The iron & dirt issue · 2027
Farm equipment and farm shows 2027 in the U.S., 18 events in one guide: winter machinery floors and summer field shows. The largest by published figures are the National Farm Machinery Show (February 10–13, 2027, Kentucky Exposition Center, Louisville; 300,000+ guests a year, per the organizer), Farm Science Review (September 21–23, London, Ohio; 112,000 visitors in 2026, per Ohio State) and World Ag Expo (February 9–11, Tulare, California). Indoor shows rent booths by the 10×10 space; field shows rent lots, from 40×40 feet at World Ag Expo to 150×150 feet at Farm Science Review.
01 THE SIX BIGGEST
Ranked by each organizer's latest published attendance figure. The National Farm Machinery Show leads indoors, Farm Science Review leads the field shows, and World Ag Expo is the largest in the West.
National Farm Machinery Show 2027February 2027 · Louisville300,000+ guests each year and 800+ exhibitor booths indoors, per the organizer (60th show, 2026)
Farm Science Review 2027September 2027 · London, Ohio112,000 visitors in 2026 and 600+ exhibitors and commercial displays, per Ohio State
World Ag Expo 2027February 2027 · Tulare100,000 attendees a year on average (an estimate) from 70+ countries, per World Ag Expo
Ag Progress Days 2027August 2027 · Pennsylvania Furnace46,000 attendees, per Penn State, with 400+ exhibitors expected in 2026
Minnesota Farmfest 2027August 2027 · Morgan27,000+ ag professionals and their families, per the organizer
Amarillo Farm & Ranch Show 2026December 2026 · Amarillo15,600 attendees in 2025 and 400+ exhibitors, per the organizerRanked by the most recent figure each organizer publishes; some count a past edition and one is an average, so read each number with its label. The Farm Progress Show (nearly 600 agribusinesses on 85 acres), the Nebraska Ag Expo (nearly 760 exhibitors) and the Iowa Ag Expo (550+ exhibitors expected) publish exhibitor figures but no attendance on the pages linked in this guide, so they are not ranked. Sources: National Farm Machinery Show 2027 · Farm Science Review 2027 · World Ag Expo 2027 · Ag Progress Days 2027 · Minnesota Farmfest 2027 · Amarillo Farm & Ranch Show 2026.
The lookbookLot, shop & lane 2027
The people who walk a machinery show have grease on their cuffs and a planting date in their heads: the mechanic who keeps the harrow running, the rancher crossing the corral, the hired hand in the hay barn, the grower who has seen forty harvests. Build the booth for them.
Measure the door before you choose the tractor.
02 EIGHTEEN GATES, TWO SEASONS
Every event here is a machinery show, and they split by season. Indoor winter floors: the National Farm Machinery Show, the Iowa and Nebraska Ag Expos, the Southern, Western, Keystone and Spokane shows, the Mid-South Farm & Gin Show and the Amarillo and Tulsa farm shows, where booths sit in halls and machines roll in on a schedule. Field shows: World Ag Expo, the Farm Progress Show, Husker Harvest Days, Farm Science Review, Ag Progress Days, Farmfest, Dakotafest and Sunbelt Ag Expo, where you rent a lot on permanent show grounds and demonstrations run in the fields nearby. Filter by month or region and save the ones that fit your territory.
Each profile gives dates, city and venue, who walks the show, who exhibits, which companies it suits, what to know before you sign, and a link to the organizer.
When & where December 1–3, 2026 · Amarillo Civic Center Complex · Amarillo, Texas
High Plains farmers and ranchers: 15,600 attendees in 2025, per the organizer.
More than 400 exhibitors of equipment, irrigation, cattle and farm service products.
The Texas Panhandle's indoor farm and ranch show; good for cattle, irrigation and cotton brands.
Run by IDEAg. The organizer page names Amarillo; the venue comes from venue listings and is not confirmed yet. Booth rates are on a Book Booth Space page we could not read.
When & where December 8–10, 2026 · Sandhills Global Event Center · Lincoln, Nebraska
Nebraska and Plains farmers and ranchers; the 2025 show drew exhibitors from 27 states and 6 Canadian provinces.
Nearly 760 exhibitors in 2,200 booth spaces across 9.2 acres in five buildings, with an Innovation Hub and ExpoEDU stage.
The organizer calls it the second-largest indoor ag show in the U.S.; a good December stop for machinery, grain and livestock brands.
