crops, agtech and grain · Indianapolis
Agronomy Conference & Expo 2027Indianapolis exhibitor guide: booth costs, dates and deadlines
Thirty booths, one audience: Agronomy Conference & Expo 2027 in Indianapolis
- Event dates
- August 9–11, 2027
- Exhibit hall
- Not confirmed yet
- Venue
- JW Marriott Indianapolis, Indianapolis
4.9 star client rating3,000+ exhibitors10,000+ booths builtSince 2015
Quick answers
Agronomy Conference & Expo 2027 in 30 seconds
The Agronomy Conference & Expo (ACE) is The Fertilizer Institute's annual meeting for ag retail agronomists, the successor to the InfoAg Conference since 2024. The 2027 edition runs August 9–11, 2027 at the JW Marriott Indianapolis. Qualified retail and agronomy leaders attend at no charge. Exhibitors sell fertilizer, biostimulants, seed genetics, crop protection, soil testing and precision ag to retailers; in 2025 TFI sold single booth spaces at $3,400 for members and capped the expo at 30 companies. Exhibitors can buy a 10-minute Innovation Spotlight on stage. Purple builds hotel-expo booths and graphics for it.
- When is Agronomy Conference & Expo 2027?
- August 9–11, 2027, at JW Marriott Indianapolis, Indianapolis.
- When is the hall open at Agronomy Conference & Expo?
- Not confirmed yet for 2027. In 2025 the conference and expo ran August 4–6 at the JW Marriott Indianapolis, with designated expo-only time on the schedule.
- How big is Agronomy Conference & Expo?
- Expo limited to 30 companies, JW Marriott Indianapolis, August 4–6 (2025 edition).
- What is the all-in cost of a 10×20 booth at Agronomy Conference & Expo?
- $7,500 – $15,000 for a Purple rental in Indianapolis: design, graphics, lighting, install and dismantle. Space and show services are billed by the show.
Precision ag & agtech · Indianapolis · 2027
30
exhibitors at most: TFI's 2025 cap to keep agronomists ahead of vendors source
The lookIndianapolis 2027
Soil samples, thirty tables.
TFI's Agronomy Conference & Expo, formerly InfoAg, meets at the JW Marriott Indianapolis August 9–11, 2027, with an expo TFI capped at 30 companies in 2025.
Everything about Agronomy Conference & Expo 2027 in one place
Agronomy Conference & Expo 2027 fact sheet
| Official name | TFI Agronomy Conference & Expo 2027 |
|---|---|
| Event dates | August 9–11, 2027 |
| Exhibit hall dates | Not confirmed yet In 2025 the conference and expo ran August 4–6 at the JW Marriott Indianapolis, with designated expo-only time on the schedule |
| Venue | JW Marriott Indianapolis 10 S West St, Indianapolis, IN 46204 |
| Organizer | The Fertilizer Institute (TFI) |
| Size (2025) | Expo limited to 30 companies, JW Marriott Indianapolis, August 4–6 source |
| Who attends | Retail agronomy leaders, frontline agronomists, crop consultants and input-industry scientists; qualified retail agronomists attend free |
| Nearest airport | Indianapolis International Airport (IND) |
| Hotels | JW Marriott Indianapolis is the venue; 2027 room block not confirmed yet Official hotel page → |
| Official website | tfi.org |
Official Agronomy Conference & Expo resources
01 Purple at Agronomy Conference & Expo 2027
Thirty booths, one audience: Agronomy Conference & Expo 2027 in Indianapolis
TFI's Agronomy Conference & Expo, the event that replaced InfoAg, caps its expo so retail agronomists outnumber exhibitors. We build hotel-ballroom booths for fertilizer, biological and precision ag companies that need every conversation to count.
