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Smiling vine grower in a blue headscarf holding an armful of fresh grape leaves beside a vineyard post

the orchard issue · specialty crops 2027

Specialty crop & greenhouse trade shows 2026–2027: fruit, vegetables, nuts, wine grapes & indoor growingFrom blossom to bin. Meet the grower before harvest.

Specialty crop and greenhouse trade shows in the U.S., 14 events from December 2026 through September 2027 for orchard, vineyard, vegetable, citrus, nut and controlled-environment growers. The biggest by published attendance are the Great Lakes Fruit, Vegetable & Farm Market EXPO (December 8–10, 2026, Grand Rapids; over 5,000 decision makers each year), the Almond Conference (December 8–10, 2026, Sacramento; 3,592 attendees in 2025) and the Southeast Regional Fruit & Vegetable Conference (January 7–9, 2027, Savannah). The Unified Wine & Grape Symposium sells space at $25 per sq ft for 2027, and most grower meetings sell 8×10 or 10×10 booths.

Nature's Touch booth by Purple Exhibits: tall backlit tower of mango and pineapple graphics, a glass-door freezer and a strawberry-wrapped counter
Built by PurpleNature's Touch: a backlit fruit tower with a strawberry-wrapped counter
10 trade shows4 conferences1 global showsBy the Purple Exhibits team.
Updated .
WINE GRAPESTREE FRUITALMONDS & NUTSCITRUSFRUIT & VEGETABLESGREENHOUSE & INDOOR

01 THE TOP 7

Biggest specialty crop and greenhouse shows in the U.S. Seven big harvests. Where the growers gather.

Ranked by each organizer's latest published attendance figure. The Great Lakes EXPO in Grand Rapids leads, the Almond Conference brings California's almond industry to Sacramento, and Savannah draws the Southeast.

  1. Stone arch bridge over the Grand River with downtown Grand Rapids towers behindGreat Lakes Fruit, Vegetable & Farm Market EXPO 2026December 2026 · Grand Rapids5,000+ decision makers each year, per the Great Lakes EXPO
  2. Sacramento Tower Bridge and the Ziggurat building across the river with autumn trees in frontThe Almond Conference 2026December 2026 · Sacramento3,592 attendees from 38 states and 26 countries and 212 exhibitors at the 2025 Almond Conference
  3. Brick path winding under moss-hung oak limbs in Savannah, GeorgiaSoutheast Regional Fruit & Vegetable Conference 2027January 2027 · Savannah3,300+ attendees and 400 exhibitor booths, per the 2027 prospectus
  4. California vineyards and farmhouses spread across a valley under a deep blue skyNorth Coast Wine Industry Expo (WIN Expo) 2026December 2026 · Santa Rosa2,000+ wine professionals and 250+ exhibitors each year, per WIN
  5. Young grower standing waist deep in rows of leafy green cropsMid-Atlantic Fruit & Vegetable Convention 2027February 2027 · Hershey2,000 growers, students and educators (about) and 160+ companies, per MAFVC
  6. Red-roofed covered bridge seen from above through orange autumn leaves in Lincoln, New HampshireNew England Vegetable & Fruit Conference 2026December 2026 · Manchester, New Hampshire1,563 attendees in 2017, the latest published count
  7. Steel Bridge and downtown Portland towers on a foggy day over the Willamette RiverOregon Wine Symposium 2027February 2027 · Portland, OR1,200+ growers, winemakers and wine business leaders, per the Oregon Convention Center's 2027 listing

Ranked by the most recent figure each organizer or venue publishes; some count one edition, some give a yearly figure and the New England number dates from 2017, so read each number with its label. The Unified Wine & Grape Symposium (650+ exhibitors and 800+ booths in 2026) and Indoor Ag-Con (263 exhibiting companies in 2026) publish exhibitor counts rather than attendance on the pages linked in this guide, so they are not ranked. Sources: Great Lakes Fruit, Vegetable & Farm Market EXPO 2026 · The Almond Conference 2026 · Southeast Regional Fruit & Vegetable Conference 2027 · North Coast Wine Industry Expo (WIN Expo) 2026 · Mid-Atlantic Fruit & Vegetable Convention 2027 · New England Vegetable & Fruit Conference 2026 · Oregon Wine Symposium 2027.

The lookbookVine, grove & glasshouse 2027

Every crop has a season. Every grower knows the date.

A grape grower under the pergola, orange rows running to the palms in Riverside, tulips by the acre and tomatoes strung to the glasshouse roof. These buyers judge a supplier by what grows. Build the booth around the crop.

Grower in a yellow blouse reaching up to a cluster of green table grapes under a sunlit pergola
01Table grapes, reached for.
Long rows of orange trees running toward a line of palms in Riverside, California
02Orange rows run to the palms.
Bulb grower in a plaid shirt standing between rows of pink and red tulips under a gray sky
03Bulb fields in full color.
Wicker basket of dark red sweet cherries hanging from a branch in the tree
04Sweet cherries, still in the tree.

Keep the plants looking like day one.

From the exhibitor guide on this page
Young grower in a pale shirt standing in shafts of morning light inside a glass greenhouse
05Morning through the glass.
Picker holding a clear clamshell of ripe strawberries over the leafy plants
06One punnet, packed in the row.
Pink blossom on a stone fruit branch in front of a dry spring orchard
07Stone fruit in early bloom.
Raised wooden growing tables of strawberry plants along a sandy path under a hoop house
08Strawberries at waist height.
Tall cherry tomato vines on both sides of a heating-pipe rail aisle in a glass greenhouse
09Cherry tomatoes on the rail.

02 FOURTEEN ROWS TO WALK

U.S. fruit, vegetable, nut, wine grape and greenhouse grower shows Which crop pays for your booth?

Five kinds of grower meet in this guide. Wine grapes: the Unified Wine & Grape Symposium, the WIN Expo, the Oregon Wine Symposium and the Eastern Winery Exposition. Tree fruit and nuts: the WSTFA Annual Meeting & NW Hort Expo and the Almond Conference. Fruit and vegetables: the Great Lakes EXPO, the Southeast Regional, Mid-Atlantic and New England conferences. Citrus: the Florida Citrus Show and the Citrus & Specialty Crop Expo. Indoor growing: Indoor Ag-Con and CEA Summit East. Filter by month or region and build your shortlist.

Each card lists the dates, city and venue, the growers who attend, who exhibits, the companies it suits, what to know before you commit and the organizer's link.

Trade shows & expos10

Grower expos: halls full of equipment and plants.

Floor time
One to three days in a convention hall or on fairgrounds, from 200,000+ sq ft of supplier exhibits at the Unified Symposium to a single day at the Sonoma County Fairgrounds
How you exhibit
10×10 units at the Great Lakes EXPO and the Almond Conference, $25 per sq ft in Sacramento, 8×10s and 10×10s in Lancaster and parking-spot tailgate spaces in Fort Pierce
Budget
Space, structure, live displays and coolers, machinery move-in, labor and show-week hotels in Sacramento and Grand Rapids
Best for
Showing equipment and plants at full size and meeting growers from a whole region in one trip
Browse 10 trade shows
Conferences & summits4

Grower conferences: education first, trade show second.