Run by the same dealer association as the Iowa Ag Expo. Future dates: December 7–9, 2027 and December 5–7, 2028. Booth rates are not published in the pages we could read.
When & where December 10–12, 2026 · SageNet Center at Expo Square · Tulsa, Oklahoma
Oklahoma and Southern Plains farmers and ranchers; admission and parking are free.
Over 350 exhibitors on more than 400,000 sq ft of displays: equipment, cattle handling, buildings and farm services.
A December indoor show for ranch and cattle equipment brands in Oklahoma, Kansas, Texas and Arkansas.
Hours 9 a.m.–5 p.m. Thursday and Friday, 9 a.m.–4 p.m. Saturday. Booth rates are not published on the home page.
When & where Event: January 5–7, 2027 · Exhibits: January 5–7, 2027 · York Fairgrounds · York, Pennsylvania
Pennsylvania and Mid-Atlantic farmers, dairy producers and agribusiness buyers.
Over 400 agri-businesses showing equipment, services and products across the fairgrounds buildings.
A January indoor show for dairy, forage and machinery brands in the Mid-Atlantic.
Run by Lee Publications. Booth rates are in an exhibitor contract PDF rather than on the page.
When & where Event: February 2–4, 2027 · Exhibits: February 2–4, 2027 · Iowa Events Center · Des Moines, Iowa
Iowa and Midwest producers: 33% of attending producers were under 40 and 16.9% were first-time visitors, per the organizer.
550+ exhibitors expected, including 80 new ones, on 7.25 acres indoors; the Innovation Hub groups robotics, drone, precision, automation, AI and input companies (46 in the hub).
Go for a winter indoor booth in front of Iowa row-crop farmers; the Innovation Hub suits ag tech start-ups.
Formerly the Iowa Power Farming Show. The show sells out each year and reviews every application. Current rates: $930 for one booth, $885 each for 2–3, $820 each for 4–5, $775 each for 6–7, corner +$190.
When & where Event: February 2–4, 2027 · Exhibits: February 2–4, 2027 · Spokane Convention Center · Spokane, Washington
Inland Northwest wheat, pulse and livestock farmers and ag businesses.
Equipment, seed, crop input, financial and farm service companies; exhibitor sales for 2027 are open.
The Pacific Northwest's indoor winter farm show for dryland wheat country.
Floor hours 9 a.m.–4 p.m. Tuesday and Wednesday, 9 a.m.–2 p.m. Thursday. Booth rates are not published on the home page.
When & where Event: February 3–5, 2027 · Exhibits: February 3–5, 2027 · North Carolina State Fairgrounds · Raleigh, North Carolina
Farmers and agribusiness buyers from North Carolina and the Southeast.
400+ exhibitors of tractors, implements, buildings, seed and farm services.
A winter indoor show for brands that sell into Carolina tobacco, cotton, row-crop and livestock farms.
Run by Southern Shows Inc. in the fairgrounds' exhibit buildings. Booth rates are not published on the show page.
When & where Event: February 9–11, 2027 · Exhibits: February 9–11, 2027 · International Agri-Center · Tulare, California
Farmers, ranchers, dairy producers and agribusiness buyers: an average of about 100,000 people from more than 70 countries each year, per the organizer.
1,200+ exhibitors on 2.6 million sq ft: tractors and implements, irrigation and water (Pavilion B), agri-chemical, fertilizer and spray (Building C), dairy and livestock (Farm Credit Dairy and Livestock Center), plus ride-and-drive demo lots.
The first U.S. farm show to plan for if you sell equipment, inputs or dairy technology to Western and international growers.
Mostly outdoor: outside lots start at 40×40 ft and indoor pavilion booths at 10×10 ft. 2027 rates run $2,250 for a 10×10 inside interior booth to $10,790 for an 80×80 ft outside lot on Median Street; an average 100×220 ft Ride & Drive space is $13,890. Top-10 New Products applications for 2027 are closed.
When & where Event: February 10–13, 2027 · Exhibits: February 10–13, 2027 · Kentucky Exposition Center · Louisville, Kentucky
Farmers, dealers and agribusiness buyers from across the Midwest and South; the organizer cites more than 300,000 guests each year.
Tractor, combine, implement, precision, grain handling and farm service companies in 800+ exhibitor booths across more than 1.2 million sq ft indoors.
Go if you need a winter indoor stage for big machinery in front of Eastern Corn Belt and Southern growers.
