farm equipment and field show · Morgan
Farmfest 2027Morgan exhibitor guide: booth costs, dates and deadlines
Forums, field demos and 50 acres: Farmfest 2027 booths near Morgan
- Event dates
- August 3–5, 2027
- Exhibit hall
- August 3–5, 2027
- Venue
- Farmfest show grounds, Redwood County, Morgan
4.9 star client rating3,000+ exhibitors10,000+ booths builtSince 2015
Quick answers
Farmfest 2027 in 30 seconds
Minnesota Farmfest is an outdoor agricultural show run by IDEAg Group on its show grounds near Morgan in Redwood County, Minnesota. The 2027 show runs August 3–5, 2027. It brings more than 26,000 ag producers and their families each year and more than 400 exhibitors on about 50 acres, per IDEAg. Machinery, seed, livestock, building and service companies exhibit, with live demos, ride-and-drives and the Farmfest Forums, where candidates and agriculture leaders speak. Space is chosen from an online floor plan and booked by contract. Purple designs outdoor lots and tent displays for Farmfest.
- When is Farmfest 2027?
- August 3–5, 2027, at Farmfest show grounds, Redwood County, Morgan.
- When is the Farmfest exhibit hall open?
- August 3–5, 2027.
- What does booth space cost at Farmfest?
- Booked from the 2027 floor plan; rates in the IDEAg prospectus, not posted online, paid to the organizer.
- How much is a 10×20 booth at Farmfest, all-in?
- $7,500 – $15,000 for a Purple rental in Morgan: design, graphics, lighting, install and dismantle. Space and show services are billed separately by Farmfest.
- What is the next exhibitor deadline?
- Jackpot Junction opens rooms beyond group blocks: April 20, 2027.
Official Farmfest 2027 links: Farmfest 2027 floor planFarmfest 2027 hotelsFarmfest 2027 scheduleFarmfest 2027 booth space
The lookRedwood County 2027
August in Minnesota. Forums, demos, fields.
Minnesota Farmfest returns to its Redwood County show grounds August 3–5, 2027, with more than 400 exhibitors on about 50 acres and 26,000+ producers and families, per IDEAg.
Everything about Farmfest 2027 in one place
Farmfest 2027 fact sheet
| Official name | Minnesota Farmfest 2027 |
|---|---|
| Event dates | August 3–5, 2027 |
| Exhibit hall dates | August 3–5, 2027 source |
| Venue | Farmfest show grounds, Redwood County 28366 County Highway 13, Morgan, MN 56266 |
| Organizer | IDEAg Group |
| Who attends | 26,000+ ag producers and their families each year, per IDEAg's exhibitor page |
| Next deadline | Jackpot Junction opens rooms beyond group blocks: April 20, 2027 source |
| Hotels | Hotels in Redwood Falls, Marshall, New Ulm, Sleepy Eye, Morton, Olivia, Springfield and Willmar, per IDEAg's lodging list Official hotel page → |
| Official website | farmfest.com |
Official Farmfest resources
Farmfest 2027 calendar
Farmfest 2027 dates and deadlines
Every date the organizer has published for Farmfest, in order, with a link to the page that states it. The next one is highlighted.
01 Purple at Farmfest 2027
Forums, field demos and 50 acres: Farmfest 2027 booths near Morgan
Minnesota Farmfest turns a Redwood County show ground into a three-day town of 400-plus exhibits, ride-and-drives, livestock chute demos and political forums every August. We plan outdoor lots and tents that draw Upper Midwest farm families in from the gravel.
- Aug 3–5 · Redwood County
- 400+ exhibitors
- 26,000+ producers
What makes Farmfest different, and how we build for it
Farmfest is an outdoor summer show that doubles as Minnesota farm country's town square.Beside more than 400 exhibits on about 50 acres, IDEAg runs the Farmfest Forums in the Wick Buildings Farmfest Center, where candidates for Congress, governor and the U.S. Senate and, in 2026, the U.S. Secretary of Agriculture spoke to farmers. Demonstrations are part of the floor plan: livestock chute demos in the Livestock Tent, drone demos in the northeast corner, ride-and-drives, a skid steer rodeo and an autonomous tillage demo in the field across Highway 13. Families come too, so a lot has to work for the farmer and the people with them.
