IPPE 2027Exhibitor guide: booth costs, dates and deadlines

For one working machine in a 10×20 inline, plan $7,500 to $15,000 for a rental build or $15,000 to $45,000 custom. An island running a processing or feed line costs $50,000 to $120,000 at 20×20. Guarding, heavy-equipment plinths and a rigged hanging sign move the price most. IPPE bills space at $30 per square foot, and GES, Edlen and drayage charges come separately.

October 30, 2026. Peninsula, split-island peninsula and island booths of 300 sq ft or more send renderings with structure dimensions and hanging-sign size and position to IPPE's Senior Exhibit Manager, and multi-level plans also need a licensed structural engineer's stamp. We produce and file those drawings, then need your final design sign-off by mid-November for a 30 to 45 day build.

An IPPE rental is drawn around the machine you ship: a plinth and guard rail that hold it 1 foot inside your booth line, an 8-foot back wall with printed graphics and lighting, counters kept under the 4-foot front-half limit, and the carpet IPPE requires in every booth. Freight to the GES advance warehouse, install and dismantle sit on the same fixed proposal.

Yes. Georgia's right-to-work law and IPPE's own rules allow exhibitor-supplied carpentry labor, so your staff can assemble the booth themselves. When Purple installs instead, the Exhibitor Appointed Contractor form and a $2 million liability certificate go to GES by January 5, 2027. We file both and preregister our installers, so nobody pays the $199 onsite badge fee.

Running machinery sits at least 1 foot inside your booth line, with 3 feet of clearance or hazard barriers around moving parts, and only qualified exhibitor staff in eye and ear protection operate it. Feed ingredient and additive samples cannot be handed out because of African swine fever; display them sealed. Food and drinks come from Levy Restaurants, and alcohol pours from 11 a.m.

GES, IPPE's general contractor, bills material handling to your company. For the 2026 and 2027 seasons we plan on roughly $150 per hundredweight at the GWCC, billed on a 200-pound minimum, and booths of 500 sq ft or more pay $50 for every crate untagged at 4:30 p.m. on January 24. We pack machines and graphics into as few crates as we can and price drayage on your proposal.

The floor is organized by category. Animal food ingredients and equipment, animal health and rendering go to Green Hall A. Egg production, genetics, incubation, live production, food safety, worker safety and meat and poultry processing and packaging fill Red Hall B and Blue Halls BC/C. Pathogen testing, antimicrobial and X-ray inspection suppliers can choose the Food Safety Pavilion.

Only islands, peninsulas, walk-through booths and large linear or large corner booths qualify. A hanging sign tops out at 24 feet, can be 5 feet tall at most, hangs directly over your own space and sets back 5 feet from neighbors. Inline and end-cap booths get none, so we put your brand on an 8-foot back wall that reads from the aisle.

It can, if we plan for it from the first drawing. We build IPPE booths in modules, so the plinths, back wall and lighting that worked the GWCC floor in January can come back to Atlanta for PACK EXPO Southeast or travel to Petfood Forum in Kansas City or the IAFP Annual Meeting. Between shows we store the kit and print new graphics for the next show's buyers.

IPPE 2027 runs Tuesday, January 26 to Thursday, January 28, 2027. The exhibit halls open 10 a.m. to 5 p.m. on the first day, 9 a.m. to 5 p.m. on the second and 9 a.m. to 3 p.m. on the last. Targeted move-in starts January 20, and IPPE has already set January 25 to 27, 2028 for the next edition.

At the Georgia World Congress Center, 285 Andrew Young International Blvd NW, Atlanta, where IPPE takes place every year. The floor spreads across Green Hall A, Red Hall B and Blue Halls BC/C. Hartsfield-Jackson Atlanta International Airport (ATL) is about 10 miles and 30 minutes away by road, and Maritz is the only hotel provider IPPE endorses.

IPPE's 2026 Event Wrap-Up Report counts 32,550 total attendees, including 9,706 international visitors from 115 countries, and 1,375 exhibitors on 662,214 square feet, the largest floor in IPPE history. The 2025 show drew 30,502 attendees and 1,385 exhibitors.

No. IPPE is a private business event for buyers and sellers in feed manufacturing and in meat, poultry and egg production and processing, and management can refuse registration to anyone without an industry tie. Qualified attendees pay $99 through January 8, 2027, $149 from January 9 and $199 onsite from January 26.

USPOULTRY, AFIA and the Meat Institute run IPPE, and show management sells space online from the Exhibit page. A non-refundable $500 application fee contracts the booth and counts toward your balance. Booths start at 10×10 at $30 per square foot, and contracts issued October 1 to December 15, 2026 are due in full within 15 days.