specialty crops and greenhouse · Fort Myers
Citrus & Specialty Crop Expo 2027The exhibitor guide: booth costs, dates and deadlines
HLB answers by the river: Citrus & Specialty Crop Expo 2027 booths in Fort Myers
- Event dates
- August 4–5, 2027
- Exhibit hall
- Not confirmed yet
- Venue
- Caloosa Sound Convention Center & Luminary Hotel, Fort Myers
4.9 client ratingSince 201510,000+ booths built3,000+ exhibitors
Quick answers
Citrus & Specialty Crop Expo 2027 in 30 seconds
The Citrus & Specialty Crop Expo is a two-day trade show and seminar program for Florida citrus and specialty crop growers, organized by the Newberry, Florida media company AgNet Media. The 2027 Expo is August 4–5 at the Caloosa Sound Convention Center & Luminary Hotel in Fort Myers, Florida, its original home, where it returned in 2026. In 2026 most seminars ran inside the trade show ballroom behind soundproof walls, and UF/IFAS sessions offered RUP and CCA credits. Exhibitors sell crop protection, nutrition, irrigation and equipment; 2027 booth details are not confirmed yet. Purple builds quiet, well-lit inline booths for it.
- When is Citrus & Specialty Crop Expo 2027?
- August 4–5, 2027, at Caloosa Sound Convention Center & Luminary Hotel, Fort Myers.
- When is the exhibit hall open?
- Not confirmed yet for 2027. In 2026 the trade show ran both Expo days, August 12–13, in the ballroom that also held the seminars.
- What does a 10×20 Citrus & Specialty Crop Expo booth cost all-in?
- $7,500 – $15,000 for a Purple rental in Fort Myers: design, graphics, lighting, install and dismantle. Space and show services are billed by Citrus & Specialty Crop Expo.
Specialty crops & growing · Fort Myers · 2027
1 ballroom
held the 2026 seminars and the trade show, split by soundproof walls source
The lookFort Myers 2027
Summer on the Caloosahatchee. Citrus science next door.
The Citrus & Specialty Crop Expo returns to the Caloosa Sound Convention Center & Luminary Hotel in Fort Myers August 4–5, 2027, per AgNet Media, with seminars set beside the trade show floor.
Everything about Citrus & Specialty Crop Expo 2027 in one place
Citrus & Specialty Crop Expo 2027 fact sheet
| Official name | Citrus & Specialty Crop Expo 2027 |
|---|---|
| Event dates | August 4–5, 2027 |
| Exhibit hall dates | Not confirmed yet In 2026 the trade show ran both Expo days, August 12–13, in the ballroom that also held the seminars |
| Venue | Caloosa Sound Convention Center & Luminary Hotel Downtown riverfront, Fort Myers, FL |
| Organizer | AgNet Media (Citrus Industry magazine) |
| Who attends | Commercial citrus and specialty crop growers, grove owners and managers, crop advisers, university and government staff |
| Nearest airport | Southwest Florida International Airport (RSW) Serves Fort Myers |
| Hotels | The Luminary Hotel, connected to the Caloosa Sound Convention Center, is the host hotel Official hotel page → |
| Official website | citrusindustry.net |
Official Citrus & Specialty Crop Expo resources
01 Purple at Citrus & Specialty Crop Expo 2027
HLB answers by the river: Citrus & Specialty Crop Expo 2027 booths in Fort Myers
Florida citrus and specialty crop growers gather on the Caloosahatchee each August for two days of UF/IFAS seminars and a trade show in the same ballroom. We build compact, well-lit booths that hold their own when growers step out of a panel and straight onto the floor.
- Aug 4–5, 2027 · Fort Myers
- Seminars beside the floor
- Free for growers (2026)
What makes Citrus & Specialty Crop Expo different, and how we build for it
The Citrus & Specialty Crop Expo is AgNet Media's two-day summer show for Florida citrus and specialty crop growers, back in Fort Myers, its original home, since 2026.At the waterfront Caloosa Sound Convention Center most seminars sit inside the trade show ballroom behind soundproof walls, with the Luminary Hotel steps away. UF/IFAS citrus panels on new varieties, oxytetracycline trunk injection and tree health earn RUP and CCA credits, specialty crop sessions cover vegetables and pests, and in 2026 Todd Wiseman Jr. previewed the A Land Remembered TV series in the general session.