Equipment, seed, buildings and livestock handling they can see working on the grounds, from dealers within driving distance.
A reason to stop for the whole family: shade, something to try and a person who will answer questions without a hard sell.
The forums, the outlook sessions and the people who come for them, plus lenders, insurers and farm groups between sessions.
Your team in Morgan
How Purple runs Farmfest 2027 in Redwood County
We build canopy, flooring and outdoor graphics in Fishkill, NY or Las Vegas and truck them straight to the Farmfest grounds on County Highway 13, using the move-in window in IDEAg's exhibitor kit. Our project manager sets the lot or tent with the labor the show allows, checks anchoring and power, and handles teardown after the Thursday close.
Inside Farmfest 2027
Rules that shape your Farmfest booth
Exhibitors choose an available booth on the online 2027 floor plan and submit the exhibit space contract electronically, or request a downloadable contract; returning exhibitors use a renewal contract.
Personal golf carts are not allowed on the show grounds. Carts are rented through NB Golf Car or on site, and a courtesy shuttle drives the perimeter.
Camping is not allowed on the show site; IDEAg lists nearby campgrounds in Redwood Falls, Walnut Grove and Springfield.
Offers to sell Farmfest contact lists or to book exhibitor hotel rooms do not come from IDEAg, which calls them a scam and asks exhibitors to report them to the FTC.
Programs worth planning for
Candidate and policy forums in the Wick Buildings Farmfest Center, livestreamed; 2026 included the U.S. Secretary of Agriculture, congressional, governor and Senate forums.
Drone demos, ride-and-drives, livestock chute demos, a skid steer rodeo and an autonomous tillage demo ran on the 2026 schedule.
Presented at the Women in Ag event with a $1,000 cash prize to one of five Minnesota finalists; 2026 nominations closed May 22, 2026.
Farmfest is southern Minnesota's big outdoor summer farm show and political stage, run by IDEAg; pick it ahead of Decatur's Farm Progress Show when the buyers you want are Minnesota and Upper Midwest corn, soybean and livestock families. See how Farmfest compares with every agriculture show we build for →
02 Booths & pricing for Farmfest 2027
Farmfest 2027 exhibit space: how booking and pricing work
IDEAg sells Farmfest space from an online 2027 floor plan: you pick an available booth, then submit an exhibit space contract electronically or by email, with renewals on their own form. Lot rates sit in the exhibitor prospectus rather than on the site. Machinery dealers take large outdoor lots near the demo areas; seed, finance, technology and service firms often take smaller outdoor spaces or tent booths. We design to the space you pick, with a canopy, flooring and signs that read from the show's streets.
A tent or outdoor booth with a branded canopy, a counter, a seat in the shade and a sign tall enough to see over the crowd.
Shown: a Purple inline booth for Sedemac
See 10×20 rental booths →
Multiple product lines, a small meeting nook
Shown: a Purple inline booth for Optinova
See 10×30 rental booths →
A canopy over raised flooring with a product display and a meeting table, sized for a seed, finance or technology company.
Pictured: SMOXH, a Purple island exhibit
See 20×20 rental booths →
Demo stations plus private meetings
Shown: Highend Collections, a Purple island exhibit
See 20×30 rental booths →In Purple's Farmfest price
- A 3D rendering of your Farmfest booth, revised until you approve it
- Structure, graphics printed for Farmfest, counters and storage as specified
- Lighting and power distribution inside your Farmfest booth
- Installation and dismantle in Morgan, run by our project manager on the floor
- Show-service orders and deadlines for Farmfest, tracked on your behalf
Billed by Farmfest and its contractor
- Exhibit space (paid to IDEAg Group)
- Material handling / drayage, where the space rate does not include it
- Electrical service, internet and rigging at the Farmfest show grounds, Redwood County
- Booth cleaning and whatever union labor the Farmfest venue requires
Rates to plan with for Farmfest:
- Exhibit space Booked from the 2027 floor plan; rates in the IDEAg prospectus, not posted online source
- Admission (2026) $10 at the gate, $8 online in advance; 17 and under free source
- Booth build 10×20 rental $7,500–$15,000; custom 20×20 $50,000–$120,000, Purple's 2026 planning range source
Every one of these is estimated on your proposal, so you see the full Farmfest total on paper before you sign.