- Aug 9–11, 2027 · Indianapolis
- 30-exhibitor cap in 2025
- Formerly InfoAg
What makes Agronomy Conference & Expo different, and how we build for it
The Agronomy Conference & Expo is The Fertilizer Institute's meeting for ag retail agronomy, renamed from InfoAg in 2024 and focused on 4R Nutrient Stewardship, new technology and the business of retail agronomy.TFI keeps the room weighted toward buyers: qualified retail and agronomy leaders attend at no charge, exhibitors could invite up to 10 qualified customers each, and in 2025 the expo was intentionally capped at 30 companies to protect the agronomist-to-exhibitor ratio. The schedule sets aside expo-only time, and exhibitors can buy a 10-minute Innovation Spotlight on stage.
Leaders with divisional, regional or multi-location responsibility who make purchasing, sales and hiring decisions for their retail agronomy business.
Local agronomists and independent consultants who recommend products to growers and need CEUs and field results.
Scientist agronomists from the crop input industry who compare trial data and stewardship practice.
Your team in Indianapolis
How Purple runs ACE at the JW Marriott Indianapolis
Lightweight frames and fabric prints come out of our Fishkill, NY or Las Vegas shop crated to fit the JW Marriott's freight elevator, then go to the hotel dock on the window TFI's contractor sets. Our project manager sets the booth in the ballroom with the labor the hotel and show require.
Inside Agronomy Conference & Expo 2027
Rules that shape your booth
TFI intentionally limited 2025 exhibitors to 30 companies, first come, first served. We start design only after your contract is accepted, so nothing is built for a place you did not get.
Each 2025 booth could invite up to 10 customers who are qualified agronomists or growers not already registered. We print invite cards that state the rule so customers register correctly.
The 2025 exhibit contract required the exhibitor's attendees to stay in the event's room block. Staff hotel bookings go through the block before travel is set.
Cancellations had to reach TFI in writing by April 1, 2025, with a $150 processing fee, and voicemails were not accepted. We schedule production after that date when a client is undecided.
Programs worth planning for
A 10-minute stage presentation for exhibitors to share products and services, $2,500 in 2025, limited slots, first come, first served.
Sessions on 4R stewardship innovations and best practices, with required CEUs for agronomists, per TFI's 2027 event page.
Interactive workshops, including a 4R farm tour and panel discussions, on how retailers bring value to growers.
TFI retail members bringing 10 or more employees can ask TFI for a meeting room and personalized team-building and networking.
ACE is TFI's retail agronomy meeting with a capped hotel expo: pick it over Tech Hub LIVE when you sell fertilizer, biologicals or soil health products to retail agronomists rather than software. See how Agronomy Conference & Expo compares with every agriculture show we build for →
agriculture at Agronomy Conference & Expo
The industry behind Agronomy Conference & Expo, in pictures
02 Booths & pricing for Agronomy Conference & Expo 2027
What does a booth at the Agronomy Conference & Expo 2027 cost?
This is a conference with a small hotel expo: TFI sells space in 10×10 increments and capped exhibitors at 30 companies in 2025. Purple's builds start at 10×20, which fits two combined spaces; for companies on a single space we supply graphics, a branded table cover, a monitor stand and lighting inside the drape.
Two combined spaces: a back wall with trial plots and 4R messaging, a screen for soil or yield data and a standing counter for agronomist conversations.
Above: Sedemac, a Purple inline booth
See 10×20 rental booths →
Three spaces for a company with fertilizer and biological lines: product samples at one end, data in the middle and a two-stool table at the other.
Pictured: Kaizen Switchgear Products, a Purple island exhibit
See 10×30 rental booths →
Four spaces combined where the ballroom plan allows it: an open booth with a sample bar, two demo screens and a small seating area.