HLB management, trunk-injection products, nutrition, rootstocks and new varieties they heard about in the UF/IFAS panels.
Pest management, crop protection and irrigation for Florida's vegetable, strawberry and alternative crops.
CEU sessions plus product data and labels from the companies whose products they recommend.
Your team in Fort Myers
How Purple runs the Citrus Expo in Fort Myers
We build a light inline booth in Fishkill, NY and ship it to Fort Myers to the address the 2027 exhibitor kit names, crated for the Caloosa Sound Convention Center dock. Our project manager sets it up in the shared ballroom with the labor the venue requires, keeps the build quiet next to the seminar walls and packs out after the August 5 close.
Inside Citrus & Specialty Crop Expo 2027
Rules that shape your Citrus & Specialty Crop Expo booth
In 2026 free registration covered commercial growers, grove owners and managers, crop advisers, universities, government and grower associations. We plan booth staffing for a room of practitioners, not consumers.
Most 2026 seminars sat in the trade show ballroom behind soundproof walls. We keep booth audio low and let lighting and graphics do the work so sessions are not disturbed.
AgNet Media described exhibitor and sponsorship opportunities as limited for 2026. We have designs ready so you can commit as soon as 2027 space opens.
Programs worth planning for
In 2026 panels on new varieties and oxytetracycline performance plus sessions on tree health, fresh fruit and horticultural tools, with FDACS RUP and CCA CEUs.
Vegetable pest management, alternative crops and panel discussions between growers and researchers, a format AgNet Media expanded in 2026.
In 2026 Todd Wiseman Jr., producer of the A Land Remembered TV series, presented and was honored by the city of Fort Myers.
The Citrus & Specialty Crop Expo is Florida's two-day summer show for citrus and specialty crop growers; choose it over the Florida Citrus Show when you want an indoor booth, a statewide audience and CEU-driven crop advisers. Every agriculture show we build for, side by side →
agriculture at Citrus & Specialty Crop Expo
The industry behind Citrus & Specialty Crop Expo, in pictures
02 Booths & pricing for Citrus & Specialty Crop Expo 2027
What will a booth at the Citrus & Specialty Crop Expo 2027 cost?
The 2027 booth menu is not confirmed yet; AgNet Media says exhibitor and sponsorship details will be released soon and space was limited in 2026. In a hotel convention ballroom shared with seminars, inline booths fit best. We recommend a 10×20 inline with strong lighting and a product counter.
A lit back wall naming the citrus or vegetable problem, a counter with labels and samples, and room for two staff during the session breaks.
Shown: a Purple inline booth for Sedemac
See 10×20 rental booths →
Two product lines side by side, citrus and vegetables, with a screen of grove trial results at the middle.
Pictured: Bizarre International, a Purple inline booth
See 10×30 rental booths →
Only where the ballroom layout allows an island: equipment or an irrigation display with counters on two aisles.
Pictured: Ecotact, a Purple island exhibit
See 20×20 rental booths →
Rare in this format; a sponsor presence is better built across lighting, graphics and the general session than floor space.