The prices above are all-in 2026 rental ranges covering design, structure, graphics, installation and dismantle; custom builds for Farmfest are quoted per project. Get an exact number for Farmfest with the booth cost calculator or the 2026 booth cost guide.
Tell us your Farmfest booth size and what the space has to do. You hear back within one business day, and a rendering with a fixed Farmfest proposal usually follows within a week. No charge.
The booth we would build for Farmfest 2027
The front-porch lot on Farmfest's main street
Farmfest is a family day out as much as a buying trip, held on open ground in August. The lot works like a farmhouse porch facing the street: the product in the yard, a shaded porch where the farmer sits down, and something simple for the people with them so the conversation can run long.
Yard display
Machines or product on the grass at the lot front, with plain spec boards a farmer can read while walking.
Shaded porch
A branded canopy over raised flooring, a counter and chairs, with fans and water for an August afternoon.
Demo pointer
A sign with your ride-and-drive, drone or chute demo time and a map arrow to the demo area.
Family corner
A small hands-on item, a seed sample or a scale model, so the family stays while the farmer talks.
The demo
Use the show's demo areas: book a ride-and-drive or drone slot, then bring visitors back to the porch with a card naming the dealer who can run the same demo on their farm.
The meetings
IDEAg does not run a meeting system; meetings happen on the porch. Book dealer and lender meetings around the forum times, when crowds move to the Wick Buildings Farmfest Center.
Built for Minnesota ground. Backed close to home.
At Farmfest, your team walks into a lit, stocked booth. You just show up.
03 Built by Purple
Farmfest lots and tent displays for Upper Midwest farm families
Case study · KLEEMANN
KLEEMANN at an industrial technology exhibition
KLEEMANN's stand let people see the real machine and then watch it work on a screen. On a Farmfest lot the field does the second part: the machine on the grass, the demo across the road, and a counter in the shade to talk about it afterward.
Read the KLEEMANN case study All case studies →“From start to finish, their team was professional, responsive, and incredibly easy to work with. They designed and built a beautiful trade show exhibit that exceeded my expectations and helped our company stand out. We received many compliments on our booth.”
Yossi Mouskup, Senior Insurance Broker, IGI Insurance Agency · more client reviews
Trusted by exhibitors including
04 Designing for machinery, seed, livestock, building, drone, finance and farm service brands selling to Upper Midwest corn, soybean and livestock families at Farmfest
Designing an outdoor Farmfest lot for sun, wind and families
1Shade wins the stop
Farmfest runs in early August on open ground. A branded canopy over the counter, fans and water keep a farm family at your lot long enough to talk.
2Point the way to the demo
Drone flights, ride-and-drives, chute demos and the tillage demo across Highway 13 pull crowds. If your product runs in one, put the time and location on your sign.
Build for gravel, grass and wind
Lots are outdoors, so we plan raised flooring for the meeting area, weighted bases for signs and canopies, and outdoor-rated prints that survive sun and a passing storm.
Think about forum days
The candidate forums and the Secretary of Agriculture's 2026 address drew crowds to the Wick Buildings Farmfest Center. Lots on the path to the center catch that traffic.
Concept rendering
You get a rendering like this with your proposal
The 3D view shows layout, graphics, lighting and product positions before we cut a panel, and we revise it until the Farmfest booth is right. This one is a Purple concept for B&H.