Floor time
Exhibit hours around sessions in hotel ballrooms, resort halls or research buildings
How you exhibit
8×10 hotel booths in Manchester and Hershey, a trade show in Halls D and E in Portland and tabletops in Danville
Budget
Small space fees; displays, samples and graphics that travel in cases
Best for
Seed, input and technology companies selling to engaged growers, extension staff and researchers
Go to the conferences section

Popular cities

Dec32026Fruit, vegetables, wine & greenhouse Coming soon Purple guide

North Coast Wine Industry Expo (WIN Expo) 2026

Santa Rosa, California · WestConsider it if you sell vineyard or winery equipment, supplies or services to North Coast growers and wineries.
December 3, 2026Show guide

When & where December 3, 2026 · Sonoma County Fairgrounds · Santa Rosa, California

Typical audience

Winery and vineyard owners, winemakers, vineyard managers and wine business staff from Napa, Sonoma, Mendocino and Lake counties; more than 2,000 wine professionals each year, per the organizer.

Exhibitor types

250+ exhibiting companies across 315+ 10×10 booth spaces: winemaking and vineyard equipment, packaging, supplies and services.

A good choice if…

Consider it if you sell vineyard or winery equipment, supplies or services to North Coast growers and wineries.

Good to know

Under four weeks away: use it to plan the next edition. A one-day show (9 am–4 pm) with a conference beside the floor; booth sales for 2026 opened April 1, 2026. The WINnovation Award runs alongside.

Dec72026Fruit, vegetables, wine & greenhouse Coming soon Purple guide

WSTFA Annual Meeting & NW Hort Expo 2026

Formerly Cherry InstituteKennewick, Washington · WestGo if you sell orchard equipment, platforms, packing or storage technology, or inputs to Pacific Northwest tree fruit…
December 7–9, 2026Show guide

When & where December 7–9, 2026 · Three Rivers Convention Center · Kennewick, Washington

Typical audience

Washington apple, pear and cherry growers, packers and orchard managers at the 122nd Annual Meeting of the Washington State Tree Fruit Association.

Exhibitor types

Orchard equipment, packing and storage, crop protection, nursery stock and grower services on the NW Hort Expo trade show floor.

A good choice if…

Go if you sell orchard equipment, platforms, packing or storage technology, or inputs to Pacific Northwest tree fruit growers.

Good to know

Four weeks away: use it to plan the next edition. New for 2026: Cherry Institute joins the meeting on December 9. The NW Hort Expo trade show is booked through its own managers (nwhortexpo.com), not WSTFA.

Dec82026Fruit, vegetables, wine & greenhouse Coming soon Purple guide

Great Lakes Fruit, Vegetable & Farm Market EXPO 2026

Grand Rapids, Michigan · MidwestGo if you sell equipment, inputs or technology to fruit, vegetable and greenhouse growers in the Great Lakes region.
December 8–10, 2026Show guide

When & where December 8–10, 2026 · DeVos Place · Grand Rapids, Michigan

Typical audience

Fruit and vegetable growers, greenhouse growers and farm marketers; over 5,000 decision makers each year, per the organizer. The Michigan Greenhouse Growers EXPO runs at the same time.

Exhibitor types

Equipment, seed, plants, crop protection, packaging, greenhouse and farm market suppliers, with an aisle for ag tech and innovation companies.

A good choice if…

Go if you sell equipment, inputs or technology to fruit, vegetable and greenhouse growers in the Great Lakes region.

Good to know

Four weeks away: use it to plan the next edition. Next editions: December 7–9, 2027 and December 5–7, 2028, both at DeVos Place. Booths are sold as 10×10 units.

By the numbers
Over 5,000 decision makers attend each year, per the organizer; the 2026 attendee page invites visitors to join over 4,500 others.
Booth & eligibility
2026: first 10×10 booth $1,100, second $1,100, third and fourth $650 each, fifth and more $500 each; Main Street premium +$350, Center Street premium +$150; nonprofit $400.
For new brands
An aisle in the main hall for ag tech and innovation companies, and a new-product showcase spot in the expanded main aisle.
Future dates
December 7–9, 2027; December 5–7, 2028; December 4–6, 2029.
Dec82026Fruit, vegetables, wine & greenhouse Coming soon Purple guide

The Almond Conference 2026

Sacramento, California · WestGo if you sell orchard, harvest, irrigation or processing equipment, or inputs and services, to California almond growers…
December 8–10, 2026Show guide

When & where December 8–10, 2026 · SAFE Credit Union Convention Center · Sacramento, California

Typical audience

Almond growers, hullers, shellers, handlers, pest control advisers, beekeepers and researchers; 3,592 attendees from 26 countries and 38 states in 2025, per the Almond Board of California.

Exhibitor types

Nearly 220 exhibitors of orchard equipment, harvesters, irrigation, crop protection, nutrition, processing and services (212 in 2025).

A good choice if…

Go if you sell orchard, harvest, irrigation or processing equipment, or inputs and services, to California almond growers and handlers.

Good to know

Four weeks away: use it to plan the next edition. Hosted by the Almond Board of California, which also runs the trade show through Mosaic Event Management.

By the numbers
The Almond Conference 2025: 3,592 total attendees (969 California growers and handlers) from 38 states and 26 countries, and 212 exhibitors, per the Almond Board of California.
Booth & eligibility
2026: 10×10 $3,000, 10×20 $5,500, 10×30 $7,500, 20×20 $9,000, 20×30 $10,500, 30×30 $12,500.
Future dates
The Almond Conference 2026: December 8–10, 2026, SAFE Credit Union Convention Center, Sacramento.
Jan72027Fruit, vegetables, wine & greenhouse Purple guide

Southeast Regional Fruit & Vegetable Conference 2027

Savannah, Georgia · SouthGo if you sell to commercial fruit and vegetable growers in Georgia, Florida and the Carolinas.
Event: January 7–9, 2027 · Exhibits: January 8–9, 2027Show guide

When & where Event: January 7–9, 2027 · Exhibits: January 8–9, 2027 · Savannah Convention Center · Savannah, Georgia

Typical audience

Fruit and vegetable growers, vendors and suppliers from the Southeast, hosted by the Georgia Fruit & Vegetable Growers Association; billed as the largest educational conference and trade show in the southeastern U.S.

Exhibitor types

Equipment, seed, crop protection, irrigation, packaging and grower services.

A good choice if…

Go if you sell to commercial fruit and vegetable growers in Georgia, Florida and the Carolinas.

Good to know

Two months away: space goes through the GFVGA exhibits contact. Carpet and electricity are ordered from the decorator, RPM, and cleaning from the Savannah Convention Center.

Jan262027Fruit, vegetables, wine & greenhouse Purple guide

Unified Wine & Grape Symposium 2027

Sacramento, California · WestGo if you sell vineyard equipment, nursery stock, winemaking equipment or services to U.S. grape growers and wineries.
January 26–28, 2027 (exhibits January 27–28)Show guide

When & where January 26–28, 2027 (exhibits January 27–28) · SAFE Credit Union Convention Center · Sacramento, California

Typical audience

Vineyard owners and managers, winemakers, winery managers and wine business leaders; the largest wine and grape conference in the nation, per the organizers.