Above: LeadSquared, a Purple island exhibit
See 20×30 rental booths →In Purple's Citrus & Specialty Crop Expo price
- Design and a 3D rendering for Citrus & Specialty Crop Expo, revised until it is right
- Structure, printed graphics, counters and storage, as specified for Citrus & Specialty Crop Expo
- Lighting and power distribution inside the booth
- Install and dismantle at Citrus & Specialty Crop Expo, led by our project manager on the floor
- Every Citrus & Specialty Crop Expo show-service order and deadline tracked for you
Billed by Citrus & Specialty Crop Expo and its contractor
- Booth space, paid to AgNet Media
- Material handling / drayage, if the Citrus & Specialty Crop Expo space rate leaves it out
- Electrical, internet and rigging orders for Citrus & Specialty Crop Expo
- Cleaning, plus any union labor the venue requires
Rates to plan with for Citrus & Specialty Crop Expo:
- Grower registration, 2026 Complimentary for commercial growers, grove managers, CCAs, universities and government source
- Booth build 10×20 rental $7,500–$15,000; custom 10×20 $15,000–$45,000, Purple's 2026 planning range source
Before you sign, your proposal already estimates each of these show charges, so the Citrus & Specialty Crop Expo total is on paper.
Each price is an all-in 2026 rental range for design, structure, graphics, installation and dismantle; we quote custom builds project by project. Get an exact number for Citrus & Specialty Crop Expo with the booth cost calculator or the 2026 booth cost guide.
Tell us your Citrus & Specialty Crop Expo booth size and what the space has to do. Expect a reply within one business day and, usually within a week, a rendering and a fixed proposal for Citrus & Specialty Crop Expo. No charge.
The booth we would build for Citrus & Specialty Crop Expo 2027
The between-sessions grove clinic
Growers step out of a UF/IFAS panel on trunk injection or new varieties and are on the trade show floor in seconds, with minutes before the next session. The booth works like a quick grove clinic: the problem named large, the result in photos, the product in hand and a crop adviser-ready data sheet.
Problem wall
A lit back wall naming one problem per panel, HLB decline, fruit drop, root health, thrips, with your answer under each.
Grove photo strip
Before and after photos and yield or fruit-drop numbers from Florida groves, printed large and read in passing.
Label counter
Product labels, samples and rates on the counter for crop advisers who earned CEUs in the room next door.
Quiet screen
A silent screen looping field application, since the seminar wall is only a partition away.
The demo
Show the application, not the bottle: a silent loop of the trunk injection, spray pass or irrigation setup in a Florida grove, then hand over the label.
The meetings
There is no meeting system; growers move between the seminars and the floor all day, and the Luminary Hotel's rooftop bar next door is the natural spot for an evening grower dinner.
Stronger trees. Better fruit. Florida-tested.
Your people arrive at the Caloosa Sound Convention Center & Luminary Hotel to a lit, stocked booth. You just show up.
03 Built by Purple
Citrus Expo booths built for Florida growers
Case study · Pixee Medical
Pixee Medical at a medical technology congress
Pixee Medical's demo-first booth let people test a product in a few minutes without stopping the aisle, the right model for a Citrus Expo floor where growers have a few minutes between seminars to see a product work and move on.
Read the Pixee Medical case study All case studies →“Itzy and his team are the real deal. If you want to wow your potential customers at your next trade show, this is the team for you. They create the best custom and portable trade show exhibits by far.”
Sherri McManus, Corporate Training, The Lou Everett Group · more reviews from Purple clients
Trusted by exhibitors including
04 Designing for crop protection, nutrition, irrigation, equipment and grower service companies for Florida citrus and specialty crops at Citrus & Specialty Crop Expo
Designing a Citrus & Specialty Crop Expo booth beside the seminars
1Sessions sit beside you
In 2026 most seminars ran inside the trade show ballroom behind soundproof walls. Growers leave a panel and are at your booth within seconds, so the booth needs to say what you do for HLB, pests or nutrition at a glance, before the next session starts.
2Keep it quiet
With seminars just past a soundproof wall, loud video audio works against you. We build booths that sell with light, graphics and silent screens, and keep sound to a counter-level conversation.
3Show the grove result
The citrus program centers on oxytetracycline trunk injection, tree health and new varieties. Before and after tree photos, yield and fruit-drop data from Florida groves and the product in hand carry more weight than claims.
4Pack for a hotel dock
The Expo uses a riverfront convention center joined to the Luminary Hotel, not a fairground. We design light, crated booths that move through a hotel dock and freight path easily, with no heavy structure.