Above: egebant, a Purple island exhibit
See 20×20 rental booths →
Demo stations plus private meetings
Shown: Simmons, a Purple island exhibit
See 20×30 rental booths →In Purple's Agronomy Conference & Expo price
- A 3D rendering of your Agronomy Conference & Expo booth, revised until you approve it
- Booth structure and printed graphics, plus counters and storage as specified
- Lighting plus power distribution within the booth at Agronomy Conference & Expo
- Installation and dismantle at the JW Marriott Indianapolis, with our project manager on the floor
- Every Agronomy Conference & Expo show-service order and deadline tracked for you
Paid to Agronomy Conference & Expo and its contractor
- Exhibit space (paid to The Fertilizer Institute)
- Drayage and material handling, unless the space rate already covers it
- Electrical service, internet and rigging at the JW Marriott Indianapolis
- Booth cleaning and any union labor the JW Marriott Indianapolis requires
Rates to plan with for Agronomy Conference & Expo:
- 10×10 booth, 2025 $3,400 TFI member; $3,500 non-member, two registrations included source
- Exhibitor upgrades, 2025 Innovation Spotlight $2,500; meeting room $1,000 for 2 days; attendee email $3,000 source
- Sponsorships, 2025 From $5,000 (coffee breaks, app) to $15,000 (4R Advocate, keynote) source
- Booth build 10×20 rental $7,500–$15,000; custom 10×20 $15,000–$45,000, Purple's 2026 planning range source
We estimate each of these on your Agronomy Conference & Expo proposal, so the total is on paper before you sign.
All-in 2026 rental ranges: design, structure, graphics, installation and dismantle are included, and custom Agronomy Conference & Expo builds are quoted per project. Want an exact number for Indianapolis? Use the booth cost calculator or the 2026 booth cost guide.
Share the booth size you have at Agronomy Conference & Expo and what you need the space to do. A reply within one business day, then a Agronomy Conference & Expo rendering and fixed proposal, usually within a week. No charge.
The booth we would build for Agronomy Conference & Expo 2027
The trial-plot booth for retail agronomists
Every agronomist at ACE will pass all 30 booths, so the booth does not need to shout; it needs to prove one result in the 4R language this room uses. A trial-plot wall and a sample bar give an agronomist a reason to stop and something to take back to a grower.
Plot wall
A back wall with side-by-side trial plots, the yield or nutrient-use difference and the rate, source, timing and placement used.
Sample bar
Granules, liquid or seed in clear jars on a lit counter, with the label claims beside them.
Data screen
A screen with soil test or yield maps from more than one region, so visitors can find their own geography.
Invite corner
Two stools for the qualified customers you invited, with their meeting cards held at the counter.
The demo
Pick a visitor's crop and region, show the trial result for it, then hand them the one-page summary they can show a grower. Keep it to the length of a coffee break.
The meetings
TFI sells meeting rooms ($1,000 for two days in 2025), and the 10 customer invites per booth bring your own accounts; book the invitees into the expo-only time on the schedule.
Right rate, right place. Proven in the plot.
In Indianapolis, your team walks into a booth that is already lit and stocked. You just show up.
03 Built by Purple
Agronomy Conference & Expo booths for retail agronomists
Case study · Pixee Medical
Pixee Medical at a medical technology congress
Pixee Medical's compact booth was planned so each visitor got a hands-on turn in a short window, and ACE's capped expo rewards the same discipline: a single clear demo of a soil or trial result for each agronomist who stops.
Read the Pixee Medical case study All case studies →“Purple Exhibits made us look good. The booth was one of the nicest displays in our section of the convention center and generated a lot of positive comments from both customers and industry peers. Their attention to detail, professionalism, and willingness to go above and beyond made a huge difference.”
Kimberly Owens, Brand Manager, Owens Products · what other clients say
Trusted by exhibitors including
04 Designing for fertilizer, biostimulant, seed genetics, crop protection, soil testing and precision ag companies selling to ag retail at Agronomy Conference & Expo
Designing a booth for ACE's capped hotel expo
1Thirty booths, nowhere to hide
With the expo capped at 30 companies in 2025, every agronomist walks past every booth. We build one clear claim per booth, readable from the aisle, rather than a wall of product names.
2Bring the 4R story
TFI frames the event around 4R Nutrient Stewardship. We put rate, source, timing and placement results for your product on the counter, which is the language this room uses.
3Ballroom-scale build
The expo sits inside a hotel, not a convention hall. We design lightweight frames and fabric graphics that move through hotel corridors and freight elevators and stand without rigging.
