverings 2027

Coverings is North America's largest show for ceramic tile and natural stone. Manufacturers, distributors and installation-tool makers exhibit to architects, designers, distributors, retailers, fabricators and installers.

  • Tile and stone displays are among the heaviest exhibits on any show floor. Drayage is billed by weight, so it can rival the cost of the booth structure. Lighter mounted samples help.
  • Installed floors and feature walls take more labor hours. Plan installation time and union rules into the schedule.
  • Coverings is in Orlando, a right-to-work venue, so labor rates are lower than at union venues in the Northeast and Chicago.

Biggest lines in a 10×20 custom or hybrid budget

Exhibit
$21.6k – $43.2k Industry guide
Floor space
$4.8k – $13k Industry guide
Travel & staffing
$4.5k – $9k Industry guide
Freight shipping
$2.7k – $5.7k Estimate

Every line with its source, for 10×20 and 20×20 booths: Orange County Convention Center booth costs · see the full breakdown in the calculator

Published rates

Show services at Orange County Convention Center

The rates this estimate uses. Electrical, internet, sales tax and the venue's work rules are on the Orange County Convention Center cost page.

Installation & dismantle labor
$110–$140 per hour, straight time Official
Drayage (material handling)
$65–$170 per 100 lb, round trip, 200 lb minimum Official

How Orange County Convention Center compares

Published rates at the 28 US venues that publish their own.

Installation labor$110–$140/hr · 3rd lowest of 28 venues
$64$369
Drayage$65–$170 per 100 lb · 2nd lowest of 28 venues
$65$424

See every venue ranked by drayage and labor

Questions

Coverings 2027 booth cost questions

How much does a booth at Coverings 2027 cost?

Plan on $16.1k – $40k for a 10×10 rental booth and $40.7k – $86.9k for a 10×20 custom or hybrid booth. A 20×20 island runs $66.2k – $144k. Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.

How much is drayage at Coverings 2027?

Drayage at Orange County Convention Center runs $65–$170 per 100 lb, round trip, with a 200 lb minimum. A 10×20 custom booth ships about 1,800 lb, so drayage comes to about $1.2k – $3.1k. The show's general contractor is Freeman (2026 edition; 2027 not yet posted); the exact rate is in the exhibitor kit.

When should I order show services for Coverings 2027?

Coverings 2027 opens Apr 6–9. Most exhibitor kits close the lower prices for labor, electrical and advance-warehouse freight three to four weeks before move-in, which for Coverings 2027 is around March 9, 2027 to March 16, 2027. Ordering after the deadline usually costs 20–50% more. The show's exhibitor kit has the exact dates.

Are these Purple Exhibits prices?

No. These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They include floor space, drayage, union labor, electrical and travel, which are paid to the show and its contractors, not to the booth builder. For Purple Exhibits' own price on your Coverings 2027 booth, ask for a quote.

More booth cost pages

Numbers updated October 2026 from published exhibitor kits and price lists. Rates are set per show, so your exhibitor kit has the final prices.

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