All indoor, so heavy equipment moves in through the expo center's halls on a fixed schedule. Booth rates are not published; the organizer works through a New Exhibitor Application and an exhibitor manual.
When & where Event: February 18–20, 2027 · Exhibits: February 18–20, 2027 · American Royal Complex · Kansas City, Missouri
Farmers and ranchers from Missouri, Kansas and the surrounding states.
More than 400 exhibitors on about 400,000 sq ft of equipment, livestock, grain and farm service displays.
A late-winter indoor show for brands selling into Kansas and Missouri row-crop and cattle operations.
Space is booked through a Space Request Form; rates are not published on the home page.
When & where Event: February 26–27, 2027 · Exhibits: February 26–27, 2027 · Renasant Convention Center · Memphis, Tennessee
Cotton, rice, soybean and corn growers and cotton ginners from the Mid-South Delta.
Equipment, gin machinery, seed, crop protection and farm service companies.
The Delta's indoor farm show; go if you sell to cotton growers and gins.
Two days only (Friday 9 a.m.–5 p.m., Saturday 9 a.m.–4:30 p.m.). Exhibitor and attendance counts and booth rates are not published on the home page.
When & where Event: August 3–5, 2027 · Exhibits: August 3–5, 2027 · Farmfest show grounds, Redwood County · Morgan, Minnesota
27,000+ ag professionals and their families, per the organizer, many of them Minnesota corn, soybean and livestock producers.
More than 400 exhibitors of farm equipment, seed, buildings and implements on about 50 acres.
A summer outdoor show for Upper Midwest growers; pair it with Dakotafest two weeks later.
Outdoor lots; run by IDEAg, which also runs Dakotafest and the Amarillo Farm & Ranch Show. Lot rates are not published online.
When & where Event: August 10–12, 2027 · Exhibits: August 10–12, 2027 · Russell E. Larson Agricultural Research Center at Rock Springs · Pennsylvania Furnace, Pennsylvania
Pennsylvania and Mid-Atlantic farmers, dairy producers and agribusiness people; Penn State lists 46,000 attendees.
400+ exhibitors from 35 states, 3 Canadian provinces and several countries (2026), with about 55 acres of indoor and outdoor exhibits and 80+ acres of crop and machinery demonstrations.
Penn State's outdoor show; good for dairy, forage and machinery brands selling into the Northeast.
Outdoor and building space on a university research farm. Space reservations for 2027 open in mid-November 2026; fees are not published online.
When & where Event: August 17–19, 2027 · Exhibits: August 17–19, 2027 · Dakotafest show grounds · Mitchell, South Dakota
South Dakota and Northern Plains crop and livestock producers.
Over 400 exhibitors of equipment, seed, livestock and farm services.
An August outdoor show for brands selling into the Dakotas; pair it with Farmfest two weeks earlier.
Outdoor lots run by IDEAg. The organizer names Mitchell but not a site name on its home page; lot rates are not published online.
When & where Event: August 31 – September 2, 2027 · Exhibits: August 31 – September 2, 2027 · Progress City USA · Decatur, Illinois
Farm owners, operators and managers from more than 44 states (2024 survey); 92% come to discover new products or practices.
Nearly 600 agribusinesses on 85 acres of exhibit fields: tractor and combine makers, seed, crop protection, precision and grain companies, with harvest field demonstrations.
The big late-summer outdoor show for Corn Belt row-crop buyers, and the launch stage for many new machines.
Outdoor exhibit lots on a permanent show site; plan shade, flooring and weather-proof structures. The show alternates between Decatur, Illinois and Boone, Iowa (2026 was Boone). Lot pricing is not published; apply through the organizer.
When & where Event: September 14–16, 2027 · Exhibits: September 14–16, 2027 · Husker Harvest Days show site · Grand Island, Nebraska
Irrigated row-crop and livestock producers from the Great Plains; attendees farm an average of 2,500 acres (2024 survey).
Equipment, irrigation, precision, seed and livestock companies on irrigated outdoor lots, with field demos and the Husker Harvest Ag Tech Pavilion.
The place to show irrigation, tillage and harvest equipment to Nebraska and Plains growers.
Billed as the world's largest totally irrigated working farm show; lots are outdoors and lot irrigation runs in daylight hours only. Lot pricing is not published; apply through the organizer's Map Your Show booth sales.