4Use the customer invites
Each 2025 booth came with up to 10 complimentary invites for qualified agronomists. We print a booth meeting card and a QR code for those invitees so they find you in the expo-only hours.
Concept rendering
Your Agronomy Conference & Expo proposal comes with a rendering like this
You see your Agronomy Conference & Expo booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. This one is a Purple concept for CalligoTech.
Start my Agronomy Conference & Expo conceptFloor at a glance
Where you could be at Agronomy Conference & Expo 2027
ACE fits its sessions and expo into one downtown hotel. These are the parts that shape a booth, from TFI's pages and prospectuses.
Hotel expo
Space sold in 10×10 increments; 30 exhibitors at most in 2025, placed from a floor plan by preference ranking.
Our advice Rank four booth choices on the contract, as TFI's form asks.
Main stage
Hosts keynotes and the 10-minute Innovation Spotlights exhibitors could buy in 2025.
Our advice Book the Spotlight early; slots are limited.
Meeting rooms
Offered at $1,000 for two days in 2025, and to TFI retail member groups of 10 or more.
Our advice Use one for distributor or key-account meetings away from the floor.
05 JW Marriott Indianapolis · Indianapolis
Agronomy Conference & Expo 2027 hotel move-in and rules
ACE runs inside the JW Marriott Indianapolis, connected downtown to the Indiana Convention Center district. No 2027 exhibitor kit, service contractor or move-in schedule is posted on TFI's site yet; in 2025 each booth came with 8-foot draped back, 3-foot side skirting, a 6-foot draped table, two chairs, an ID sign and a wastebasket. Hotel expos usually move freight through the hotel dock on tight windows, so we pack in crates sized for the freight elevator and plan install for the evening before the expo opens.
Hall rules, drayage estimates and freight deadlines for this building are in our JW Marriott Indianapolis exhibitor guide.
What Purple handles
- 10×20 hotel-expo booths that move through ballroom corridors
- Graphics, table throws and monitor stands for single spaces
- 4R and trial-data graphics written for agronomists
- Invite cards and QR codes for your 10 customer invites
- Freight to the JW Marriott dock and next-day teardown
- Storage and reuse for Tech Hub LIVE or ARA
Agronomy Conference & Expo timeline, counted back from move-in
For Agronomy Conference & Expo, we need design sign-off by May 2027.
- Winter 2027Booth space and any Innovation Spotlight slot reserved with TFI, before the 30 places fill.
- May 2027Design sign-off with 4R results and trial data on the graphics.
- June–July 2027Production in our Fishkill, NY or Las Vegas shop; customer invite cards printed.
- August 8, 2027Move-in at the JW Marriott on the hotel and contractor schedule, with our project manager on site.
- August 9–11, 2027Conference and expo; teardown after the expo closes.
Purple's planning timeline for Agronomy Conference & Expo. Official move-in, freight target and order deadlines for Agronomy Conference & Expo come from your exhibitor kit and assigned schedule; we confirm them against your booth when you book.
Printable Agronomy Conference & Expo budget & deadline sheetBefore you book Agronomy Conference & Expo 2027
How exhibitors get the most from ACE's 30-booth floor
TFI capped the 2025 expo at 30 companies, first come, first served, so a late decision can mean no booth at all. source
Each 2025 booth came with up to 10 complimentary invites for qualified agronomists or growers not already registered; send them early, because qualified retail leaders also attend free on their own. source
Demos in the booth were complimentary in 2025 but booked first come, first served, alongside the paid $2,500 Innovation Spotlight on stage. source
TFI's contract asks for four ranked booth preferences and up to four competitors you want separation from; separation requests cannot be guaranteed. source
TFI retail members bringing 10 or more employees can ask for a dedicated meeting room and team networking, which is where co-op buying groups gather. source
Who you meet on the floor
Managers with divisional, regional or country responsibility who make purchasing, sales and hiring decisions, per TFI.