Exhibitor types

More than 650 exhibitors and 800+ booths on over 200,000 sq. ft. in 2026: vines, harvesters, barrels, corks, tanks, packaging and services.

A good choice if…

Go if you sell vineyard equipment, nursery stock, winemaking equipment or services to U.S. grape growers and wineries.

Good to know

Pre-sales closed July 8, 2026; space is $25 per sq. ft. ($2,500 per 10×10 unit) and new space comes by offer after review. December 4, 2026 is the printed directory deadline; no refunds since November 1, 2026.

By the numbers
The 2026 Symposium had more than 650 exhibitors and 800+ booths on over 200,000 sq. ft. of supplier exhibits, per the organizers.
Booth & eligibility
2027 space $25 per sq. ft. ($2,500 per 10×10 unit); booth sharing $350 before December 4, 2026, $500 after.
Future dates
Unified Wine & Grape Symposium 2027: January 26–28, 2027 (exhibits January 27–28), SAFE Credit Union Convention Center, Sacramento.
Mar92027Fruit, vegetables, wine & greenhouse Purple guide

Eastern Winery Exposition 2027

Lancaster, Pennsylvania · NortheastGo if you sell vineyard or winery equipment and supplies to wineries east of the Pacific states.
Event: March 9–11, 2027 · Exhibits: March 10–11, 2027Show guide

When & where Event: March 9–11, 2027 · Exhibits: March 10–11, 2027 · Lancaster County Convention Center · Lancaster, Pennsylvania

Typical audience

Wineries and vineyards from the Eastern U.S. and Canada: owners, winemakers, vineyard managers and tasting room staff.

Exhibitor types

Winemaking and vineyard equipment, packaging, supplies and services suppliers.

A good choice if…

Go if you sell vineyard or winery equipment and supplies to wineries east of the Pacific states.

Good to know

Trade show hours: March 10, 11 am–5:30 pm; March 11, 9:30 am–2 pm. Booths come as 8×10 ($2,360) or 10×10 ($2,540). The convention center is non-union.

Mar112027Fruit, vegetables, wine & greenhouse Purple guide

Florida Citrus Show 2027

Fort Pierce, Florida · SouthConsider it if you sell crop protection, nutrition or equipment to Florida citrus growers.
Event: March 11, 2027 · Exhibits: March 11, 2027Show guide

When & where Event: March 11, 2027 · Exhibits: March 11, 2027 · UF/IFAS Indian River Research and Education Center · Fort Pierce, Florida

Typical audience

Citrus growers, production managers, crop advisers and researchers from Florida's Indian River region.

Exhibitor types

More than 50 agricultural companies at a central tailgate trade show.

A good choice if…

Consider it if you sell crop protection, nutrition or equipment to Florida citrus growers.

Good to know

An outdoor, tailgate-style one-day show (trade show 8 am–1:30 pm) with seminars; plan a vehicle or tent display, not a hall booth.

Mar242027Fruit, vegetables, wine & greenhouse Purple guide

Indoor Ag-Con 2027

Las Vegas, Nevada · WestGo if you sell lighting, HVAC, hydroponic systems or automation to indoor and greenhouse farms.
Event: March 24–25, 2027 · Exhibits: March 24–25, 2027Show guide

When & where Event: March 24–25, 2027 · Exhibits: March 24–25, 2027 · Westgate Las Vegas Resort & Casino · Las Vegas, Nevada

Typical audience

Vertical farm, greenhouse and controlled-environment growers and operators (nearly half of attendees), plus investors, researchers and suppliers.

Exhibitor types

Lighting, climate control, growing systems, automation, software and services for indoor and greenhouse farming, crop-agnostic from produce to mushrooms, fish and hemp.

A good choice if…

Go if you sell lighting, HVAC, hydroponic systems or automation to indoor and greenhouse farms.

Good to know

Booth pricing is released by form only. The Field Grower and Aquaponics Association pre-event workshops run alongside.

Aug42027Fruit, vegetables, wine & greenhouse Purple guide

Citrus & Specialty Crop Expo 2027

Fort Myers, Florida · SouthConsider it if you sell to Florida citrus, vegetable and specialty crop growers.
Event: August 4–5, 2027 · Exhibits: not confirmed yetShow guide

When & where Event: August 4–5, 2027 · Exhibits: not confirmed yet · Caloosa Sound Convention Center & Luminary Hotel · Fort Myers, Florida

Typical audience

Citrus and specialty crop growers and industry professionals from Florida.

Exhibitor types

Crop protection, nutrition, irrigation, equipment and grower services.

A good choice if…

Consider it if you sell to Florida citrus, vegetable and specialty crop growers.

Good to know

Run by AgNet Media (Citrus Industry magazine); exhibitor registration for 2027 is not confirmed yet.

03 THE GROWER MEETING, WITH A HALL ATTACHED

Specialty crop and greenhouse conferences with exhibits 2026–2027 Sessions at nine. The tables at the break.

The New England Vegetable & Fruit Conference, the Oregon Wine Symposium, the Mid-Atlantic Fruit & Vegetable Convention and CEA Summit East put education first and open a trade show in hotel rooms, resort halls or a research institute. Booths are 8×10s or tabletops, and the growers who stop have set the time aside to talk. Each card explains how exhibiting works there.

Conferences & summits 4 conferences
Dec152026Fruit, vegetables, wine & greenhouse Coming soon Trade show in the hotel beside the sessions Purple guide

New England Vegetable & Fruit Conference 2026

Manchester, New Hampshire · NortheastConsider it if you sell seed, tools or equipment to diversified vegetable and fruit farms in New England.
December 15–17, 2026Show guide

When & where December 15–17, 2026 · DoubleTree by Hilton Manchester Downtown · Manchester, New Hampshire

Typical audience

Vegetable, fruit and berry farmers from across New England, plus research and extension staff; more than 25 education sessions over three days.

Exhibitor types

Over 120 exhibitors of tools, seed, equipment, technology and grower services.

A good choice if…

Consider it if you sell seed, tools or equipment to diversified vegetable and fruit farms in New England.

Good to know

Five weeks away: use it to plan the next edition. A hotel-based trade show run by the conference's own trade show manager.

Feb22027Fruit, vegetables, wine & greenhouse Trade show in the resort's halls beside the sessions Purple guide

Mid-Atlantic Fruit & Vegetable Convention 2027

Hershey, Pennsylvania · NortheastGo if you sell equipment, seed or inputs to commercial fruit and vegetable growers in Pennsylvania and the Mid-Atlantic.
Event: February 2–4, 2027 · Exhibits: February 2–4, 2027Show guide

When & where Event: February 2–4, 2027 · Exhibits: February 2–4, 2027 · Hershey Lodge · Hershey, Pennsylvania

Typical audience

About 2,000 fruit and vegetable growers, students, educators and extension staff, at the convention's 50th year.

Exhibitor types

Over 160 companies with equipment, seed, plants, pesticides and grower supplies in the Great American Hall, Aztec Room and Confection Lobby.

A good choice if…

Go if you sell equipment, seed or inputs to commercial fruit and vegetable growers in Pennsylvania and the Mid-Atlantic.