Start my Farmfest conceptFloor at a glance
Where you could be at Farmfest 2027
Farmfest spreads across about 50 acres of show grounds. These are the areas that shaped the 2026 show, from IDEAg's schedule of events.
Wick Buildings Farmfest Center
Home of the Farmfest Forums, the ag outlook forum, the Women in Ag event and the noon broadcast in 2026.
Our advice A lot on the path to the center catches the forum crowds before and after each session.
Livestock Tent and Farm Bureau Hub
Chute demonstrations and company presentations ran twice daily in the Livestock Tent; the Farm Bureau Hub in Tent 7 hosted Crop Talk and music.
Our advice Livestock equipment brands do well within sight of the chute demo times.
Northeast corner and demo field
Drone demonstrations and a ride-and-drive ran in the northeast corner; the autonomous tillage demo used the field across Highway 13 by the east gate.
Our advice Machinery and technology lots near the northeast corner meet visitors walking to the demos.
05 Farmfest show grounds, Redwood County · Morgan
Farmfest 2027 delivery, golf carts and show-ground rules
Farmfest is a self-contained outdoor show ground near Morgan in Redwood County, and attendees enter from MN-67 on 1st St. Personal golf carts are not allowed on the grounds; carts are rented through NB Golf Car or on site, and a courtesy shuttle runs the perimeter. There is no camping on the show site, and Jackpot Junction in Redwood Falls books only group room blocks until April 20. The exhibitor kit, with move-in days, power and delivery rules, comes from IDEAg's sales team and is not posted online, so 2027 move-in times are not confirmed yet. Our project manager plans delivery and the install from that kit and leads it on the lot with the labor the show requires.
What Purple handles
- Outdoor lots with canopies, flooring and weighted sign towers
- Tent booths for seed, finance and technology companies
- Signs that point visitors to your demo or ride-and-drive time
- Delivery planning for a rural show ground
- Graphics built for farm families as well as buyers
- Storage and reuse for Dakotafest and the Iowa Ag Expo
Your Farmfest timeline, from move-in back
Hotel group blocks at Jackpot Junction open to all after this date: April 20, 2027. Space is booked from the 2027 floor plan now; we can draw your lot as soon as you pick it.
Design sign-off for Farmfest is due by March 2027.
- Winter 2026–27Choose an available booth on the 2027 floor plan and submit the exhibit space contract.
- Early 2027Request the exhibitor prospectus and kit from your IDEAg sales representative; design sign-off follows.
- Before April 20, 2027Group hotel blocks at Jackpot Junction in Redwood Falls are open only to groups until this date.
- May–July 2027Production in our Fishkill, NY or Las Vegas shop: canopy, flooring, outdoor graphics and sign towers.
- Late July 2027Delivery and setup on the show grounds; 2027 move-in days not confirmed yet.
- August 3–5, 2027Show days on the grounds; teardown follows the Thursday close.
Our planning timeline. The official Farmfest move-in, freight target and order dates come from your exhibitor kit and assigned schedule; when you book, we confirm them against your booth.
Print the Farmfest budget & deadline sheetBefore you book Farmfest 2027
What Farmfest exhibitors should know before Redwood County
Booths are chosen from the live 2027 floor plan, so the earlier you submit a contract, the better your pick of corners near the demo areas. source
Attendees enter from MN-67 on 1st St.; the shipping and GPS address is 28366 County Highway 13, Morgan, MN 56266. source
Jackpot Junction in Redwood Falls books only group room blocks until April 20, so book staff rooms as a group block or after that date. source
Rent golf carts ahead through NB Golf Car at 605-275-4653; personal carts are banned and on-site rentals go first come, first served. source
IDEAg never sells attendee or exhibitor lists or calls to book hotels; treat those emails and calls as scams. source
Who you meet on the floor
IDEAg pitches the show to exhibitors as access to producers ready to make purchase decisions.
Producers bring their families for the Kids' Zone, food and entertainment, and kids 17 and under get in free.
Chute demonstrations, livestock seminars and company presentations run in the Livestock Tent.