Local agronomists who come for 4R stewardship updates and CEUs and recommend products to growers.
Named by TFI among attendees; they advise growers outside the retail chain.
Scientists from crop input companies who compare research and stewardship practice.
Side by side
Agronomy Conference & Expo vs Tech Hub LIVE vs Irrigation Show: 2027 at a glance
| Agronomy Conference & Expo | Tech Hub LIVE | Irrigation Show | |
|---|---|---|---|
| Dates | August 9–11, 2027 | July 19–21, 2027 | November 15–18, 2027 |
| Where | Indianapolis, IN · JW Marriott Indianapolis | Des Moines, IA · Iowa Events Center | San Antonio, TX |
| Size | 30 exhibitors at most: TFI's 2025 cap to keep agronomists ahead of vendors | 56 exhibitors on the 2026 floor plan | ~4,000 irrigation professionals, per the IA |
| Main buyers | Retail agronomy leaders | Precision ag managers at co-ops and dealerships | Irrigation distributors |
| Booth space | Price not published | Package upgrades, 2026: Innovator +$1,500; Visionary +$4,500 with a 10-minute Tech Talk | Price not published |
Figures carry the year and source shown on each show's own page.
Travel to Agronomy Conference & Expo 2027
Getting to Agronomy Conference & Expo 2027: airport and hotels
Fly in
Indianapolis International Airport (IND)
Stay
JW Marriott Indianapolis is the venue; 2027 room block not confirmed yet
Travel facts from tfi.org.
Agronomy Conference & Expo by the numbers
Agronomy Conference & Expo year by year
How Agronomy Conference & Expo 2027 compares with other agriculture shows
The agriculture shows closest to Agronomy Conference & Expo on the calendar, with the latest size each organizer has published. Each show name opens our agriculture exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| Tech Hub LIVECropLife Media Group | July 19–21, 2027 | Des Moines, IA | 56 exhibitors on an 80-space floor plan, July 20–22 (2026) |
| FarmfestIDEAg Group | August 3–5, 2027 | Morgan, MN | – |
| Citrus & Specialty Crop ExpoAgNet Media (Citrus Industry magazine) | August 4–5, 2027 | Fort Myers, FL | – |
| Agronomy Conference & ExpoThe Fertilizer Institute (TFI) | August 9–11, 2027 | Indianapolis, IN | Expo limited to 30 companies, JW Marriott Indianapolis, August 4–6 (2025) |
| Ag Progress DaysPenn State College of Agricultural Sciences | August 10–12, 2027 | Pennsylvania Furnace, PA | 40,000+ (show manager's estimate) attendees (2026) |
| DakotafestIDEAg Group | August 17–19, 2027 | Mitchell, SD | 400+ exhibitors (2026) |
| Farm Progress ShowFarm Progress (Informa Markets) | August 31 – September 2, 2027 | Decatur, IL | Nearly 600 exhibitors (2026) |
| Husker Harvest DaysFarm Progress (Informa Markets) | September 14–16, 2027 | Grand Island, NE | 2,220 average acres farmed by attendees (2025) |
| CEA Summit EastIndoor Ag-Con and the CEA Innovation Center (Virginia Tech and IALR) | September 14–15, 2027 | Danville, VA | – |
| AABP Annual ConferenceAmerican Association of Bovine Practitioners (AABP) | September 16–18, 2027 | Louisville, KY | 1,594 total attendance, Minneapolis 2026 |
Agronomy Conference & Expo exhibitor questions
Agronomy Conference & Expo 2027 questions exhibitors ask
When is the Agronomy Conference & Expo 2027?
August 9–11, 2027, at the JW Marriott Indianapolis, from 8 a.m. on the first day to 5 p.m. on the last, per TFI's event page.
Is the Agronomy Conference & Expo the same as InfoAg?
It is the successor: TFI renamed the InfoAg Conference the Agronomy Conference and Expo in 2024, keeping its focus on retail agronomy and nutrient stewardship, per TFI's prospectus.
How much does a booth at the Agronomy Conference & Expo cost?