When & where Event: September 21–23, 2027 · Exhibits: September 21–23, 2027 · Molly Caren Agricultural Center · London, Ohio
Ohio and Eastern Corn Belt farmers and agribusiness people: 112,000 visitors last year, per Ohio State.
600+ exhibitors and commercial displays: machinery, seed, crop inputs, precision and farm services, with field demonstrations north of the exhibit area.
A strong regional outdoor show run by Ohio State, good for dealers and input brands that sell into Ohio, Indiana and Michigan.
Outdoor lots. 2026 fees: 150×150 ft lot $7,025 if contracted by June 30, 2026, then $7,200; 10×10 booth $1,200 or $1,230. Demonstrations in the designated areas carry no extra fee.
When & where Event: October 19–21, 2027 · Exhibits: October 19–21, 2027 · Spence Field · Moultrie, Georgia
Southeastern farmers growing cotton, peanuts, corn, vegetables and livestock, plus ag business buyers from the region.
Equipment, irrigation, seed, crop protection, livestock and farm service companies on an outdoor exhibit area beside a working research farm with field demonstrations.
The Southeast's main outdoor farm show; go if you sell to cotton and peanut growers.
Outdoor exhibit area; the 2027 Vendor Services Guide arrives in spring 2027. Booth rates are not published online.
No show matches those filters.
August 3 to September 23: six field shows, from Redwood County to London, Ohio.
03 THE SEASON, LOT BY LOT
December 2026 opens with three indoor shows in the Plains: Amarillo, the Nebraska Ag Expo in Lincoln and Tulsa. The Keystone Farm Show in York follows in early January. February 2027 is the heaviest month, with seven shows: the Iowa Ag Expo, Spokane and the Southern Farm Show in the first week, World Ag Expo and the National Farm Machinery Show back to back, then the Western Farm Show and the Mid-South Farm & Gin Show. The field season runs from Farmfest on August 3 through Ag Progress Days, Dakotafest and the Farm Progress Show, then Husker Harvest Days and Farm Science Review in September and Sunbelt Ag Expo in October.
Conference marks conferences & summits. Everything else is a trade show.
Trade shows by monthJanuary 2027February 2027August 2027September 2027October 2027
Trade shows by cityDes MoinesRaleighLouisvilleKansas City
The international machinery fairs U.S. equipment makers plan around: AGRITECHNICA in Hanover, EIMA in Bologna, LAMMA in Birmingham and Agrishow in Ribeirão Preto. They are not counted in the 18 U.S. events on this page.
| Show | Next dates | Where | How often |
|---|---|---|---|
| AGRITECHNICA ↗The world's large farm machinery fair, run by DLG: 2,819 exhibitors from 49 countries and 477,000 trade visitors from 171 countries in 2025. | November 14–20, 2027 | Hanover, Germany | Every two years |
| EIMA International ↗Italy's farm and garden machinery fair: 1,748 exhibitors, 346,800 visitor attendances and 122,000 sq m of net exhibit area in 2024. | November 10–14, 2026 | BolognaFiere, Bologna, Italy | Every two years |
| Agrishow ↗Brazil's large field show for farm machinery and technology: 800+ brands and 197,000+ qualified visitors on 520,000 sq m in 2026. | April 26–30, 2027 | Ribeirão Preto, São Paulo, Brazil | Annual |
| LAMMA ↗The UK's farm machinery and equipment show, co-located with CropTec: 800+ exhibitors and over 45,000 attendees in 2026. | January 20–21, 2027 | NEC, Birmingham, UK | Annual, January |
04 BUILT TO TAKE BOOTS AND PALLET JACKS
Purple has not built for a farm machinery brand yet, so these are real Purple builds from heavy industry: a forestry protection maker, a gear reducer maker, a rail equipment company, a packaging machine maker, a juice processing equipment company and a metal parts foundry. Each one holds an idea that carries straight onto a machinery floor or a field show lot, and we say which.
01 / THE OUTDOOR WALLAvertic by Engtex · Purple Exhibits
A black back wall carries two large photos of people working in the woods around a single screen, and a bright orange floor marks the space from down the aisle. Built for a forestry protection maker, the same wall of real field work is what a tillage or hay brand needs on a winter floor.
02 / THE PARTS ON PLINTHSSunUs · Purple Exhibits
Gear reducers hang on a white back wall and sit on low white plinths at the aisle, with a large screen for the animation. Built for a gear reducer maker, it suits gearbox, driveline, hitch and replacement parts companies talking to dealers at the National Farm Machinery Show.