Good to know

The trade show runs a waiting list. Trade show hours are 8 am–5:30 pm February 2 and 3; convention registration is required to walk the floor.

Feb22027Fruit, vegetables, wine & greenhouse Trade show beside the sessions Purple guide

Oregon Wine Symposium 2027

Portland, OR · WestConsider it if you sell vineyard or winery equipment and services to Oregon and Washington wine businesses.
Event: February 2–3, 2027 · Exhibits: not confirmed yetShow guide

When & where Event: February 2–3, 2027 · Exhibits: not confirmed yet · Oregon Convention Center, Halls D and E · Portland, OR

Typical audience

More than 1,200 growers, winemakers and wine business leaders from the Northwest, run by the Oregon Wine Board.

Exhibitor types

Vineyard and winery equipment, supplies and service suppliers on the trade show floor.

A good choice if…

Consider it if you sell vineyard or winery equipment and services to Oregon and Washington wine businesses.

Good to know

A two-day education event with a trade show in Halls D and E; sponsorships go through the Oregon Wine Board.

Sep142027Fruit, vegetables, wine & greenhouse Tabletop exhibits Purple guide

CEA Summit East 2027

Danville, Virginia · SouthConsider it if you sell to greenhouse and CEA growers in the eastern U.S. and want time with researchers.
Event: September 14–15, 2027 · Exhibits: not confirmed yetShow guide

When & where Event: September 14–15, 2027 · Exhibits: not confirmed yet · Institute for Advanced Learning and Research (IALR) · Danville, Virginia

Typical audience

Greenhouse growers, vertical farms and protected-cropping operators, researchers and extension staff, run by Indoor Ag-Con with the CEA Innovation Center (Virginia Tech and IALR).

Exhibitor types

Tabletop exhibits of lighting, environmental controls, AI and growing systems.

A good choice if…

Consider it if you sell to greenhouse and CEA growers in the eastern U.S. and want time with researchers.

Good to know

Tabletop exhibits only, with CEA Innovation Center tours. Exhibitor details are not confirmed yet.

04 BY CITY

Specialty crop and greenhouse shows by city Plan by city. Almonds, then wine, one hall.

Sacramento is the only city in this guide with two events, both at the SAFE Credit Union Convention Center seven weeks apart. Florida holds two citrus shows on opposite coasts, Pennsylvania holds Hershey and Lancaster about 30 miles apart, and Las Vegas, where Purple has a shop, hosts Indoor Ag-Con.

Sacramento 2 events

The Almond Conference runs December 8–10, 2026 and the Unified Wine & Grape Symposium January 26–28, 2027, both at the SAFE Credit Union Convention Center. Equipment and orchard companies that sell to both crops can keep one booth in the city between the two.

Old apple trees heavy with red fruit over a misty grass orchard floor

December 8 to 10: almonds in Sacramento, fruit and vegetables in Grand Rapids, apples in Kennewick.

The week every grower calendar fills, 2026

05 THE SEASON, FROM PRUNING TO PICKING

Specialty crop and greenhouse show calendar 2026–2027 December is booked. August is for the groves.

December 2026 carries five shows in two weeks: the WIN Expo in Santa Rosa, the WSTFA meeting in Kennewick, the Great Lakes EXPO in Grand Rapids and the Almond Conference in Sacramento in the same week, then New England in Manchester. January 2027 brings Savannah and the Unified Wine & Grape Symposium back in Sacramento. February holds Portland and Hershey on the same days, March holds the Eastern Winery Exposition, the Florida Citrus Show and Indoor Ag-Con in Las Vegas, and the year ends in the groves of Fort Myers in August and with CEA Summit East in Danville in September.

Conference marks conferences & summits. Everything else is a trade show.

Add every date to your calendar · Download the list (CSV)

December 2026

January 2027

February 2027

March 2027

August 2027

September 2027

Growing under glass abroad? One fair to know.

GreenTech Amsterdam is the horticulture technology event U.S. greenhouse and controlled-environment companies plan around. International events are not part of the U.S. counts on this page.

International specialty crops & greenhouse trade shows
ShowNext datesWhereHow often
GreenTech Amsterdam ↗The horticulture technology event for greenhouse and controlled-environment growing, with the GreenTech Innovation Awards.June 15–17, 2027RAI Amsterdam, NetherlandsAnnual, June

06 BOOTHS YOU CAN ALMOST TASTE

Specialty crop and greenhouse booth ideas Put the harvest at eye level.

Growers trust what they can see ripening. Here are real Purple builds for a frozen fruit brand, a young plant breeder, a dried fruit and nut company, an olive grower, a rare plant seller, a timber furniture maker and a kitchen maker, and what each idea does at a wine, orchard, vegetable or greenhouse show.

XL-Bloom YoungPlants booth by Purple Exhibits: stepped white tower stacked with trays of young green plants in front of the brand wall01 / THE PLANT TOWER

XL-Bloom YoungPlants · Purple Exhibits

Stack the trays where people can count them.

A stepped white tower carries tray after tray of young plants at every height, with the breeder's wall behind it. Nursery, seed and greenhouse suppliers at the Great Lakes EXPO or Indoor Ag-Con can show a whole program the same way, in living plants.

Golden Boy booth by Purple Exhibits: tall mint-green backlit pillar showing a bowl of dried fruit and nut blends, with shelf slots02 / THE LIGHT PILLAR

Golden Boy · Purple Exhibits

One lit column for the crop that pays.

A tall mint-green backlit pillar shows a bowl of dried fruit and nut blends, with shelf slots for the product itself. At the Almond Conference, a huller, handler or nut processor can use one pillar to mark the booth from across the hall.

Vivelia booth by Purple Exhibits: light wood counter lined with glass jars of olives and tasting cups, black shelving and an olive tree03 / THE TASTING BAR

Vivelia · Purple Exhibits

Line the counter with what the orchard makes.

A light wood counter holds a row of glass jars of olives and tasting cups, with an olive tree and black shelving behind it. Winery, packaging and processing suppliers at the Unified Symposium or the Eastern Winery Exposition can build the same bar for samples, closures or bottles.

Rare Plant Fairy booth by Purple Exhibits: black shelving unit filled with dark green anthurium plants above gift bags04 / THE GREEN SHELF

Rare Plant Fairy · Purple Exhibits

A wall of leaves stops the aisle.

A black shelving unit packed with dark green anthuriums turns a small space into a living wall. For lighting, substrate and container companies at CEA Summit East or Indoor Ag-Con, healthy plants on the shelf are the claim.

Timberline booth by Purple Exhibits: slatted oak tower with white lettering, an arched lit mirror and a white vanity display05 / THE OAK TOWER

Timberline · Purple Exhibits

Timber that reads as a cellar.

A slatted oak tower with white lettering and a warm arched light frames the product display. At the wine shows the same oak structure suits barrel, cooperage and winery equipment makers who want the booth to feel like a cellar door.

Centro booth by Purple Exhibits: timber slat portal framing a dark green and walnut kitchen island with black stools and brass shelving06 / THE PORTAL AND THE ISLAND

Centro · Purple Exhibits

Frame the meeting like a tasting room.

A timber slat portal frames a dark green and walnut island with stools and brass shelving. For winery software, packaging or finance companies it creates a tasting-room table where a winery owner sits down for the second conversation.