TFI charged $3,400 per 10×10 for members and $3,500 for non-members in 2025, per its 2025 prospectus, and has not posted 2027 pricing. A Purple 10×20 rental build on two combined spaces typically runs $7,500 to $15,000.
How many exhibitors are at the Agronomy Conference & Expo?
TFI limited the 2025 expo to 30 companies, first come, first served, to keep a high ratio of agronomists and retailers to exhibitors.
What does an ACE booth include?
In 2025: 8-foot draped back and 3-foot side skirting, a 6-foot draped table, two folding chairs, a 7-by-44-inch ID sign, a wastebasket, two full conference registrations and up to 10 complimentary customer invites for qualified agronomists.
Who attends the Agronomy Conference & Expo?
Retail agronomy leaders who make purchasing, sales or hiring decisions, plus frontline agronomists, independent crop consultants and input-industry scientists, per TFI. Qualified retail and agronomy leaders attend at no charge.
Who should exhibit at the Agronomy Conference & Expo?
Companies whose customer is ag retail, per TFI: agricultural technology, seed and plant genetics, biostimulants, fertilizer and soil health, crop protection, machinery makers and sustainable farming providers.
Can exhibitors speak at ACE?
Exhibitors could buy a 10-minute Innovation Spotlight on stage for $2,500 in 2025, with limited slots on a first-come basis; demos in the booth were complimentary.
Can we book a meeting room at the Agronomy Conference & Expo?
TFI offered meeting rooms for $1,000 for two days in 2025, and TFI retail members bringing 10 or more employees can ask for a room for their team.
Where was the Agronomy Conference & Expo held before?
St. Louis Union Station Hotel, August 12–14, 2024, and the JW Marriott Indianapolis, August 4–6, 2025, per TFI's prospectuses. The 2027 edition returns to the JW Marriott.
Is the Agronomy Conference & Expo worth it for a biostimulant company?
It fits if retail agronomists sell your product: TFI lists biostimulants among target exhibitors and names biostimulants and precision ag as session topics. The small floor means each booth gets real time with each visitor.
How is the Agronomy Conference & Expo different from Tech Hub LIVE?
ACE is TFI's nutrient stewardship and retail agronomy meeting with a capped expo; Tech Hub LIVE is CropLife's precision ag event with an 80-space floor in 2026. Fertilizer and biological suppliers lean to ACE, software firms to Tech Hub LIVE.
Before you sign for Agronomy Conference & Expo
Five things to ask every builder quoting Agronomy Conference & Expo:
- Can you build a 10×20 that moves through the JW Marriott's dock, corridors and freight elevator without rigging?
- Will our graphics fit the 8-foot back drape and 3-foot side skirting TFI provides?
- Can you print invite cards for our 10 qualified customer invites?
- How will you schedule a hotel-dock delivery the day before the expo opens?
- Can you store the booth between ACE and the next ag retail show we attend?
What Agronomy Conference & Expo exhibitors ask us
The expo is small. Is it worth a booth? Small is the design: TFI caps exhibitors so agronomists outnumber vendors, and qualified retail leaders attend free. Thirty booths means a real conversation with most of the room.
We only need one booth space. Can Purple still help? Purple's builds start at 10×20, so on a single space we supply graphics, a fitted table throw, a monitor stand and lighting for the organizer's draped booth.
We sell biologicals, not fertilizer. Will this crowd care? TFI lists biostimulants among the exhibitors it wants and names biostimulants as a session topic for 2027. Retail agronomists decide what reaches growers either way.
Get a proposal
Tell us about your Agronomy Conference & Expo booth
What happens next
- You get a reply within one business day, asking about your products, goals and footprint at Agronomy Conference & Expo.
- Usually within a week, you receive a concept rendering and a fixed Agronomy Conference & Expo proposal. All fees listed upfront, in full, on paper, before Agronomy Conference & Expo.
- The build takes 30–45 days; we ship to the advance warehouse and install before the hall opens at the JW Marriott Indianapolis.