03 / THE BIG SCREEN, THE UPPER DECKBonomi · Purple Exhibits
A two-storey white stand puts a large LED wall at aisle level and a meeting deck above. Built for a rail equipment company, the plan fits a full-line maker on a large indoor floor: harvest footage below, dealer meetings upstairs, the machines parked in front.
04 / THE RAISED DECKSenzani · Purple Exhibits
A glossy navy raised floor with white edging sets the whole island apart, with bright cube seats for visitors. Built for a packaging machine maker, a raised deck does the same for a tractor or a sprayer indoors, as long as the floor load and the ramp are planned with the hall.
05 / THE COUNTER AT THE AISLEBucher Unipektin · Purple Exhibits
A red and white hanging sign names the space and a single white counter sits right at the aisle, so the team talks to people as they walk by. Built for a juice processing equipment company, it is the right size for a parts, finance or service company with two indoor booths.
06 / THE LIT PARTS WALLIMS · Purple Exhibits
Backlit shelves hold rows of cast and machined parts, with a wall screen and a counter at the corner. Built for a metal parts foundry, it carries over to wear parts, blades, tines and bearings, the things a dealer's service manager came to see up close.
05 WHO KICKS THE TIRES
Four kinds of people walk these lanes, and each one favors a different show. Corn and soybean growers fill the late-summer field days, ranchers and Plains irrigators come to the Western and Southern Plains winter shows, dealers and service managers work the big indoor floors, and young producers show up in numbers at the Iowa Ag Expo, where a third of attending producers were under 40, per the organizer.
For tractor, combine, planter, tillage, sprayer and grain cart companies selling to corn and soybean farms at the Farm Progress Show, Farm Science Review, Husker Harvest Days, Farmfest, Dakotafest and the Iowa Ag Expo.
What mattersThe machine at full size, a field demo they can watch, the horsepower it needs, the dealer nearest them and a price to take home before the winter order.
For cattle handling, hay, trailer, irrigation and building companies selling to ranches and irrigated farms at World Ag Expo, the Amarillo Farm & Ranch Show, the Tulsa Farm Show, the Western Farm Show, the Spokane Ag Show and Husker Harvest Days.
What mattersGear that holds up to stock and weather, someone who has worked cattle, freight and service that reach a rural address, and financing that fits a calving year.
For implement, parts, precision, telematics and service companies selling through dealerships at the National Farm Machinery Show, the Nebraska Ag Expo, the Southern Farm Show, the Keystone Farm Show and the Mid-South Farm & Gin Show.
What mattersMargin and program terms, parts availability, training for their technicians, a spec sheet they can hand a customer and a rep who answers the phone in spring.
For ag tech, robotics, drone, used equipment, finance and service companies looking for the next generation of operators, especially at the Iowa Ag Expo, where 33% of attending producers were under 40 and 16.9% were first-time visitors, per the organizer.
What mattersA demo on a screen and on a plinth, an honest payback on their acres, a price for a smaller operation and a way to try it before they buy.
06 EVERY DEALER NETWORK STARTED WITH ONE LOT
A young equipment or ag tech company rarely starts with an 80-foot lot. It shares a space, takes one indoor booth or joins an innovation pavilion. Here is how each route works at the shows that publish one, with the organizer's source.
World Ag Expo: Booth Pricing 2027 ↗ World Ag Expo: Exhibitors ↗
Rules and dates are the latest each organizer published. The Iowa Ag Expo sells out every year, so apply as soon as the window opens.
THE MACHINE IN THE AISLE
Machinery shows reward a booth that gets out of the way of the iron. The National Farm Machinery Show moves heavy equipment through the Kentucky Exposition Center's halls on a fixed schedule, and World Ag Expo sells Ride & Drive lots averaging 100×220 feet for driving demos. Purple plans the build around the machine: flooring that takes tires and pallet jacks, graphics that frame the iron instead of covering it, a shaded counter for the dealer and a structure sized to the move-in route. We build in our Fishkill, NY and Las Vegas shops.
Plan a booth around your machine
07 LET'S GET THE IRON ON THE GROUNDS
Machinery shows ask for things other floors do not: a lot that turns to mud, a tractor that has to come through a hall door on a set morning, a demo field down the road. Here it is in pieces: the two seasons, the lot, the machine indoors, the demo, the space and prices, the first-time exhibitor, freight and labor, and the call after the show.