Concept rendering
Your proposal for Citrus & Specialty Crop Expo includes a rendering like this one
You see your Citrus & Specialty Crop Expo booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Pictured: a Purple concept for CalligoTech.
Start my Citrus & Specialty Crop Expo conceptFloor at a glance
Where you could be at Citrus & Specialty Crop Expo 2027
The Expo uses the Caloosa Sound Convention Center and the connected Luminary Hotel. These are the spaces that shape a booth, from AgNet Media's 2026 coverage.
Trade show ballroom
In 2026 the exhibitors and most educational seminars shared this ballroom, separated by soundproof walls.
Our advice Face the booth toward the seminar exits if the floor plan allows.
Luminary Hotel
The host hotel, connected to the convention center, with a rooftop restaurant and bar overlooking the river.
Our advice Good for after-hours grower dinners within steps of the floor.
05 Caloosa Sound Convention Center & Luminary Hotel · Fort Myers
Citrus Expo 2027 freight and Caloosa Sound Convention Center notes
The Expo moved back to Fort Myers in 2026, to the waterfront Caloosa Sound Convention Center connected to the Luminary Hotel in downtown Fort Myers. In 2026 the trade show and most seminars shared the ballroom, separated by soundproof walls. The 2027 exhibitor registration, move-in schedule, decorator and freight instructions are not confirmed yet; AgNet Media says details on exhibiting and sponsorship will be available soon. Our project manager plans freight and the install once the exhibitor kit is out and leads it on site with the labor the venue requires.
What Purple handles
- Quiet, light-led booths for a ballroom shared with seminars
- Grove trial and before-after graphics for citrus growers
- Lightweight crated builds for a hotel convention dock
- Freight and service orders once the 2027 kit is published
- Sponsor graphics and signage for the general session
- Kits that also serve the Florida Citrus Show tailgate
Your Citrus & Specialty Crop Expo timeline, from move-in back
We need design sign-off by May 2027.
- When AgNet Media opens 2027 exhibitingReserve space early; exhibitor and sponsor spots were limited in 2026.
- May 2027Design sign-off for an inline booth built for a shared seminar ballroom.
- June 2027Production in our Fishkill, NY shop within 30 to 45 days.
- July 2027Freight to the address in the 2027 exhibitor kit, crated for a hotel convention dock.
- Days before August 4, 2027Move-in at the Caloosa Sound Convention Center; 2027 times not confirmed yet.
- August 4–5, 2027Expo days; our project manager handles dismantle and sends the booth to storage.
Purple planning timeline. We confirm the official move-in, freight target and order deadlines for the Caloosa Sound Convention Center & Luminary Hotel against your booth when you book; they come from your exhibitor kit and assigned schedule.
Print the Citrus & Specialty Crop Expo budget & deadline sheetBefore you book Citrus & Specialty Crop Expo 2027
What Citrus & Specialty Crop Expo exhibitors learned in 2026
In 2026 most seminars ran inside the trade show ballroom behind soundproof walls, so traffic peaks the moment a session lets out. source
AgNet Media called 2026 exhibitor and sponsorship spots limited, and says 2027 exhibiting details will be released soon, so be ready to commit when they open. source
The 2026 UF/IFAS sessions offered 0.5 RUP CEU for panels, 1 RUP CEU for presentations and 1 CCA CEU per session, which brings crop advisers to the room. source
Preregistered growers in 2026 were entered to win a gun safe from Everglades Equipment Group, and an FFA raffle ran on the floor, so prize draws are part of the culture. source
The 2026 early-bird hotel rate ended May 1, about three months before the Expo, so book the Luminary early for 2027. source
Who you meet on the floor
Growers come for UF/IFAS updates on HLB, trunk injection, varieties and tree health, and the products that go with them.
Owners and managers register free and use the Expo to meet suppliers and peers in one place.
CCAs earn CEUs at the seminars and look for product data to recommend.
Vegetable, strawberry and alternative crop growers attend the specialty crop sessions and panels.