Sized to the grower aisle

What fits in each specialty crop booth, from a hotel 8×10 run to a machinery space in Sacramento.

The hotel pair8×20

160 sq ft, two 8×10 hotel booths side by side.

In the space
A pop-up back wall with one crop photo and one line, a counter with samples or a plant tray, a stand for literature and two staff.
Best for
Seed, input and tool companies at the Mid-Atlantic convention in Hershey and the New England conference in Manchester.
Good to know
A single 8×10 at the Mid-Atlantic Fruit & Vegetable Convention is $890 for 2027, per MAFVC, and its trade show runs a waiting list.

The produce stand10×20

200 sq ft, two 10×10 units.

In the space
A back wall with the crop and the result, a cooler counter or a plant bench at the front, a screen for field data and lockable storage.
Best for
Crop protection, packaging and orchard service companies at the Great Lakes EXPO, the Almond Conference and the Eastern Winery Exposition.
Good to know
The Almond Conference priced a 10×20 at $5,500 for 2026; the Great Lakes EXPO priced the first two 10×10 units at $1,100 each, per the organizers.

The equipment bay20×20

400 sq ft, usually a corner or an island.

In the space
A harvester, platform, sprayer or growing system at full size, a product wall on one side, a meeting table and four to six staff.
Best for
Orchard, vineyard and greenhouse equipment makers at the Unified Symposium, the Almond Conference and Indoor Ag-Con.
Good to know
At $25 per sq ft, a 20×20 at the Unified Wine & Grape Symposium is $10,000 of space for 2027; the Almond Conference listed a 20×20 at $9,000 for 2026.

The grove lotTailgate

A parking spot with a table and two chairs, outdoors.

In the space
A branded tent or canopy, a table wrap, a weighted banner, a cooler and a display that stands up to sun and wind.
Best for
Crop protection, nutrition and equipment companies at the Florida Citrus Show in Fort Pierce and outdoor lots at the WIN Expo.
Good to know
The Florida Citrus Show lists $525 for a standard space and $575 with equipment on its 2027 floor plan; the trade show runs 8 am to 1:30 pm on March 11.

A good grower booth works like a good packing shed: the crop in plain view, the equipment where it can be touched, and a bench where a vineyard manager or a greenhouse operator can sit and work through the numbers for next season. We will plan the display, the graphics and the meeting corner together. Get a fixed proposal

07 EVERY CROP HAS ITS OWN MEETING

Choose the right specialty crop audience Vine, tree, row or glasshouse?

A Napa vineyard manager, a Washington apple packer, a Georgia vegetable grower and a vertical farm operator in Las Vegas buy similar things for very different crops. Wine grape people gather in Sacramento, Santa Rosa, Portland and Lancaster; tree fruit and nut growers in Kennewick and Sacramento; fruit and vegetable farms in Grand Rapids, Savannah, Hershey and Manchester; citrus growers in Fort Pierce and Fort Myers; indoor growers in Las Vegas and Danville.

Grape grower in a sun hat cutting clusters inside a leafy vine

Vineyard managers, winemakers & winery owners

For vine, nursery, harvester, barrel, tank, packaging and winery service companies at the Unified Wine & Grape Symposium, the WIN Expo, the Oregon Wine Symposium and the Eastern Winery Exposition.

What mattersResults from vineyards in their region, equipment sized to their acreage, a supplier who knows their varieties and a quote before the next vintage.

Orchard worker on a tripod ladder picking into a bucket over blue nets spread under the trees

Tree fruit, nut & citrus growers

For orchard platforms, harvesters, packing and storage, irrigation, crop protection and nutrition companies at the WSTFA meeting, the Almond Conference, the Florida Citrus Show and the Citrus & Specialty Crop Expo.

What mattersLabor saved per acre, pack-out and storage numbers, pest and disease answers from a PCA they trust, and service through the harvest window.

Three pickers filling buckets along plastic-mulched strawberry beds

Fruit & vegetable farms and farm marketers

For seed, equipment, packaging, crop protection and farm market suppliers at the Great Lakes EXPO, the Southeast Regional conference, the Mid-Atlantic convention and the New England conference.

What mattersVarieties and tools that fit a diversified farm, prices that work at their scale and a rep who answers the phone in July.

Senior grower in a plaid shirt checking rows of young plants inside a plastic hoop house

Greenhouse, vertical farm & CEA operators

For lighting, climate control, growing systems, automation and software companies at Indoor Ag-Con in Las Vegas and CEA Summit East in Danville, and at the Michigan Greenhouse Growers EXPO beside the Great Lakes EXPO.

What mattersEnergy and yield per square foot, a system running at the booth, integration with what they already have and a grower who already uses it.

08 EVERY ORCHARD STARTED AS A SEEDLING

New product programs at specialty crop shows Your first grower show. Your first order before bloom.

New companies at grower shows tend to start in an innovation aisle, a matchmaking session or a shared booth. Here is how the Great Lakes EXPO and the Unified Wine & Grape Symposium open the door, with the organizer's source for each rule.

Fruit & vegetables

Great Lakes EXPO

How to get in

  • Book 10×10 booths from $1,100; ag tech and innovation companies can ask for the dedicated Main Street aisle.

Programs for new products

  • A place to showcase a new product in the expanded main aisle.
  • Buyer Matchmaking on December 9, 2026 (sign-up required).

2026 prospectus ↗ Great Lakes Expo news ↗

Rules and deadlines are the latest each organizer published. Mid-Atlantic and several wine floors fill early, so apply as soon as space opens.

THE LIVING DISPLAY

A tray of young plants.
A bin of fruit, fresh each morning.
Proof that grows.

Greenhouse growers judge a supplier by the plants at the booth, and fruit growers by the fruit. Purple builds benches, trellises, tiered plant towers and cooler counters that keep a live display looking right for three days, with lighting that flatters the crop and graphics printed to stand next to real produce. Our Las Vegas shop builds and prints in the same city as Indoor Ag-Con.

Plan a booth with a living display
Open palm full of red table grapes in a sunny vineyard row in Hermosillo
Red grapes, warm from the row.
Tomato plants trained up strings with green and orange fruit in a sunlit greenhouse
Strung up, ripening in order.
Two white buckets of freshly picked red apples on the orchard grass
Picked before the frost.

09 LET'S GET YOU READY FOR BLOOM

How to exhibit at a specialty crop or greenhouse show Bring something growing. Then talk about the harvest.

Grower shows are small, seasonal and run by associations, and every crop has its own rhythm. Here it is in pieces: the crop, the living display, the space, the hotel floor, the outdoor show, indoor growing, freight and labor, and the follow-up.