A field show lot is open ground with a number on it, and it gets wind, sun and rain.
Scan every badge with notes: acres or head count, the machine they sat in, their current dealer and when they plan to buy. Send the spec sheet, the price and the financing offer within days.
Tag each lead as a farmer, a rancher, a dealer or a service manager so the right person calls back. Equipment decisions follow the calendar: winter shows feed spring orders, and the August and September field days feed harvest and year-end deals. Count quotes and demos booked over the season, not only scans.
THE SPEC BINDER
Growers and dealers decide between the lot and the kitchen table. Have this ready as a printed sheet and a short digital pack, so the follow-up call starts with answers.
New to the terms? See the glossaryLOT # IRON-27STATUS: ENGINE ON
ENGINE ON
08 THE MATH BEHIND THE QUOTE
Put real numbers on it. Enter your full show budget and your own margin per new customer to see what breaking even could look like across a buying season that runs from the winter shows to spring work.
Ask for itemized quotes and keep a contingency line. Outdoors, the tent or frame, ballast, flooring and hookups add up; indoors, equipment handling, electrical and labor do. Hotels near the rural field shows fill early. These categories are a planning checklist, not a price estimate.
What organizers list for space. Add the exhibit, freight, labor, utilities and travel.
| Show | Published price | Source |
|---|---|---|
| World Ag Expo (inside 10×10)2027 | US$2,250 interior, US$3,000 corner; Building C US$2,380 and US$3,270 | Source ↗ |
| World Ag Expo (outside lots)2027 | US$2,270 for a 40×40 interior lot to US$10,790 for an 80×80 lot on Median Street; Ride & Drive 100×220 ft US$13,890 | Source ↗ |
| Farm Science Review2026 | 150×150 ft lot US$7,025 (by June 30) or US$7,200; 10×10 booth US$1,200 or US$1,230 | Source ↗ |
| Iowa Ag Expo2027 | US$930 for one booth, down to US$775 each for 6–7 booths; corner +US$190 | Source ↗ |
National Farm Machinery Show vs. World Ag Expo vs. Farm Progress Show vs. Husker Harvest Days vs. Farm Science Review: the five machinery shows most equipment makers weigh first, compared on what each organizer publishes.
| Topic | National Farm Machinery Show | World Ag Expo | Farm Progress Show | Husker Harvest Days | Farm Science Review |
|---|---|---|---|---|---|
| When & where 2027 | February 10–13, Kentucky Exposition Center, Louisville | February 9–11, International Agri-Center, Tulare, California | August 31 – September 2, Progress City USA, Decatur, Illinois | September 14–16, show site near Grand Island, Nebraska | September 21–23, Molly Caren Agricultural Center, London, Ohio |
| Who walks it | Farmers, dealers and agribusiness buyers from the Midwest and South; 300,000+ guests each year, per the organizer | Farmers, ranchers, dairy producers and agribusiness buyers; about 100,000 a year on average from 70+ countries, per the organizer | Farm owners, operators and managers from 44+ states (2024 survey); 92% come to discover new products or practices | Irrigated row-crop and livestock producers of the Great Plains; attendees farm 2,500 acres on average (2024 survey) | Ohio and Eastern Corn Belt farmers and agribusiness people; 112,000 visitors in 2026, per Ohio State |
| Who exhibits | 800+ exhibitor booths: tractors, combines, implements, precision, grain handling and farm services | 1,200+ exhibitors on 2.6 million sq ft: equipment, irrigation, ag chemicals, dairy and livestock | Nearly 600 agribusinesses on 85 acres of exhibit fields | Equipment, irrigation, precision, seed and livestock companies, plus the Ag Tech Pavilion | 600+ exhibitors and commercial displays: machinery, seed, inputs, precision and services |
| Hall or field | All indoor, more than 1.2 million sq ft | Mostly outdoor lots, plus indoor pavilions and Ride & Drive lots | Outdoor lots on a permanent site, with harvest field demonstrations | Outdoor irrigated lots; lot irrigation runs in daylight hours only | Outdoor lots, with demonstrations north of the exhibit area |
| Space price | Not published; new exhibitors apply through a New Exhibitor Application | 2027: inside 10×10 $2,250 interior, $3,000 corner; outside lots $2,270 (40×40) to $10,790 (80×80); Ride & Drive $13,890 | Not published; exhibitors apply online | Not published; booth sales run through Map Your Show | 2026: 150×150 lot $7,025 by June 30, then $7,200; 10×10 booth $1,200 or $1,230 |
| Good to know | Heavy equipment moves in through the halls on a fixed schedule | A second company can share a space for $500; Top-10 New Products applications for 2027 are closed | Alternates between Decatur, Illinois and Boone, Iowa (2026 was Boone) | Billed as the world's largest totally irrigated working farm show | Demonstrations in the designated areas carry no extra fee; applications open in December |
Figures are each organizer's own, with the year where the organizer gives one. Farm Science Review's lot fees are the 2026 rates; its 2027 rates are not confirmed yet.