The Farmfest Forums bring candidates, agriculture officials and farm organizations to the Wick Buildings Farmfest Center.
Side by side
Farmfest vs Ag Progress Days vs Dakotafest: 2027 at a glance
| Farmfest | Ag Progress Days | Dakotafest | |
|---|---|---|---|
| Dates | August 3–5, 2027 | August 10–12, 2027 | August 17–19, 2027 |
| Where | Morgan, MN · Farmfest show grounds, Redwood County | Pennsylvania Furnace, PA · Russell E. Larson Agricultural Research Center at Rock Springs | Mitchell, SD · Dakotafest show grounds |
| Size | Not published | 434 exhibitors at Ag Progress Days 2025 | 400+ exhibitors on the Mitchell grounds |
| Main buyers | Production ag decision makers | Dairy and livestock farmers | Row crop farmers |
| Booth space | Price not published | Indoor spaces, 2027 rates: 15′ × 10′ $1,020; 30′ × 10′ $1,500, with power, table and chairs | Price not published |
Figures carry the year and source shown on each show's own page.
Travel to Farmfest 2027
Getting to Farmfest 2027: hotels and parking
Stay
Hotels in Redwood Falls, Marshall, New Ulm, Sleepy Eye, Morton, Olivia, Springfield and Willmar, per IDEAg's lodging list
Park
Attendees enter from MN-67 on 1st St.; golf carts can be rented, personal carts are not allowed
Find the venue
Farmfest show grounds, Redwood County
28366 County Highway 13, Morgan, MN 56266
Travel facts from farmfest.com.
Farmfest by the numbers
Farmfest year by year
How Farmfest 2027 compares with other agriculture shows
The agriculture shows closest to Farmfest on the calendar, with the latest size each organizer has published. Each name other than Farmfest opens our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| Tech Hub LIVECropLife Media Group | July 19–21, 2027 | Des Moines, IA | 56 exhibitors on an 80-space floor plan, July 20–22 (2026) |
| FarmfestIDEAg Group | August 3–5, 2027 | Morgan, MN | – |
| Citrus & Specialty Crop ExpoAgNet Media (Citrus Industry magazine) | August 4–5, 2027 | Fort Myers, FL | – |
| Agronomy Conference & ExpoThe Fertilizer Institute (TFI) | August 9–11, 2027 | Indianapolis, IN | Expo limited to 30 companies, JW Marriott Indianapolis, August 4–6 (2025) |
| Ag Progress DaysPenn State College of Agricultural Sciences | August 10–12, 2027 | Pennsylvania Furnace, PA | 40,000+ (show manager's estimate) attendees (2026) |
| DakotafestIDEAg Group | August 17–19, 2027 | Mitchell, SD | 400+ exhibitors (2026) |
| Farm Progress ShowFarm Progress (Informa Markets) | August 31 – September 2, 2027 | Decatur, IL | Nearly 600 exhibitors (2026) |
| Husker Harvest DaysFarm Progress (Informa Markets) | September 14–16, 2027 | Grand Island, NE | 2,220 average acres farmed by attendees (2025) |
| CEA Summit EastIndoor Ag-Con and the CEA Innovation Center (Virginia Tech and IALR) | September 14–15, 2027 | Danville, VA | – |
| AABP Annual ConferenceAmerican Association of Bovine Practitioners (AABP) | September 16–18, 2027 | Louisville, KY | 1,594 total attendance, Minneapolis 2026 |
Farmfest exhibitor questions
Minnesota Farmfest 2027 exhibitor questions
When is Farmfest 2027?
August 3–5, 2027, Tuesday to Thursday, per IDEAg's hours page, which also lists August 1–3, 2028. Gates opened at 8 a.m. each day in 2026, closing at 4 p.m. on the first two days and an hour earlier on the last; 2027 hours are not confirmed yet.
Where is Minnesota Farmfest held?