01THE CROPMatch the meeting to the crop.
  • Wine grapes: the Unified Wine & Grape Symposium in Sacramento (650+ exhibitors in 2026), the WIN Expo in Santa Rosa, the Oregon Wine Symposium in Portland and the Eastern Winery Exposition in Lancaster.
  • Tree fruit and nuts: the WSTFA Annual Meeting & NW Hort Expo for Washington apples, pears and cherries, and the Almond Conference for California almonds.
  • Fruit and vegetables: the Great Lakes EXPO, the Southeast Regional conference in Savannah, the Mid-Atlantic convention in Hershey and the New England conference in Manchester.
  • Citrus: the Florida Citrus Show in Fort Pierce and the Citrus & Specialty Crop Expo in Fort Myers.
  • Indoor growing: Indoor Ag-Con in Las Vegas and CEA Summit East in Danville.
02THE LIVING DISPLAYKeep the plants looking like day one.
  • Water and light: plan a water source, drip trays and lighting that keeps leaves green for three days under hall lights.
  • Swap fruit daily: a fresh bin each morning beats a tired display on day three.
  • Coolers: order electrical for a display cooler early, and check the hall's rules on plants and produce.
  • Plan the exit: decide before the show whether plants go home, go to a grower or go to compost.
03THE SPACEGrower floors fill early.
  • Published prices: the Unified Symposium charges $25 per sq ft ($2,500 per 10×10) for 2027; the Almond Conference listed 10×10 at $3,000 up to 30×30 at $12,500 for 2026; the Eastern Winery Exposition sells 10×10s at $2,540 and 8×10s at $2,360; the Great Lakes EXPO sells units from $1,100, cheaper from the third, per the organizers.
  • Waiting lists: the Mid-Atlantic convention runs a waiting list, and new space at the Unified Symposium comes by offer after review.
  • Sharing: the Unified Symposium sells booth sharing at $350 before December 4, 2026 and $500 after; contracts are due January 8, 2027.
04THE HOTEL FLOORBuild light for the ballroom.
  • Hotel shows: the New England conference runs in the DoubleTree in Manchester, the Mid-Atlantic convention in the Great American Hall, Aztec Room and Confection Lobby of the Hershey Lodge.
  • Pack small: fabric graphics, a counter that folds and a plant tray that travels in a case.
  • Register to walk: at Hershey, convention registration is required to walk the floor, so the visitors are growers who chose to be there.
05THE OUTDOOR SHOWPlan for sun at the tailgate.
  • Fort Pierce: the Florida Citrus Show is an outdoor, tailgate-style trade show at the UF/IFAS Indian River Research and Education Center on March 11, 2027. Each space is a parking spot with a table and two chairs.
  • Bring shade: a branded canopy, weighted banners and graphics printed for sun.
  • Feed the vote: exhibitors serve food, and growers vote for their favorite, per AgNet Media.
06INDOOR GROWINGRun the system at the booth.
  • Indoor Ag-Con: 263 exhibiting companies and attendees from 30 countries in 2026, per the organizer; nearly half of attendees are growers and operators. Booth prices are released by form only.
  • CEA Summit East: tabletop exhibits only, with tours of the CEA Innovation Center greenhouse and growth rooms in Danville.
  • Show it working: a live rack with lights on, sensors reading and a screen with the energy figures says more than a render.
07THE FREIGHT & LABORCount back from the December rush.
  • Back-to-back weeks: the WSTFA meeting, the Great Lakes EXPO and the Almond Conference all run December 7–10, 2026, so plan one booth per show or a build that ships ahead.
  • Our shops: we build in Fishkill, NY and Las Vegas, and our Las Vegas shop builds and prints in the same city as Indoor Ag-Con.
  • Know the labor rules: the Lancaster County Convention Center is non-union; Sacramento, Portland and Grand Rapids set their own rules. Your project manager runs the install with the labor the show requires.
  • Builds take time: our builds take 30 to 45 days, so we plan back from each show's freight deadline.
08THE FOLLOW-UPCall before the next bloom.

Scan every badge with notes: the crop, the acres or square feet under glass, the problem they named and who decides. Send the trial results, the price sheet and a quote within days.

Tag each lead as a grower, a packer or handler, a winery, a PCA or an indoor operator. Specialty crop purchases follow the crop: orders for harvest equipment close before the season, and greenhouse projects follow the energy and planting calendar, so measure quotes opened over a full season.

THE GROWER'S BINDER

Answer the crop questions before the season starts.

Vineyard managers, packers and greenhouse operators compare suppliers between sessions. Have this ready as a one-page sheet and a short digital kit.

New to the terms? See the glossary

ROW # 2027STATUS: IN BLOOM

  • 1× One-page sheet by crop and region
  • 1× Trial or yield results from comparable farms
  • 1× Specs, capacities and labor saved per acre
  • 1× Energy and yield figures for indoor systems
  • 1× Label, residue and safety data for inputs
  • 1× Price sheet and dealer or distributor program
  • 1× Service coverage through the harvest window
  • 1× Grower references in the visitor's state
  • 1× Samples, plants or a sample pack for the table
  • 1× Photos and video from working orchards and greenhouses
  • 1× Show offer and the date it ends
  • 1× One clear next step + a U.S. contact

IN BLOOM

10 THE COST PER ACRE OF A BOOTH

Specialty crop trade show budget & ROI Price the space. Count the acres it reaches.

Put your own numbers in. Add your full show budget and your customer economics to see what breaking even might look like over one growing season.

Budget beyond the booth fee.

Space & presence
Booth units or square feet, structure, graphics, plant benches, trellises, cooler counters, lighting, flooring and seating.
Getting there
Freight, equipment move-in, installation, dismantle and storage between the December and January shows.
Running the booth
Electrical for coolers and grow lights, water for plants, fresh fruit, samples, internet and lead capture.
Your people & follow-through
Sales, agronomy and technical staff time, travel, show-week hotels, grower dinners and post-show trials.

Ask for itemized quotes and a contingency line. Live plants and fruit need care, coolers and disposal; machinery needs move-in slots; December and January shows cluster, so travel stacks up. These categories are a planning checklist, not a price estimate.

THE EXHIBIT MATH

Let’s do the math.

An example to get you started. Change the numbers to fit your company.

Use gross profit over the first season of the customer, not one order. Equipment, plant and input decisions follow the crop calendar, so choose one evaluation period (for example, 12 months) for every input.

650+
exhibitors and 800+ booths at the 2026 Unified Wine & Grape Symposium. Unified Symposium 2026 release ↗

Real booth prices, published.

What organizers list for space. Add the exhibit, freight, labor, utilities and travel.

ShowPublished priceSource
Unified Wine & Grape Symposium2027$25 per sq. ft. ($2,500 per 10×10 unit) · booth sharing $350 before Dec. 4, 2026, $500 afterSource ↗
The Almond Conference202610×10 $3,000 · 10×20 $5,500 · 10×30 $7,500 · 20×20 $9,000 · 20×30 $10,500 · 30×30 $12,500Source ↗
Great Lakes Fruit, Vegetable & Farm Market EXPO202610×10: first and second booth $1,100 each · third and fourth $650 each · fifth+ $500 each · Main Street premium +$350Source ↗
Eastern Winery Exposition202710×10 $2,540 · 8×10 $2,360Source ↗

Wine, almonds, produce or glass? Five grower floors, side by side.

The Unified Wine & Grape Symposium vs. the Almond Conference vs. the Great Lakes EXPO vs. the Southeast Regional Fruit & Vegetable Conference vs. Indoor Ag-Con: the leading U.S. event for each kind of grower, compared on what each organizer publishes.