Several shows have been renamed or replaced. Here’s where they went.
Second lookFence line & far field
A fence pulled tight, a combine far down the lane at sundown, a harvest seen from the air: the long days a machine has to earn its keep in.
09 TAILGATE DOWN. ASK AWAY.
The National Farm Machinery Show in Louisville leads, with more than 300,000 guests each year, per the organizer. Farm Science Review in London, Ohio drew 112,000 visitors in 2026, per Ohio State, and World Ag Expo in Tulare averages about 100,000 attendees a year (an estimate), per World Ag Expo. Ag Progress Days (46,000, per Penn State), Minnesota Farmfest (27,000+) and the Amarillo Farm & Ranch Show (15,600 in 2025) follow. The Top 6 on this page lists each figure with its source.
February 10–13, 2027, at the Kentucky Exposition Center in Louisville, Kentucky. It runs the day after World Ag Expo opens in California, and it is all indoors on more than 1.2 million sq ft, with heavy equipment moving in through the halls on a fixed schedule.
New exhibitors apply through the organizer's New Exhibitor Application and work from its exhibitor manual. Booth rates are not published online, so ask for the contract and the move-in schedule before you design around a machine.
Outside lots run from $2,270 for a 40×40 foot interior lot to $10,790 for an 80×80 foot lot on Median Street, and an average 100×220 foot Ride & Drive space is $13,890, per the 2027 World Ag Expo price sheet. Inside 10×10 booths are $2,250 interior and $3,000 corner; Building C costs $2,380 and $3,270.
At Progress City USA in Decatur, Illinois, August 31 – September 2, 2027. The show alternates between Decatur and Boone, Iowa; the 2026 edition was in Boone. Nearly 600 agribusinesses exhibit on 85 acres of exhibit fields, and lot rates are not published.
September 14–16, 2027, on the show site at 9000 W Husker Hwy near Grand Island, Nebraska. Lots are outdoors and irrigated, and lot irrigation runs in daylight hours only. Booth sales run through the organizer's Map Your Show system, and the Ag Tech Pavilion on Lot 145 groups emerging technology.
Lots run from 30×50 to 150×150 feet. For 2026 a 150×150 foot lot was $7,025 if contracted by June 30, 2026 and $7,200 after, and a 10×10 booth was $1,200 or $1,230, per Ohio State. Demonstrations in the designated areas carry no extra fee. The 2027 show is September 21–23, and applications open in December.
$930 for one booth, $885 each for two or three, $820 each for four or five and $775 each for six or seven, with $190 more for a corner, per the organizer. The 2027 show is February 2–4 at the Iowa Events Center in Des Moines; it sells out every year and reviews each application.
Yes. The Iowa Ag Expo is the former Iowa Power Farming Show. It is run by the same dealer association as the Nebraska Ag Expo in Lincoln, which runs December 8–10, 2026 and December 7–9, 2027.
Eight in this guide rent lots on outdoor show grounds: World Ag Expo (mostly outdoor), the Farm Progress Show, Husker Harvest Days, Farm Science Review, Ag Progress Days, Minnesota Farmfest, Dakotafest and Sunbelt Ag Expo. The other ten, from the National Farm Machinery Show to the Tulsa Farm Show, run in halls and exhibit buildings.
Three: the Amarillo Farm & Ranch Show (December 1–3), the Nebraska Ag Expo in Lincoln (December 8–10) and the Tulsa Farm Show at Expo Square (December 10–12). All three are indoor shows for Plains farmers and ranchers.
Minnesota Farmfest runs August 3–5, 2027 in Redwood County, Minnesota, and Dakotafest runs August 17–19, 2027 in Mitchell, South Dakota. Both are outdoor lot shows run by IDEAg, two weeks apart, so one crew and one structure can work both.