Side by side
Citrus & Specialty Crop Expo vs CEA Summit East vs Great Lakes EXPO: 2027 at a glance
| Citrus & Specialty Crop Expo | CEA Summit East | Great Lakes EXPO | |
|---|---|---|---|
| Dates | August 4–5, 2027 | September 14–15, 2027 | December 7–9, 2027 |
| Where | Fort Myers, FL · Caloosa Sound Convention Center & Luminary Hotel | Danville, VA · Institute for Advanced Learning and Research (IALR) | Grand Rapids, MI · DeVos Place |
| Size | Not published | 90,000 sq. ft. IALR main building in Danville | 400+ companies in the 2026 trade show |
| Main buyers | Commercial citrus growers | Greenhouse and indoor grower-operators | Tree fruit growers |
| Booth space | Price not published | Price not published | Booth units, 2026: $1,100 first and second; $650 third and fourth; $500 fifth and more; nonprofit $400 |
Figures carry the year and source shown on each show's own page.
Travel to Citrus & Specialty Crop Expo 2027
Getting to Citrus & Specialty Crop Expo 2027: airport, hotels and parking
Fly in
Southwest Florida International Airport (RSW)
Serves Fort Myers
Stay
The Luminary Hotel, connected to the Caloosa Sound Convention Center, is the host hotel
Park
Downtown Fort Myers riverfront
Find the venue
Caloosa Sound Convention Center & Luminary Hotel
Downtown riverfront, Fort Myers, FL
Travel facts from citrusindustry.net.
Citrus & Specialty Crop Expo by the numbers
Citrus & Specialty Crop Expo year by year
How Citrus & Specialty Crop Expo 2027 compares with other agriculture shows
The agriculture shows closest to Citrus & Specialty Crop Expo on the calendar, with the latest size each organizer has published. Each show name opens our agriculture exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| Tech Hub LIVECropLife Media Group | July 19–21, 2027 | Des Moines, IA | 56 exhibitors on an 80-space floor plan, July 20–22 (2026) |
| FarmfestIDEAg Group | August 3–5, 2027 | Morgan, MN | – |
| Citrus & Specialty Crop ExpoAgNet Media (Citrus Industry magazine) | August 4–5, 2027 | Fort Myers, FL | – |
| Agronomy Conference & ExpoThe Fertilizer Institute (TFI) | August 9–11, 2027 | Indianapolis, IN | Expo limited to 30 companies, JW Marriott Indianapolis, August 4–6 (2025) |
| Ag Progress DaysPenn State College of Agricultural Sciences | August 10–12, 2027 | Pennsylvania Furnace, PA | 40,000+ (show manager's estimate) attendees (2026) |
| DakotafestIDEAg Group | August 17–19, 2027 | Mitchell, SD | 400+ exhibitors (2026) |
| Farm Progress ShowFarm Progress (Informa Markets) | August 31 – September 2, 2027 | Decatur, IL | Nearly 600 exhibitors (2026) |
| Husker Harvest DaysFarm Progress (Informa Markets) | September 14–16, 2027 | Grand Island, NE | 2,220 average acres farmed by attendees (2025) |
| CEA Summit EastIndoor Ag-Con and the CEA Innovation Center (Virginia Tech and IALR) | September 14–15, 2027 | Danville, VA | – |
| AABP Annual ConferenceAmerican Association of Bovine Practitioners (AABP) | September 16–18, 2027 | Louisville, KY | 1,594 total attendance, Minneapolis 2026 |
Citrus & Specialty Crop Expo exhibitor questions
Citrus & Specialty Crop Expo 2027 questions exhibitors ask
When is the Citrus & Specialty Crop Expo 2027?
August 4–5, 2027, at the Caloosa Sound Convention Center & Luminary Hotel in Fort Myers, Florida, per AgNet Media's save-the-date. The 2027 trade show hours are not confirmed yet.
Where is the Citrus & Specialty Crop Expo held?
The Caloosa Sound Convention Center in downtown Fort Myers, connected to the Luminary Hotel. The Expo returned to Fort Myers, its original location, in 2026 after a brief stint in Tampa.