Comparison of five U.S. specialty crop and greenhouse trade shows for 2026–2027
TopicUnified Wine & GrapeAlmond ConferenceGreat Lakes EXPOSoutheast RegionalIndoor Ag-Con
CropWine grapes and wineAlmondsFruit, vegetables, greenhouse and farm marketsSoutheast fruit and vegetablesGreenhouse, vertical and controlled-environment crops
Who attendsVineyard owners and managers, winemakers and winery leaders; the largest wine and grape conference in the nation, per the organizers3,592 attendees in 2025 from 38 states and 26 countries, 969 of them California growers and handlersOver 5,000 decision makers each year, per the organizer3,300+ attendees, per the 2027 prospectusGrowers and operators (nearly half), investors, researchers and suppliers from 30 countries in 2026
Who exhibits650+ exhibitors and 800+ booths on 200,000+ sq ft in 2026212 exhibitors in 2025: orchard, harvest, irrigation, processing400+ companies in 2026, with an ag tech and innovation aisle400 exhibitor booths: seed, crop protection, irrigation, packaging263 exhibiting companies in 2026: lighting, climate, growing systems
When & whereJanuary 26–28, 2027 (exhibits January 27–28), SAFE Credit Union Convention Center, SacramentoDecember 8–10, 2026, SAFE Credit Union Convention Center, SacramentoDecember 8–10, 2026, DeVos Place, Grand RapidsJanuary 7–9, 2027, Savannah Convention CenterMarch 24–25, 2027, Westgate Las Vegas
How space sells$25 per sq ft ($2,500 per 10×10 unit) for 2027Seven fixed sizes from $3,000 (10×10) to $12,500 (30×30) in 202610×10 units: $1,100 for the first two, $650 for the third and fourth, $500 after (2026)Through the GFVGA exhibits contact, assigned by priority pointsPrices released by form only
Good to know23 large machinery areas on the 2027 floor; booth sharing availableRun by the Almond Board of California through Mosaic Event ManagementNext editions December 7–9, 2027 and December 5–7, 2028Carpet and electricity come from the decorator, RPMPre-event workshops on March 23, 2027

Looking for an old show name?

Several shows have been renamed or replaced. Here’s where they went.

Second lookBlossom, peel & stone

Blossom. Peel. Stone fruit. Then the order.

A blue cluster, a tray of apples, almond flowers, oranges on the branch and plums hanging low: the year of a specialty grower in five frames.

Hand holding a dusky blue cluster of wine grapes above a sunny vineyard row
10A dusky blue cluster, in hand.
Crate of green and blushing apples on the grass with a long-handled fruit picker resting across it
11A crate and a long-reach picker.
Close-up of white almond flowers with crimson centers against a pale sky
12Almond flowers, crimson hearts.
Ripe oranges among glossy dark leaves on a grove tree
13Oranges on a glossy branch.
Purple prune plums hanging from a thin branch
14Prune plums, hanging low.

11 PULL UP A PICKING CRATE. ASK AWAY.

Specialty crop and greenhouse trade show FAQ Seasonal questions. Sourced answers.

Pile of whole walnuts in their shells
Walnuts in the shell.

What is the biggest fruit and vegetable trade show in the U.S.?

By published attendance, the Great Lakes Fruit, Vegetable & Farm Market EXPO in Grand Rapids, Michigan, with over 5,000 decision makers each year, per the organizer. It runs December 8–10, 2026 at DeVos Place, with the Michigan Greenhouse Growers EXPO alongside. The Southeast Regional Fruit & Vegetable Conference in Savannah cites 3,300+ attendees in its 2027 prospectus.

When is the Unified Wine & Grape Symposium 2027?

January 26–28, 2027 at the SAFE Credit Union Convention Center in Sacramento, with the trade show open January 27–28. The 2026 Symposium had more than 650 exhibitors and 800+ booths on over 200,000 sq ft, per the organizers.

How much does a booth cost at the Unified Wine & Grape Symposium?

Space is $25 per sq ft for 2027, which is $2,500 per 10×10 unit, per the Symposium's terms. Booth sharing costs $350 before December 4, 2026 and $500 after, and sharing contracts are due January 8, 2027. Pre-sales closed July 8, 2026, and new space comes by offer after review.

When and where is the Almond Conference 2026?

The Almond Conference 2026 runs December 8–10, 2026 at the SAFE Credit Union Convention Center in Sacramento, hosted by the Almond Board of California. The 2025 edition drew 3,592 attendees and 212 exhibitors, per the Almond Board.

What does it cost to exhibit at the Almond Conference?

The Almond Conference sells seven fixed sizes; for 2026, a 10×10 was $3,000, a 10×20 $5,500, a 10×30 $7,500, a 20×20 $9,000, a 20×30 $10,500 and a 30×30 $12,500, per the Almond Board of California.

What are the main wine industry trade shows in 2027?

Four in this guide: the Unified Wine & Grape Symposium (January 26–28, 2027, Sacramento), the Oregon Wine Symposium (February 2–3, 2027, Portland), the Eastern Winery Exposition (March 9–11, 2027, Lancaster, Pennsylvania) and the WIN Expo, whose 2026 show is December 3 in Santa Rosa; its 2027 date is not confirmed yet.

How much is a booth at the Eastern Winery Exposition 2027?

The Eastern Winery Exposition sells 10×10 booths at $2,540 and 8×10 booths at $2,360 for 2027, per its prospectus. The trade show runs March 10–11 in Freedom Hall at the Lancaster County Convention Center, which is non-union.

When is Indoor Ag-Con 2027?

Indoor Ag-Con 2027 is March 24–25, 2027 at the Westgate Las Vegas, with pre-event workshops on March 23. In 2026 it drew 263 exhibiting companies and attendees from 30 countries, per the organizer. Booth prices are released through the exhibitor form.

What greenhouse and vertical farming conferences are there in the U.S.?

Indoor Ag-Con in Las Vegas (March 24–25, 2027) and CEA Summit East at the Institute for Advanced Learning and Research in Danville, Virginia (September 14–15, 2027), both run by Indoor Ag-Con. The Michigan Greenhouse Growers EXPO runs with the Great Lakes EXPO in Grand Rapids in December.

What are the citrus grower shows in Florida?

Two in 2027: the Florida Citrus Show on March 11 at the UF/IFAS Indian River Research and Education Center in Fort Pierce, an outdoor tailgate show, and the Citrus & Specialty Crop Expo on August 4–5 at the Caloosa Sound Convention Center & Luminary Hotel in Fort Myers. Both are run by AgNet Media.

How does the Florida Citrus Show tailgate trade show work?

Each exhibit space is a parking spot with a table and two chairs, $525 standard or $575 with equipment on the 2027 floor plan. The trade show runs 8 am to 1:30 pm on March 11, 2027, and more than 50 agricultural companies exhibit, per AgNet Media. Bring a canopy, not a hall booth.

Where do Washington apple and cherry growers meet?

At the WSTFA Annual Meeting & NW Hort Expo, December 7–9, 2026 at the Three Rivers Convention Center in Kennewick, Washington. The 122nd meeting adds the Cherry Institute on December 9. NW Hort Expo booths are booked through the expo's own managers, not WSTFA.