August 10–12, 2027, at Penn State's Russell E. Larson Agricultural Research Center at Rock Springs, Pennsylvania Furnace. Space reservations open in mid-November 2026; fees are not published online. Penn State lists 46,000 attendees and more than 80 acres of crop and machinery demonstrations.
Sunbelt Ag Expo in Moultrie, Georgia (October 19–21, 2027) is the Southeast's main outdoor show for cotton and peanut growers. The Southern Farm Show in Raleigh (February 3–5, 2027) serves North Carolina, and the Mid-South Farm & Gin Show in Memphis (February 26–27, 2027) serves cotton, rice, soybean and corn growers and ginners from the Delta.
Pick by territory and format. The National Farm Machinery Show is all indoors in Louisville and draws growers and dealers from the Midwest and South. World Ag Expo is mostly outdoor lots in Tulare and draws Western, dairy and international buyers from 70+ countries. They overlap by two days in February 2027 (February 9–11 and 10–13), so many companies send separate teams.
Usually yes, on the show's move-in schedule. The National Farm Machinery Show moves heavy equipment through its halls on fixed days, and indoor fairground shows set door sizes and floor limits in the exhibitor manual. Ask for the route from the dock and the floor load before you choose which machine to bring.
Several do. The Iowa Ag Expo Innovation Hub grouped 46 robotics, drone, precision, automation, AI and input companies, Husker Harvest Days runs an Ag Tech Pavilion on Lot 145, and World Ag Expo lets a second company share a space for $500.
Yes. We build tent-ready frames and weighted structures, flooring over grass or gravel, graphics printed for sun and rain and shaded counters, and we plan around the show's anchoring rules and move-in days. Builds take 30 to 45 days in our Fishkill, NY and Las Vegas shops, and your project manager runs the install with the labor the show requires.
10 SPEAK FLUENT DEALER LOT
Three-point hitch, PTO, row unit, lot frontage, move-in slot. The words growers, dealers and grounds crews use at machinery shows, in plain English, so nothing gets lost between the spec sheet, the lot contract and the equipment form.
11 MORE AGRICULTURE GUIDES
Purple builds for the whole farm calendar. These guides cover the rest of it.
Every U.S. farm, livestock, crop and ag tech show of 2026–2027 on one calendar, with the Top 10, cities and costs.
Open the full agriculture calendarCommodity Classic, the seed and ag retail conventions, spray drone and aviation events, irrigation and grain handling.
Open the crops & ag tech guideWorld Dairy Expo, IPPE, World Pork Expo, CattleCon and the veterinary and herd meetings.
Open the livestock & dairy guideThe fruit, vegetable, nut, wine grape and greenhouse grower shows.
Open the specialty crops guide
YOUR MACHINE. YOUR DEALERS. YOUR LOT.
From the move-in slot to the handshake at the cab step, let's plan a machinery booth that stands up to the weather or fills the hall, puts the machine where people can climb in and gives the dealer a table to write the quote. Fixed proposals, 30–45 day builds, shops in Fishkill, NY and Las Vegas, and your own project manager on site.
Let's plan your farm show boothResearched and written by the Purple Exhibits team. Updated November 9, 2026. Show dates, venues, prices and rules come from each organizer’s published pages, linked on every show card. Fit notes, booth ideas and planning tools are our editorial guidance from building booths for farm equipment & field shows exhibitors. Listings are not paid placements. The guide covers U.S. business-to-business events plus selected international shows.
Photos: GJP Zoom / Pexels · Büşra Bedel / Pexels · Dr Photographer / Pexels · Didier VEILLON / Pexels · Didier VEILLON / Pexels · Mehmet Turgut Kirkgoz / Pexels · Kate / Pexels · Brett Sayles / Pexels · The Humantra / Pexels · Jefferson Lucena / Pexels · İbrahim Yazgan / Pexels · Nishant Aneja / Pexels · Paparazzi Ratzfatzzi / Pexels · Markus Spiske / Pexels · Tom Fisk / Pexels · cottonbro studio / Pexels · Mahmut Yılmaz / Pexels · Tamhasip Khan / Pexels · Jonathan Ellis / Pexels · Gustavo Fring / Pexels · Mushtaq Hussain / Pexels. Booth photographs: Purple Exhibits.
See a change? Tell us and we’ll update the guide.