When did the 2026 Expo take place?
August 12–13, 2026, at the Caloosa Sound Convention Center and Luminary Hotel, the most recent edition. Growers, vendors and industry specialists welcomed the new venue for its convenience, per Citrus Industry magazine.
How much is a booth at the Citrus & Specialty Crop Expo?
Booth prices for 2027 are not confirmed yet; AgNet Media says registration, exhibiting and sponsorship details will be available soon. For planning, Purple's 10×20 rental range is $7,500 to $15,000 in 2026, before space.
Is registration free for growers?
Attendee registration was complimentary in 2026 for commercial growers, grove owners and managers, certified crop advisers, university staff, government representatives and grower association executives, per AgNet Media.
Can growers earn CEUs at the Expo?
In 2026 the UF/IFAS citrus sessions offered FDACS Restricted Use Pesticide CEUs (0.5 for panels, 1 for presentations) and one CCA CEU per session, per Citrus Industry magazine.
How is the Expo floor laid out?
In 2026 most educational seminars were held inside the trade show ballroom, separated by soundproof walls, so attendees moved between sessions and exhibitors without losing time, per AgNet Media. The 2027 layout is not confirmed yet.
What do exhibitors show at the Expo?
Equipment, technologies, crop protection products, irrigation solutions and services for citrus and specialty crop growers, per AgNet Media's 2026 preview, all adjacent to the seminar space.
Who organizes the Citrus & Specialty Crop Expo?
AgNet Media, publisher of Citrus Industry and Specialty Crop Grower magazines, which also runs the Florida Citrus Show in Fort Pierce each March.
Can Purple build a booth for the Expo?
Yes. We design quiet, well-lit inline booths for a ballroom shared with seminars, build in Fishkill, NY, ship to Fort Myers and install with our own project manager.
How is the Expo different from the Florida Citrus Show?
Season, setting and reach: this one fills two August days indoors on the Fort Myers riverfront for growers statewide, while its sister event is a March parking-lot tailgate in Fort Pierce aimed at the Indian River region. One publisher organizes both.
Is the Citrus & Specialty Crop Expo worth it for a crop protection company?
For Florida sales it is a focused room: the 2026 citrus program centered on HLB, trunk injection and tree health, and crop advisers earned CEUs there, so the people who choose and recommend products are on the floor.
Before you sign for Citrus & Specialty Crop Expo
Five things to ask every builder quoting Citrus & Specialty Crop Expo:
- What keeps our booth from disturbing seminars held behind the ballroom partition?
- Can your crates move easily through a hotel convention dock in downtown Fort Myers?
- Will you file the 2027 service and freight orders as soon as AgNet Media publishes the kit?
- What grove trial graphics will you print, and how fast can you turn new data?
- Can our booth graphics also work on a tent at the Florida Citrus Show?
What Citrus & Specialty Crop Expo exhibitors ask us
There are no 2027 booth prices yet. Should we wait? Plan now and commit when space opens; AgNet Media called 2026 spots limited. With a design ready, we can build in 30 to 45 days.
Seminars share the room. Will growers have time for us? Yes, in short visits: they pass your booth every time a session ends. A booth that explains itself at a glance wins those minutes.
We already do the Florida Citrus Show. Do we need both? They reach growers at different moments: a March morning tailgate in Fort Pierce and two days indoors in August in Fort Myers with statewide growers and CEU-seeking advisers. A single set of printed panels travels between them.
Get a proposal
Tell us about your Citrus & Specialty Crop Expo booth
What happens next
- You get a reply within one business day, asking about your products, goals and footprint at Citrus & Specialty Crop Expo.
- You get a concept rendering and a fixed proposal for Citrus & Specialty Crop Expo, usually within a week. No fee left off: every Citrus & Specialty Crop Expo cost is listed upfront, on paper.
- We build in 30–45 days, ship to the Citrus & Specialty Crop Expo advance warehouse and install before the hall opens.