On the Farmfest show grounds at 28366 County Highway 13, Morgan, Minnesota 56266, in Redwood County, per IDEAg. Attendees enter from MN-67 on 1st St.
How do we book exhibit space at Farmfest?
Pick an available booth on the online 2027 floor plan, then submit the exhibit space contract electronically or ask for a downloadable contract, per IDEAg. Returning exhibitors use a renewal contract, and the sales team sends the prospectus.
How much does a Farmfest lot cost?
Lot and booth rates are not posted on farmfest.com; they are in the exhibitor prospectus that IDEAg's sales representatives send on request. Add Purple's build, from about $7,500 for a 10×20 rental in our 2026 planning range.
How many people attend Farmfest?
More than 26,000 ag producers and their families come each year, per IDEAg's exhibitor page, which elsewhere cites 27,000+ ag professionals and families.
How many exhibitors are at Farmfest?
More than 400 exhibitors and vendors on about 50 acres, per IDEAg, with farm machinery, livestock equipment, seed and services.
What demonstrations run at Farmfest?
In 2026: drone demos in the northeast corner, ride-and-drive demos, livestock chute demonstrations in the Livestock Tent, a skid steer rodeo and an autonomous tillage demo in the demo field across Highway 13, per the schedule of events.
What are the Farmfest Forums?
Policy forums in the Wick Buildings Farmfest Center: in 2026 they included the U.S. Secretary of Agriculture's address, congressional, governor and U.S. Senate candidate forums and an ag outlook forum, all livestreamed.
Can we camp or bring golf carts to Farmfest?
Neither is allowed on the show site, per IDEAg: there is no camping on the grounds, and personal golf carts are not permitted, though carts can be rented through NB Golf Car.
Where should Farmfest exhibitors stay?
IDEAg lists hotels in Redwood Falls, Marshall, New Ulm, Sleepy Eye, Morton, Olivia, Springfield and Willmar; Jackpot Junction books only group blocks until April 20, and campgrounds nearby take campers.
How is Farmfest different from Dakotafest?
Both are IDEAg outdoor summer shows; Farmfest serves southern Minnesota in early August, and Dakotafest in Mitchell, South Dakota follows later in August. Pair them to cover both states with one display.
Is Farmfest worth it for a small company?
It can be: 26,000+ producers and families walk the grounds, and a tent booth with a canopy, counter and one strong sign is enough for a seed, finance or technology firm to be seen.
Can Purple build our Farmfest display?
Yes. We build outdoor lots and tent booths in Fishkill, NY or Las Vegas, plan delivery to the Redwood County grounds from the exhibitor kit, and our project manager runs the setup and teardown.
Before you sign for Farmfest
Five questions to ask any exhibit builder for Farmfest:
- How will you anchor canopies and sign towers on an outdoor lot without damaging the grounds?
- Can you deliver to 28366 County Highway 13 inside the move-in window in the IDEAg exhibitor kit?
- If a storm rolls through mid-show, what keeps our seating area dry and the floor flat?
- Can our signs point visitors to our demo or ride-and-drive slot on the schedule?
- Where is the display stored after August 5, and what is the freight to reuse it at Dakotafest?
What Farmfest exhibitors ask us
The rates are not online. How do we budget? Ask an IDEAg sales representative for the prospectus with your booth pick from the floor plan. We price the build separately the same week, so you see both numbers together.
Is an outdoor August show hard on a display? Only if it is built for a hall. We use outdoor-rated prints, weighted canopies and sign bases, and raised flooring, and pack a weather plan for the three days.
Will politics crowd out buyers? The forums add traffic rather than replace it: they bring farmers to the grounds, and the exhibits stay open all day. Plan meetings around forum times.
Get a proposal
Tell us about your Farmfest booth
What happens next
- We reply within one business day with questions about your products, goals and Farmfest footprint.
- You get a concept rendering and a fixed proposal for Farmfest, usually within a week. Every Farmfest fee listed upfront, in full, on paper.
- Production runs 30–45 days, then we ship to the advance warehouse and install before the Farmfest hall opens.