Can I still get a booth at the Mid-Atlantic Fruit & Vegetable Convention?

Only through the waiting list. The 2027 convention, its 50th year, runs February 2–4 at the Hershey Lodge with over 160 companies, and a single 8×10 booth is $890, per MAFVC. Convention registration is required to walk the floor.

Which specialty crop shows are in California?

Three: the WIN Expo at the Sonoma County Fairgrounds in Santa Rosa (December 3, 2026), the Almond Conference (December 8–10, 2026) and the Unified Wine & Grape Symposium (January 26–28, 2027), the last two at the SAFE Credit Union Convention Center in Sacramento.

Great Lakes EXPO or Southeast Regional: which suits a vegetable seed company?

Both, for different growers. The Great Lakes EXPO reaches Michigan and Great Lakes fruit, vegetable and greenhouse growers (over 5,000 decision makers each year) with 10×10 units from $1,100. The Southeast Regional reaches Georgia, Florida and Carolinas produce growers (3,300+ attendees, 400 booths, per the 2027 prospectus) in Savannah in January.

Unified Wine & Grape Symposium or the Eastern Winery Exposition?

Unified for national reach and machinery: 650+ exhibitors in 2026 and 23 large machinery areas on the 2027 floor. The Eastern Winery Exposition for wineries east of the Pacific states: it counts more than 1,700 wineries or growers within a six-hour drive of Lancaster.

Can I bring live plants or fresh fruit into a grower show booth?

Most grower shows expect it, but check each exhibitor manual for rules on plants, produce, water and food sampling. Plan drip trays, a water source, lighting and a daily swap of fruit, and order electrical early for any display cooler.

When is specialty crop show season?

December through March. December 2026 holds five shows in this guide, January two, February two and March three; the Citrus & Specialty Crop Expo in August and CEA Summit East in September follow the growing season.

Can Purple Exhibits build a booth with a live plant display?

Yes. We build plant towers, benches, trellises, cooler counters and living walls in our Fishkill, NY and Las Vegas shops, and plan water, light and power with you. Your Purple project manager runs the install with the labor the show requires.

12 SPEAK FLUENT GROWER

Specialty crop and greenhouse glossary From the packing house to the floor plan.

Huller, handler, PCA, tailgate show, CEA, vertical farm. The words growers, packers and show managers use every day, in plain English, so nothing gets lost between the crop plan and the exhibitor kit.

Show all 21 terms

Vine & winery

Vineyard manager
The person who runs pruning, canopy, spray and harvest decisions in a vineyard, a core buyer at the Unified Symposium and the WIN Expo.
Nursery stock
Young vines, trees and plants sold by nurseries for planting. Vine nurseries exhibit at the Unified Symposium and tree nurseries at the NW Hort Expo.
Tasting room
The space where a winery pours for visitors. Tasting room staff attend the Eastern Winery Exposition.
Large machinery area
A floor zone set aside for harvesters, tractors and big winery equipment. The Unified Symposium lists 23 of them for 2027.

Orchard & nuts

Huller and sheller
Plants that remove the hull and shell from almonds after harvest. Hullers and shellers attend the Almond Conference with growers and handlers.
Handler
A company that buys, processes, stores and ships a crop such as almonds. The Almond Conference counted 969 California growers and handlers in 2025.
PCA
Pest control adviser, a licensed crop adviser in California who recommends pest treatments. PCAs attend the Almond Conference.
Packing house
The shed where fruit is washed, sorted, packed and stored. Washington packers attend the WSTFA Annual Meeting.
Orchard platform
A self-propelled platform that carries workers along tree rows for pruning, thinning and picking.

Fruit & vegetables

Diversified farm
A farm that grows many fruit and vegetable crops for several markets, typical of the New England and Mid-Atlantic meetings.
Farm market
A farm's own retail stand or store. Farm marketers are part of the Great Lakes EXPO audience.
Extension
University outreach staff who bring research to farmers. Extension specialists run sessions at most grower conferences in this guide.
Buyer Matchmaking
Scheduled meetings between growers and buyers. The Great Lakes EXPO holds it on December 9, 2026, with sign-up required.

Indoor growing

CEA
Controlled environment agriculture: growing in greenhouses or indoor farms where light, temperature, humidity and water are managed.
Vertical farm
An indoor farm that grows crops on stacked racks under LED light. Vertical farm, greenhouse and CEA growers and operators are nearly half of Indoor Ag-Con attendees.
Hoop house
A low-cost greenhouse of plastic film stretched over metal hoops, used to extend the season for vegetables and berries.
Growth room
A closed room with artificial light used to raise plants indoors. CEA Summit East includes tours of the CEA Innovation Center's growth rooms.

Show floor

Tailgate show
An outdoor trade show where each exhibitor works from a parked vehicle or a tent. The Florida Citrus Show sells parking-spot spaces.
Booth sharing
Two companies splitting one booth for a fee. The Unified Symposium charges $350 before December 4, 2026 and $500 after.
Priority points
Points a show awards for past participation that decide who chooses space first. The Southeast Regional assigns booths this way.
Unit pricing
Selling floor space by the 10×10 unit, often cheaper per unit as a company buys more. The Great Lakes EXPO drops to $500 a unit from the fifth.

12 MORE AGRICULTURE GUIDES

More agriculture trade show guides Other crops. Same careful planning.

Purple builds for every part of the farm calendar. These guides cover the rest.

Low sun on a tangerine branch with two ripe fruits

YOUR CROP. YOUR GROWERS. YOUR SEASON.

Ready before bloom. We'll build the booth around it.

From the booth contract to the table where a vineyard manager or a greenhouse grower asks for a quote, let's create a specialty crop booth that keeps the plants fresh, shows the equipment at full size and gives growers a place to sit. Fixed proposals, 30–45 day builds, shops in Fishkill, NY and Las Vegas, and your own project manager on site.

Let's plan your grower show booth
How we put this guide together, sources and photo credits

Researched and written by the Purple Exhibits team. Updated November 9, 2026. Show dates, venues, prices and rules come from each organizer’s published pages, linked on every show card. Fit notes, booth ideas and planning tools are our editorial guidance from building booths for specialty crops & greenhouse exhibitors. Listings are not paid placements. The guide covers U.S. business-to-business events plus selected international shows.

Photos: Rabia Bakar / Pexels · Sóc Năng Động / Pexels · Georgios Tsatas / Pexels · Siarhei Nester / Pexels · Jonathan Borba / Pexels · Soly Moses / Pexels · Alessandro Senato / Pexels · Lyn Ong / Pexels · Betül Batmaz / Pexels · JL Dixon / Pexels · Claudia Schmalz / Pexels · Grape Things / Pexels · Denise Cusack / Pexels · Ayberk Mirza / Pexels · Gasper Selakovic / Pexels · Alexander Paramonov / Pexels · David Jarquin / Pexels · bacho nadiradze / Pexels · Natalia Sevruk / Pexels · Darya Egorova / Pexels · Sonny Sixteen / Pexels · Sina Rezakhani / Pexels · Gu Ko / Pexels · zeng jinwen / Pexels · John Silva / Pexels. Booth photographs: Purple Exhibits.

See a change? Tell us and we’ll update the guide.